The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The methods within this book are simple, authentic, and effective. Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Biznology

JANUARY 5, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. The boy in Paddle to the Sea , a children’s book from the 1940s, which lived on the children’s bookshelf in my childhood home in Easthampton MA.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

MARCH 30, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. What’s the last book you read? I’ve started my consulting business full-time! Who is your favorite hero in fiction?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Curation 104

Biznology

DECEMBER 8, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. In this Featured Profile, we’re pleased to highlight Consultants Collective member, Sue Serna. What’s the last book you read?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Jigsaw 104

Biznology

SEPTEMBER 17, 2020

Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. It’s a point I’ve been making in my books, talks and work for 20 years, and BJ’s “floss one tooth” story is a great explanation that I include in every talk I give.

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

Biznology

NOVEMBER 17, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant and digital marketing & digital advertising expert, Peggy Reinders.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Advertising Agencies 104

Biznology

APRIL 29, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant and social media expert, Casey Hall. Social Media Consulting?

Consulting 104

Consulting Ideal Customer Profiles Profiling Social Media 104

Biznology

NOVEMBER 23, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. In this Featured Profile, we’re pleased to highlight Consultants Collective member, Donna Hamlin. What is the last book read? Enjoy humor.”

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Enterprise Management 104

Biznology

APRIL 27, 2020

We’re pleased to present a new feature, Consultants Collective Profiles to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. I enjoy reading: books, long-form magazine articles, or even tweets to keep up with current events. What is the last book you read?

Ideal Customer Profiles 118

Ideal Customer Profiles Consulting Profiling Work Management 118

Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. ” The post Books I’ve Been Reading appeared first on Biznology. I will be back next week with our regularly scheduled content and programming.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Biznology

JULY 21, 2020

What is the last book read? The book represents more than a recap of the climbing feat itself; it explores the interpersonal relationships climbers have with their adventures and how they are driven to explore the limits of human potential and seek balance with risk and ambition. Helping clients find success and thrive.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Creativity 104

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. Her book, The Knowledge Management Memory Jogger, was published in February 2023.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

SmartBug Media

SEPTEMBER 10, 2021

If you are a marketer in the healthcare industry, it is safe to say that your main decision-level healthcare marketing strategy is for requesting a consultation. Depending on the procedure, a consultation may be a big step for a potential patient to take. This is where the following healthcare marketing strategies can help.

Consulting 98

Consulting Marketing Strategy Marketing & Strategy Peer-to-peer 98

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

Marketing Insider Group

DECEMBER 15, 2020

Content can help to build your brand in several different ways. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. But while exposure is important, it’s not the only factor at play.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Biznology

OCTOBER 29, 2020

Consultants Collective Profiles introduce you to our member consultants, advisors, executive coaches, clients and other extraordinary people. Douglas helps mission-driven organizations reframe their focus and remaster their messaging to thrive in any environment. What is the last book read? George Frideric Handel.

Ideal Customer Profiles 80

Ideal Customer Profiles Consulting Profiling Verticals 80

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This is a constant battle for consultants.

Social Media 106

Social Media Consulting Media Work Management 106

Convert

OCTOBER 5, 2020

We started with the usual books that are recommended for advice on how to improve your communication skills. Just google ‘books on workplace communication’ to see these. The snippet: ‘There are lots of books on the great art of speechmaking. Check out Viv Groskop’s book that inspired the podcast here. David Marquet.

Allocation 82

Allocation Advertising Agencies Best Practices Paid Search Agency 82

Webbiquity

MARCH 30, 2024

Develop your ideal customer profile or B2B buyer persona to help you develop the right message. Image credit: Caio on Pexels Asking smart questions will both help you learn more about how people think about your solution and core messaging and help to cement it in people’s minds much more firmly and permanently.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Hubspot

MAY 18, 2023

If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs. Table of Contents Why do consulting certificates matter?

Consulting 50

Consulting Budget Programs Work Management Ideal Customer Profiles 50

Marketing Insider Group

NOVEMBER 16, 2020

However, you can’t know precisely how they interact with your website without some tech help. Harnessing all this data can help you build relationships with context. Set up a quick consultation , and I’ll send you a free PDF version of my books. How well do you understand the customer journey?

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

JUNE 8, 2021

There are a variety of functions that technology can help you with, including: Streamlining workflows. It should be educational and helpful, not salesy. That’s not always possible, but we can help. Set up a quick consultation , and I’ll send you a free PDF version of my books. Employ the Right Technology.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Marketing Insider Group

JULY 13, 2020

Check out all the ways a blog can help your business grow. A blog offers key benefits that can help you achieve your business goals. Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond. Quick Takeaways. Better quality leads.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

Positioning 68

Positioning Effectiveness Template Comparison 68

Martech Advisor

JANUARY 3, 2020

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Books written by experienced marketers are an ideal source of ground-breaking social media marketing strategies that have proven to be successful in the past and current markets.

Social Media 135

Social Media Social Marketing Media Planning 135

Heinz Marketing

OCTOBER 27, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. This is the third and final book summary blog on Dunford’s “ Obviously Awesome! How to Nail Product Positioning so Customers Get It, Buy It, Love It ”.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

ConvertKit

JUNE 18, 2021

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., Prior to Metaforce, Adamson was the chairman of Landor Associates, a full-spectrum brand consultancy.

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.) MSR Leadership Consultants India Contact Professor M.S. Join Enterprise Lite to work with all of these analysts and influencers!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 7 Christine Russo Retail Creative and Consulting Agency Contact Christine Russo Score: 41.73 14 Ian Scott Ian Scott Retail Consulting Contact Ian Scott Score: 35.69 4 Dr. Markus Husemann-Kopetzky Score: 60.29 19 Ahmad M.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard?

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Webbiquity

MARCH 2, 2017

.” What they do want is consultative guidance, especially when it involves co-creating unique value. Incidentally, both books are featured on HubSpot’s list of the top 20 sales books of all time.). So Deb’s book begins with a chapter detailing the 12 dimensions of trust. Deb Calvert. Deb Calvert.

Ethics 100

Ethics Differentiation Comparison Buyer Need 100

Heinz Marketing

JANUARY 12, 2022

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. I wanted to put together a list of books that can help put you in a great mindset for 2022. After the last two years we’ve had, I know everyone could use at least a little help. I really enjoy reading these types of books before my work day.

Ethics 55

Ethics Planning Rules Paid Search Agency 55

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. In order to drive conversions, lead magnets have to offer real value to potential buyers and ideally help them accomplish something meaningful so they see the benefit of working with your company. High Value.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 7 Rahil Karedia Help AG (An e& Enterprise Company) Contact Rahil Karedia Score: 62.31 15 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 44.67 Javnyuy Joybert Score: 54.69 26 Karen Hardy, Ed.D

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126