Who Will Win the War for TV Ad Dollars?
DECEMBER 8, 2016
Some, sans cable subscriptions, simply tuned out. Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. Media budgets buzzfeed cord cutters eMarketer facebook Netflix platforms TV TwitterThe cycle keeps repeating itself.