WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 120

Paper Best Practices SME Content Marketing 120

B2B Marketing Directions

JANUARY 21, 2023

Numerous studies have shown that ABM can deliver superior marketing results, and this track record of success has led a growing number of B2B companies to adopt an account-centered approach in other customer-facing business functions, such as business development, sales, and customer success/customer service.

Account Based Marketing 52

Account Based Marketing B2B Marketing ABM Work Management 52

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. For recommended SEO books, see my Best SEO Books post.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

AccuData

APRIL 12, 2021

If you’re searching for a excellent way to buy essay papers over the world wide web, legitimate essay authors is where to be. Do not just help out with dissertations, may do your own case studies, video report, book report, PowerPoint presentation, case studies among others.

Paper 40

Paper Buy Work Management Marketing Management 40

AccuData

FEBRUARY 21, 2021

Purchasing essay papers from a website that sells essay stuff or directly ordering them by a college or university typically leaves you with plenty of time to completely examine the information that has been written about the article. Additionally, there are a wide variety of ways to buy essay papers over the net.

Paper 40

Paper Purchase Work Management Marketing Management 40

B2B Marketing Directions

JANUARY 9, 2022

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.)

Paid Search Agency 52

Paid Search Agency Marketing Custom Publishing B2B Marketing 52

The Point

SEPTEMBER 30, 2022

Gini Dietrich originally introduced the PESO Model in her 2014 book, Spin Sucks. Examples include ebooks, videos, case studies, recorded Webinars, and blog posts. A white paper can be a short blog post. Consider an industry survey or study, perhaps co-authored with a research or analyst firm.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Webinar Metrics Demand 130

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. E-books/Books. Figure 3: Hinge’s Visible Expert Book.

Paid Content 144

Paid Content Top of Funnel Content B2B 144

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns.

B2B 236

B2B Tactics B2B Marketing B2B Sales 236

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? Get Customers.

Case Studies 100

Case Studies Case Study Planning Work Management 100

Webbiquity

JUNE 24, 2013

The same study also showed that: • 90% of companies are already doing some form of content marketing. • Chapman have written the definitive guide to creating nearly any type of content, as well as adding life to traditional formats like customer case studies and FAQ pages. Ann Handley and C.C.

Content 100

Content Rules Paid Search Agency Search Marketing 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Lead Generation 100

Lead Generation Paper Generation Leads 100

ClearVoice

FEBRUARY 3, 2021

An ebook or “electronic book” is an instantly accessible book with digital pages designed to be read on a computer, tablet or mobile device. Case studies. Research papers. White papers. Different from a conventional book, ebooks range broadly in the area of length. What is an ebook? Catalogues.

Sales Qualified Leads 98

Sales Qualified Leads Planning B2B Marketing B2B Sales 98

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Marketing Interactive Marketing 100

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.

Planning 100

Planning Paper Enterprise Management Marketing Management 100

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 362

Planning Content Marketing Paid Search Agency Advertising Agencies 362

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management B2B Marketing B2B Sales 100

ViewPoint

JULY 26, 2018

Jane and George know that the deep multi-use reach of podcasting will establish the thought leadership they desire without spending hundreds of thousands of dollars on research or years on writing a book. Case studies. She has what she needs for the case study. E-books and white papers. Testimonials.

Content 120

Content Thought Leadership Case Studies Marketing Prospects 120

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Sounds good, right?

Copywriting 120

Copywriting Social Media Case Study Case Studies 120

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Email Newsletters. Tutorial Library.

Content Marketing 120

Content Marketing Marketing & Strategy Marketing Strategy Work Management 120

Ambal's Amusings

OCTOBER 1, 2009

How do you market your white papers? Can syndication partners take your white paper to your prospects? Stephanie Tilton has published a timely 14-page report on White Paper Syndication Options for Technology Marketers. Costs to syndicate your white papers. Find White Papers. White Paper FAQs. TechTarget.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Webbiquity

NOVEMBER 5, 2012

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Optimization 100

Optimization Search Marketing SEO Planning 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper B2B Marketing B2B Sales Enterprise Management 100

Zoominfo

AUGUST 26, 2018

In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ).

Planning 272

Planning Paid Search Agency Marketing & Strategy Top of Funnel 272

BOP Design

MARCH 22, 2021

These types of content pieces can be grouped into a broad category that includes white papers, e-books, guides, case studies, use cases, industry studies, etc. However, recent studies show the average time users spend on social media each day is 142 minutes (Source: Statista ).

B2B Marketing 166

B2B Marketing Content Marketing B2B B2B Thought Leadership 166

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Leverage Your Superpower with Employee-Generated Content.

Content 352

Content Brand Identity Branding Advertising Agencies 352

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases. We tricked you!

Content Marketing 328

Content Marketing Planning Marketing & Strategy Marketing Strategy 328

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Sounds good, right?

Copywriting 120

Copywriting Social Media Paper Case Study 120

B2B Digital Marketer

OCTOBER 19, 2020

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. 02:56 – How writing a book helps in B2B digital marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Marketing 52

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Guides or e-books. White papers — Discuss industry trends and challenges, and solutions.

Lead Nurturing 120

Lead Nurturing Planning Content Marketing Sales Qualified Leads 120

Outgrow

DECEMBER 7, 2021

A Lead Magnet can be a free trial/demo, toolkit, white papers, e-book, or any piece of content that is relevant to your brand. 1) White papers: These in-depth pieces of content are used to share research, unique data, advice, and to address your brand as an answer to all of your audience’s problems.

Leads 52

Leads Lead Marketing Qualified Leads Webinar Metrics 52

Webbiquity

AUGUST 18, 2010

Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ? Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. As Jill notes in the book’s introduction, today’s buyers are crazy busy.

B2B Sales 100

B2B Sales B2B Marketing Lead Ranking Marketing Proposals 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management B2B Marketing 100