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The PESO Model & Your Demand Generation Strategy

The Point

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Gini Dietrich originally introduced the PESO Model in her 2014 book, Spin Sucks.

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Webinar: Keep customers engaged all year long by Cynthia Ramsaran


Artifact Uprising helps its customers create lasting memories through printed photo books, gifts, and more. Join a live webinar and hear engagement experts discuss proven ways to keep customers engaged and purchasing more. Click here to view more MarTech webinars.


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Report: B2B Marketers Finding Content Success in Virtual Spaces

KoMarketing Associates

The Content Marketing Institute recently published its “12th Annual B2B Content Marketing Benchmarks” report, and statistics indicated that most B2B marketers (55%) have been at least “moderately successful” with their content marketing strategy over the last 12 months. Focusing on B2B Content Amplification.

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Best Digital Marketing Books 2020


In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. For recommended SEO books, see my Best SEO Books post.

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The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

Marketing Insider Group

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. Good lead magnet teaser : Download our proven 10-step checklist for creating high-converting B2B webinars! At the same time, they get to know the kinds of strategies and tools your company provides.

B2B 360
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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. Give me a break, you say.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results


Lower funnel keywords are an often neglected SEO strategy for marketers. But the key thing to remember is that with these keywords, the audience is signaling they’re very close to purchase. The content includes insider expertise, current research, and more. The answer is simple … not all traffic is good traffic.