Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. Media budgets buzzfeed cord cutters eMarketer facebook Netflix platforms TV TwitterThe cycle keeps repeating itself.

Ads 106

Lead exponential digital growth through publishing and advertising

Biznology

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. The largest category of ad spending will become “total digital” in 2017, surpassing TV advertising according to eMarketer. Lesson for Leaders. Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Future of Advertising – TV Space without TV Price

Leading Results Rambings

Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. According to eMarketer, 24.9 million people cut the cord from cable television in 2017, and in 2018, 33 million people moved to streaming TV. The world of advertising on screens has changed immensely – and will only continue to change.

Cable 61

Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. The networks are already preparing for a time when more people watch sports through apps than a cable box. An eMarketer report from late 2015 predicts that U.S.

Cable 102

COVID-19 Digital Marketing Trends That Are Here to Stay

Digilant

CTV Surppases Cable. So much so that the households advertisers can reach with streaming now outnumber those reachable with cable, 84 million and 78 million households respectively (according to the TradeDesk). According to eMarketer, time spent with digital audio increased 8.3%

The Truth About the ROI of Online Video Ads, in 5 Charts

Contently

It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. Digital video is still a lot like cable. Once they gain recognition and blast their message, they’ll switch to shorter ads on more niche cable channels. Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI.

ROI 127

The Rise of New Video Advertising Formats

Digilant

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch.

Connected TV buying for special events | choozlechat ep. #16

Choozle

In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. They have never had cable services to begin with.

Buy 56

7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

Digilant

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ).

TV Is Going Away (Or Not)

Rain The Growth Agency

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. This rise in watching scripted shows on demand also correlates with drops in cable and broadcast viewership. Telling people you work in TV advertising can be exasperating.

Cable 40

What Virtual Reality Can and Can’t Do for Your Brand

Contently

App Annie tells us that the average consumer only uses nine apps per day , and a recent study by eMarketer found that 92 percent of respondents deleted apps if they showed technological issues. “Right now, VR comes with a lot of heavy, clunky cables,” Dr. Ahn said. In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality.

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. Ardath Albee is CEO of Marketing Interactions , Author of Digital Relevance and eMarketing Strategies for the Complex Sale. Last week I ran my own content marketing prediction : A Correction In The Advertising Market.

23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

Source: eMarketer. What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks.

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

In fact, eMarketer is forecasting that households without cable TV will outnumber those with it by 2024. Social media hit historical highs in the CMO budget this year.

CMO 103

Video Boom Leaves Brands Clamoring for More Digital Video Content

Content Standard

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. As the digital ad spend goes up, traditional broadcast and cable TV ad budgets will stay the same or decrease, 67 percent of marketers reported. Americans now spend an average of 5.5

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). adults aged 18-34 than any cable network. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

TV or not TV? That is the question: Insights on World Television Day

ClickZ

The 1980s introduced VHS, video games, and cable TV. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply. 30-second summary: Television has gone through significant transformations since its invention in 1924.

Amazing YouTube statistics for B2B Marketers

Valasys

According to eMarketer , 93% of video watchers in India watch Youtube. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube.

The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. In fact, streaming video subscriptions has now surpassed cable subscriptions worldwide for the first time. In this byline, Ryan Horn, Senior Vice President of Marketing at Simpli.fi will discuss the current state of localized programmatic, key drivers of growth, and why marketers need to consider moving towards a localized strategy.

GPS 45

100+ Social Media Demographics that Matter to Marketers in 2020

Hootsuite

YouTube reaches more 18-34-year-olds and 18-49-year-olds than any cable network in the U.S. Source: eMarketer. Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience.

Four TV Targeting and Measurement Myths and Realities

LiveRamp

According to eMarketer, TV ad spend is north of $72 billion per year. Furthermore, there are about 90 million households with a pay TV subscription to a cable, satellite, or other telecommunications provider, TechCrunch reports. [Editor’s note: This article has been reposted with permission from the ANA. View the original article here.]. But, what quantifiable effects do TV ads have on sales? Any marketer unable to answer that question isn’t alone.

Five SEM Highlights of 2018

QuanticMind

Leading up to the April 23 repeal of net neutrality laws, users have taken to airwaves and fiberoptic cables to decry the dismissal of legislation that mandates impartiality of internet service and traffic. The online retail giant once again made a name for itself this year after eMarketer projected it would gross $4.61 eMarketer’s most recent estimation, which represented a significant increase from previous projections that originally placed it at $2.89

SEM 40

Back to School: Mobile Marketing a Must-Have this Year

Content Standard

For example, brands might use mobile to deliver discount-oriented messages to moms who tend to make shopping decisions based on price, Shalini Gupta , vice president of customer success at Iris Mobile, told eMarketer. Last year, Walmart’s mobile back-to-school campaign impacted more consumers per dollar than broadcast or cable TV, driving 14 percent of the increase in overall shopping intent, despite making up only 7 percent of the spend, Marketing Land reported.

Cable 40

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Today, eMarketer projects e-commerce sales will surpass $3.5 CX] My Growing Cable Bill. Cable company. In 1994, a 21-year-old man named Dan Kohn sold a CD of Sting’s Ten Summoner’s Tales to his friend in Philadelphia. Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet.

What’s the Difference Between an Experience and a Customer Experience?

Content Standard

Today, eMarketer projects e-commerce sales will surpass $3.5 CX] My Growing Cable Bill. Cable company. In 1994, a 21-year-old man named Dan Kohn sold a CD of Sting’s Ten Summoner’s Tales to his friend in Philadelphia. Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet.