How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

How to Build a Content Strategy for Event Marketing

Marketing Insider Group

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. Event Marketing

Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. Event Marketing Channels.

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Growth in searches for “social media marketing” per Google Trends.

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional.

How to Measure Event Marketing Performance and ROI

Marketo

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Attaching Metrics to Event Goals. In-event surveys.

How to Use Twitter Hashtags to Generate Event Marketing Buzz

Hubspot

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Creating a hashtag on Twitter allows for event attendees to connect with each other and discuss your event, which you can then measure and use to gauge the topic’s success.

Buzz 80

How To Succeed In B2B Event Marketing

Valasys

41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies.

B2B Event Marketing: A Central Component of Your Strategy

Launch Marketing

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events.

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone.

Five Tips for Creating Memorable Corporate Events

Webbiquity

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. However, planning a corporate event is a challenging, complex undertaking. Five Tips for Planning Memorable Corporate Events. Pick a creative event agency.

Tips 208

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? What are some tips to improve event marketing?

4 Digital Event Marketing Lessons From the Ames Straw Poll

Hubspot

The event takes place each summer before the year of the presidential election. The winner of this year’s poll was Michele Bachmann, and many believe her internet marketing strategy , which focused on encouraging Iowa residents to attend the event to vote, was the key to her success.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Build Hype for your Event. Guest post by Rosemary McKee.

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

Why is location-based marketing important in the era of the remote workforce? But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. Location-based event marketing.

B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Her book, Trade Show & Event Marketing , is definitely worth checking out too.

Trade Show Takeaways: 12 Lessons from Past Successes and Failures

Webbiquity

To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Failure: No Social Media Buzz. A lot goes into a successful tradeshow event. Failure: Undefined Goal for the Event.

How to Optimize Events with Social Media [Infographic]

Webbiquity

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. If there isn’t an event page, create one.

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. 6 ways to promote an event on social media before it happens.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Promote events through social media? A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily.

Tools 276

4 Signs Your Experiential Marketing Lacks Purpose

Marketo

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. Here are four signs your experiential marketing efforts are lacking purpose: 1.

5 Ways to Increase Event Engagement

Marketo

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters.

Buzz 137

Why Marketers Should Consider Brand Activations at Festivals in 2019

Marketo

From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. It means an opportunity for promotion during public events and festivals. Experience Marketing for Brands. Talk to the event organizers.

SiriusDecisions Summit Veteran Shares 3 Pro Tips for Events

Televerde

Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event. Here are my top three tips to help you waltz through events like a pro. Do your pre-event research. Most major events have a mobile app you can download.

After the Event: Post-Trade Show Questionnaire

Lead Liaison

The amount of business you close from the event is likely the most telling sign of a successful trade show. Another means of evaluation, which is often overlooked, is asking your team what they think about the event, your booth, and your methods. You might be surprised to find some easy changes you could make at your next event to make it even more successful. That way, all you have to do at the end of each event is send them the link to your survey page.

Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. It supports all types of events; even those without badges.

Create an Event Oasis: The Top Reasons to Host a Lounge

Marketo

Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Another area that complements and amplifies your digital and automated approach is event marketing. How do you want to build buzz and interest?

Buzz 137

SiriusDecisions Summit Veteran Shares 3 Pro Tips for Events

Televerde

Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event. Here are my top three tips to help you waltz through events like a pro. Do your pre-event research. Most major events have a mobile app you can download.

5 Ways to Make the Most of Your Time at #INBOUND18

Hubspot

Ecstatic, you exchange high fives with your teammates, book the flights and hotels, and start your countdown clock to the event. An Event like No Other. INBOUND has become one of fastest-growing business events of the year. Stay on top of the event hashtag: #INBOUND18.

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

That’s why trade shows and industry events are so valuable to B2B marketers. of their total marketing budget to events and exhibiting ( source ). With so much money being spent on trade shows, how can marketers get the most bang for their buck?

How to Promote an Event Using Online Marketing [Infographic]

Hubspot

Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials.

4 Signs Your Experiential Marketing Lacks Purpose

Marketo

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. Here are four signs your experiential marketing efforts are lacking purpose: 1.

The Top 7 Things to Avoid at a Trade Show

Marketo

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. Set proper expectations for the event, including training for staff, review messaging, and do your research on the exhibitors prior to arriving. Think of ways to create a buzz.

B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Johns article highlights something most of us in B2B marketing have come to accept.

5 Key Ways a Mobile App Can Drive Engagement at Your Next Event

Marketo

Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! Mobile apps are a hot trend at user conferences, and as an event manager, I have definitely jumped on board! Will you be using a mobile app at your next event?

Mobile 136

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

This year’s event is all about bridging the social divide between socially savvy customers and employees and the campaigns that lag behind, according to Benioff. This is a buzz term you’re likely to hear a lot.

Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Marketo

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events. This will keep the event top-of-mind for registrants.

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Validating direct marketing lists.

How to Make it Rain: Part 2

Marketo

Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. Event Marketing