The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. Douglas Burdett, host of The Marketing Book Podcast.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

DECEMBER 8, 2023

Edinger About the Book Growth is a leadership issue, not a sales issue. As a leader, it’s your job to build and guide that experience. In this leadership guide, you’ll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. That’s what this book is all about.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. Douglas Burdett, host of The Marketing Book Podcast.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

JANUARY 5, 2024

by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Douglas Burdett, host of The Marketing Book Podcast. Transform Your Business.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

NOVEMBER 17, 2023

If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? Do you want to stand out in a very competitive market? The methods within this book are simple, authentic, and effective.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. In this book, he walks readers through his scalable, strategic approach.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

OCTOBER 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Inside this book, you’ll: Discover how to create life-changing experiences that leave a lasting impact on your audience.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Tomorrow People

OCTOBER 8, 2020

These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. Permission Marketing Seth Godin ( @ThisIsSethsBlog ) Interruption is out, permission is in. For too long, sales and marketing have been siloed, holding companies back.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Martech

DECEMBER 19, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. There’s a lesson on market disruption too.

Paid Search Agency 113

Paid Search Agency Classified Ads Advertising Agencies Work Management 113

Webbiquity

NOVEMBER 12, 2018

With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics. But what about documenting your content marketing technology strategy?

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

B2B Marketing Directions

NOVEMBER 19, 2023

Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. Today, virtually all B2B companies use content marketing in some form. One key to effective content marketing is having a well-designed content marketing strategy.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Here are some marketing technology professional development books and podcasts that I find useful. Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management.

Work Management 102

Work Management Viral Marketing Marketing Management Cold Calling 102

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

B2B Marketing Directions

MARCH 19, 2023

Source: Kogan Page Most marketers will readily acknowledge that effectively using metrics, analytics, and data has become critically important to successful marketing. As a result, many companies are missing the opportunity to improve future marketing performance. The discussion of specific metrics is found in Chapters 2-10.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ethics Analytics 40

Choozle

NOVEMBER 21, 2023

As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. According to Salesforce’s State of Marketing report, 78% of marketing organizations have shifted their metrics due to the impact of the COVID-19 pandemic.

Relevance 85

Relevance Digital Marketing Funnels Funnel Advertising Customer Satisfaction 85

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., 2022), was released last month, just in time for astute marketers to add it to their wish list for the upcoming holidays. Source: John Wiley & Sons, Inc.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. Content marketing also builds trust in your brand and your expertise.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Lead Forensics

MARCH 7, 2024

Whether it’s acquiring valuable habits, kicking undesirable ones, or boosting your productivity, these books are packed with wisdom accumulated over years of experience. With such a wealth of knowledge available, there’s a book out there waiting to become your personal guide on your journey of self-improvement.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

B2B Marketing Directions

APRIL 16, 2023

Source: Trust Insights The marketing world has been going gaga over ChatGPT for the past four months. The application of artificial intelligence to marketing isn't new, but the intense reaction to ChatGPT by both the public and tech companies suggests that we are on the cusp of a step change in the use of AI in marketing.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. Let’s define intent-based marketing initially with its workings. Intent data fuels personalized marketing. These signals trigger intent-based marketing. increase in web pages about it since 2016.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

B2B Marketing Directions

APRIL 3, 2022

Source: Stanford University Press The use of artificial intelligence (AI) in marketing has been discussed by an army of industry pundits, and recent research suggests that it may be nearing mainstream adoption. What the Book Covers The AI Marketing Canvas includes four major sections. They write: "In this new economy.

Marketing AI 52

Marketing AI Enterprise Management Work Management Planning 52

Lenny's Newsletter

SEPTEMBER 12, 2023

If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. No such guide exists. As Rick Rubin said in his recent book The Creative Act , “If we’re aiming to create works that are exceptional, most rules don’t apply.”

CPO 145

CPO Product Work Management Enterprise Management 145

Anyword

FEBRUARY 9, 2022

From time to time, we at Anyword cite some of the greats in our industry, both as inspiration and as guides. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. The Robert Collier Letter Book. The Robert Collier Letter Book is dedicated to sales copy.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

Marketing Insider Group

JANUARY 2, 2020

No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them. Marketing transformation isn’t just a makeover – it’s a complete “paradigm shift” in strategy and execution.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

KoMarketing Associates

DECEMBER 22, 2017

“Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. It is a basic human ability to inspire self and others to look beyond limitations and make continuous improvement.

Digital Transformation 120

Digital Transformation Marketing Management Advertising Agencies Efficiency 120

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Broaden the show’s marketing reach.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297