SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Your blog should be the center of your content marketing strategy. So ramp up and bolster your blogging efforts with a content syndication strategy to get you off to the races. What Are the Competitive Benefits of a Content Syndication Strategy? The Blogging Game as We Know It.

Webinar Metrics 108

Webinar Metrics Marketing & Strategy Content Tips 108

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Marketing & Strategy Brand Identity 64

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 89

Webinar Metrics Marketing Automation Services Tips Planning 89

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Webinar Metrics Work Management Marketing Management 121

NetLine

APRIL 14, 2022

NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months. of all registrations), B2B Marketers promoted 20% more White Papers than eBooks.

Intent 97

Intent B2B Marketing Webinar Metrics B2B Sales 97

NuSpark Consulting

FEBRUARY 24, 2017

You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. Since the dawn of the new millennium, companies have been creating content to feed their inbound marketing strategies.

Account Based Marketing 138

Account Based Marketing Marketing Strategy Marketing & Strategy Planning 138

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

Social Media 100

Social Media B2B Media B2B Marketing 100

B2B Marketing Directions

FEBRUARY 18, 2023

Scott Brinker, the MarTech conference chair and editor of the Chiefmartec Blog , captured the interconnectedness of marketing strategy and marketing technology when he wrote , "Strategy alone isn't enough. But there are surprisingly few full-length books that specifically address this vitally important topic.

Work Management 40

Work Management Marketing Management Marketing & Strategy Paid Search Agency 40

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel Content B2B 144

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.

Lead Generation 100

Lead Generation Paper Promotion Lead Ranking 100

NuSpark Consulting

FEBRUARY 26, 2023

These incentives can take many forms, such as e-books, webinars, white papers, checklists, templates, and more. Lead magnets help you target specific audiences Another advantage of using lead magnets is that they can be tailored to specific audiences.

Lead Generation 130

Lead Generation Lead Scoring Lead Ranking Marketing Budget 130

SmartBug Media

SEPTEMBER 15, 2021

The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Maybe you send them a personalized, automated email on the anniversary of their first Bananas Co. Everything! In the Bananas Co.

Inbound Marketing 98

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 98

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? With the right content writing, a book relevant to your company’s target audience can go a long way in fueling your company’s growth.

B2B Marketing 52

B2B Marketing Ideal Customer Profiles Top of Funnel Digital Marketing Funnels 52

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Content 120

Content Tips Planning Interactive Marketing 120

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Content 120

Content Tips Planning Interactive Marketing 120

Hinge Marketing

JANUARY 7, 2019

This change is forcing firms to rethink their digital marketing strategies if they wish to remain competitive. In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm. Digital Marketing Strategy Defined.

Marketing Budget 98

Marketing Budget Work Management Planning Marketing Management 98

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. As a result, we began to assess how longer-form mid-funnel content could play a key role in their strategy. Where Mid-Funnel Content Fits in the Buyer’s Journey. Image attribution: Fidelity.

Top of Funnel 75

Top of Funnel Marketing Funnels Work Management Marketing Management 75

Hinge Marketing

MARCH 6, 2023

In this post we will explore how to make thought leadership content the centerpiece of your strategy and how to execute it successfully. Nothing says thought leadership like a business book on your area of expertise. Books are a great way to capture your key ideas in a format that allows you to explore them in some detail.

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Paid Content B2B 121

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Marketing & Strategy Marketing Management 100

Webbiquity

JUNE 24, 2013

And so it is that Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business has arrived at at opportune time. Content Rules is a must-read for anyone who wants to create compelling, useful information for their target audiences. Ann Handley and C.C.

Content 100

Content Rules Paid Search Agency Search Marketing 100

seo.co

JANUARY 31, 2022

And these KPIs can help determine the right target keywords for your website along with the most-visited pages and improvements needed on your website. Keep in mind that digital marketing strategies differ from site to site: what may suffice on one website may not be as fruitful on another. Registration for a webinar.

SEO 111

SEO Lead Scoring Lead Ranking Webinar Metrics 111

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff.

B2B 171

B2B Resources Research B2B Marketing 171

Vidyard

SEPTEMBER 9, 2014

Are you one of the 62% of B2B marketers who use webinars to nurture leads and engage customers? If so, you can start using existing webinar content as a springboard to launch an online video strategy. Design Future Webinars with Reuse in Mind Want to make the most of your webinar recording?

Webinar Metrics 51

Webinar Metrics Planning Marketing & Strategy Marketing Strategy 51

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. To drive more action, you want a strong SEO strategy that’ll bring in the right type of readers. Just because someone downloads an e-book doesn’t mean they’re ready for a sales call. Content leads.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Content 214

NetLine

APRIL 11, 2023

Here are a few key highlights from this volume: Professionals registering for Webinars are 43.5% more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. more likely On-Demand Webinars were 43.4% less likely Live Webinars were 25.4% Even with being 10.4%

B2B 52

B2B Demand B2B Marketing Content 52

SmartBug Media

JUNE 5, 2020

On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Wondering what strategies are working out best for SaaS companies? Read on for 10 of the best strategies for B2B customer retention. But first: Why Do SaaS Businesses Need a B2B Customer Retention Strategy?

B2B Marketing 95

B2B Marketing Marketing Strategy Marketing & Strategy Planning 95

KoMarketing Associates

MAY 8, 2018

If the data determines that your CTAs aren’t getting much love, it may be time to switch up your CTA strategy. Some examples of exclusive content you can entice potential clients within CTAs include: E-books: E-books allow you to go in-depth into a specific topic, while also providing an educational service to users.

B2B 159

B2B B2B Marketing Marketing & Strategy B2B Sales 159

SnapApp

SEPTEMBER 15, 2015

Here’s how introducing a poll or quiz into your blog post can create the most delicious experience for leads: 1. Static content like blog posts and white papers educate and entertain the target audience, but fail in creating a dialogue. Data from polls and quizzes makes it easy to refine your understanding of potential leads.

Webinar Metrics 48

Webinar Metrics Content Interactive Marketing Click Rate 48

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. Some of the lead generation strategies to consider are explained below.

Lead Generation 62

Lead Generation Sales Qualified Leads Marketing Budget Planning 62

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. Your lead generation strategy needs some basic components, including: Lead capture – gathering information from a lead. Some of the lead generation strategies to consider are explained below.

Lead Generation 62

Lead Generation Top of Funnel Planning Sales Qualified Leads 62

Outgrow

DECEMBER 7, 2021

Email marketing is the key ingredient for the success of any lead generation strategy. But who would want to share their email address for free just to have an inbox full of spam and irrelevant emails? Or to put it in marketing terms, you can use lead magnets in return for email addresses. Conclusion.

Leads 52

Leads Lead Marketing Qualified Leads Webinar Metrics 52

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 83

Work Management Marketing Management Top of Funnel Differentiation 83

Hinge Marketing

SEPTEMBER 25, 2019

Rebecca Lieb, in her book Content: The Atomic Particle of Marketing , describes content as the single most important element of any marketing campaign. Herein lies the primary set of reason for why B2B content marketing strategies can fail. What is a B2B Content Marketing Strategy? When content marketing fails.

B2B Marketing 97

B2B Marketing Content Marketing Marketing & Strategy Marketing Strategy 97

Hinge Marketing

SEPTEMBER 29, 2022

If you are late to the digital marketing revolution, or wondering what to focus on next, this article will give you a lay of the land so you understand what technologies you need to build a digital marketing strategy that produces exceptional results. Content is the heart of every modern marketing strategy. Social Media.

Work Management 137

Work Management Marketing Management Paid Content Marketing Automation Services 137

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Webinar Metrics Sales Qualified Leads Lead Scoring 120

Hinge Marketing

MAY 25, 2022

Webinar Recordings —If you already conduct webinars, consider turning one or more of them into a downloadable or streaming piece of content. To make your webinars even more compelling, consider partnering with a subject matter expert who can bring an added dimension to your presentation. If you don’t do it, somebody else will.

Content Marketing 94

Content Marketing Content Budget Programs Work Management 94

Rev

FEBRUARY 8, 2023

This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers. Content engagement: Are they interacting with content such as emails, blog posts or e-books? The faster a high-fit lead can be identified, the faster you can book revenue.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78