Webbiquity
NOVEMBER 5, 2012
Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.
Webbiquity
MARCH 4, 2014
Those on the front lines, in areas like consulting and customer support, have a unique perspective and level of credibility. Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture.
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Contently
FEBRUARY 2, 2021
When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I Both jobs involve putting words together well, but the essential skill sets required for a display ad campaign versus an e-book series are very different. For ads, I want creativity.
Webbiquity
MAY 17, 2010
Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. Even if Hayes didn’t share so many valuable marketing insights here, the book may be worth buying just for its trivia value.
Marketing Insider Group
JANUARY 13, 2021
Online reputation management (ORM) is a combination of marketing, public relations, social media management, SEO, and other strategies to promote, monitor, protect, and defend your online image. Set up a quick consultation , and I’ll send you a free PDF version of my books. For a quick intro, see the video below.
Marketing Insider Group
JULY 7, 2021
Public relations teams are strategic communicators that manage brand reputation and increase brand visibility by producing media content (traditional and digital) and building relationships in their industry. The key to effectively leveraging SEO and PR is collaboration. Why Companies Need PR and SEO.
Vision Edge Marketing
JANUARY 11, 2022
Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Stake’s book, Qualitative Research: Studying How Things Work.
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