The Scoop on TV Today from a Data/Research Exec’s POV
Insider Interviews
APRIL 22, 2020
Since everyone in media/marketing is also playing catch up on their knowledge base and business insights, I asked Rella for a download on trends in consumption and a 101 on how media buys are planned and sold differently these days. How that differs from "Holistic Media Planning"? You got it. DVR playback up.
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