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The Future of Advertising – TV Space without TV Price

Leading Results Rambings

Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV.

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options


Viewers are flocking to AVOD, an eMarketer study shows. The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. “CTV Plus, AVOD is a new way to reach TV viewers who don’t subscribe to cable and/or are fans of streaming CTV content.”.


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Why You Can’t Afford to Miss out on Connected TV in 2023

V12 Data

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S advertisers will spend about $38.83

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3 Companies Winning the OTT Race With Advertisers


By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience.

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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?


The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services.

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Who Will Win the War for TV Ad Dollars?


Some, sans cable subscriptions, simply tuned out. Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. .” Many millennials migrated to online streaming.

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The Rise of New Video Advertising Formats


Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.