7 of the Best Marketing Books You Must Read Now

Act-On

Check out our selection of the best marketing books, packed with strategies to get you ahead. Marketing Life Marketing Strategy best marketing books marketing book marketing books marketing strategyReady to take your marketing strategies to the next level?

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Why Video Books Are The New eBooks

Vidyard

Which is why we decided to shake things up and create a Video Book or vBook for short. A vBook (video book) is an upgrade to the tradition eBook. You need to know how far they read, did they skip any sections, did they only read half of the book and never come back to it?

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Book Review: DISCOVER Questions Get You Connected

Webbiquity

But sales pros who’ve read Bosworth’s book often have two reactions: 1) It’s an incredibly valuable guide, particularly when selling complex, high-value products, but 2) it’s incomplete, not delving deeply enough into question design, particularly for open queries.

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Best SEO Books 2018

Brightedge

Although there are numerous blogs and websites dedicated to SEO, sometimes the best way to learn in depth is by finding an expertly-written book that can explain the intricacies of SEO strategy and tactics. These are interesting times for books.

SEO 101

Book Review: The Social Employee

Webbiquity

Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. One of the most powerful impacts of social media is the way has democratized brands.

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Book Review: The B2B Social Media Book

Webbiquity

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. The book has its minor flaws.

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Book Review: Content Rules

Webbiquity

The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts.

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The “Digital Master” Book Series Summary

KoMarketing Associates

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. Book Library Digital Master

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Book Review: Optimize

Webbiquity

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

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Book Review: Social PR Secrets

Webbiquity

Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. This is no wasted verbiage in this book, no fluff, no superfluous content.

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Book Review: Defy Gravity

Webbiquity

To illustrate her points throughout the book, Rebel metaphorically uses the language of flight—gravity, lift, thrust, waypoints, trim tabs—much as Tom Hayes employed terms from the old west in Maverick Marketing. This a high-level strategy book written for leaders of any sized business.

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Book Review: Marketing in the Round

Webbiquity

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This reference is almost worth the cost of the book itself.

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Book Preview: The Social Employee

Webbiquity

And the roadmap for this journey is laid out in a new book from #Nifty50 co-creator Cheryl Burgess and her partner Mark Burgess (soon to be released and available for pre-order now on Amazon), The Social Employee: How Great Companies Make Social Media Work.

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Book Review: Tales From a Veteran Blogger

Paul Gillin

The fact that he did get away with it is one of the sub themes of Opting In , Brill’s new book about social product management. For me, the benchmark of an enjoyable business book is storytelling, and Opting In has stories aplenty.

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Blog your way into a book deal

Biznology

In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. He just sold a picture book to Disney ! On February 11, 2007, Minh started Bottom Shelf Books.

Book Review: Revenue Engine

Webbiquity

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. This is a book about the only thing that matters: revenue.”

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B2B eCommerce Masterplan book

Aspidistra

B2B eCommerce Masterplan book. It may surprise you to know that until recently there were no books available on B2B eCommerce! So, last year we sponsored a book from the well-known eCommerce author, blogger and consultant, Chloë Thomas.

Content Tips for E-Books

WriteSpark

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks.

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Protected: Book Launch – Ice Drop

Ambal's Amusings

Books/WritingThere is no excerpt because this is a protected post.

How to use influencer marketing to promote your book

Biznology

For context, I am using six books I have promoted over the last couple years on behalf of their authors: Glock and Law of the Jungle by Paul M. They all took responsibility for the success of their books online with online influencers.

Recommended Books to Read

Cody Ward

You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. PuzzleMarketer.com has a list of books we’d like to recommend you add to your reading list. This book is about expanding the pie and coming to a mutual arrangement.

Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. There are software programs that will help you do this.

Book Review: SNAP Selling

Webbiquity

Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ? Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book.

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Book Review: Maverick Marketing

Webbiquity

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. The book has a few faults.

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16 Greats of ’16: The Year’s Best Business Books for Marketers

Act-On

There’s nothing like well-written book to help clarify goals, inspire action, and improve job performance. The following books offer a slew of valuable insight into the profession and ways to tap the potential of communication, technology, and sway: 1. The book offers a revealing look at the human psychology of buying and explains the practices of shrewd, skilled communicators. Were there any other outstanding business books that came out in 2016 that we missed?

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Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. And I agree with her that blogs make bad books.

Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Finally, as wonderful as the book is, its a tad long.

Review 143

Fused 2014 Was One for the Books

Salesfusion

The post Fused 2014 Was One for the Books appeared first on Salesfusion. Events

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A List of Product Marketing Books

The Effective Marketer

That’s a question I’m often asked and decided to list all the books I typically recommend, especially if you are starting off in your product marketing journey. What should product marketers read?

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The Experts on How to Get a Book Published

Writing on the Web

Joan Stewart , the Publicity Hound, captured a few learning gems on How to Get a Book Published on her post here. Amy Collins is an unbelievable expert in getting books into stores (CostCo, anyone?). About Expert Ebooks Books Content Marketing E-Books Attracting Clients expert ebooks

The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book

Marketing Insider Group

TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. But his latest book, How to Live a […]. The post The Weird & Wonderful Odyssey Behind the Writing of an Ambitious Book appeared first on Marketing Insider Group.

The content marketing book you should not miss

Biznology

Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. I don’t write negative reviews, because why would you need to be warned away from a book? Make time for this book.

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Book Review Lead generation book david t.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

An idea I’ve been kicking around for a couple of years became a formal book project in January. Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page.

The Future Of Marketing E-Book

Marketing Insider Group

The post The Future Of Marketing E-Book appeared first on B2B Marketing Insider. Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication.

Announcing my new book – B2B Marketing Strategy!

TaylorMadeIn KEW

I am incredibly proud to announce my new book, published by Kogan Page. Writing this book has been an incredible experience, yet it’s also been one of the hardest things I’ve ever done. Why this book? In my next post I’ll provide a further overview of the key elements of my book.

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Book Review Lead generation book david t.

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Book Review: Hooked on Customers

ViewPoint

If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. Driving customer advocacy is hard work.

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34 of the Best Non-Marketing Books for Marketers

Type A Communications

May 30, 2017 by Carla Johnson A few weeks ago, Jay Acunzo asked me how I felt travel affects creativity. He certainly hit a hot button for me, because when. read more.

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Would Writing a Book Help You and Your Business?

Great B2B Marketing

I just published my fifth book, Winning B2B Marketing. Fortunately, each book project gets easier because you learn to write faster and you can leverage material from previous books. So let’s start with the reasons why you may not want to write a book: It takes a lot of time.