Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. ” The post Books I’ve Been Reading appeared first on Biznology. I will be back next week with our regularly scheduled content and programming.

Bundling 163

Bundling Consulting Acquisitions Best Practices 163

Hootsuite

JANUARY 16, 2023

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. Its unique combination of social media and book reviews has revolutionized how people find new books to read. BookTok started as a hashtag on TikTok by a group of book lovers, and it quickly became a massive trend.

Best Practices 97

Best Practices Social Media Search Marketing User-Generated Content 97

Velocity Partners

JANUARY 10, 2023

Here are seven terrific books for people who want to improve their writing (and reading). I love writing about writing.

B2B 118

B2B 118

Webbiquity

NOVEMBER 12, 2018

This book is a definite must-read for any marketer using or wanting to begin using content marketing as part of an integrated marketing strategy.” Far more than a list, this book places the different types of tools in context, to help you understand what fits where, and it links through to additional detail anywhere you need it.”

Buy 190

Buy Marketing Content Marketing B2B Marketing 190

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Digital Marketing Funnels 142

Digital Marketing Funnels Marketing Best Practices Marketing Funnels 142

Marketing Insider Group

AUGUST 19, 2020

Care to share any notes from your black book in the comments? The post The SaaS Marketer’s Black Book of Lead Generation appeared first on Marketing Insider Group. However, you need to keep writing your own journal rather than relying on others’ ideas in order to keep growing.

Lead Generation 358

Lead Generation Generation Leads Lead 358

Zoominfo

JULY 12, 2022

And to create a pipeline, you have to book meetings — which is no small feat. And the longer it takes to get a meeting on the books, the more likely you are to lose the opportunity altogether. ZoomInfo Schedule, our advanced scheduling software, allows site visitors to book a meeting directly with the right sales rep.

Zoominfo 100

Zoominfo Marketing Prospects B2B Sales Sales Cycle 100

Zoominfo

MARCH 10, 2022

March marks Women’s History Month, and to celebrate and uplift the voices of women, our employees compiled a list of their favorite books written by women. Rich with intimate anecdotes that will resonate widely, complete with family photos, ‘Crying in H Mart’ is a book to cherish, share, and reread.”—

Zoominfo 100

Zoominfo Search Marketing Cost Network Marketing 100

Marketing Insider Group

MAY 26, 2017

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation. The post 10 Marketing Books For Your Summer Reading List appeared first on Marketing Insider Group.

Marketing 260

Marketing Business Marketing Strategy 260

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 164

Storytelling Marketing Amazon Buy 164

Content Marketing Institute

NOVEMBER 29, 2021

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Continue reading → The post 17 New, Newly Updated, and Timeless Books Content Marketers Love appeared first on Content Marketing Institute.

Content Marketing 138

Content Marketing Content Marketing Creativity 138

Vidyard

JULY 13, 2022

Keep reading to learn our three top prospecting tips that’ll get you booking more meetings in no time. Three Sales Prospecting Steps to Book More Meetings 2.1 Three Sales Prospecting Steps to Book More Meetings 2.1 Sales Stuff Explained: How to Book More Sales Meetings Rather watch than read? Contents 1. Cold Calling 2.2.2

Cold Calling 102

Cold Calling Tips B2B Sales User-Generated Content 102

Content Marketing Institute

NOVEMBER 28, 2022

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading →

Content Marketing 102

Content Marketing Content Marketing Creativity 102

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. For recommended SEO books, see my Best SEO Books post.

Digital Marketing Funnels 122

Digital Marketing Funnels Marketing Best Practices Funnel Advertising 122

Content Marketing Institute

NOVEMBER 30, 2020

You can’t judge a book by its cover. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute. You can judge it based on peer recommendations.

Content Marketing 145

Content Marketing Peer-to-peer Content Marketing 145

DiscoverOrg

APRIL 11, 2019

So order the margarita, stroll down to the beach, and grab a book for a little beach reading. We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles. What will it be? it’s not beach reading, and b.)

B2B Sales 211

B2B Sales Cold Calling Outreach Marketing Prospects 211

ConvertKit

NOVEMBER 23, 2021

You’ve spent the past several months writing your book. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Luckily, it’s easier than you think to self-publish your book. Luckily, it’s easier than you think to self-publish your book. Let’s jump in. Polish your manuscript.

Landing Pages 122

Landing Pages Custom Publishing Copyright Automation 122

ConvertKit

OCTOBER 25, 2021

There’s so much to figure out when it comes to promoting your work that it can feel very far away from the creativity and fun (okay, Type 2 fun) that created your book in the first place. In marketing-speak, that looks like building a landing page , or a specific page on your website optimized and streamlined so more people buy your books.

Landing Pages 128

Landing Pages Promotion Email Marketing Newsletter 128

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Social Media 122

Social Media Social Marketing Marketing Strategy Companies 122

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 128

B2B Sales B2B Marketing B2B Marketing 128

KoMarketing Associates

DECEMBER 22, 2017

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. Digital Master" intends to throw some light to make such a journey adventurous and enjoyable.

Digital Transformation 120

Digital Transformation Business Ad Building Organization 120

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. We have compiled a list of the top ten books related to the various aspects of digital marketing to help you do that. Digital Marketing For Dummies.

Marketing 140

Marketing Digital Marketing Funnels Adwords SEO 140

Walker Sands

SEPTEMBER 23, 2021

This week we were excited to welcome back Jonah Berger as our featured author at our sixth annual book club for marketers, Just a Book. Once again, thank you to Jonah Berger and everyone who attended this year’s Just a Book ! The Catalyst” introduces a revolutionary approach to change.

Conversion 98

Conversion Barriers User-Generated Content Ad Agencies 98

Hootsuite

APRIL 22, 2020

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. Plus, these books will spark even more passion and excitement for what you do.

Social Media 145

Social Media Media Social Marketing Trust Marketing 145

Search Engine Journal

DECEMBER 2, 2021

The post The 11 Best SEO Books You Should Read appeared first on Search Engine Journal. Brush up on your SEO knowledge with recommended reading on link building and optimizing for local, ecommerce, entities, and more.

SEO 124

SEO Best Practices eCommerce Link Building 124

Content Marketing Institute

MARCH 18, 2021

Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Continue reading → The post 24+ Must-Read Marketing Books (That Happen to be Written by Women) appeared first on Content Marketing Institute.

Marketing 141

Marketing Content Marketing Content Business 141

Hinge Marketing

JULY 14, 2022

Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Writing a book on any of your topics will put your thought leadership trail in another league. Conclusion.

Thought Leadership 78

Thought Leadership Press High Quality Lead Case Studies 78

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. Read this book to help you understand why ideas are not only remembered but spread far and wide.

DemandBase 122

DemandBase Marketing Account Based Marketing B2B Marketing 122

Biznology

MARCH 1, 2022

Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual , titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. If you aren’t yet sure of whether you will benefit from this book, check out some of the checklists I mention above on the book’s website here (use password: Hybrid123).

Cold Calling 104

Cold Calling Terms and Conditions Organic Leads Template 104

Biznology

OCTOBER 21, 2020

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience. Their timing will serve us well as we move forward in a post-COVID-19 world.

Research 179

Research Course Personalization Consulting 179

ConvertKit

JUNE 18, 2021

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

Social Media 102

Social Media Newsletter Custom Publishing Social Marketing 102

Engagio

NOVEMBER 15, 2022

ABM Strategy Manager, discusses how to forecast your sales bookings and measure ROI on marketing channels. The post Forecasting Sales Bookings & Calculating Marketing ROI appeared first on Demandbase. Watch On-Demand as Andrew Slutzky, Sr.

ROI 48

ROI Forecasting DemandBase Account Based Marketing 48

ClearVoice

MAY 3, 2020

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. 5 Must-read books for writers. How to sell more books. ‘Write.

Copywriting 123

Copywriting Custom Publishing Click Rate Education 123

B2B Marketing Directions

OCTOBER 16, 2022

A new book by Nancy Harhut - Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Kogan Page, 2022) - is a timely and much needed resource for marketers who want to leverage the power of human psychology in their marketing efforts.

Marketing 52

Marketing Trigger Marketing Social Marketing Case Studies 52

B2B Marketing Directions

APRIL 16, 2023

Penn, the co-founder and Chief Data Scientist of Trust Insights , and a recognized authority on analytics, data science, and machine learning, has written a book that will help marketers begin their journey toward a better understanding of artificial intelligence. Even with this one caveat, I strongly recommend Chris Penn's book.

Marketing 40

Marketing Trust Marketing Statistics Search Marketing 40

Bannersnack

AUGUST 13, 2020

If you had a dollar for each time you heard “you shouldn’t judge a book by its cover”, you’d probably be a millionaire by now. Case in point, I just said it again. There’s a very good reason everyone insists, though. We all judge, at least for a second, which is just a more honest […].

Design 98

Design 98