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The Marketing Book Podcast: “The Smart Advertising Book” by Dan White

The Forward Observer

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White About the Book Brands today have a bewildering array of ways to communicate with their target audience. This book guides company leaders, marketers, and entrepreneurs in delivering effective advertising.

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The Marketing Book Podcast: “The Consumer Behaviour Book” by Anthony Tasgal

The Forward Observer

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal About the Book Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences.

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How Email Marketing Platforms Help Authors Sell More Books

SendX

Know why the smartest way to overcome that and to sell more books is leveraging email marketing. Discoverability is a top challenge for authors these days.

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8 B2B Marketing Books To Add To Your Reading List

Marketing Insider Group

Thankfully, there’s a strong community of authors dedicated to providing tools like B2B marketing books to help marketers grow and evolve in their profession. Hone Your Craft With These B2B Marketing Books. Here are some of the best B2B marketing books available today: 1.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book The Expert’s B2B Revenue Growth Playbook, to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently. We will cover tips such as: How to spot, and fix, the chief causes of revenue leakage.

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The Marketing Book Podcast: “Chaotic Change” by Nicholas Webb

The Forward Observer

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb About the Book Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Douglas Burdett, host of The Marketing Book Podcast.

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. Douglas Burdett, host of The Marketing Book Podcast. His TEDx talk has over 1,000,000 views.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn. 35% of engaged leads book initial sales calls. How Sales can build a network of high-value relationships and book sales calls. 71% of connections engage by replying to messages.