Books I’ve Been Reading


I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. ” The post Books I’ve Been Reading appeared first on Biznology.

Marketing Technology Buy The Book


This book is a definite must-read for any marketer using or wanting to begin using content marketing as part of an integrated marketing strategy.” Far more than a list, this book places the different types of tools in context, to help you understand what fits where, and it links through to additional detail anywhere you need it.” The post Marketing Technology Buy The Book appeared first on B2B Marketing Blog | Webbiquity.

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The SaaS Marketer’s Black Book of Lead Generation

Marketing Insider Group

Care to share any notes from your black book in the comments? The post The SaaS Marketer’s Black Book of Lead Generation appeared first on Marketing Insider Group. Lead generation.

Best Marketing Books Ever Written

Visitor Queue

The post Best Marketing Books Ever Written appeared first on Visitor Queue Blog | Identify Website Traffic. If you are interested in digital marketing (which I assume you are if you are reading this). You will know that it doesn’t matter how many courses you take or programs you complete.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Best Sales Books Ever Written

Visitor Queue

It’s not because they get a commission off the book sales. The post Best Sales Books Ever Written appeared first on Visitor Queue Blog | Identify Website Traffic. Have you ever wondered why some of the billionaires and giants of their industries recommend reading so highly?

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21 books every senior marketer should read or listen to

Tomorrow People

Influence: The Psychology of Persuasion Robert Cialdini ( @RobertCialdini ) A classic almost as soon as it hit the shelves, Cialdini’s book centers on the universal principles of influence. Described by some as a ‘how-not-to’ guide, this book will have you laughing, wincing, and nodding along.

How to Get Booked for Speaking Engagements

Hinge Marketing

Including links to your blog articles (published on yours or external sites), books, executive guides, webinars, and videos will help bolster your authority and set your submission apart during the vetting process. . Getting booked for speaking engagements is more a marathon than a sprint.

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11 Marketing Books Every CMO Should Read


Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1. In this book, Jørn Lyseggen advises professionals to step outside their industry bubble and to look beyond internal data.

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Book Review: DISCOVER Questions Get You Connected


But sales pros who’ve read Bosworth’s book often have two reactions: 1) It’s an incredibly valuable guide, particularly when selling complex, high-value products, but 2) it’s incomplete, not delving deeply enough into question design, particularly for open queries. Incidentally, both books are featured on HubSpot’s list of the top 20 sales books of all time.). So Deb’s book begins with a chapter detailing the 12 dimensions of trust.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn. 35% of engaged leads book initial sales calls. How Sales can build a network of high-value relationships and book sales calls.

Book Review: Content Rules


The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts. If this review, or any of the other book reviews here, inspire you to buy the book, please click on any of the book’s links within the post today to buy the book on Amazon.

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67 Book Picks for the Ultimate Content Marketing Library

Content Marketing Institute

You can’t judge a book by its cover. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute. You can judge it based on peer recommendations.

Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? I have published a few books of my own, and I am always seeking a way to make it easier.

Blog your way into a book deal


In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. He just sold a picture book to Disney ! He’s the guy who always has a thin paperback book of short stories or essays in the a pocket of his blazer. When he sits or waits, it’s always a book he settles into and not his phone. Blog your way into a first book (

How Website Personalization Helped Snowflake's ABM Team Increase Meetings by 49%

Speaker: Hillary Carpio, Breanna Gaul and Guy Yalif

For Snowflake, ABM as a strategy is a no-brainer. But if ABM is inherently about personalizing to each account, what is the best way to automate and scale this online? Snowflake’s ABM team found the solution in Intellimize. Join us May 20th @ 9am PT and learn: Snowflake’s end-to-end ABM strategy How Snowflake efficiently scaled ABM personalization with Intellimize, helping boost meetings by 49% How intent data is used to personalize their landing pages Successful website personalization ideas

Content Tips for E-Books


E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. Create a "real" book.

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7 Books That’ll Turn Your Marketing Team Into Better Storytellers


I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.].

How Much is Your Address Book Worth?

B2B Lead Generation

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. ” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly.

Book Review: Defy Gravity


To illustrate her points throughout the book, Rebel metaphorically uses the language of flight—gravity, lift, thrust, waypoints, trim tabs—much as Tom Hayes employed terms from the old west in Maverick Marketing. In the book’s first section, “Sources of Gravity,&# Rebel details how old practices and beliefs can weigh a company down, preventing it from reaching its potential altitude of profitability and speed of growth.

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Content Tips for E-Books


E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. Create a "real" book.

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Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. And I agree with her that blogs make bad books. The informal nature of blog writing isn’t what you expect to read in a book.

24+ Must-Read Marketing Books (That Happen to be Written by Women)

Content Marketing Institute

Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month.

Eloqua Book Review: Likeable Social Media


The tips and best practices he shares in his newly released book, Likeable Social Media , are very much in line with the rest of the point-five percent of true social media thought leaders. One of the key points Kerpen emphasizes is to just “be human” in all your social media efforts: so in that spirit, I’ll be as candid as I can to tell you what made this book “likeable&# for me. By the way, what makes you pick up a book about social media?

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5 Foundational Marketing Books You Need to Read


He shares the marketing books he’s derived inspiration from over the years. But, I can tell you there are five books you must-read if you want to acquire foundational knowledge. There are a ton of great Social Media Marketing books out there (Brogan’s Trust Agents and Solis’s Engage and Falls’s No-Bullshit Social Media and Chapman and Handley’s Content Rules are all must-buys, too).

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8 Tips for a High-Converting Book Landing Page


Jump ahead: 6 reasons authors need landing pages for their books/a> 5 essential elements of a book landing page. 8 book landing page best practices. Great book landing page examples for your inspiration. Landing pages aren’t just for published books.

Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. About Expert Ebooks Books Content Marketing E-Books blog to book blog writing expert ebooks

17 Remarkable Minimalist Book Covers To Get You Inspired


When you think about the old books from your library, you think about the stories that took you places you’ve never been before and not so much about their covers.

Best Digital Marketing Books 2020


In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education.

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The content marketing book you should not miss


Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. I don’t write negative reviews, because why would you need to be warned away from a book? But this book I read really quickly, because I couldn’t stop. Mark’s book explains why people share content, which helps you figure out how to reposition your content so they share more of yours. Make time for this book.

Designing Book Covers 101: How to Make a Book Cover From Scratch


If you had a dollar for each time you heard “you shouldn’t judge a book by its cover”, you’d probably be a millionaire by now.

Protected: Book Launch – Ice Drop

Ambal's Amusings

Books/WritingThere is no excerpt because this is a protected post.

Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. We have compiled a list of the top ten books related to the various aspects of digital marketing to help you do that.

Book Review: Revenue Engine


In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. This is a book about the only thing that matters: revenue.” Part 2 of the book, sub-headed “Stop Crunching Numbers—Start Crushing Them” delves into the detail of data collection, cleansing, benchmarking, optimization and utilization.

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8 Unmissable Marketing Books for 2020

Martech Advisor

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. Learn More: The Three Books I Would Recommend to Any Marketing Leader.

9 Books Every Marketer Should Read


Predictive Analytics Insights from CRM and Marketing Automation As the adoption of CRM and Marketing Automation matures

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37 Life-Changing Leadership Books You Need to Read ASAP

Single Grain

Great business books are an inexpensive, interesting way to get your team thinking differently, developing new skills and acquiring new knowledge. Without further ado, here are the 37 life-changing books (and articles!) 3 Must-Read Business Books. Every hire at Single Grain, regardless of position, reads these three books. Written years ago, this book still holds up, and shares every secret to good copywriting. 13 Leadership Training Books, Articles and Videos.