Walker Sands

NOVEMBER 6, 2019

This week we were very excited to welcome Jonah Berger as our featured author at our fifth annual book club for marketers, Just a Book. Prior to the event with Jonah, we broke down some key concepts from the book, including how to effectively harness social influence and word-of-mouth to create viral content.

Word of Mouth 40

Word of Mouth Trigger Marketing Viral Marketing Ideal Customer Profiles 40

Zoominfo

AUGUST 26, 2018

In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ). Our new e-book. Our new e-book who? It’s really going viral. . Scientific studies show that humor and laughter lead to more inspiration and creativity. Knock, knock!

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Walker Sands

OCTOBER 10, 2019

2019 marks our fifth year hosting our annual Just a Book event , where Chicago marketers gather together to read and learn from a prominent industry book, followed by a Q&A and meet and greet with the author. In the past, we’ve been fortunate to host incredible marketing and content experts like Joe Pulizzi , Ann Handley and more.

Word of Mouth 40

Word of Mouth Best Practices Viral Marketing Click Rate 40

Optinmonster

OCTOBER 31, 2023

Example: Instead of “Our New E-book,” a value-driven headline would be “Unlock Expert Marketing Strategies with Our New E-book.” Book Now & Save Big!” You’ll notice that some of these viral headlines got more shares on one social media platform versus another. What makes them tick?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. The word “plagiarism” comes from the Latin “plagiarus,” meaning “kidnapper; seducer; plunderer.”

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Vision Edge Marketing

APRIL 12, 2022

That’s the operative word. This strategy counts on the product — its features, performance, and virality—to do the “heavy lifting.” Word of mouth is essential to the success of a PLG strategy. It’s worthy of a book. In fact, there is a book. Yes, you will need to have great features and benefits.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Zoominfo

MARCH 14, 2018

2. Jay Baer is a New York Times best-selling author of five books. Jay’s books all focus on helping marketers and business professionals get more customers and keep those they’ve already earned. Here’s a quick rundown of his books: Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Sage Marketing

DECEMBER 5, 2023

This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. In the words of New York Times best-selling author and researcher Brene Brown in her book Rising Strong : “We’re wired for story.

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Contently

JANUARY 19, 2018

” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. ” If you don’t have to look up words or think too hard about what you’re reading, you turn pages faster and enjoy them more—even if you can read more advanced prose. So we use big words.

Viral Marketing 167

Viral Marketing Video Marketing Studies Design 167

Marketing Insider Group

MAY 22, 2012

So I have been keeping a list of books I wanted to read in my head for the past 8 months. The good news is that in the last couple of years, there have been some amazing books written by some truly wonderful people I have had the pleasure to get to know. And this book covers all the basics. Chapman (@ CC_Chapman ).

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2019

They’ll spread the word about your company to friends and colleagues far and wide. When you put data analytics to work for your employees’, as well as your customers’ needs, your company will be able to personalize rewards for helping to spread the word. What if they use the wrong word order?” your copy editor protests.

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

The Lead Agency

APRIL 14, 2024

” – Megan Sommer , Lead Consultant – The Lead Agency Trend 3: TikTok Goes B2B If the US’s efforts to ban TikTok go ahead, we may have to eat our words on this one—for many B2B businesses, changes in the US will have far-reaching impacts. ChatGPT, in my book, is the new Google search engine. How do I do XYZ?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sage Marketing

JANUARY 20, 2022

This post by Ben Zlotnick does a great job of showcasing reality versus LinkedIn’s exaggeration: This post went viral since everyone who read it felt the kernel of truth it portrayed. In the words of New York Times best-selling author and researcher Brene Brown in her book Rising Strong : . Flex Your Storytelling Muscle .

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Hubspot

FEBRUARY 19, 2018

I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.”. Self-help books aren’t meant to be mindlessly devoured and followed diligently, like a cookbook recipe for happiness. The Best Self-Help Books. But others didn't resonate with me as deeply.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Contently

MARCH 24, 2020

If we use long, dependent clauses, big words, and generally confuse the hell out of everyone, people will think that we’re smart. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text.

Storytelling 154

Storytelling Barriers Class Paper 154

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

chiefmartech

OCTOBER 25, 2020

For the seventh episode, we’ll clearly need to cover seven swans-a-swimming, which would make a great viral TikTok video. Here’s the full episode: I highly recommend picking up a copy of Jim’s book. That approach, in a word, is “agile.” Coincidence or martech numerology? You decide. Embrace it.

Work Management 134

Work Management Marketing Management Viral Marketing Paid Search Agency 134

Paul Gillin

DECEMBER 18, 2012

An idea I’ve been kicking around for a couple of years became a formal book project in January. Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. This is the first of my five books that I’ve self-published.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. Lastly, there’s an aspirational audience of general nonfiction book buyers, history buffs, and pop-sci nerds.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Marketing Insider Group

NOVEMBER 14, 2019

He just released his new book, Mean People S u ck : How empathy leads to bigger profits and a better life. Anyway, there was a woman possessed, and the words help showed up on her stomach because I feel like a lot of internal corporate marketers feel that way. That’s why I wrote the book. And I read the book.

Peer-to-peer 229

Peer-to-peer Paid Search Agency Fulfillment Marketing & Strategy 229

Adobe Experience Cloud Blog

JULY 24, 2014

I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. So whether you’re up for a summer get-away, or just a relaxing weekend at home, here are my ten picks for books that will help you return to your desk both refreshed and inspired: 1.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Marketing Insider Group

DECEMBER 17, 2019

If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar. Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral!

Tactics 271

Tactics B2B Marketing Work Management Planning 271

SmartBug Media

APRIL 19, 2021

and from children’s books. For example, use infographics to promote your e-books. Once the consumer gets hooked on that eye-catching infographic, there can be a call to action (CTA) linking traffic to your website to download the e-book and read more about the topic. Go Viral If You Dare—NFT Please?

Campaigns 111

Campaigns Effectiveness Paid Search Agency Class 111

Navigate the Channel

SEPTEMBER 29, 2022

In other words, you’re not doing what everyone else is doing, so people notice you, maximizing word of mouth. Jay Conrad Levinson’s 1984 book “Guerrilla Marketing” brought the idea to the mainstream. But a word of caution: Be very clear about your target audience. Old-Fashioned Word-of-Mouth.

Examples 65

Examples Word of Mouth Marketing Budget Brand Identity 65

Contently

FEBRUARY 14, 2018

In his book How Star Wars Conquered the Universe , author Chris Taylor visited all sorts of remote tribes attempting to find an adult human being who had not in some way been affected by Star Wars –and couldn’t find even one!). In other words, Star Wars is a universe constructed with a combination of a whole bunch of familiar things.

Storytelling 157

Storytelling Viral Marketing Amazon Template 157

Martech Advisor

MARCH 22, 2020

Examples of outbound include lead qualification calling (you have their name and number at the least), email marketing (mass or one-to-one), appointment booking for sales teams (branches into sales-enablement, but still very much part of outbound marketing), mobile push notifications, SMS marketing etc. Web content with virality factor.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Sprout Social

AUGUST 9, 2023

You can also surface positive sentiment and consumer-generated trends and amplify them, like how McDonald’s translated the viral Grimace Shake trend into a nearly 12% increase in global same-store quarterly earnings. booking opens on july 17 at 10am PT. ? airbnb the @barbie dreamhouse is back on airbnb. but this time—ken’s hosting.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Great business books do change the world. You may have the beginnings of a great business book lurking within your brain. You can see their book covers here.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Outgrow

NOVEMBER 30, 2022

But don’t take our word for it— 69% of businesses increased their video marketing budget. . Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . The video successfully simulates most people’s problems when booking reservations, and highlights Airbnb as the solution.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

seo.co

MARCH 12, 2021

The father of the movement wrote numerous books about so-called guerrilla tactics and his thoughts surrounding marketing have become increasingly relevant in the digital age. If you execute well, your guerrilla marketing strategy could go viral. This latter aspect increases its potential for virality).

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Hubspot

NOVEMBER 13, 2023

On the other hand, attractive and resilient packaging generates positive word-of-mouth (free advertising, yay!), Identify and match with them to increase customer loyalty and word-of-mouth. What to Consider When Selecting Packaging for Your ecommerce Business My best word of advice when deciding on your ecommerce packaging?

eCommerce 71

eCommerce Best Practices Word of Mouth Viral Marketing 71

MLT Creative

APRIL 13, 2012

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. With more than 50 interviews of industry thought leaders and several social influence marketing case studies, the book shows how to use the latest breakthroughs to meet your goals.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. In other words, they believe there’s a method to the madness.

Viral Marketing 60

Viral Marketing Content Internet Marketing Barriers 60

Walker Sands

OCTOBER 23, 2019

For our fifth annual Just a Book club for marketers, we’re reading “Contagious: Why Things Catch On” by New York Times and Wall Street Journal best-selling author Jonah Berger to find out what it takes to create content that spreads. You’ll have to read the book to find out. Find Inner Remarkability.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Sharpspring

NOVEMBER 10, 2022

It is free and looks exactly like Word, so your team members will not have any problem with figuring it out. Set up surveys, booking forms, download forms, etc. Word of mouth is key. Google Docs is a great way to manage your content submissions. Action item. You can get creative as well! to diversify your CTAs from page to page.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124