Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Content Marketing 87

Content Marketing Planning Advertising Agencies Work Management 87

Hubspot

FEBRUARY 17, 2017

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? 9 Marketing Books to Read This Quarter. Read This Book If You: Want to boost the virality of your content.

Work Management 78

Work Management Advertising Agencies Paid Search Agency Marketing 78

ConvertKit

AUGUST 9, 2021

You’ve spent all this time writing 40,000 words or more into something that (at least somewhat) resembles a book. Writing a book may be the culmination of a lifelong dream—so why do you need an email list? To be able to sell books today, you need to have an author platform. I’ve written three books.

Email Marketing 137

Email Marketing Newsletter Word of Mouth Landing Pages 137

Onalytica B2B

DECEMBER 11, 2017

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. His new book is amazing. You can see his influence in my books.

Social Media 164

Social Media Social Marketing Marketing & Strategy Marketing Strategy 164

Marketing Insider Group

APRIL 12, 2021

Earned media is the modern, digital form of word of mouth. Set up a quick consultation , and I’ll send you a free PDF version of my books. Earned media describes any type of exposure or visibility gained outside of paid channels. Earned media is many times the vehicle for reaching the destination of owned media.

Paid Content 359

Paid Content ROI Paid Search Agency Media 359

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. Later, he founded his own marketing technology consultancy. There are a few questionable statements in the book.

Social Media 100

Social Media Planning Social Marketing Paid Search Agency 100

Marketing Insider Group

JANUARY 21, 2020

And this word-of-mouth marketing can be more powerful and have a bigger and longer-lasting impact than any type of advertising or SEO campaign. Set up a quick consultation, and I’ll send you a free PDF version of my books. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Marketing Strategy 315

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 315

Marketing Insider Group

MARCH 6, 2023

Customer Testimonials Word-of-mouth marketing is the oldest trick in the book. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more! The more involved your viewers feel in the process, the more interested they’ll be in making a purchase.

Content Marketing 290

Content Marketing Content Video Marketing Paid Search Agency 290

B2B Digital Marketer

MARCH 30, 2023

Jay (and Alyson) fell in love, and fell in love with politics while in college, and post-graduation they both worked as political consultants and advisors. After that success, Jay began his first solo adventure, creating Mighty Interactive – going on to become Arizona’s most successful digital strategy consultancy.

Top of Funnel 59

Top of Funnel Work Management Digital Marketing Funnels Marketing Management 59

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 91

Social Media Media Paid Search Agency Advertising Agencies 91

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. The New Rules of Marketing & PR by David Meerman Scott.

B2B Marketing 49

B2B Marketing B2B Marketing & Strategy Paid Search Agency 49

Single Grain

FEBRUARY 26, 2020

Book My Free Marketing Consultation. Companies will often provide a pretty good incentive to get word-of-mouth marketing going. Related Content: Word-of-Mouth Marketing — What Is It and How Do You Do It? Book My Free Marketing Consultation. Book My Free Marketing Consultation.

Marketing Websites 136

Marketing Websites Ad Building Trust Marketing Social Media 136

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Generation B2B Thought Leadership 120

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Set up a quick consultation , and I’ll send you a free PDF version of my books. Source: [link]. Quick Takeaways.

Planning 361

Planning Marketing & Strategy Paid Search Agency Top of Funnel 361

Single Grain

AUGUST 29, 2019

Get A Free Consultation. The best marketing strategy in this world is word-of-mouth marketing. How does Amazon generate word-of-mouth referrals from their customers? If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

Paid Content 83

Paid Content Marketing Strategy Marketing & Strategy Planning 83

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Generation Leads 120

markempa

AUGUST 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Download the eBook here.

Lead Generation 120

Lead Generation B2B Generation B2B Thought Leadership 120

Onalytica B2B

JANUARY 5, 2018

With the product doing the heavy lifting for marketing, our biggest channel for growth became word of mouth. Tim Ferriss – since his book ‘The Four Hour Work Week ‘ I’ve been a fan. So we built a product which was super simple and easy to use and that became our marketing channel.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Work Management Marketing Automation Services 138

markempa

OCTOBER 17, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation CRM B2B Work Management 120

Single Grain

DECEMBER 4, 2019

Get A Free Consultation. Get A Free Consultation. Community building has other benefits too, such as boosting brand loyalty and inspiring word-of-mouth marketing. You can now convert more of them by serving them personalized ads that promote your book on the same topic. Get A Free Consultation.

Top of Funnel 142

Top of Funnel Marketing Analytics Tools Digital Marketing Funnels Landing Pages 142

markempa

SEPTEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales B2B Marketing Lead Generation B2B 120

Single Grain

JUNE 2, 2020

Get A Free Consultation. Get A Free Consultation. Get A Free Consultation. One of the biggest benefits of social media is that it’s a virtual word-of-mouth platform. Noah Kagan held a giveaway contest every day in January on products he likes and uses (books, snacks, shows, coffee, etc.).

Social Media 141

Social Media Media Business Social Marketing 141

Hinge Marketing

MARCH 22, 2016

Why don’t business books ever talk about the build industry?” ” When you look at the shelves of a bookstore, you’ll be hard pressed to find any books about the construction industry. And, in the hundreds of business books (like Good to Great ), you rarely ever see an AEC firm mentioned.

Paid Search Agency 48

Paid Search Agency Business Marketing Proposals Marketing Prospects 48

markempa

FEBRUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Sales Leads Generation 120

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

Marketing & Strategy 138

Marketing & Strategy Paid Search Agency Marketing Marketing Strategy 138

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

AUGUST 18, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120

BtoB Lead Generation B2B Sales B2B Marketing 120

Single Grain

JULY 14, 2020

Book My Free SaaS Marketing Consultation. Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. In a product-led growth strategy, you rely on word-of-mouth marketing more than traditional promotion tactics. Book My Free SaaS Marketing Consultation. Top 12 SaaS Growth Strategies.

Paid Content 145

Paid Content Paid Search Agency Marketing Budget Marketing Strategy 145

markempa

MAY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Also, my book got a new cover!

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

AUGUST 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So whats the deal?

Lead Generation 120

Lead Generation B2B B2B Thought Leadership Generation 120

The Lead Agency

MAY 11, 2022

Additionally, through an intuitive and user-friendly online portal where agents could claim their booking sales, check and redeem their points, a leaderboard ranking system was also introduced to rank them against other agents on a monthly basis. Referral and testimonial programs. Transaction-based value propositions.

Loyalty 62

Loyalty B2B WOM B2B Sales 62

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ill be back next week.

Lead Generation 120

Lead Generation Generation B2B Leads 120

Biznology

NOVEMBER 9, 2015

More attention needs to be paid to experiential visits, website design, and integrating traffic from third-party web sites, such as Kelley Blue Book, Consumer Reports, or JD Power. Once again, dealers who built their business on word of mouth now see cultivating it digitally as cumbersome and difficult to justify on an ROI basis.

Top of Funnel 80

Top of Funnel Word of Mouth Digital Marketing Funnels Work Management 80

Oktopost

AUGUST 27, 2020

She was the world’s first Chief Content Officer , recognized by Forbes as both “The Most Influential Woman in Social Media”, and one of the “Top 20 Female Bloggers” She is also a Wall Street Journal best-seller for her books “ Everybody Writes ” and “ Content Rules.” .

B2B 127

B2B B2B Marketing Social Media B2B Sales 127

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They are "opinion molders."

B2B Marketing 120

B2B Marketing Lead Generation Planning Advertising Mediums 120

markempa

JUNE 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! More about the author.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

Single Grain

FEBRUARY 24, 2020

Get A Free Consultation. Maybe even taking it outside of the digital realm via word of mouth. Get A Free Consultation. Generally, beta readers are people you share a manuscript with to get a second opinion before you publish a book. But first, let’s dive into why you should care about content promotion.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124