Marketing Insider Group

JUNE 24, 2010

Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Provide mobile view versions for all emails. Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Smashmouth Marketing

MARCH 6, 2009

Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. damphoux : Tom Barrieau, IDC demand generation / lead qualification largest segment of budgets right now #sales20. The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

markempa

NOVEMBER 1, 2006

In this month’s issue of Target Marketing , I wrote the cover article on " What’s a Lead? This article also emphasizes the critical role that the (often overlooked) phone plays in the lead qualification process. Read Target Marketing: What’s a Lead? Read Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

Smashmouth Marketing

MARCH 19, 2009

Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference. Ok, 22 of them, but they are all worthy. annekeseley : " sales 2.0 is not the answer. It is a question."

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Blogs, podcasts, WOM, etc.) It’s a momentum thing. Its about results.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

markempa

SEPTEMBER 29, 2006

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? However, as Krol’s article shows, the telephone shouldn’t stand alone.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

AUGUST 23, 2006

Early-stage leads - those who are not ready to speak to a sales person yet – can be developed further with an effective lead nurturing program. Do you qualify leads before sending them to your sales team? So dont pass white paper inquiries to your sales people until theyre more rigorously qualified as sales-ready leads.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Lead Liaison

OCTOBER 5, 2020

These not only grab attention & create buzz about your brand, but they also capture lead contact information to help your sales reps and marketing team in their followup. They’re looking for swag. They’re looking for an incentive. We have over 20 fun & exciting games like whack-a-mole, spin-to-win & blackjack.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Marketing Insider Group

OCTOBER 26, 2010

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. . – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

BOP Design

JANUARY 9, 2018

However, while they are superior in creating buzz and garnering media attention, they may not be able to drive results as far as lead generation as this is not the core function of public relations. Lead Generation? Don’t automatically assume that an agency is focused on lead generation.

Marketing Agencies 2 51

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 51

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Paul also writes the insightful Buzz Marketing for Technology Blog. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Vidyard

MAY 27, 2014

Over 2,000 attendees, a buzzing solution showcase, and most importantly, a ton of relevant content capturing the essence of modern marketing. Wow, what a show! Sirius Decisions Summit is coming of age and this year’s SD event in Orlando was a great testament to that. Happy hunting!

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Marketing Insider Group

DECEMBER 21, 2010

Seems like a great way to add some traffic, buzz and interest beyond the standard iPad giveaway. I will check it out. Michael Brenner Dec 22 2010 Excellent case study. Thanks for sharing. Most of the feedback I’ve gotten is events-based. Click here to cancel reply. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

markempa

APRIL 19, 2007

If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy. Paul also writes the insightful Buzz Marketing for Technology Blog. This year hes going to do over 120 podcasts!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 31, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

OCTOBER 17, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. It is so much bigger. It gets to a brand’s long-term sustainability.

Social Media 100

Social Media Brand Identity Branding Media 100

markempa

JUNE 29, 2007

Companies who provided fewer but higher quality "sales ready" leads to their sale people have better sales conversion rates than those that send lots of early stage leads and that creating a "cost per lead" culture just does not work.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

MARCH 6, 2006

Well meaning marketers can ruin their lead generation results by rushing an unqualified list of tradeshow attendees to their sales team. After doing numerous lead qualification programs , we have found 5% to 15% of trade show inquiries are truly sales ready leads. " I agree. " I agree.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

markempa

JUNE 8, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

B2B Marketing Zone Posts

AUGUST 3, 2009

Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Buzz Marketing for Technology , July 30, 2009. July 23, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

markempa

OCTOBER 17, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

AUGUST 22, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Tags: lead nurturing marketing automation user-generated content social media facebook Twitter lead qualification youtube. The result was better than Eloqua could ever have expected. Very nice add-on and a big thank you.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

markempa

AUGUST 16, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JUNE 28, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

AUGUST 11, 2005

" One final thought - dont rush a list of webinar attendees or white paper download registrants to your sales team and call them sales leads. After doing numerous lead qualification programs, Ive found that roughly 5% to 15% (at best) of inquiries are truly sales ready opportunities.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 13, 2006

For the buzz on the book, read reviews and news. For the buzz on the book, read reviews and news. You can find the book at your local Borders or Barnes & Noble and other bookstores. For multiple copies, order on 800-CEO-Read (Call Meg at 800-236-7323 ext. More about the author. More about the author.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

AUGUST 30, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 14, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Two years in a row!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120

markempa

JUNE 26, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JANUARY 25, 2006

I use podcasts and they are no doubt more “buzz” worthy than webinars. I use podcasts and they are no doubt more “buzz” worthy than webinars. She writes, "the self-serve nature of mobile media means people can listen to podcasts/videocasts when and where they want, not tied to a computer at a specific time."

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

JUNE 6, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

FEBRUARY 23, 2006

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation Generation Leads Lead 120