Books I’ve Been Reading

Biznology

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. ” The post Books I’ve Been Reading appeared first on Biznology.

7 of the Best Marketing Books You Must Read Now

Act-On

Check out our selection of the best marketing books, packed with strategies to get you ahead. Marketing Life Marketing Strategy best marketing books marketing book marketing books marketing strategyReady to take your marketing strategies to the next level?

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The SaaS Marketer’s Black Book of Lead Generation

Marketing Insider Group

Care to share any notes from your black book in the comments? The post The SaaS Marketer’s Black Book of Lead Generation appeared first on Marketing Insider Group. Lead generation.

Marketing Technology Buy The Book

Webbiquity

This book is a definite must-read for any marketer using or wanting to begin using content marketing as part of an integrated marketing strategy.” Far more than a list, this book places the different types of tools in context, to help you understand what fits where, and it links through to additional detail anywhere you need it.” The post Marketing Technology Buy The Book appeared first on B2B Marketing Blog | Webbiquity.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

21 books every senior marketer should read or listen to

Tomorrow People

Influence: The Psychology of Persuasion Robert Cialdini ( @RobertCialdini ) A classic almost as soon as it hit the shelves, Cialdini’s book centers on the universal principles of influence. Described by some as a ‘how-not-to’ guide, this book will have you laughing, wincing, and nodding along.

11 Marketing Books Every CMO Should Read

Oracle

Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1. In this book, Jørn Lyseggen advises professionals to step outside their industry bubble and to look beyond internal data.

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67 Book Picks for the Ultimate Content Marketing Library

Content Marketing Institute

You can’t judge a book by its cover. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute. You can judge it based on peer recommendations.

Book Review: DISCOVER Questions Get You Connected

Webbiquity

But sales pros who’ve read Bosworth’s book often have two reactions: 1) It’s an incredibly valuable guide, particularly when selling complex, high-value products, but 2) it’s incomplete, not delving deeply enough into question design, particularly for open queries. Incidentally, both books are featured on HubSpot’s list of the top 20 sales books of all time.). So Deb’s book begins with a chapter detailing the 12 dimensions of trust.

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Book Review: Content Rules

Webbiquity

The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts. If this review, or any of the other book reviews here, inspire you to buy the book, please click on any of the book’s links within the post today to buy the book on Amazon.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn. 35% of engaged leads book initial sales calls. How Sales can build a network of high-value relationships and book sales calls.

Architect Practice Book 2020

PPCRAO.in

Blog your way into a book deal

Biznology

In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. He just sold a picture book to Disney ! He’s the guy who always has a thin paperback book of short stories or essays in the a pocket of his blazer. When he sits or waits, it’s always a book he settles into and not his phone. Blog your way into a first book (biznology.com).

Content Tips for E-Books

WriteSpark

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. Create a "real" book.

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Any CMO who wants to understand how to really harness martech should read this book

chiefmartech

It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. A good portion of the rest of the book is dedicated to recommending ways that executives can effectively attract and engage developers in their company.

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17 Remarkable Minimalist Book Covers To Get You Inspired

Bannersnack

When you think about the old books from your library, you think about the stories that took you places you’ve never been before and not so much about their covers.

Book Review: Defy Gravity

Webbiquity

To illustrate her points throughout the book, Rebel metaphorically uses the language of flight—gravity, lift, thrust, waypoints, trim tabs—much as Tom Hayes employed terms from the old west in Maverick Marketing. In the book’s first section, “Sources of Gravity,&# Rebel details how old practices and beliefs can weigh a company down, preventing it from reaching its potential altitude of profitability and speed of growth.

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Content Tips for E-Books

WriteSpark

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. Create a "real" book.

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Designing Book Covers 101: How to Make a Book Cover From Scratch

Bannersnack

If you had a dollar for each time you heard “you shouldn’t judge a book by its cover”, you’d probably be a millionaire by now.

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. And I agree with her that blogs make bad books. The informal nature of blog writing isn’t what you expect to read in a book.

Eloqua Book Review: Likeable Social Media

Oracle

The tips and best practices he shares in his newly released book, Likeable Social Media , are very much in line with the rest of the point-five percent of true social media thought leaders. One of the key points Kerpen emphasizes is to just “be human” in all your social media efforts: so in that spirit, I’ll be as candid as I can to tell you what made this book “likeable&# for me. By the way, what makes you pick up a book about social media?

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Tactile Marketing Automation Idea Book

PFL

The post Tactile Marketing Automation Idea Book appeared first on PFL. Deliver more remarkable brand moments with these unique direct mail ideas. Tactile Marketing Automation

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5 Foundational Marketing Books You Need to Read

Oracle

He shares the marketing books he’s derived inspiration from over the years. But, I can tell you there are five books you must-read if you want to acquire foundational knowledge. There are a ton of great Social Media Marketing books out there (Brogan’s Trust Agents and Solis’s Engage and Falls’s No-Bullshit Social Media and Chapman and Handley’s Content Rules are all must-buys, too).

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Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. About Expert Ebooks Books Content Marketing E-Books blog to book blog writing expert ebooks

The content marketing book you should not miss

Biznology

Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. I don’t write negative reviews, because why would you need to be warned away from a book? But this book I read really quickly, because I couldn’t stop. Mark’s book explains why people share content, which helps you figure out how to reposition your content so they share more of yours. Make time for this book.

How Much is Your Address Book Worth?

B2B Lead Generation

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. ” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly.

Protected: Book Launch – Ice Drop

Ambal's Amusings

Books/WritingThere is no excerpt because this is a protected post.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Yes, this is a creative writing book , but hear me out.

37 Life-Changing Leadership Books You Need to Read ASAP

Single Grain

Great business books are an inexpensive, interesting way to get your team thinking differently, developing new skills and acquiring new knowledge. Without further ado, here are the 37 life-changing books (and articles!) 3 Must-Read Business Books. Every hire at Single Grain, regardless of position, reads these three books. Written years ago, this book still holds up, and shares every secret to good copywriting. 13 Leadership Training Books, Articles and Videos.

Book Review: Revenue Engine

Webbiquity

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. This is a book about the only thing that matters: revenue.” Part 2 of the book, sub-headed “Stop Crunching Numbers—Start Crushing Them” delves into the detail of data collection, cleansing, benchmarking, optimization and utilization.

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7 Books That’ll Turn Your Marketing Team Into Better Storytellers

Contently

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. This book changed my life and how I think about stories, sparking an obsession with a topic that eventually led me to write The Storytelling Edge. Another highly recommended non-fiction humor book.

Episode #49 – From the Inside: A Pair of IC Experts Write the Book on Internal Comms

Biznology

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience.

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

It’s been proven that high income earners read more books than other demographics. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. This is a classic business book that is based on a study of some of the greatest companies created by Collins’ team of researchers. The book also focuses on the how , instead of the why , when it comes to targeting potential and current clients.

10 Marketing Books For Your Summer Reading List

Marketing Insider Group

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation. The post 10 Marketing Books For Your Summer Reading List appeared first on Marketing Insider Group. I know summer is usually about relaxation and taking a load off, but that doesn’t mean you shouldn’t catch up on some reading that could have a huge impact on your business and marketing […].

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Announcing my new book – B2B Marketing Strategy!

TaylorMadeIn KEW

I am incredibly proud to announce my new book, published by Kogan Page. Writing this book has been an incredible experience, yet it’s also been one of the hardest things I’ve ever done. Why this book? I had been consistently blogging about B2B marketing for a number of years when I first began thinking about writing this book. But writing a book is very different from writing a blog, and I just couldn’t seem to begin.

5 Must-Read B2B Marketing & Social Media Books

Oracle

Take our book reviews – please. (Why Periodically we review a must-read B2B marketing or social media book on this blog. To that end, we’ve taken the reviews of our five favorite marketing books of 2010, packaged ‘em up in to a shiny e-book, included links to Twitter lists comprised of every company and person mentioned in each title (so you can go on “following” long after you are done reading), and made the file shareable on our SlideShare channel.

Best Marketing Books 2017-2018

Brightedge

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best books list, the recommended reading list below focuses only on books […]. The post Best Marketing Books 2017-2018 appeared first on BrightEdge SEO Blog. Now is a good time to think about your 2018 marketing reading list.

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