Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Image credit: cottonbro on Pexels. Final Thoughts.

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Martech

NOVEMBER 28, 2023

. “The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. Big sales numbers weren’t just due to higher prices. Black Friday.

Spending 106

Spending eCommerce Merchandising Pricing 106

Martech

OCTOBER 12, 2023

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. General handbags (15%) and active apparel (15%) were the categories with the highest U.S. categories. In the U.S.,

Amazon 110

Amazon Marketing AI eCommerce Lock-In 110

Martech

SEPTEMBER 12, 2023

“The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” Organizations are at different stages of digital maturity and use AI for different functions. Use case categories. GenAI use case categories. Each category includes multiple tools.

Marketing AI 122

Marketing AI Organization Tools Generation 122

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.

Television marketing 92

Television marketing Planning Paid Search Agency Peer-to-peer 92

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 107

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 107

Contently

JANUARY 17, 2023

Group the inventory of facts into three categories: Category One includes the core facts central to the piece’s argument. Category Two includes important core facts that are part of the central argument but without which the piece could still stand. Use a multi-level process for fact-checking the piece. Stay informed!

Practices 151

Practices Generation Best Practices Content 151

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024. So which retailer is leading the charge?

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Martech

JULY 6, 2023

As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. Dig deeper: Why we care about loyalty marketing Hybrid shopping. Top categories. Why we care. Prime Day competition.

eCommerce 103

eCommerce Trends Amazon Gartner 103

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

HG Data

APRIL 4, 2024

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage.

Vendors 52

Vendors Spending Planning Digital Transformation 52

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Martech

AUGUST 17, 2023

The adtech world is also getting better at measuring the exposure of sponsored logos across the digital ecosphere. Top categories. The top categories aren’t what Americans might associate with a trip to the ballgame. There is a distinct B2B flavor for the top sponsorship categories. marketers take note.

Brand Identity 94

Brand Identity Branding Buzz Marketing Report 94

Martech

JULY 13, 2022

Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories. Figures for June showed the growing value of the digital commerce space, withb spending up 7.5% Get the daily newsletter digital marketers rely on. Performance by category.

Amazon 94

Amazon Pricing Price Newsletter 94

chiefmartech

NOVEMBER 10, 2022

2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. This opens up a number of really interesting dimensions by which to analyze the martech universe: Which products and categories are most highly rated?

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. While you might be marketing a product or service yourself, you’re also getting marketed to countless times throughout the day. What is category leadership?

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Account Based Marketing 108

Account Based Marketing Spending B2B Marketing ABM 108

Choozle

OCTOBER 16, 2023

In the era of digital marketing, precision is paramount. Discover data-driven targeting tactics, such as first-party and third-party data, contextual site/category and keyword targeting, location-based targeting, and retargeting.

Marketing & Strategy 81

Marketing & Strategy Demographics Tactics Keywords 81

Martech

JULY 14, 2022

Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Get the daily newsletter digital marketers rely on. July is officially back-to-school season for shoppers, and marketers who promoted these items saw a lift.

Amazon 121

Amazon Social Networks Newsletter Pricing 121

Martech

APRIL 14, 2022

And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The leading segment of OOH was digital. With flashy video displays and tech-forward distribution and standardization , digital shot up 22.7% The numbers.

Paid Search Agency 119

Paid Search Agency Mobile Advertising Companies Digital Transformation 119

sagefrog

MARCH 13, 2024

Today, digital data is one of the world’s most valuable commodities, which means the collection and handling of that data are of the utmost importance on an individual, business, and legal level. User Consent & Data Security In the digital age, user trust hinges on transparent consent and data security practices.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The content designed to fuel a B2B SEO strategy must then suit this purpose.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

chiefmartech

OCTOBER 24, 2021

Anyway, on with the show… The effect the pandemic has had on all things digital has been enormous. For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. Where buyers go, marketers follow. Quite a splash.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. However, search relies on the power of metadata. Hence, get your metadata in order. Because it can’t.

Digital Asset Management 94

Digital Asset Management Industry CMS Transparency Work Management 94

Martech

JULY 13, 2023

Big ticket items in categories like furniture/home and electronics become possible for more consumers when they buy now, pay later. Top categories. Another sign that other factors besides discounting contributed to Prime Day purchases was in the top categories. Modest discounting. Get MarTech! In your inbox.

eCommerce 89

eCommerce Pricing Price Amazon 89

Martech

AUGUST 10, 2022

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% Most (14 of 18) categories tracked by the Index saw monthly price drops.

Pricing 98

Pricing Price eCommerce Newsletter 98

Navigate the Channel

MARCH 11, 2024

Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 trillion today to $5.4 trillion in 2026.” and worldwide. and worldwide.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It is a classic example of an outdated marketing tactic, with pressure and confusion being pushed on a small business owner.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Martech

NOVEMBER 10, 2023

Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. ” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. .” It’s advertising as utility. But, its darn hard.”

Acquisitions 107

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 107

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Martech

JULY 19, 2021

Cannabis consumer software and services company Fyllo has partnered with Comscore to deliver purchase data and digital demographic data so brands can reach the growing cohort of cannabis consumers. Understanding these users through better data empowers marketers across all categories, not just the cannabis market.

First-Mover Advantage 117

First-Mover Advantage Demographics Privacy Trigger Marketing 117

Martech

MAY 11, 2022

The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April. Is there a message here for marketers? Why we care.

Pricing 85

Pricing Price Click Rate Loyalty 85

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Digital Asset Management 115

Digital Asset Management Enterprise Management Paid Search Agency Content 115

Martech

AUGUST 8, 2023

Additionally, 75% of digital media buyers believe that the shift to first-price auctions favors publishers, and 64% say that first-price auctions cause CPMs to increase for them. The digital ad supply chain is complicated and has many opportunities for fraud and other kinds of waste. Why we care. Get MarTech! In your inbox.

Advertising Agencies 95

Advertising Agencies Cost Advertisements Advertising 95

Digilant

JANUARY 30, 2024

While brand health and market value are differing concepts, their connection is undeniable. As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Martech

MAY 3, 2022

There’s a good reason you feel overwhelmed by the marketing technology out there. COVID-19 had produced initial consternation in the marketing tech community. The answer, we now know, was that accelerated pressure to digitize businesses would be good news for the martech industry. Actually, there are 9,932 reasons.

Marketing Management 107

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 107