Martech

MARCH 6, 2023

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

Paid Search Agency 84

Paid Search Agency Ads Campaigns Cable 84

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. Here’s how we pulled it off — and how you can do it, too.

Buzz 228

Buzz Zoominfo Broadcasting Cable 228

Porch Group Media

FEBRUARY 9, 2023

Think of linear ads as the commercials seen on traditional cable channels. With Linear TV advertising, a set of commercials are shown to the masses at the same time during a live TV broadcast or scheduled show. Related Reading: Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Advertisements 52

Advertisements Advertising Cable ROAS 52

Chris Koch

MAY 30, 2014

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% In the U.S.,

Cable 100

Cable Television marketing Broadcasting Copyright 100

Digilant

AUGUST 30, 2023

Key Trends from Last Season and Their Impact on the 2023/24 NFL Season Amazon Prime Video Coverage of Thursday Night Football To keep up with more people streaming TV than watching cable or broadcast television, major broadcasters offer game coverage via their respective streaming platforms like NBC using Peacock, for example.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Martech

APRIL 1, 2022

Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% last year, according to a Pew survey. Further, the cord-cutting trend continues apace.

Purchase 108

Purchase Work Management Product Television marketing 108

Porch Group Media

NOVEMBER 21, 2022

But the real basic definitions are linear is broadcast television and cable. It’s all about digital evolution and happens so fast. A lot of the times, when things are initially named, the names don’t apply after a few years. So when people talk about linear, they’re usually combining those two.

First-Mover Advantage 52

First-Mover Advantage Cable Television marketing Broadcasting 52

Martech

FEBRUARY 6, 2024

Streaming services will likely receive a boost from cord-cutters who are happy in their cable-less lifestyle but still want to see the game. Fans’ loyalty to the NFL implies that the medium — whether traditional broadcast or streaming — is secondary to the game itself.” Many of the services provide a free trial. In your inbox.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 115

Rain: The Growth Agency

JANUARY 12, 2021

While TV viewership initially increased during the beginning of the pandemic, they leveled off under historic levels at the end of 2020 across cable and broadcast. In this edition: Apple will soon limit the ability to utilize the IDFA for mobile app targeting and tracking.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. We wanted to provide an experience similar to cable news, where you can tune in and quickly absorb the latest news — or leave it on in the background and enjoy a wide variety of content. Here’s how we pulled it off — and how you can do it, too.

Buzz 130

Buzz Zoominfo Broadcasting Cable 130

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. In 2022, for instance, Amazon Prime will be broadcasting Thursday Night Football exclusively.

Advertising Agencies 119

Advertising Agencies Advertising Channels Advertisements Advertising 119

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing AI 87

Marketing AI Advertising Agencies Planning Broadcasting 87

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. This should come as no surprise, as the average American household now has 22 connected devices. With more connected devices than ever, people have shifted away from traditional ways of accessing and consuming their favorite content.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Digilant

JULY 24, 2023

Streaming now tops broadcast TV and cable TV. This should come as no surprise, as the average American household now has 22 connected devices. With more connected devices than ever, people have shifted away from traditional ways of accessing and consuming their favorite content.

Buy 52

Buy Advertising Agencies Cable Transparency 52

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing AI 80

Marketing AI Advertising Agencies Planning Broadcasting 80

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. billion for the broadcast rights over that period.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. Addressable TV: This allows brands to deliver ads to target audiences during broadcast TV, such as cable or free-to-air channels.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Digilant

NOVEMBER 8, 2023

Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. And while they all still warrant significant time and attention, there’s a new TV player in town that advertisers would be remiss to overlook. Enter: Free Ad-Supported TV, otherwise known as FAST.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

B2B Marketing Directions

AUGUST 15, 2021

The firm noted that 24% of the budget traditionally spent on TV is expected to shift from broadcast and cable TV to streaming video this year. In the webinar materials, Gartner argued that "the age of the digital versus offline budget has come to an end." Here are a few of the other major results.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".

Cable 73

Cable Television marketing Broadcasting Curation 73

Martech

AUGUST 7, 2023

The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. That allows people to say yes, this is how you make it to professional levels.” It says that girls are dropping out and why. It has a QR code that brings people to a landing page with the full video.

Campaigns 97

Campaigns Co-Registration Marketing AI Cable 97

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Martech

AUGUST 4, 2021

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. For instance, we’re finding out more about this space from the global video network Vevo.

Cable 109

Cable Work Management Bundling Cross-Selling 109

Single Grain

FEBRUARY 7, 2020

Live broadcasts have become a staple of the social media experience. The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced. There are many ways in which you or your brand can make an online broadcast.

Broadcasting 130

Broadcasting Facebook Optimization Tips 130

illumin

MARCH 7, 2024

Sports broadcasting is one of the last pillars of linear TV. The NFL remains one of the most profitable broadcasts in the US, making up 93% of the most-watched broadcasts on TV in 2023. Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment.

Cable 59

Cable Service Broadcasting Advertising Agencies 59

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. My dad’s broadcast is now even being talked about as the “hack” for millennials to access TV.

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Zoominfo

FEBRUARY 21, 2021

334220 Radio & Television Broadcasting & Wireless Communications Equipment Manufacturing. 335921 Fiber Optic Cable Manufacturing. 5151 Radio & Television Broadcasting. 5152 Cable & Other Subscription Programming. 11 Agriculture, Forestry, Fishing & Hunting. 1111 Oilseed & Grain Farming.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Then came the web. Stay Alert.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

ClickZ

OCTOBER 12, 2020

So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. The more viewers consume video content served on CTV, the more opportunities and interest this tendency creates for advertisers. The CTV market share among streaming platforms.

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Digilant

MARCH 28, 2023

— Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. With traditional broadcasts, the goal is to reach as many consumers as possible. Download the full whitepaper here. Those who use streaming services have a different experience.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Brandwatch Marketing

JANUARY 4, 2019

On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network. In an average month, 8 out of 10 18-49 year-olds watch YouTube. In 2015, 18-49 year-olds spent 4% less time watching TV while time on YouTube went up 74%. The platform has also launched in over 88 countries.

Youtube 104

Youtube Statistics Cable Stats 104

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Traditional TV advertising lets you broadcast to anyone who turns on the channel. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Choozle

FEBRUARY 12, 2021

Now we all watch TV–and when I say TV, I mean everything from CBS broadcast to Hulu–but we’re almost always on our phones while we’re watching TV. I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. They’re tweeting about.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

LeadsRX

MARCH 9, 2022

Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content. Connected TV (CTV).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Digilant

APRIL 4, 2023

— Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. With traditional broadcasts, the goal is to reach as many consumers as possible. Download the full whitepaper here. Those who use streaming services have a different experience.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52