markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

SEPTEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 18, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. The answer is easy if you take it logically, with these best practices.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged. White Paper FAQs.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Content4Demand

SEPTEMBER 2, 2020

Channel demand generation is a few years behind direct marketing, so don’t assume all partners are up on the latest account-based marketing (ABM) and SEO techniques. This effort is about building up their reputation, which is different from direct marketing. Take Channel Marketing Up a Level.

Advertising Channels 66

Advertising Channels Demand Tips Multi-Channel 66

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. Once is enough and maybe once is too many!!

Brand Identity 80

Brand Identity Branding Trade Show PR 80

The Point

OCTOBER 7, 2010

A direct mail campaign offering say, a white paper, will generate roughly twice the response of a seminar invitation on the same topic. It’s for this reason that industry benchmarks for metrics like response rates from the likes of Marketing Sherpa (otherwise a fine and reputable organization) don’t really mean much.).

Response Rate 100

Response Rate Campaigns Broadcasting Direct Marketing 100

SmartBug Media

APRIL 9, 2020

Bob Stone was a marketing giant and pioneer of the 1970s and 1980s who developed a direct-marketing formula , which works incredibly well for writing website copy. Then, always conclude with a relevant CTA, urging the reader to contact your company, schedule a demo, or download an e-book with more information.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Ambal's Amusings

AUGUST 27, 2010

We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's Tip. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. "Have an effective inbound marketing strategy. Ardath Albee's Tip. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

KoMarketing Associates

NOVEMBER 13, 2013

These landing pages offered things like White Papers, eBooks, and webinars. This is the oldest problem in the book. LogMyCalls call tracking can pull lead source reports, showing you which marketing efforts generated which calls. McKay Allen is the Inbound Marketing Manager at LogMyCalls. Demonstrating ROI.

B2B 120

B2B Landing Pages Leads Lead 120

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts. Direct Mail Copy that Sells. Permission Marketing. Scientific Advertising.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Managing your messaging and brand consistency across marketing execution means that all of your tactics must be included in your overall marketing strategy. Forester Blog for Interactive Marketing Professionals. Marketing Edge podcast.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! To learn more about revenue cycle analytics and how it helps measure marketing ROI, subscribe to the Modern B2B marketing Blog or follow Marketo on Twitter. Forester Blog for Interactive Marketing Professionals. Marketing Edge podcast.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Valasys

MAY 23, 2019

The professor of marketing at Emory University has even consulted with some of the biggest global corporations, including General Electric, AT&T, and Ford, to name a few. However, it is not a mature market and so at this time; it should be no more than 25 percent of the total marketing communication budget.

Planning 53

Planning Digital Marketing Funnels Funnel Advertising Marketing & Strategy 53

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Feature the white paper on your website and as an email offer. Marketing Edge podcast.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts. Direct Mail Copy that Sells. Permission Marketing. Scientific Advertising.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Ambal's Amusings

APRIL 29, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Ardath Albee's Tip.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

B2B Digital Marketer

OCTOBER 19, 2020

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. 01:11 – About Raza Imam and his background in B2B digital marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Ambal's Amusings

NOVEMBER 12, 2009

Casey Hibbard's book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. So this case study is also an inspiration. Cindy King Recommends. Get Customers. Casey Hibbard.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B marketing programs tend to focus on short-term campaigns designed to achieve company goals without regard to prospects’ needs and timelines. Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketing Edge podcast.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Ambal's Amusings

OCTOBER 15, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

SEPTEMBER 10, 2009

Stephanie Tilton's blog Savvy B2B Marketing. Casey Hibbard's book Stories that Sell. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. Steve Slaunwhite’s Cracking the Case Study Market. Jonathan Kranz's blog Kranzcom. Sarah Mitchell's blog Global Copywriting.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. Marketing Edge podcast.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Flow charts were designed on paper with markers and rulers. SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

markempa

JUNE 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

AUGUST 22, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Let me see. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! New PDF Tracking Gives Us Pause.

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

Content Standard

JUNE 19, 2018

Herein lies the crux of this story: The content marketing funnel never actually ends. While you’re focusing all that attention on top-of-funnel awareness content, or creating white papers and e-books for middle-funnel decision aids, all those leads you’ve already generated are languishing in Forgotten Customer Land.

Top of Funnel 70

Top of Funnel Marketing Funnels Lead Ranking Content Marketing 70

markempa

JUNE 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120