Marketing Technology Buy The Book

Webbiquity

This book is a definite must-read for any marketer using or wanting to begin using content marketing as part of an integrated marketing strategy.” The post Marketing Technology Buy The Book appeared first on B2B Marketing Blog | Webbiquity.

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Should You Finally Write Your Business Book?

Fusion Marketing Partners

Book Writing Business BookI was on the phone with a friend and former colleague and he mentioned that he has been thinking about […].

7 of the Best Marketing Books You Must Read Now

Act-On

Check out our selection of the best marketing books, packed with strategies to get you ahead. Marketing Life Marketing Strategy best marketing books marketing book marketing books marketing strategyReady to take your marketing strategies to the next level?

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Book Review: The Social Employee

Webbiquity

Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. One of the most powerful impacts of social media is the way has democratized brands.

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How B2B Marketing is Changing in 2018

1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.

Book Review: The B2B Social Media Book

Webbiquity

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. The book has its minor flaws.

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Book Review: Content Rules

Webbiquity

The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts.

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Book Review: Optimize

Webbiquity

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

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The “Digital Master” Book Series Summary

KoMarketing Associates

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. Book Library Digital Master

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Book Review: Social PR Secrets

Webbiquity

Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. This is no wasted verbiage in this book, no fluff, no superfluous content.

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Book Preview: The Social Employee

Webbiquity

And the roadmap for this journey is laid out in a new book from #Nifty50 co-creator Cheryl Burgess and her partner Mark Burgess (soon to be released and available for pre-order now on Amazon), The Social Employee: How Great Companies Make Social Media Work.

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Book Review: Hooked on Customers

ViewPoint

If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. Driving customer advocacy is hard work.

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Book Review: Marketing in the Round

Webbiquity

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. This reference is almost worth the cost of the book itself.

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Best SEO Books 2018

Brightedge

Although there are numerous blogs and websites dedicated to SEO, sometimes the best way to learn in depth is by finding an expertly-written book that can explain the intricacies of SEO strategy and tactics. These are interesting times for books.

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Best Marketing Books 2017-2018

Brightedge

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best books list, the recommended reading list below focuses only on books […].

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Book Review: Defy Gravity

Webbiquity

To illustrate her points throughout the book, Rebel metaphorically uses the language of flight—gravity, lift, thrust, waypoints, trim tabs—much as Tom Hayes employed terms from the old west in Maverick Marketing. This a high-level strategy book written for leaders of any sized business.

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Best Digital Marketing Books 2019

Brightedge

In doing my research for this post, I found fewer books than I expected on each of the digital marketing topics I wanted to cover. The post Best Digital Marketing Books 2019 appeared first on BrightEdge SEO Blog.

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Blog your way into a book deal

Biznology

In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. He just sold a picture book to Disney ! On February 11, 2007, Minh started Bottom Shelf Books.

11 Marketing Books Every CMO Should Read

Modern Marketing

Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. ” No, this is not a marketing book by any means.

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Content Tips for E-Books

WriteSpark

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks.

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Book Review: Revenue Engine

Webbiquity

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. This is a book about the only thing that matters: revenue.”

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Protected: Book Launch – Ice Drop

Ambal's Amusings

Books/WritingThere is no excerpt because this is a protected post.

Top 10 Best Email Marketing Books for Data-Driven Marketers

Delivra

We compiled this list of 10 books that help you gain more from email marketing, Some of them are entirely about email strategies, while others can help you address certain components of your email plan, including producing engaging content, building your brand, and measuring results.

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Fused 2014 Was One for the Books

Salesfusion

The post Fused 2014 Was One for the Books appeared first on Salesfusion. Events

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How to use influencer marketing to promote your book

Biznology

For context, I am using six books I have promoted over the last couple years on behalf of their authors: Glock and Law of the Jungle by Paul M. They all took responsibility for the success of their books online with online influencers.

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. And I agree with her that blogs make bad books.

10 Marketing Books For Your Summer Reading List

Marketing Insider Group

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation. The post 10 Marketing Books For Your Summer Reading List appeared first on Marketing Insider Group.

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Book Review: SNAP Selling

Webbiquity

Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ? Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book.

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Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. There are software programs that will help you do this.

Just a Book — Killing (Everything We Know About) Marketing

Walker Sands

Content Just a Book Just a Book 2018 Killing Marketing

The content marketing book you should not miss

Biznology

Most of you know that I don’t do a lot of book reviews. The main reason for that is that I actually read all the books I review. I don’t write negative reviews, because why would you need to be warned away from a book? Make time for this book.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. Yes, this is a creative writing book , but hear me out.

Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Finally, as wonderful as the book is, its a tad long.

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10 Books to Make You a Better Marketer

Engagio

I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This book is an absolute classic. Every marketing professional should read this book.

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

It’s been proven that high income earners read more books than other demographics. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry.

8 Books Every Content Marketing Manager Should Read At Least Once

DivvyHQ

“Losing yourself in a book is the ultimate relaxation.”. A book is often the perfect prescription for doubt removal too. Here we prescribe eight books to the modern content marketing leader. 8 Books Every Content Marketing Leader Should Read (Or Reread) This Year.

Book Review: Maverick Marketing

Webbiquity

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. The book has a few faults.

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Top Social Media and Marketing Books of 2010

Webbiquity

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year.

The Future Of Marketing E-Book

Marketing Insider Group

The post The Future Of Marketing E-Book appeared first on B2B Marketing Insider. Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication.

How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? When to write an e-book. We all like to feel affirmed, right?

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