Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. There will be 5.5 million by 2019.

Cable 60

Cable Broadcasting Twitter Network Marketing 60

Digilant

MAY 18, 2021

CTV Surppases Cable. So much so that the households advertisers can reach with streaming now outnumber those reachable with cable, 84 million and 78 million households respectively (according to the TradeDesk). According to eMarketer, time spent with digital audio increased 8.3% However, the reality was just the opposite.

Trends 52

Trends Digital Marketing Funnels Funnel Advertising Marketing 52

Contently

SEPTEMBER 20, 2016

It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. Digital video is still a lot like cable. Once they gain recognition and blast their message, they’ll switch to shorter ads on more niche cable channels.

ROI 60

ROI Video Marketing Ads Purchase Intent 60

Contently

MARCH 28, 2018

App Annie tells us that the average consumer only uses nine apps per day , and a recent study by eMarketer found that 92 percent of respondents deleted apps if they showed technological issues. “Right now, VR comes with a lot of heavy, clunky cables,” Dr. Ahn said. Overcome Technological Hassles. Combat Isolation.

Brand Identity 153

Brand Identity Branding Storytelling Mobile Advertising 153

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. Cord cutting is decimating ad-supported pay TV subscriptions (or not).

Cable 40

Cable Mobile Advertising Broadcasting Bundling 40

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Content Brand Identity Branding 40

Choozle

FEBRUARY 12, 2021

In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. Sam: (13:23).

Buy 65

Buy Television marketing Cable Mobile Advertising 65

Webbiquity

APRIL 14, 2014

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). adults aged 18-34 than any cable network. However, just over a third of marketers view each channel as valuable for lead generation. 8% of Internet users account for 85% of online display ad clicks. iMedia Connection ). FlipCreator ).

Social Media 100

Social Media Social Marketing Statistics B2B Marketing 100

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

Marketing Plans 52

Marketing Plans Ad Frequency Television marketing Marketing 52

Hootsuite

DECEMBER 9, 2020

In fact, eMarketer is forecasting that households without cable TV will outnumber those with it by 2024. While traditional TV advertising is still one of the most effective ways of reaching this demographic, cord-cutting reached historic highs in 2020.

Social Media 143

Social Media CMO Media Social Marketing 143

Hootsuite

DECEMBER 17, 2019

Source: eMarketer. What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. YouTube is ubiquitous in its second-biggest market, India, with consistent double-digit growth every year.

Youtube 145

Youtube Statistics Mobile Advertising Marketing 145

Hootsuite

JANUARY 15, 2020

YouTube reaches more 18-34-year-olds and 18-49-year-olds than any cable network in the U.S. Source: eMarketer. Get the free guide right now! 73% of all adults in the US use YouTube. 81% of 15–25 year-olds in the U.S. use YouTube. 78% of Hispanic people in the U.S. 250 million people use Pinterest every month. Source: Pinterest.

Demographics 145

Demographics Social Media Social Marketing Media 145

Content Standard

AUGUST 6, 2015

For example, brands might use mobile to deliver discount-oriented messages to moms who tend to make shopping decisions based on price, Shalini Gupta , vice president of customer success at Iris Mobile, told eMarketer. We’ll serve an offer that incentivizes her to come back and redeem it.

Mobile Marketing 40

Mobile Marketing Marketing Digital Marketing Funnels Search Marketing 40

Martech Advisor

OCTOBER 24, 2019

Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. In fact, streaming video subscriptions has now surpassed cable subscriptions worldwide for the first time. In 2018, programmatic mobile ad spend in the U.S. grew 25%, from $24 billion the year prior.

Marketing Strategy 46

Marketing Strategy Mobile Advertising Personalization Mobile Marketing 46

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube.

B2B Marketing 64

B2B Marketing Youtube Statistics B2B 64

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply. The 1950s brought color TV and remote control to life. A few decades later, revolutionary developments of the 2000s made TV smart, highly dimensional, and in-stream.

Television marketing 59

Television marketing Mobile Advertising Advertisements Advertising 59

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. Furthermore, there are about 90 million households with a pay TV subscription to a cable, satellite, or other telecommunications provider, TechCrunch reports. [Editor’s note: This article has been reposted with permission from the ANA. consumer market.

Ad Frequency 40

Ad Frequency Digital Marketing Funnels Funnel Advertising Mobile Advertising 40

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. I think we’ll see a massive correction in the advertising market. Ann Handley.

Content Marketing 150

Content Marketing Content Digital Marketing Funnels Marketing 150

Digilant

NOVEMBER 30, 2018

eMarketer stated that “ more than 82 percent of U.S. In 2018, significantly more OTT and CTV inventory will be bought and monetized programmatically for the more than 56 Million consumers who have cut the cord on cable. eMarketer). eMarketer). eMarketer). eMarketer). eMarketer). Google owned 75.8%

Emarketing 58

Emarketing Trends Media Buy 58

QuanticMind

JANUARY 3, 2019

Leading up to the April 23 repeal of net neutrality laws, users have taken to airwaves and fiberoptic cables to decry the dismissal of legislation that mandates impartiality of internet service and traffic. The online retail giant once again made a name for itself this year after eMarketer projected it would gross $4.61

SEM 40

SEM Search Marketing Internet Marketing Privacy 40

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 CX] My Growing Cable Bill. Cable company. Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet. trillion by 2019.

Interactive Marketing 47

Interactive Marketing Marketing Strategy Internet Marketing Storytelling 47

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 CX] My Growing Cable Bill. Cable company. Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet. trillion by 2019.

Interactive Marketing 43

Interactive Marketing Marketing Strategy Internet Marketing Storytelling 43

Biznology

JULY 31, 2017

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. The largest category of ad spending will become “total digital” in 2017, surpassing TV advertising according to eMarketer. These damage industry leaders along with people’s privacy and personal control.

Advertisements 156

Advertisements Advertising Leads Lead 156