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Why Word of Mouth is More Important for B2B than for B2C


Research shows that approximately 50% of all purchases are influenced by word of mouth. But in B2B, 91% of every sale is influenced by word of mouth in some way. Further, many B2B purchases have multiple shepherds and stakeholders in an organization, and the word of mouth of any/all of them can have an impact.

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Spreading the Word About Your New Business


Free Consultations A rather canny way to start spreading the word about your new business is to offer free consultations to potential clients. Done right, this can be a great way to start booking new clients. These are just a few of the best ways to spread the word about your new business, and all worth considering.


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4 Reasons Marketers Love Jay Baer


Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500. 2. Jay Baer is a New York Times best-selling author of five books. Jay’s books all focus on helping marketers and business professionals get more customers and keep those they’ve already earned.

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How to Establish Credibility and Trust in Marketing

Marketing Insider Group

Let’s own the customer experience, boosting revenue with word-of-mouth recommendations and referrals. With a better reputation, your company will gain the lion’s share of the all-important word-of-mouth advertising metric. Set up a quick consultation, and I’ll send you a free PDF version of my books.

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

Earned media is the modern, digital form of word of mouth. Set up a quick consultation , and I’ll send you a free PDF version of my books. Earned media describes any type of exposure or visibility gained outside of paid channels. Earned media is many times the vehicle for reaching the destination of owned media.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing


B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!