Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. This is the go-to place for research and how-to. Demand Gen Report. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic.

Resources 171

Resources Research B to B Advertising Agencies 171

Engagio

JULY 16, 2019

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. The resulting report distills the stats you need to know to understand the current state of ABM, and where your peers are succeeding (and falling short.)

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. Along with that way, I wrote a book called Marketing Automation for Dummies. What motivated you or inspired you to do this research? images/2017/05/Matt-Sweezy-interview.mp3.

Linkedin 297

Linkedin Research Studies B2B 297

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

NetLine

APRIL 11, 2024

Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. So kick up your heels and get swept away in any one of these marketing marvels. Thanks, Brandon.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

SmartBug Media

JULY 12, 2021

There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Monitoring and reporting. Fundamental Marketing and Reporting Tools. Monitoring and reporting. Monitoring and Reporting. Reporting Tools. Networking. Storage Tools.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

B2B Marketing Directions

MAY 7, 2023

(This month's Research Round-Up discusses the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.) And second, the report is based on first-party data.

Research 52

Research B2B Paper Content 52

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. Every day, we analyze data, research, transcripts, slideshows, and reports. Direct without preaching.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Is it timely news analysis on a new report about emoji usage ? When to write an e-book.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. ” The report is just a part of that.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Is it timely news analysis on a new report about emoji usage ? When to write an e-book.

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 4 Best Content Planning Tools. 3) Bubbl.us. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

B2B Marketing Directions

FEBRUARY 5, 2022

A new book by Raja Rajamannar, the Chief Marketing and Communications Officer at MasterCard, fills the gap. He also refers to research showing that most CEOs say they have little confidence in their marketing team, and he suggests that many CEOs don't see value in marketing. fragmenting the 4 Ps of marketing.

Marketing AI 52

Marketing AI Privacy Ethics Marketing & Strategy 52

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers.

Demand 52

Demand B2B Webinar Metrics Intent 52

Inbox Insight

DECEMBER 10, 2021

Inbox Insight are proud to announce the release of InboxINTELLIGENCE – their new customized market research product designed to grow unique knowledge of your target audience. To celebrate the launch of their new custom research product, InboxINTELLIGENCE, Inbox Insight are running an exciting competition.

Research 59

Research Product Planning Demand Generation Agencies 59

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth. source ). .”

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Engagio

APRIL 2, 2018

I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This is the book I’ve recommended most to marketing and sales professionals, and it’s one of my favorites. Author : Robert B. Rating : 4.5

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Marketing Insider Group

OCTOBER 26, 2020

More so, 58% report it is not an effective use of time. In the book, I tell the story of LEGO’s Jorgen Vig Knudstorp’s example. In his book, Collins examines the leadership style of the 20-year Kimberly Clark’s CEO Darwin Smith. Stories abound on the Internet of people complaining about the dreaded annual performance review.

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

Heinz Marketing

FEBRUARY 16, 2021

With the rising use of digital, self-service channels it’s easier than ever for buyers to research, vet, and make decisions entirely on their own. In fact, research from Gartner shows that today’s B2B buyers spend only 17% of their time talking directly to sales. New Research from Drift, SBI, and Heinz Marketing.

Top of Funnel 126

Top of Funnel Conversion Digital Transformation Work Management 126

Salesforce Marketing Cloud

APRIL 3, 2024

When Fordham University relaunched its student advising app in 2022, appointment bookings doubled. The new app, however, resulted in more than 15,000 appointment bookings for student advising. Each group had a wish list for the new app: The students wanted to be able to book academic advising appointments in only a few clicks.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Hinge Marketing

JUNE 9, 2014

That’s the question we sought to answer in our most recent study of Visible Experts℠ You can download a free copy of the research here. This research is part of a larger study on high visibility experts to be released separately. Books top the list as the biggest focus of their efforts. Level of effort.

Research 48

Research Ad Building Brand Identity Branding 48

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . E-books/Books.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Writing on the Web

JANUARY 6, 2014

Webpage, or Printed Book?" Most people I know, including many of my clients for whom I ghost write and edit, assume that all book writing is the same. All this is for naught if you don’t remember this essential rule: Your expert e-book isn’t about you or your expertise. You can research, survey, and ask.

Rules 100

Rules Guidelines Press Keywords 100

Act-On

SEPTEMBER 26, 2023

Here’s a three-step process: Research trending content. A smart way to do this is to research what already works well for a company. After a little research, you learn that many read MarketingProfs , and Ann Handley is the company’s Chief Content Officer and an influencer. She also wrote a book. But you don’t stop there.

SME 141

SME FAQ Domain Link Building 141

Marketing Insider Group

OCTOBER 19, 2020

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. Research indicates that customers can sense how employees feel about their work.

Work Management 310

Work Management Buzz Marketing Management Marketing Report 310

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 1) SEMrush. Google Review Count: 19,200.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Martech

APRIL 8, 2024

Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders. Can you provide examples of books, articles, or industry experts you follow to enhance your knowledge in this field? What techniques or models did you employ, and what were the outcomes?

Business 105

Business Best Practices Marketing AI Forecasting 105

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. Footers now commonly have links to robust long-form content, such as e-books and whitepapers. Monthly reviews and reporting often yield the best results to build momentum. Book a free consultation with Marketing Insider Group for expert assistance.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Tony Zambito

MAY 21, 2021

Then, there were numerous reports, TV stories, and studies pointing to a decrease in attention span. Even reading a book became a lot harder. . Start with qualitative buyer research to establish a new understanding of buyers and their goals. Particularly in the early days of the COVID-19 pandemic.

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” You don’t need to take any action on your existing setup.

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. As you can see in the chart, only 5% of the “somewhat committed” report high success versus 38% of the “most committed” group.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Marketing Insider Group

OCTOBER 20, 2020

The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. Research from the University of Michigan found that young Americans today have 40% less empathy than they had in 1979. Empower employees to build the bridge. “It

Business 353

Business Work Management Correlation Cable 353

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. Hardly seems fair, right?

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194