Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 63

Webinar Metrics Paid Content Brand Identity Branding 63

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 99

Webinar Metrics Tips Marketing Automation Services Thought Leadership 99

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. But the key thing to remember is that with these keywords, the audience is signaling they’re very close to purchase. The content includes insider expertise, current research, and more. The answer is simple … not all traffic is good traffic.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Your blog should be the center of your content marketing strategy. So ramp up and bolster your blogging efforts with a content syndication strategy to get you off to the races. What Are the Competitive Benefits of a Content Syndication Strategy? The Blogging Game as We Know It.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 163

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 163

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

B2B Marketing Directions

FEBRUARY 18, 2023

Scott Brinker, the MarTech conference chair and editor of the Chiefmartec Blog , captured the interconnectedness of marketing strategy and marketing technology when he wrote , "Strategy alone isn't enough. But there are surprisingly few full-length books that specifically address this vitally important topic.

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences. Ann Handley and C.C.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 126

Marketing Budget Work Management Marketing Management Webinar Metrics 126

Webbiquity

AUGUST 1, 2019

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Linking to your calendar: Enable your prospects to select their own timeslot to book an appointment with you to learn more about your product or service.

Marketing Automation Services 207

Marketing Automation Services Lead Generation Top of Funnel Lead Ranking 207

NuSpark Consulting

FEBRUARY 26, 2023

These incentives can take many forms, such as e-books, webinars, white papers, checklists, templates, and more. Lead magnets help you target specific audiences Another advantage of using lead magnets is that they can be tailored to specific audiences.

Lead Generation 130

Lead Generation Marketing Budget Lead Ranking Lead Scoring 130

NuSpark Consulting

FEBRUARY 24, 2017

You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Since the dawn of the new millennium, companies have been creating content to feed their inbound marketing strategies.

Account Based Marketing 138

Account Based Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 138

NetLine

APRIL 14, 2022

NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks.

Intent 97

Intent Webinar Metrics Peer-to-peer Paper 97

Binary Demand

MARCH 26, 2024

Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision. Businesses gain valuable data points that inform the creation of targeted content and personalized communication strategies. Intent-based marketing bridges the gap between businesses and their customers.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

SmartBug Media

SEPTEMBER 15, 2021

The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Maybe you send them a personalized, automated email on the anniversary of their first Bananas Co. Everything! In the Bananas Co.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

SnapApp

SEPTEMBER 15, 2015

Here’s how introducing a poll or quiz into your blog post can create the most delicious experience for leads: 1. Static content like blog posts and white papers educate and entertain the target audience, but fail in creating a dialogue. Data from polls and quizzes makes it easy to refine your understanding of potential leads.

Webinar Metrics 48

Webinar Metrics Click Rate Content Communities 48

B2B Marketing Directions

JANUARY 7, 2024

What Won't Change In 2024 Last year, I began publishing two new types of posts each month - book reviews and "research round-ups." In 2023, I published eleven book review posts. They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Contently

DECEMBER 3, 2019

The most common types are whitepapers, reports, and webinars. Step 4: Sales harasses the people who downloaded the e-book with passive-aggressive emails and cold calls even though all they did was download a piece of content. Here are the scenarios when gated content makes sense: Webinars. Webinars are a virtual event.

Top of Funnel 175

Top of Funnel Content Webinar Metrics Landing Pages 175

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff.

Resources 171

Resources Research B to B Advertising Agencies 171

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. To drive more action, you want a strong SEO strategy that’ll bring in the right type of readers. Just because someone downloads an e-book doesn’t mean they’re ready for a sales call. Content leads.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. As a result, we began to assess how longer-form mid-funnel content could play a key role in their strategy. Where Mid-Funnel Content Fits in the Buyer’s Journey. Image attribution: Fidelity.

Top of Funnel 77

Top of Funnel Work Management Marketing Funnels Marketing Management 77

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

B2B Memes

NOVEMBER 6, 2011

In a similar way, I think, books will be liberated by digital media. That will happen in part because technology frees print from its reliance on paper and traditional, expensive production methods. Our very idea of what constitutes a book will be redefined. Can Webinars Get Hip? In it, he interviews C.J.

Paper 100

Paper Webinar Metrics Course Media 100

Marketing Insider Group

MARCH 9, 2020

Like learning to sing, learning how to create a successful content marketing strategy on a budget goes better if you start with the basics. The “Do-Re-Mi” of enterprise content strategy is your company’s current content budget, together with the data on how each area of your strategy is working. Newsletter subscriptions.

Marketing Budget Creation 264

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 264

B2B Marketing Directions

MAY 12, 2024

Most Popular Content Formats The ten most requested content formats in 2023 were: eBooks Guides Cheat Sheets White Papers Research Reports Tips & Tricks Guides Articles Book Summaries On-Demand Webinars Live Webinars Collectively, these ten content formats accounted for 87% of all content registrations last year, and eBooks alone were 39.5%

Marketing AI 70

Marketing AI Research B2B Content 70

Vidyard

SEPTEMBER 9, 2014

Are you one of the 62% of B2B marketers who use webinars to nurture leads and engage customers? If so, you can start using existing webinar content as a springboard to launch an online video strategy. Design Future Webinars with Reuse in Mind Want to make the most of your webinar recording?

Webinar Metrics 51

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 51

NetLine

APRIL 11, 2023

Here are a few key highlights from this volume: Professionals registering for Webinars are 43.5% more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. more likely On-Demand Webinars were 43.4% less likely Live Webinars were 25.4% Even with being 10.4%

Demand 52

Demand B2B Webinar Metrics Intent 52

SmartBug Media

JUNE 5, 2020

On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Wondering what strategies are working out best for SaaS companies? Read on for 10 of the best strategies for B2B customer retention. But first: Why Do SaaS Businesses Need a B2B Customer Retention Strategy?

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 95

Rev

FEBRUARY 8, 2023

This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers. Content engagement: Are they interacting with content such as emails, blog posts or e-books? The faster a high-fit lead can be identified, the faster you can book revenue.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80