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Marketers push back on Google’s attempt to derail California privacy bill

Martech

Google sent her this in response: Other marketers speak up Hopkins wasnt the only one angry about what appears to be an astroturfing effort by Google. Google is pretty notorious for astroturfing issues like this. Lead generation specialist Julie Friedman Bacchini believes companies should get express consent from consumers.

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Are naming rights deals worth the investment for big brands?

Martech

First naming rights deal in history The first widely recognized naming rights deal is often attributed to the 1970 agreement between the Houston Astrodome and the Astrodome’s naming sponsor, which was the Houston-based company, “AstroTurf.” which was named after Rich Products Corporation in 1973.

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Guerrilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

Astroturfing. If you’re okay with being controversial and potentially ruffling a few feathers, astroturfing could provide a good opportunity for high-ROI guerrilla marketing. Astroturfing, which gets its name from the artificial turf that mimics the real thing, is a way of using fake/paid endorsements to mimic social proof.

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5 Attributes of a Healthy, Real-Time Culture

Convince & Convert

Sadly, Astroturf didn’t.). Their energy drink, Whoopass , has a bottle design created entirely by employees, not by professional package designers or promotions experts. Every employee devises flavor ideas for new sodas, and the entire staff are taste testers. Turkey and Gravy, miraculously, made the cut. Reward Systems.

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Guerilla Marketing Strategies: 10 Creative Marketing Ideas

seo.co

Astroturfing. If you’re okay with being controversial and potentially ruffling a few feathers, astroturfing could provide a good opportunity for high-ROI guerilla marketing. Astroturfing, which gets its name from the artificial turf that mimics the real thing, is a way of using fake/paid endorsements to mimic social proof.

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How to avoid the martech black hole and ride the crest of change

Martech

You’re not alone if you’re as confused as a goat on an astroturf right now. They want to invest in more marketing technology platforms and point solutions despite saying their martech stack is so complex it’s like a black hole. Still, they only use 42% of the features and functions they’re currently paying for.

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Your online reputation should be a culmination of you

Biznology

And since Google is once bitten, twice shy over all of the times Google’s been hurt before by all those one-night stands with spammers, astroturfers, phishers, and the like, Google is looking more and more for a nice guy, a girl next door. See what I mean? Someone reliable who folks know and can vouch for.