markempa

SEPTEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales B2B Marketing Lead Generation B2B 120

Webbiquity

APRIL 21, 2020

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Here’s their story. The Product.

Work Management 180

Work Management Enterprise Management Marketing Management Planning 180

markempa

AUGUST 18, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120

BtoB Lead Generation B2B Sales B2B Marketing 120

The Point

OCTOBER 7, 2010

A direct mail campaign offering say, a white paper, will generate roughly twice the response of a seminar invitation on the same topic. It’s for this reason that industry benchmarks for metrics like response rates from the likes of Marketing Sherpa (otherwise a fine and reputable organization) don’t really mean much.).

Response Rate 100

Response Rate Campaigns Email Marketing B2B Marketing 100

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged. White Paper FAQs.

Lead Generation 100

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 100

Content4Demand

SEPTEMBER 2, 2020

Channel demand generation is a few years behind direct marketing, so don’t assume all partners are up on the latest account-based marketing (ABM) and SEO techniques. This effort is about building up their reputation, which is different from direct marketing. Take Channel Marketing Up a Level.

Advertising Channels 66

Advertising Channels Demand Top of Funnel Digital Marketing Funnels 66

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. Once is enough and maybe once is too many!!

Brand Identity 80

Brand Identity Branding B2B Sales B2B Marketing 80

markempa

AUGUST 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Please download it and pass it on.

Lead Generation 120

Lead Generation Sales Qualified Leads Leads Lead 120

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. "Have an effective inbound marketing strategy. Ardath Albee's Tip. Get Content.

B2B Sales 100

B2B Sales B2B Marketing Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

AUGUST 27, 2010

We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip. Tom Pick's Tip.

B2B 100

B2B Work Management Marketing Management Content 100

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Generation 120

Hubspot

JANUARY 16, 2018

In 1995, Pat published The Doctor’s Vest-Pocket Sampler of Natural Remedies , a piece of direct response mail designed to sell a bigger, more complete book called New Choices in Natural Healing. And how many books did that sell?”. “Oh, How did Pat sell all those books? he said. “Oh, Yeah, about that many.” Millions?”

Copywriting 77

Copywriting Marketing Prospects Best Practices Trust Marketing 77

SmartBug Media

APRIL 9, 2020

Bob Stone was a marketing giant and pioneer of the 1970s and 1980s who developed a direct-marketing formula , which works incredibly well for writing website copy. Then, always conclude with a relevant CTA, urging the reader to contact your company, schedule a demo, or download an e-book with more information.

Marketing Websites 105

Marketing Websites Buyer Personas Urgency Marketing Copywriting 105

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts. Direct Mail Copy that Sells. Permission Marketing. Scientific Advertising.

Paid Search Agency 52

Paid Search Agency Marketing & Strategy Work Management Marketing 52

KoMarketing Associates

NOVEMBER 13, 2013

These landing pages offered things like White Papers, eBooks, and webinars. This is the oldest problem in the book. LogMyCalls call tracking can pull lead source reports, showing you which marketing efforts generated which calls. McKay Allen is the Inbound Marketing Manager at LogMyCalls. Demonstrating ROI.

B2B 120

B2B B2B Marketing Leads Lead 120

Valasys

MAY 23, 2019

The professor of marketing at Emory University has even consulted with some of the biggest global corporations, including General Electric, AT&T, and Ford, to name a few. However, it is not a mature market and so at this time; it should be no more than 25 percent of the total marketing communication budget.

Planning 53

Planning Marketing & Strategy Digital Marketing Funnels Marketing 53

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts. Direct Mail Copy that Sells. Permission Marketing. Scientific Advertising.

Marketing & Strategy 48

Marketing & Strategy Paid Search Agency Work Management Marketing 48

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Managing your messaging and brand consistency across marketing execution means that all of your tactics must be included in your overall marketing strategy. Forester Blog for Interactive Marketing Professionals. Marketing Edge podcast.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! To learn more about revenue cycle analytics and how it helps measure marketing ROI, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter. Forester Blog for Interactive Marketing Professionals. Marketing Edge podcast.

Top of Funnel 100

Top of Funnel ROI Work Management Marketing Management 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Feature the white paper on your website and as an email offer. Marketing Edge podcast.

B2B Marketing 100

B2B Marketing Planning Content Marketing B2B 100

SendX

JUNE 4, 2020

Slack gives you one central place to direct marketing efforts, define campaign deliverables, and share results. And it needs to be as legally binding as using pen and paper. A collaboration software that moves your work forward, Slack helps you work remotely and stay productive, be visible, and create human connections.

Work Management 195

Work Management Paid Content Enterprise Management Tools 195

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Ardath Albee's Tip.

Planning 100

Planning Top of Funnel Content Marketing Content 100

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B marketing programs tend to focus on short-term campaigns designed to achieve company goals without regard to prospects’ needs and timelines. Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketing Edge podcast.

Sales Qualified Leads 100

Sales Qualified Leads Marketing Leads Lead Scoring Lead Ranking 100

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Get Content.

Marketing Automation Services 100

Marketing Automation Services B2B Sales Work Management B2B Marketing 100

Ambal's Amusings

OCTOBER 8, 2009

Stephanie Tilton's blog Savvy B2B Marketing. Casey Hibbard's book Stories that Sell. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. Steve Slaunwhite’s Cracking the Case Study Market. Jill Konrath's book Selling To Big Companies. Get Customers.

Case Studies 100

Case Studies Case Study Planning Work Management 100

Ambal's Amusings

NOVEMBER 12, 2009

Casey Hibbard's book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. So this case study is also an inspiration. Cindy King Recommends. Get Customers. Casey Hibbard.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

NOVEMBER 19, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Ardath Albee's book eMarketing Strategies for the Complex Sale. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Ambal's Amusings

OCTOBER 15, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Get Content.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

markempa

JUNE 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 22, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Let me see. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership B2B Generation 120

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Flow charts were designed on paper with markers and rulers. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research.

Paid Content 100

Paid Content Marketing Funnels Top of Funnel Lead Generation 100

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Content Advertising Agencies Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 10, 2009

Stephanie Tilton's blog Savvy B2B Marketing. Casey Hibbard's book Stories that Sell. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. Steve Slaunwhite’s Cracking the Case Study Market. Jonathan Kranz's blog Kranzcom. Sarah Mitchell's blog Global Copywriting.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. Marketing Edge podcast.

Viral Marketing 100

Viral Marketing B2B Marketing B2B Campaigns 100

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! New PDF Tracking Gives Us Pause.

Lead Generation 120

Lead Generation B2B B2B Thought Leadership Generation 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Sales Leads Leads 120