KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Use more storytelling. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content? can be tricky.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Quick Takeaways. The backstory will stick with them and help you build trust.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Convince & Convert

APRIL 7, 2016

When his son left for film school, Park Howell became very curious about his education as it related to storytelling. As a result, Park began studying and researching storytelling until he understood its underpinnings in our subconscious and reptilian brain. . Park Howell’s 10-step story cycle process for great storytelling.

Storytelling 93

Storytelling Advertising Agencies Paid Search Agency Opt-in 93

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. One huge advantage the report found for the “disrupters” was the use of social media to bring digital storytelling to the audience, rather than expecting them to come to it. And that created a big problem.

Storytelling 81

Storytelling Peer-to-peer Ad Frequency Ad Exchange 81

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Oktopost

MARCH 7, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! Meryoli Arias is a Social Media Manager with a background in journalism and a big passion for storytelling and humanizing brands. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Episode Summary.

Youtube 118

Youtube Advertising Funnels Storytelling Social Media 118

Marketing Insider Group

MAY 1, 2023

Every article, podcast episode, or web page should connect back to and reflect it. Social media campaign. Develop a campaign based on the story arc with accompanying creative for an engaging and memorable social media campaign. That story becomes the heart and soul of everything you write.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. We have a full slate of products including podcasts, live media, and custom content.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. population with your viewpoint.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword. Where does it fit?

Storytelling 62

Storytelling Marketing Strategy Marketing & Strategy Brand Identity 62

Oktopost

OCTOBER 29, 2020

Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video. Born a consummate storyteller, Sivan has spent her career working in the video industry, and now serves as the co-founder and CMO of TwoHeads , a video marketing firm. Want to Catch Another Episode?

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. Digital storytelling is one way to tap into that emotional connection. Brands want satisfied customers, but the real growth driver is in stoking their emotions.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

ClearVoice

DECEMBER 27, 2021

From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns. podcast listeners increased by 10.1 In fact, the number of monthly U.S.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. The best-performing campaigns demand extensive up-front work but pay dividends.

Social Media 126

Social Media Social Marketing Examples Planning 126

Top Rank Marketing

JULY 26, 2023

From podcasting to performing music, pun-slinging to pyro, we each have one foot in B2B marketing and the other foot on the stage. Everything is storytelling, and storytelling is everything Storytelling is fundamental to human connection because it helps us understand and relate to each other better.

B2B Marketing 61

B2B Marketing B2B Storytelling Demand Generation 61

Contently

OCTOBER 11, 2019

J&J | Campaign for Nursing’s Future. That dire version of the future inspired Johnson & Johnson to address the topic with the Campaign for Nursing’s Future. The long-running campaign features articles, training opportunities, a podcast, and other resources that support nurses. Ranked No.

Creativity 134

Creativity Examples Content Marketing Planning 134

The Customer

FEBRUARY 17, 2021

There, and in my recent Insider Interviews podcast conversation (listen anywhere, such as Apple or Spotify …or even below) Kim sticks with the story that brand always must start with the story! So, how did Kim finesse his own “brand story” – or POV about storytelling? You can hear about in the podcast.

CMO 75

CMO Brand Identity Branding Storytelling 75

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Contently

FEBRUARY 2, 2021

The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. Just about all companies are looking for marketers who excel at writing and storytelling. But if you take a look at job descriptions, you’ll get a specific sense of how the roles diverge. web, email, blog, video).

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Scoop.it

MARCH 7, 2023

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos. With this software, you can set up cinematic videos that tell a story, follow a blog post, or help you start an entire podcast series.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

APRIL 12, 2024

People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. This spinoff content could take the form of blog posts, newsletters, video features, or podcasts. For every OptinMonster campaign discussed, we provide the conversion rates.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Zoominfo

JUNE 27, 2019

To make truly creative marketing content and campaigns, we must focus on the process rather than the end result. Treat each piece of your campaign or project like the end goal. So, we put the idea on a to-do list somewhere and forget about it until the next time we’re pressed for a new initiative or campaign. Because it is.

Creativity 185

Creativity Content Marketing Planning Content 185

ClearVoice

NOVEMBER 4, 2022

There are also podcast episodes, video tutorials, and reports. A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts. What to read: YouTube rolls out host-read video ads for podcasts. 4 Types of Influencer Marketing Campaigns for Small Budgets.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

ClearVoice

JANUARY 29, 2024

Comprehensive storytelling: Perspectives that cover various aspects of your products, services, and people allow for a richer, more complete narrative of your brand. This enriches the creative process, enhances messaging authenticity, and paves the way for more impactful marketing campaigns. To humanize technology.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Convince & Convert

NOVEMBER 18, 2015

Exploring the Lost Art of Audio Storytelling. As a storyteller with a degree in electrical engineering, Ron identifies himself as “a socially well-balanced geek.” He created a new storytelling tool called the StoryHow™ PitchDeck , which he uses in his workshops to train users on how to create and live their brand stories.

Storytelling 133

Storytelling Fulfillment Training Act-On 133

Litmus

FEBRUARY 8, 2024

Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. The Email Marketing Show Podcast said, “AI tools can only write about features and benefits. This approach will help marketing teams identify and cull inactive subscribers from their lists.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Digilant

AUGUST 10, 2021

At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts. Advertisers promoting a new brand or time-sensitive offer opt for a higher frequency, while longer campaigns and well-established brands might aim for a lower frequency.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Validation: Test your ICP through focused campaigns or pilot programs to validate its accuracy and effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ClearVoice

APRIL 2, 2019

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. storytelling #contentmarketing #freelancewriting Click To Tweet.

Storytelling 97

Storytelling Examples Paid Search Agency Advertising Agencies 97

Content4Demand

FEBRUARY 19, 2021

This interactive workshop, Matching Campaign Goals with Content Formats , will walk you through the secrets to finding a rapt audience for your campaigns with the right formats at the right time. We’ll showcase storytelling frameworks, discuss buyer-focused strategy and reveal the best ways to select ideal content formats.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

DemandBase

SEPTEMBER 13, 2018

A couple of weeks ago, I was a guest on the Renegade Thinkers Unite podcast series that has hosted prominent marketing leaders such as Salesforce CMO, Simon Mulcahy and Janine Pelosi, CMO at Zoom. My podcast offers an insider look at ABM, with advice on how to make the most of it in marketing programs. Conclusion.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

The Customer

MAY 8, 2020

Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. So, in Episode 6 of Insider Interviews , Henke explains how her team approaches brand storytelling – turning complicated offerings into human-oriented content.

Creativity 80

Creativity Ideal Customer Profiles Brand Identity Branding 80

ClearVoice

JUNE 18, 2020

The campaign has raised over $31,000 to date and has disbursed funds to more than 100 queer writers of color. For example, for minority podcasters, many are overlooked for larger awards. To combat this concern, the Black Podcasting Awards (BPA) created a platform to celebrate great podcast content from minority podcasters.

Resources 99

Resources Business Work Management Startups 99

Zoominfo

MARCH 14, 2018

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results. And when customers talk, they recruit new customers…for free.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164