Books Consulting Direct Marketing 
The Forward Observer
JANUARY 19, 2024
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels.
Biznology
JANUARY 5, 2022
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.
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Biznology
FEBRUARY 9, 2016
If you’re an experienced B2B direct marketer, this is probably not for you. In B2B, direct marketing copy leads the process, and finding a good direct marketing copywriter is almost as hard as going undefeated in the NFL. So with that in mind, this blog is focused on the basics. Like this post?
Marketing Insider Group
JUNE 24, 2024
Here’s how social media can still be a game-changer for marketing in 2024: Wider Reach and Targeted Audiences Social media platforms like Facebook, Instagram, and TikTok allow businesses to reach a global audience quickly. Marketing Insider Group can assist with our Content Builder Services.
Martech
SEPTEMBER 25, 2023
Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech.
Martech
AUGUST 9, 2023
She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She is the host of the podcast B2B Marketing and More With Pam Didner.
Convince & Convert
SEPTEMBER 7, 2010
Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.
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