B2B Digital Marketer

MARCH 30, 2023

Instead, Jay leaned toward his mother’s side, and began his content creation career, leading the school newspaper to multiple prestigious awards, while writing sports for the local paper on the side. Pivoting back to government and politics, Jay was then the head of communications for the Arizona Department of Juvenile Corrections.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Salesforce Marketing Cloud

OCTOBER 25, 2021

A few examples: in March, the SEC formed a climate and Environmental, Social, Governance (ESG) task force in its enforcement division to identify misconduct and misstatements in ESG reporting. I would not be surprised to see an SEC rule that requires those items and potentially others.”.

Allocation 98

Allocation Paid Search Agency Transparency Enterprise Management 98

BOP Design

JANUARY 13, 2021

A clear call-to-action (CTA) is essential to get website visitors to perform a desired action, such as filling out a contact form, downloading a white paper, or reading a case study. If you have a high-value piece of content, such as a white paper or e-book, don’t be afraid to gate it behind a form that requires a name and an email to access.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

SmartBug Media

AUGUST 1, 2022

If you booked early and had the budget, hopefully your accommodations are within walking distance of the BCEC. Join me at SmartBug’s Intelligent Inbound® lounge, stop by our booth, or book a meeting with us in person or virtually.]. You’ll also need your government-issued photo ID. Pen and paper. Are you at INBOUND, too?

Conference 105

Conference Network Marketing Planning Hubspot 105

Sprout Social

JANUARY 8, 2024

There’s social media management, then there’s social media management for government agencies. To maintain compliance with the law, government organizations must implement thorough social media archiving practices. Why is social media archiving important for government entities? What is social media archiving?

Paid Search Agency 95

Paid Search Agency Social Media Advertising Agencies Ad Agencies 95

Zoominfo

FEBRUARY 21, 2021

The following are 2-digit, 4-digit, and 6-digit NAICS codes, compiled using a memo from the Department of Homeland Security’s (DHS) Cybersecurity and Infrastructure Security Agency (CISA): Essential Business NAICS Code Directory Updated April 2020 Agriculture Mining Utilities Construction Manufacturing Wholesale Trade Retail Trade Transportation Information (..)

Work Management 100

Work Management Marketing Management Paid Search Agency Planning 100

Zoominfo

MAY 15, 2020

Looking at industries that employ the most women as analyzed from ZoomInfo’s database, the following industries offer the strongest options for women to be promoted to management and CEO: Organizations (including nonprofits and associations) Schools and colleges Hospitals Government agencies. Source: ZoomInfo ).

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

SmartBug Media

AUGUST 7, 2023

If you booked early and had the budget, hopefully your accommodations are within walking distance of the BCEC. Stop by our booth located right in front of the main stage, or book a meeting with us in person or virtually.] You’ll also need your government-issued photo ID. Your Transportation and Way Around. Let’s meet up!

Conference 52

Conference Network Marketing Planning Hubspot 52

Buzz Marketing for Technology

JUNE 27, 2008

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. KM Question, Blog, Link, and Book of the Week. [ werent doctrinaire about paper versus electronic approaches. KM Book of the Week. KM Books Wiki created by Matt Moore. Recommended Books. Denhams 5 KM books to pitch. Deep Smarts.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Hubspot

FEBRUARY 8, 2018

For every 100 emails, you get 10 booked meetings. If you booked 15 meetings instead, you could close four or five additional deals. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Legal and Government: 44%. Maybe your current rate is 20%.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

nDash

FEBRUARY 23, 2022

In the content arena, I write blog posts, long-form articles, white papers, and case studies. I have spoken at conferences around the globe, and authored popular books in the mental health space – 2 on bipolar disorder and 2 on stress management. I started freelance writing in 2011 and never looked back.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Hubspot

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Our audience is ultimately used to these mediums.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

ClearVoice

SEPTEMBER 28, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In Umberto Eco’s recently English-translated book, “How to Write a Thesis,” he describes the library as a room in which “the books talk amongst themselves.”.

Curation 69

Curation Storytelling Knowledge Base Research 69

Zoominfo

MAY 15, 2020

Source: ZoomInfo ) Pao wrote in her book, Reset: My Fight for Inclusion and Lasting Change , that during her time at Kleiner Perkins, “The only path I saw to success was to work twice as hard as the men and to do the best job I could.” On her paper assessment, she noted one of her goals was to be a partner at the office.

Promotion 162

Promotion Zoominfo Enterprise Management Work Management 162

nDash

OCTOBER 26, 2020

Published author of multiple business and HR books. My projects have ranged from white papers to scientific reports for medical journals. Government administration . Tess Taylor – HR & eLearning Copywriter . Featured on About.com, HR.com, HR Dive, HR Magazine, Forbes, The Knot, US News and more.”. Employee engagement

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Sprout Social

MAY 18, 2023

What works for a hamburger juggernaut will most likely fall flat for a government agency. Social media copywriting varies greatly by industry and brand. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy.

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Envy

FEBRUARY 20, 2018

The show is in April this year with sessions that quickly get fully booked. Check out discussions on “ Data security and risk governance ”, “ Adaptive security architecture ”, and " People-centric security strategies ”. Topics also include “ Cybersecurity, Government, and Innovation: How to Make Partnerships Work ”.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Marketing Insider Group

SEPTEMBER 3, 2013

More detailed descriptions can be found in the book. The lack of a chief content officer or well defined governance process results in no central authority to lead and direct the content creation process. Create a content governance structure that aligns with future state. Create a timeline that maps pertinent “timing” events.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Content Marketing Institute

OCTOBER 15, 2018

When the Dutch government used readability tools , it found its content’s readability level (C1 – see scale below) was too high for the majority of readers in the Netherlands, who are at a B1 readability level. We focus on grade 10 for e-books and grade 12 for white papers and books. #writingtips Click To Tweet.

Peer-to-peer 97

Peer-to-peer Privacy Policies Education Paid Search Agency 97

Bluetext

MARCH 10, 2021

The past couple of years has ushered in a number of changes for the marketing strategies of major defense and global technology brands serving the federal government. Once upon a time, government defense and technology marketing was concentrated in stacks of Federal IT and Defense magazines.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Content Marketing Marketing Agencies 1 26

chiefmartech

DECEMBER 1, 2020

You can download our full paper , including many terrific interviews from WPP executives. There are B2B and industrial marketplaces, such as Cargo.one for booking air cargo and Laserhub for sheet metal orders. Permissions — software-enforced governance of what distributed teams can do. This is part 3.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Hinge Marketing

MARCH 8, 2017

They made a conscious decision to build outposts at the frontiers of the law and they use that expertise to attract the attention of government, corporate and international clients. For instance, you try blogging a couple of times a month or writing an executive guide or a white paper. But you can start small.

Work Management 89

Work Management Marketing Management Service Brand Identity 89

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Content Marketing Institute

DECEMBER 18, 2018

If you’ve ever struggled to get past the opening paragraphs of an overly formal, dry-as-biscuits white paper, you’ll know what he means. People don’t have the mental energy to unpack a dry-as-biscuits white paper, says @kimota. Click To Tweet. Journalism is a vocation,” he writes. Gosh, but that can give you an ego.

Top of Funnel 93

Top of Funnel Account Based Marketing Content Paid Search Agency 93

Biznology

APRIL 18, 2018

I’d rather paper my digital walls with pictures of Martin guitars. How do you govern this content across an enterprise of marketers all vying for the limited time and attention of the same individuals? This is the approach Mike and I recommend in our book. And they want their shopping habits to be private.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Adobe Experience Cloud Blog

JANUARY 14, 2016

Gems of wisdom that have survived the test of several centuries are certainly okay in my book, so join me in a rapid-fire history lesson on how Abraham Lincoln can help us build better teams. So take a page from the history book and apply these seven principles to build a winning team : 1. Crash Course in History.

Ad Building 48

Ad Building Thought Leadership Work Management Marketo 48

Hinge Marketing

FEBRUARY 5, 2016

An example would be that your firm specializes in cloud computing solutions for government agencies. Create executive guides, white papers, webinars, or blog posts that cover these issues and provide unique insights or specific answers. It doesn’t have to be something that is unique to your firm (meaning no other firm does it).

Differentiation 48

Differentiation Webinar Metrics Marketing & Strategy Training 48

Convince & Convert

AUGUST 2, 2013

This week, Expion will send you a signed copy of Jay’s new book Youtility ! We’ll send you the book courtesy of Zena Weist and the good people at Expion. Major League Baseball Advanced Media acts as the governing body of the MLB teams who are active on social media. Listen Now . Holy Social.

Social Media 123

Social Media Media Marketing Budget Communities 123

Moz

JANUARY 5, 2020

Example ) Having Google randomly experiment with local features with direct negative impacts on you, such as booking functions that reserve tables for your patrons without informing your business. Bookings, lead gen, local ads, and related features show where they are headed with this.

Google 78

Google SEO CAN-SPAM Communities 78

Hubspot

JANUARY 1, 2015

Strong sources include data collected/produced by government agencies, such as the statistics compiled by the U.S. Other top-tier data sources can include industry white papers or academic publications. Academic Studies/White Papers. Government/World Data. government data. Census Bureau or the Department of Labor.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. "For radiologists, these electronic papers provide richer information (e.g. Need to cite this story in your essay, paper, or report? Paper Or Mouse-click? Computer virus.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Hinge Marketing

JANUARY 3, 2017

And their business and government connections make it relatively easy for AEC firms to find ways to give back to the community. Thought leadership can take a variety of forms, from blog posts and technical papers to research reports and video. In the coming year, we expect firms to support their communities with renewed energy.

Trends 54

Trends Planning Advertising Agencies Microsite 54

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 143

Social Media Activities Media Skype 143

Outbrain

SEPTEMBER 29, 2020

Follow the example of Cottonelle , and how the world’s largest toilet paper producer produced a direct message to ease consumer’s concerns. You can also use video to document the activities you’re doing to support your local government in fighting the pandemic. As a brand, your video content should be direct and honest.

Video Marketing 34

Video Marketing Content Advertising Mediums Paid Search Agency 34

Marketing Insider Group

MAY 28, 2015

The Lasker Foundation describes it in this way… “At the beginning of the Chinese Cultural Revolution, the Chinese government launched a secret military project that aimed to devise a remedy for the deadly scourge… . The Secret Military Project. What was uncovered? Sources: Wikipedia and LaskerFoundation.org.

Creativity 100

Creativity Content Marketing Copywriting Content 100

Buzz Marketing for Technology

JUNE 27, 2008

CIA Library - The Central Intelligence Agency has a library, an online directory of Chiefs of State and Cabinet Members of Foreign Governments, maps and a World Fact Book that offers information on countries all over the world. It is the perfect site for anyone who wants free and unlimited access to great books online.

Resources 100

Resources Copyright Work Management Wikipedia 100