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8 B2B Marketing Books To Add To Your Reading List

Marketing Insider Group

Thankfully, there’s a strong community of authors dedicated to providing tools like B2B marketing books to help marketers grow and evolve in their profession. Hone Your Craft With These B2B Marketing Books. Here are some of the best B2B marketing books available today: 1.

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How Icelandair used programmatic to increase bookings

Martech

Not only booking flights but making sure that all the seats within the flights were filled and fully optimized.” In short, they needed to maximize bookings without spending a lot of money. The first thing they wanted to do was move beyond people who were going to book a flight anyway. So every dollar counts.”

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Omnichannel E-Book Chapter 3: Omnichannel Planning

Choozle

The post Omnichannel E-Book Chapter 3: Omnichannel Planning appeared first on Choozle: Digital Advertising Made Easy. Lastly, we shed light on the significance of setting campaign timelines, demonstrating how patience can be a virtue in today’s fast-paced marketing environment.

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21 books every senior marketer should read or listen to

Tomorrow People

Influence: The Psychology of Persuasion Robert Cialdini ( @RobertCialdini ) A classic almost as soon as it hit the shelves, Cialdini’s book centers on the universal principles of influence. Described by some as a ‘how-not-to’ guide, this book will have you laughing, wincing, and nodding along. These are backed up by solid research.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book The Expert’s B2B Revenue Growth Playbook, to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently. We will cover tips such as: How to spot, and fix, the chief causes of revenue leakage.

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5 Must-Read Books To Boost Your B2B Brand Voice – 2023 Edition

Navigate the Channel

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

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Omnichannel E-Book Chapter 4: Winning Creative Strageties

Choozle

This is further complicated by “distracted viewing,” where consumers juggle multiple screens simultaneously, making it harder to hold their attention. In Chapter 4 of our Omnichannel E-Book, we delve into the critical role of creative assets in your advertising strategy.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn. 35% of engaged leads book initial sales calls. How Sales can build a network of high-value relationships and book sales calls. 71% of connections engage by replying to messages.