Marketing Insider Group

JANUARY 2, 2023

Good readability is generally calculated by the average length of words and sentences in a piece of content. In most cases, shorter words and sentences indicate good readability. In this case, a score of 60 or higher indicates an ideal reading experience, also known as an eighth grade reading level.

Tools 172

Tools High Quality Lead SEO Trust Marketing 172

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Martech

JANUARY 25, 2024

I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. I didn’t invent this exercise.

Marketing AI 136

Marketing AI Email Marketing Planning Work Management 136

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

MARCH 28, 2023

Image credit: UnscrambleX.com It’s easy to use and appeals to a Scrabble-playing and word-game-loving audience. You can shoot video content irrespective of the pieces you write for your blog, but you can also film videos that enhance what you have written about already. Coschedule features some great case studies.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

JUNE 28, 2022

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Make sure the case studies on your site have their own tab.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Martech

SEPTEMBER 28, 2023

Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Top marketing use cases Just because you CAN use a tool for a thing, doesn’t mean that you SHOULD.

Marketing AI 130

Marketing AI Work Management Generation Marketing Automation Services 130

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. These use cases have risks associated with them. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. Creating content briefs.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. But the impact of these use cases will be dwarfed by the impact of programmatic SEO.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Martech

MAY 18, 2023

LLMs are built on a premise from 1957 by English linguist John Rupert Firth: “You shall know a word by the company it keeps.” This means that the meaning of a word can be understood based on the words that typically appear alongside it. Word order matters, too. Word position also matters to these models.

Marketing AI 103

Marketing AI Paid Search Agency Ad Frequency API 103

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Brandpoint

SEPTEMBER 28, 2022

Pro tip: Writing short video scripts takes longer than writing lengthy ones, as you must be much more careful about word choice and pare down to the simplest, most effective language possible. Make sure to budget enough time to write your short video script and explain to your team why you need that time.

Video Marketing 93

Video Marketing Effectiveness Tips Paid Search Agency 93

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. ” “How do I utilize a Customer Data Platform (CDP) for personalized marketing?” ” Theme No. 2: Data and technology.

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Rather than feeling constrained by them, think of them as a way to ensure your writing is well-organized and on-topic.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

seo.co

DECEMBER 19, 2021

The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. It determines “keyword density” of each word or phrase in the article. Words and phrases that are repeated more often have higher keyword density. Source: [link]. It reads the article.

Optimization 115

Optimization Keywords SERP SEO 115

Salesforce Marketing Cloud

NOVEMBER 13, 2023

In both cases, the new technology was so transformative that it led companies to change course, rethink and often rewrite their existing applications, and build a new class of applications that embraced the new possibilities offered by the advance in technology.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

nDash

JULY 14, 2022

Hire a Lawyer to Write for You. Many businesses offer legal content writing. Certainly, law offices obtain substantial benefits when legal professionals write their website content. Licensed lawyers and certified legal professionals have completed legal writing courses. In other words, we are both versatile and focused.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Write a one-sentence summary of the article, and share a link to it in your comment section or bio.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Martech

MARCH 2, 2023

Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. You know you have empathy and authenticity when you’re creating an email campaign, writing a blog post or a tweet, and you get a feeling in your stomach that something’s not right. She’s not wrong.

Marketing AI 108

Marketing AI Copywriting Barriers Email Marketing 108

SmartBrief - Marketing

MARCH 22, 2024

This is something that current AI-driven systems can do, and businesses are seeing the benefits,” writes Sania Khan of Eightfold AI in this Inc. The author, in fact, makes the case for using ChatGPT to help with copywriting – essentially, don’t get left behind because you’ll need AI to keep your job. clickbait!),

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Salesforce Marketing Cloud

JANUARY 18, 2024

Get the Most Out of AI Learn how to write effective prompts and use Prompt Builder. Visit Trail +700 points Trail Get Started with Prompts and Prompt Builder Improving your prompt design To be effective at prompting LLMs and getting good results, we must unlearn what we know about English conversations and writing.

Design 59

Design Tips Lead Ranking Ad Exchange 59

Contently

FEBRUARY 2, 2021

Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I I’m meticulously choosing words to paint a picture and bring the product to life.”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? You also don’t need to dedicate hours of your day improving your writing. With a few quick writing exercises, you can improve your writing in only 10 minutes every day (even if you don’t consider yourself a writer ).

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. In other words, thought leadership helped them to see themselves in the very problem the vendor was solving. In other words, companies that develop genuine thought leadership have more pricing power.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Velocity Partners

SEPTEMBER 20, 2023

If I had to write an equation for it, it’d probably look something like: (Lack of relevance or clarification) x (Number of times people see the word) = Buzz effect Why does the buzz effect happen? Because, as the word or phrase gets used and reused across a spectrum of use cases, its meaning inevitably gets diluted.

Buzz 86

Buzz Effectiveness Digital Transformation Case Studies 86

Contently

MARCH 28, 2023

Turns out, there was plenty we could teach an AI about “good” writing (active sentences, varied verbs), but we couldn’t make it smart — which is another way of saying we couldn’t teach it to recognize the ineffable nature of a fresh idea or a dynamic way of talking about it. words) in a sequence (i.e.,

Lead Ranking 84

Lead Ranking Content Training User-Generated Content 84

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. The outline should be casual yet informative, formatted for editing in a Word document. You are a data analyst.

Marketing AI 143

Marketing AI Classified Ads Generation Lead Ranking 143

BOP Design

JUNE 26, 2020

Poor writing mechanics make your company appear unprofessional, sloppy or as if you just don’t care. These little words – be, is, are, am, was and were – are tricky because they are short, and short words are often lowercased in headlines. If you use sentence case for subheads, use them every time. Mother-in-law.

Copywriting 123

Copywriting B2B Marketing Guidelines B2B 123

Heinz Marketing

MARCH 24, 2022

There is no exact science to predicting what people will click on but here are a few proven tips to help you master the art of subject line writing and bump up open rates. . The ideal range falls between 6-8 words. Magic Words. The post How To Write A Compelling Subject Line appeared first on Heinz Marketing.

CAN-SPAM 110

CAN-SPAM Open Rate Urgency Marketing Click Rate 110

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. So, where possible, use video for case studies.

Case Study 62

Case Study Case Studies PR Studies 62

Anyword

JANUARY 12, 2022

Each has its advantages and disadvantages, and in some cases, it might truly be better to choose. The Case for Long Copy. As things are more digital now, long copy comes in the forms of dense sales landing pages and blogs that are usually up to a thousand words. The Case for Short Copy. Let’s dive in.

Copywriting 97

Copywriting Best Practices Advertorials Paid Search Agency 97