Aberdeen

FEBRUARY 27, 2017

Technically, this might be called “account-based customer experience management” (for which “ABCX” would be a sexy, buzz-worthy acronym). Anyone can do that, just like anyone can stand at home plate and point a bat at the spot where they’d like to hit a home run. At the same time, ABM is more than just targeting named accounts.

Buzz 63

Buzz Account Based Marketing Work Management Paid Search Agency 63

Webbiquity

MARCH 17, 2021

In 2021, the PR world will become more active in spotting false information and making moves to correct and clarify it. Influencer marketing: With the right influencer marketing campaigns, PR experts can enhance reputation management strategies, creating positive buzz around the brands they work with.

PR 272

PR Trends Ethics Public Relations 272

Litmus

FEBRUARY 29, 2024

Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. The email marketing landscape in 2023 was tumultuous to say the least.

Email Marketing 85

Email Marketing Planning Privacy Verticals 85

SocialPilot

FEBRUARY 11, 2024

What’s the buzz? What kind of challenges or campaigns can we start that’ll get everyone buzzing? Spot ways to sharpen our tracking tools during [ongoing campaign], making sure we’re on top of every like, share, and sale. Track how our [specify] collabs are moving the needle on audience growth and brand buzz. Live debates?

Sales Management 90

Sales Management ROI Planning Work Management 90

Martech

MAY 12, 2022

To leverage this “authentic” buzz, and improve experience, consumers need to be able to buy on the spot. Bazaarvoice also has a lot of stats to back up the kind of marketing that they manage on their platform, which relates to user-generated content and reviews.

Social Media 102

Social Media Peer-to-peer Media Work Management 102

Zoominfo

APRIL 21, 2020

There’s a lot of buzz in the business world about hiring for culture fit in addition to – or instead of – technical matchmaking. What’s going to convince decision-makers to award you a spot on the preferred vendor list is the relationship you have with your contact or contacts. Figure Out Your (Own) Culture.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Marketing Insider Group

JUNE 22, 2020

Rather than repeat the brand’s colossal misstep, Coke’s new CEO kept the flagship product and created new content to showcase its non-sparkling beverages, using influencers, employee messaging, and even Indiegogo to create buzz. Make your owned online assets the permanent parking spot for your content.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Salesforce Marketing Cloud

FEBRUARY 14, 2024

However, the introduction of generative AI brought a new challenge: finding that sweet spot between speed and scale. The big buzz and abrupt crash of interest in AI alerted CIO Prakash Kota to understand why users weren’t embracing new capabilities, and if the reasons were related to trust.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

RebelMouse

NOVEMBER 9, 2023

Just as new songs are released every year, a song that was a big hit in 2021 will have a different buzz or popularity down the road. The songs that rocked the top 10 won't stay there forever, and some tunes that were lower on the list will rise, showing they deserve a higher spot.

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

Stevens & Tate

MAY 13, 2022

Facebook is for having interactions (comments), and using events to create buzz. You can use the spot check method and randomly select a few followers and look at their profiles to see what kinds of people are following your company. Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Digilant

FEBRUARY 10, 2022

And while increased viewership is excellent, it also means the price tag for the already historically expensive ad spots is climbing even higher. . Those that opted for a 30-second ad spot in this year’s game shelled out a record-setting $6.5 Think Beyond Traditional TV Spots. When more than 100 million people in the U.S.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Convince & Convert

MARCH 22, 2016

Beyond his address to the crowds at SXSW, buzz about POTUS’ visit began before he touched down in Austin. Moving on to the SXSW Film festival, there were two movies that people buzzing throughout the week. The first, Shovel Buddies , is an American comedy-drama film featuring YouTube superstar Kian Lawley.

Social Media 98

Social Media Media Buzz Twitter 98

Sprout Social

FEBRUARY 1, 2022

It was so spot-on, Wardle eventually built the emoji-block score sharing functionality into the game.). In this case, the Wordle buzz was truly impossible for brands to ignore. Spotting emerging conversations relevant to your brand is key to staying ahead of the competition. — Elizabeth S ?? Brands get in on the game.

Peer-to-peer 95

Peer-to-peer Social Media Communities Buzz 95

Webbiquity

APRIL 19, 2018

Failure: No Social Media Buzz. Use social media tools to start generating buzz for the event far in advance and let everyone know exactly where your table or booth will be located so they can find you. You’ve spent so much time and money securing your spot at a tradeshow. Don’t forget to make the meeting fun!

Trade Show 184

Trade Show Buzz Work Management Impressions 184

Brandwatch Marketing

OCTOBER 25, 2023

Benchmark In order to track changes in brand awareness you need to benchmark against your baseline metrics, looking at a long enough time period to spot any natural peaks and troughs, as well as any anomalies. What should you be measuring against? bw_banner_cta type=2]Understand what people say about your brand.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Biznology

SEPTEMBER 11, 2019

You can generate some major buzz around your e commerce store by networking with your industry’s big dogs. If you have just a few lines, a pre- or post-roll spot at the beginning or end of the podcast is likely the best. Build strategic partnerships. Start by contacting blogs to see if they will review your products in a post.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Alejandro Antonini runs the tech consulting company MarketingFox, which bravely tackles one of the messiest spots you’ll find in any B2B company: marketing operations.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Outbound Engine

JULY 21, 2020

No amount of slick TV ads, clever radio spots or pop-up ads comes close to the influence word of mouth advertising can provide. So how do you generate the buzz you need to differentiate your brand and boost demand for your services? Share positive reviews and customer testimonials online.

Word of Mouth 52

Word of Mouth Small Business Marketing Advertisements Advertising 52

Martech

JUNE 14, 2023

And while the world is buzzing with AI advances, there are still many quick-win opportunities to better nail the basics. You can spot patterns and sentiments in their responses with some AI-based analysis. Being smart with automation in your business frees up time to focus on more strategic decisions, helping drive growth.

Automation 90

Automation Organization Marketing Automation Services B2B 90

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. A 30-second spot during the 2019 championship averaged $506,665 , a budget far from reach for most. Looking to secure a “three-peat,” the U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. A 30-second spot during the 2019 championship averaged $506,665 , a budget far from reach for most. Looking to secure a “three-peat,” the U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

ClickZ

AUGUST 27, 2021

Looking at the number of clicks by industry, insurance has been the fastest-growing in 2021, taking over the top spot in June. A lot of buzz has spread about marketing channels outside of email, and for good reason! Email and mobile marketing engagement mimic trends in thriving markets. Email marketing significantly outweighs mobile.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Contently

MAY 3, 2018

Some woman is betrothed to a man she doesn’t like, and she spots a brooding, muscular guy who works on a farm—that’s it, right? “There’s been a lot of buzz lately around the issue of virginal heroines,” she says. What do romance paperbacks have to do with great writing?

Buzz 157

Buzz Paid Search Agency Aggregators Comparison 157

Convince & Convert

OCTOBER 21, 2015

As he transitioned to education, he found that no one could quite identify what made the good spots good and what made the bad ones flop ; everyone was guessing. He hypothesized that some form of story structure existed, either consciously or unconsciously in these winning ad spots, and he set out to prove it.

Storytelling 120

Storytelling Advertising Agencies Paid Search Agency Copywriting 120

Sprout Social

FEBRUARY 3, 2022

” or Nike’s “ Just Do It “), we typically imagine TV spots, billboards and old-school print ads in magazines. Create buzz with a contest or giveaway. The brand leveraged the buzz by building anticipation for the event and dropping a fresh fit alongside it. Reduce customer churn. Wild, right?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Sprout Social

AUGUST 16, 2023

Had hedge funds caught onto the buzz surrounding GME stock sooner, their financial consequences might not have been so severe. Del Preto explains, “I know dozens of financial services firms using listening…They use it for risk mitigation, competitive analysis, trend spotting and staying up to date on industry news.”

Work Management 75

Work Management Marketing Management Social Media Service 75

Zoominfo

APRIL 21, 2020

There’s a lot of buzz in the business world about hiring for culture fit in addition to – or instead of – technical matchmaking. What’s going to convince decision-makers to award you a spot on the preferred vendor list is the relationship you have with your contact or contacts. Figure Out Your (Own) Culture.

Work Management 100

Work Management Marketing Management Vendors RFI 100

Sprout Social

NOVEMBER 21, 2023

For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest. Competitive monitoring helps you stay updated with all the buzz. Or, you might find their customers are asking for a new feature. Customers might be demanding more eco-friendly products.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Onalytica B2B

JANUARY 17, 2018

Of course, brands still do traditional advertising for brand awareness, which still goes down well with consumers and sparks conversations (there’s no denying the popularity and buzz around John Lewis’ Christmas adverts in the UK as soon as we hit November) but revenue generated from this marketing stream is in rapid decline.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Outbrain

FEBRUARY 6, 2022

For creative agencies, the Super Bowl spot is the most coveted and significant of all – brands use the commercials, or “anchor videos” as Vaynerchuck calls them, to define how they want the public to perceive them. So what can marketers who don’t have the huge budget necessary to land the top spot learn from the Super Bowl?

Paid Search Agency 29

Paid Search Agency Planning Ads Advertising Agencies 29

Convince & Convert

DECEMBER 29, 2017

We wanted to launch a FlexPod social media campaign that would create buzz and conversation across our target audience,” said Robin Holden, Global Alliances Marketing, NetApp. All of this propelled the FlexPod Brainteaser campaign to receive a finalist spot in the Killer Content Awards 2016 and in the Cisco Marketing Velocity Awards 2016.

Campaigns 155

Campaigns Ad Building Opt-out Paid Search Agency 155

Sprout Social

JANUARY 19, 2022

You also want to make sure your announcement is shared when your audience is most active on social media—the more active the audience, the more likely they are to make a purchase or create buzz. Sprout’s Tag Report is a powerful tool that helps you visualize how much engagement and buzz your launch created.

Social Media 136

Social Media Product Media Work Management 136

Convince & Convert

NOVEMBER 14, 2013

there are Instagram clubs and exhibits ), the project is generating considerable headlines and buzz, prompting questions if it could spread to other cities. Companies with a retail location or hosting an event could create designated photo spots to encourage image generation, potentially even tied to a contest or sweepstakes.

Social Media 155

Social Media Buzz Marketing Management Social Marketing 155

Eric Mower + Associates

DECEMBER 27, 2018

While typical CSR efforts resonate with a broad spectrum of consumers by showing empathy, awareness and support for important causes, the campaigns that generate the largest buzz — and the loudest criticism — tend to be ripped from the headlines. Picking the right stage to make a big splash is important.

Cost 70

Cost Television marketing Viral Marketing Ideal Customer Profiles 70

Valasys

JANUARY 3, 2024

Instead of keeping things unclear, like in traditional setups, these tools reveal everyone’s blind spots, from the big boss’s communication style to a new team member’s hidden talents. Plus, it’s not just about finding flaws; it celebrates your strengths, creating a positive buzz that boosts your reputation.

Software 40

Software Peer-to-peer Barriers Transparency 40

KoMarketing Associates

APRIL 7, 2021

But there were some bright spots. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. 2020 was a tough year for B2B marketers – and everyone else.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Sprout Social

AUGUST 8, 2023

So if someone is searching for, say, a local place to get lunch, and you’re running TikTok for a restaurant or lunch spot, you want your videos to appear first. In fact, 40% of Gen Z will use TikTok and Instagram for search instead of going to Google. This is where TikTok SEO comes in. With TikTok, they’re one in the same.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93