Book Review: DISCOVER Questions Get You Connected

Webbiquity

But sales pros who’ve read Bosworth’s book often have two reactions: 1) It’s an incredibly valuable guide, particularly when selling complex, high-value products, but 2) it’s incomplete, not delving deeply enough into question design, particularly for open queries.

The Twitter Book that changed everything

grow - Practical Marketing Solutions

I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. The new edition is nearly a complete re-write of the first book.

Trending Sources

Recommended Books to Read

Puzzle Marketer

You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. PuzzleMarketer.com has a list of books we’d like to recommend you add to your reading list. This book is about expanding the pie and coming to a mutual arrangement.

Book Review: Content Rules

Webbiquity

The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts.

Behind the scenes: How to write a business book

grow - Practical Marketing Solutions

I just completed a year-long process to bring you a new book. It is my best book, perhaps my best work of all-time. This is my fifth book (seventh if you count three editions of The Tao of Twitter) so I wanted to share some of the lessons I’ve learned from this intense process.

Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

Ambal's Amusings

Naveen Lakkur and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business. Content Marketers Must Read Book of the Week! Content Marketers Must Read Book of the Week! Books/Writing Marketing/Business book launch

34 of the Best Non-Marketing Books for Marketers

Type A Communications

May 30, 2017 by Carla Johnson A few weeks ago, Jay Acunzo asked me how I felt travel affects creativity. He certainly hit a hot button for me, because when. read more.

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Book Review: Optimize

Webbiquity

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Can’t miss social media books for your Christmas list

grow - Practical Marketing Solutions

There are SO MANY books out there on social media. So to cut through the clutter and help your holiday shopping, I’m providing a succinct view of a few notable new books by highlighting: Why the book was written. The best and worst things about the book.

Three uncomfortable lessons about criticism I learned from publishing my book

grow - Practical Marketing Solutions

I was high-fiving the universe after having launched a book that finally didn’t tank like my two previous books. And then, the first one-star review crept in and vaporized my book like an orbital beam cannon. The book is better and more believable by changing that little aspect.

9 Marketing Books to Read Before Q1 Ends

Hubspot

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? 9 Marketing Books to Read This Quarter. Hit the Books.

The Future Of Marketing E-Book

B2B Marketing Insider

The post The Future Of Marketing E-Book appeared first on B2B Marketing Insider. Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication.

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Getting your first book published: Lessons learned!

grow - Practical Marketing Solutions

Do you dream of writing and publishing a book some day? How did I get a book contract? Beginning in 2010, publishers actually sought me out to write a book. 2) I had successfully self-published my first book, The Tao of Twitter (a great stepping stone!).

The best social media books for your holiday reading

grow - Practical Marketing Solutions

This has been a great year for business books and I wanted to highlight a few of my personal favorites if you’re looking to spend some time getting up to speed with some authoritative voices in the field. These are “newish” books … I’ve been catching up myself after a busy year! This is the long-awaited authoritative reference on the subject and there is no person on earth more qualified to write this book than Glen Gilmore. Read this book!

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Lifehack: How to write a book and actually finish the job

grow - Practical Marketing Solutions

My dear friend Marcus Sheridan recently wrote a post lamenting that one of his biggest disappoints was an inability to finish a book he had started in 2013. Writing a book is really hard work. Although a book has a linear flow, trying to write a book from start to finish is inefficient.

Fused 2014 Was One for the Books

Salesfusion

The post Fused 2014 Was One for the Books appeared first on Salesfusion. Events

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Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. There are software programs that will help you do this.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. Yes, this is a creative writing book , but hear me out.

Book Review: Hooked on Customers

ViewPoint

If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. Driving customer advocacy is hard work.

Book Review: Marketing in the Round

Webbiquity

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This reference is almost worth the cost of the book itself.

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. And I agree with her that blogs make bad books.

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

It’s been proven that high income earners read more books than other demographics. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry.

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How to self-publish your book

grow - Practical Marketing Solutions

Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. Plus, I wanted to go through the learning experience of publishing a book. Marketing the book.

The Best Business Books of 2014 [Infographic]

Hubspot

There were hundreds of business books published this year. With so many books to choose from, it''s nearly impossible to figure out which ones you should actually read. After aggregating all the lists, we ranked the most frequently listed books, and compiled those into one big list.

How to use influencer marketing to promote your book

Biznology

For context, I am using six books I have promoted over the last couple years on behalf of their authors: Glock and Law of the Jungle by Paul M. They all took responsibility for the success of their books online with online influencers.

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Book Review Lead generation book david t.

The Best of the Best - Our 6th Annual Look Book

Modern Marketing

In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. " Click here to download your copy of the 6th Annual Look Book today.

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Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

I won’t describe these metrics in detail – you can find that in the e-book – but each speaks directly to the value of engagement. Awareness’ e-book is an important attempt to try to nudge marketers toward realizing the potential of the information they gather.

Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Here’s how to ensure your email marketing campaign works: Click here to view the Flip Book: Six Tips for Email Marketing That Work. Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead.

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New E-Book: The Blueprint to Account-Based Marketing Campaigns

Terminus

Whether you’re brand new to account-based marketing and want to pilot an ABM strategy or you’ve been doing ABM since before it had a name, this e-book will help you run a successful campaign that spans Marketing, Sales, and Customer Success.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

An idea I’ve been kicking around for a couple of years became a formal book project in January. Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page.

Book Preview: The Social Employee

Webbiquity

And the roadmap for this journey is laid out in a new book from #Nifty50 co-creator Cheryl Burgess and her partner Mark Burgess (soon to be released and available for pre-order now on Amazon), The Social Employee: How Great Companies Make Social Media Work.

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11 Best Marketing Books for Your 2012 Summer Reading List

B2B Marketing Insider

So I have been keeping a list of books I wanted to read in my head for the past 8 months. The good news is that in the last couple of years, there have been some amazing books written by some truly wonderful people I have had the pleasure to get to know.

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10 Books Every Marketer Needs to Have in Their Library

Hubspot

And sometimes, like all great students, that means you need to hit the books. There is a wealth of business and marketing books out there for new or even seasoned marketers to indulge in, but with so many options, it can be difficult to know which ones deserve the time of day.

What Are the Top-10 Marketing Books?

Everything Technology Marketing

There are literally thousands of marketing books available today. But which books should be in the top-10 list of "must read" marketing books? I am sure there are many of your favorite marketing books missing here (there are simply too many good ones out there).

How Much is Your Address Book Worth?

B2B Lead Generation Blog

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. ” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly.

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16 Greats of ’16: The Year’s Best Business Books for Marketers

Act-On

There’s nothing like well-written book to help clarify goals, inspire action, and improve job performance. The following books offer a slew of valuable insight into the profession and ways to tap the potential of communication, technology, and sway: 1. The book offers a revealing look at the human psychology of buying and explains the practices of shrewd, skilled communicators. Were there any other outstanding business books that came out in 2016 that we missed?

Write an Ebook: How Are Books and Blogs Alike?

Writing on the Web

src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? They know they need to write and publish a book. I usually know which people are serious about writing a book. and Blogs Alike?"

11 Fascinating Books on Harvard Business School's Required Reading List

Hubspot

With so many business books out there to choose from, sifting through all those online descriptions and reviews could take up an entire summer in and of itself. Below, you'll find a list of 11 of the most intriguing books on Harvard Business School courses' required reading lists.

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Would Writing a Book Help You and Your Business?

Great B2B Marketing

I just published my fifth book, Winning B2B Marketing. Fortunately, each book project gets easier because you learn to write faster and you can leverage material from previous books. So let’s start with the reasons why you may not want to write a book: It takes a lot of time.