Marketing Technology Buy The Book

Webbiquity

This book is a definite must-read for any marketer using or wanting to begin using content marketing as part of an integrated marketing strategy.” The post Marketing Technology Buy The Book appeared first on B2B Marketing Blog | Webbiquity.

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The SaaS Marketer’s Black Book of Lead Generation

Marketing Insider Group

Care to share any notes from your black book in the comments? The post The SaaS Marketer’s Black Book of Lead Generation appeared first on Marketing Insider Group. Lead generation.

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7 of the Best Marketing Books You Must Read Now

Act-On

Check out our selection of the best marketing books, packed with strategies to get you ahead. Marketing Life Marketing Strategy best marketing books marketing book marketing books marketing strategyReady to take your marketing strategies to the next level?

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Book Review: Defy Gravity

Webbiquity

To illustrate her points throughout the book, Rebel metaphorically uses the language of flight—gravity, lift, thrust, waypoints, trim tabs—much as Tom Hayes employed terms from the old west in Maverick Marketing. This a high-level strategy book written for leaders of any sized business.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Book Review: DISCOVER Questions Get You Connected

Webbiquity

But sales pros who’ve read Bosworth’s book often have two reactions: 1) It’s an incredibly valuable guide, particularly when selling complex, high-value products, but 2) it’s incomplete, not delving deeply enough into question design, particularly for open queries. Incidentally, both books are featured on HubSpot’s list of the top 20 sales books of all time.). So Deb’s book begins with a chapter detailing the 12 dimensions of trust.

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Should You Finally Write Your Business Book?

Fusion Marketing Partners

Book Writing Business BookI was on the phone with a friend and former colleague and he mentioned that he has been thinking about […].

11 Marketing Books Every CMO Should Read

Modern Marketing

Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1. In this book, Jørn Lyseggen advises professionals to step outside their industry bubble and to look beyond internal data.

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Book Review: SNAP Selling

Webbiquity

Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ? Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book.

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17 Remarkable Minimalist Book Covers To Get You Inspired

Bannersnack

When you think about the old books from your library, you think about the stories that took you places you’ve never been before and not so much about their covers.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn. 35% of engaged leads book initial sales calls. How Sales can build a network of high-value relationships and book sales calls.

Book Review: Revenue Engine

Webbiquity

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. This is a book about the only thing that matters: revenue.” Part 2 of the book, sub-headed “Stop Crunching Numbers—Start Crushing Them” delves into the detail of data collection, cleansing, benchmarking, optimization and utilization.

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Book Review: Maverick Marketing

Webbiquity

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. The book has a few faults.

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Blog your way into a book deal

Biznology

In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. He just sold a picture book to Disney ! He’s the guy who always has a thin paperback book of short stories or essays in the a pocket of his blazer. When he sits or waits, it’s always a book he settles into and not his phone. Blog your way into a first book (biznology.com).

Architect Practice Book 2020

PPCRAO.in

8 Tips for a High-Converting Book Landing Page

ConvertKit

Jump ahead: 6 reasons authors need landing pages for their books/a> 5 essential elements of a book landing page. 8 book landing page best practices. Great book landing page examples for your inspiration. Landing pages aren’t just for published books.

Content Tips for E-Books

WriteSpark

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. Create a "real" book.

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7 Books That’ll Turn Your Marketing Team Into Better Storytellers

Contently

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.].

Best Digital Marketing Books 2020

Brightedge

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education.

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Content Tips for E-Books

WriteSpark

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. Create a "real" book.

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5 Must-Read B2B Marketing & Social Media Books

Modern Marketing

Take our book reviews – please. (Why Periodically we review a must-read B2B marketing or social media book on this blog. Eloqua book of book reviews. by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.

Book Review: Social PR Secrets

Webbiquity

Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. This is no wasted verbiage in this book, no fluff, no superfluous content. This is the bleach, the moonshine, the uranium of business books—powerful but highly concentrated. ” As helpful as all of the information in this book is, two chapters in particular stand out.

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Designing Book Covers 101: How to Make a Book Cover From Scratch

Bannersnack

If you had a dollar for each time you heard “you shouldn’t judge a book by its cover”, you’d probably be a millionaire by now. Case in point, I just said it again. There’s a very good reason everyone insists, though. We all judge, at least for a second, which is just a more honest […]. Design

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. And I agree with her that blogs make bad books. The informal nature of blog writing isn’t what you expect to read in a book.

8 Unmissable Marketing Books for 2020

Martech Advisor

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. Learn More: The Three Books I Would Recommend to Any Marketing Leader.

Eloqua Book Review: Likeable Social Media

Modern Marketing

The tips and best practices he shares in his newly released book, Likeable Social Media , are very much in line with the rest of the point-five percent of true social media thought leaders. One of the key points Kerpen emphasizes is to just “be human” in all your social media efforts: so in that spirit, I’ll be as candid as I can to tell you what made this book “likeable&# for me. By the way, what makes you pick up a book about social media?

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5 Foundational Marketing Books You Need to Read

Modern Marketing

He shares the marketing books he’s derived inspiration from over the years. But, I can tell you there are five books you must-read if you want to acquire foundational knowledge. There are a ton of great Social Media Marketing books out there (Brogan’s Trust Agents and Solis’s Engage and Falls’s No-Bullshit Social Media and Chapman and Handley’s Content Rules are all must-buys, too).

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How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? When to write an e-book. We all like to feel affirmed, right?

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Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. About Expert Ebooks Books Content Marketing E-Books blog to book blog writing expert ebooks

The content marketing book you should not miss

Biznology

Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. I don’t write negative reviews, because why would you need to be warned away from a book? But this book I read really quickly, because I couldn’t stop. Mark’s book explains why people share content, which helps you figure out how to reposition your content so they share more of yours. Make time for this book.

How Much is Your Address Book Worth?

B2B Lead Generation

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. ” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly.

15 Of The Most Famous and Best Book Covers Of All Time + Their Stories

Bannersnack

The best book covers are the ones that become symbols of the books. An iconic design and simple, yet powerful elements, can turn into an integrated part of the book, so you can’t imagine it ever having another cover design.

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Protected: Book Launch – Ice Drop

Ambal's Amusings

Books/WritingThere is no excerpt because this is a protected post.

10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Let's look at a list of ten social media marketing books to read in 2020 to strengthen your digital marketing strategy.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Yes, this is a creative writing book , but hear me out.

How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? When to write an e-book. We all like to feel affirmed, right?

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Top 10 Best Email Marketing Books for Data-Driven Marketers

Delivra

We compiled this list of 10 books that help you gain more from email marketing, Some of them are entirely about email strategies, while others can help you address certain components of your email plan, including producing engaging content, building your brand, and measuring results.

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