Martech

APRIL 15, 2025

Google sent her this in response: Other marketers speak up Hopkins wasnt the only one angry about what appears to be an astroturfing effort by Google. Google is pretty notorious for astroturfing issues like this. Lead generation specialist Julie Friedman Bacchini believes companies should get express consent from consumers.

Astroturfing 73

Astroturfing Privacy Privacy Protection Paid Search Agency 73

Martech

MARCH 24, 2025

First naming rights deal in history The first widely recognized naming rights deal is often attributed to the 1970 agreement between the Houston Astrodome and the Astrodome’s naming sponsor, which was the Houston-based company, “AstroTurf.” which was named after Rich Products Corporation in 1973.

Astroturfing 69

Astroturfing Brand Identity Branding Broadcasting 69

seo.co

MARCH 12, 2021

Astroturfing. If you’re okay with being controversial and potentially ruffling a few feathers, astroturfing could provide a good opportunity for high-ROI guerrilla marketing. Astroturfing, which gets its name from the artificial turf that mimics the real thing, is a way of using fake/paid endorsements to mimic social proof.

Astroturfing 98

Astroturfing Creativity Marketing & Strategy Marketing Strategy 98

Convince & Convert

DECEMBER 16, 2010

Sadly, Astroturf didn’t.). Their energy drink, Whoopass , has a bottle design created entirely by employees, not by professional package designers or promotions experts. Every employee devises flavor ideas for new sodas, and the entire staff are taste testers. Turkey and Gravy, miraculously, made the cut. Reward Systems.

Astroturfing 128

Astroturfing Social Media Advertising Agencies Demonstrating Intent 128

seo.co

MARCH 12, 2021

Astroturfing. If you’re okay with being controversial and potentially ruffling a few feathers, astroturfing could provide a good opportunity for high-ROI guerilla marketing. Astroturfing, which gets its name from the artificial turf that mimics the real thing, is a way of using fake/paid endorsements to mimic social proof.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing & Strategy 64

Martech

NOVEMBER 1, 2022

You’re not alone if you’re as confused as a goat on an astroturf right now. They want to invest in more marketing technology platforms and point solutions despite saying their martech stack is so complex it’s like a black hole. Still, they only use 42% of the features and functions they’re currently paying for.

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117

Biznology

NOVEMBER 6, 2012

And since Google is once bitten, twice shy over all of the times Google’s been hurt before by all those one-night stands with spammers, astroturfers, phishers, and the like, Google is looking more and more for a nice guy, a girl next door. See what I mean? Someone reliable who folks know and can vouch for.

Astroturfing 80

Astroturfing Merchandising Google Work Management 80