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9 Biggest Event Trends of This Year

Marketing Insider Group

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 280
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MarTech’s digital transformation experts to follow

Martech

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. He hosts the CIO In The Know podcast. LinkedIn: Tim Crawford (5.9K

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MarTech’s GA4 experts to follow

Martech

followers) Blog: LovesData.com Janet Driscoll Miller Janet is president and CEO of Marketing Mojo, the digital marketing agency she founded in 2005. She is a renowned, award-winning speaker and writer on digital marketing. He has also created multiple marketing certificate programs. LinkedIn: Benjamin Mangold (7.7K

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8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Define Your Goals for the Event.

Planning 224
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MarTech’s ABM experts to follow

Martech

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She is the host of the podcast B2B Marketing and More With Pam Didner.

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MarTech’s CRM experts to follow

Martech

This makes sense as she’s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more LinkedIn: Ali Schwanke (13K followers) X/Twitter: Ali Schwanke (6K followers) Dharmesh Shah The founder and CTO of Hubspot, Dharmesh is the voice of CRM.

CRM 94
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The Fail-Safe Guide to Setting Your Event Theme

Marketing Insider Group

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.