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9 Biggest Event Trends of This Year

Marketing Insider Group

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 310
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How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Get A Free Consultation. Benefits of Event Marketing for E-commerce. Dive Deeper: Word-of-Mouth Marketing — What Is It and How Do You Do It?

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MarTech’s digital transformation experts to follow

Martech

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. He hosts the CIO In The Know podcast. LinkedIn: Tim Crawford (5.9K

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MarTech’s GA4 experts to follow

Martech

followers) Blog: LovesData.com Janet Driscoll Miller Janet is president and CEO of Marketing Mojo, the digital marketing agency she founded in 2005. She is a renowned, award-winning speaker and writer on digital marketing. He has also created multiple marketing certificate programs. LinkedIn: Benjamin Mangold (7.7K

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8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Define Your Goals for the Event.

Planning 246
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The Fail-Safe Guide to Setting Your Event Theme

Marketing Insider Group

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

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Event Content Ideas: How to Choose the Best Topics that Resonate with Your Audience

Marketing Insider Group

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Set up a quick consultation, and I’ll send you a free PDF version of my books.