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The Scoop on TV Today from a Data/Research Exec’s POV

Insider Interviews

Since everyone in media/marketing is also playing catch up on their knowledge base and business insights, I asked Rella for a download on trends in consumption and a 101 on how media buys are planned and sold differently these days. How that differs from "Holistic Media Planning"? You got it. DVR playback up.

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Making the Most of the Women’s World Cup 2023

Digilant

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). Learn more about how we can kick your media plan into full gear ahead of the competition.

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Making the Most of the Women’s World Cup 2023

Digilant

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). Learn more about how we can kick your media plan into full gear ahead of the competition.

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How is COVID-19 Impacting Advertising, Marketing and Media?

Martech Advisor

Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. In the face of the COVID-19 pandemic, nearly all advertisers will need to adjust their media plans. Video-conferencing services and collaborative working tools have become essential to a distributed workforce.

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Cookies’ Decay, What’s Next for Ad Measurement?

Mass Analytics

She added that CMM created a favorable ground for MASS-Analytics to have more targeted marketing and media plans. They argued that speed and granularity of media and geography are paramount to having a successful granular mix. This allowed for more actionable insights to the brands they model.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

Therefore, advertisers must adopt a video-first mindset when crafting their media plans, allocating a substantial portion of their video budget toward streaming content across CTV/OTT. Overall, TV is becoming a central hub for even more entertainment sources.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

Therefore, it is imperative for advertisers to adopt a video-first mindset when crafting their media plans, with a strong emphasis on allocating a substantial portion of their video budget toward streaming content across CTV/OTT. In Estrella Media’s presentation, Hispanic audiences have been over-indexing on FAST channels.