Adobe Experience Cloud Blog

APRIL 18, 2018

In this blog, you’ll learn the key GDPR terms marketers should be familiar with. The post The Marketer’s Glossary of GDPR Terminology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. If that overly simplistic definition isn’t enough, we have you covered. Personal Data.

Privacy 134

Privacy Enterprise Management Marketo Thought Leadership 134

Envy

FEBRUARY 13, 2021

This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc. Conversion Rate Optimization involves refining all the moving parts of your website and content to increase conversion rates. For example, you want to increase the ratio of folks who visit your website and those who submit a form.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Bannerflow

NOVEMBER 7, 2019

In this blog, we provide a glossary for all the key acronyms and terms essential to understand display advertising. This can take the form of a blog, online newspaper, magazine or editorial. The post Display advertising: glossary of key acronyms and terms appeared first on Bannerflow Blog. Acquisition. Publisher.

Display 40

Display Advertising Agencies Advertisements Advertising 40

Salesforce Marketing Cloud

OCTOBER 19, 2023

A glossary of essential data terms. Action item : Read and bookmark this glossary of AI terms. And this blog post highlights key online learning modules for using AI in business. Action item : Here are three resources to help you get smart with data. 7 key data learning modules.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Top Rank Marketing

APRIL 8, 2024

This might involve verifying topical authority around critical subjects, assessing relevance to your audience, or evaluating SEO performance against a refreshed keyword glossary. The post 5 Reasons Why a Content Audit Is Useful appeared first on B2B Marketing Blog - TopRank®.

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

Outbrain

JULY 3, 2019

Whether you’re a newbie digital advertiser just starting out, or if you are researching digital advertising and need a little help, or perhaps you’re an experienced marketer looking to sharpen your digital skills, here’s our Digital Advertising Glossary, an A-Z Beginner’s Guide. Digital Advertising Glossary: Your Alphabetical Guide.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. Content Marketing Search Engine Marketing Blog B2B Marketing content library content marketing e-newsletters white papers' Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Outbrain

DECEMBER 28, 2021

Right here with our Branding Glossary. This includes all written materials, whether it be the website, slogans, ads, landing pages, blogs, marketing and support emails, as well as audio content, such as jingles, TV or radio ads, video guides, in-store loudspeaker announcements, and more. But where to start?

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

SmartBug Media

JULY 10, 2023

When referring to website or blog traffic, bounce rate is a metric that measures the percentage of visitors who leave the website after only viewing one page—more specifically, visitors who leave the page without interacting with it. What is a “bounce rate”? What are good bounce rates by industry? Bounce rates vary greatly by industry.

Landing Pages 95

Landing Pages Conversion Rate Buyer Personas Mobile Marketing 95

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

KoMarketing Associates

JANUARY 29, 2019

We typically are able to help them appear on the first page of search results for competitive terms via targeted traditional content assets like blog posts or glossary pages. Blog comments – what types of posts get the most comments on your blog, and what are people asking? Create CTA Banners.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Inbox Insight

MAY 24, 2022

We’ve put together this informative guide to multi channel, including a jargon busting glossary of key concepts that aim to harness B2B marketers with a complete understanding of the multi channel landscape in today’s digitalized world. Learn the Lingo: Multi Channel Glossary. Reading time: 5 minutes.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Salesforce Marketing Cloud

JUNE 13, 2023

The Trailblazer Blog Discover expert insights to help you develop your career, connect with Trailblazers, learn Salesforce, and earn certifications. BE A TRAILBLAZER Trending Articles AI From A to Z: The Generative AI Glossary for Business Leaders 16 min read 3 Things Marketers Can Do Faster With Generative AI 3 min read

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Top Rank Marketing

DECEMBER 27, 2023

Learn more: SEO Terms: A Glossary of Common Search Marketing Phrases #5: Link building and cross-linking The final component of implementing your SEO strategy is to give some strategic thought to the links that go to and from your content. Instead, write naturally and include keywords only where they make sense.

Process 105

Process SEO B2B Marketing Lead Scoring 105

G2M Solutions

FEBRUARY 25, 2019

How to use this blog. If you want to use the calculator right now and just need some guidance on completing the sections, scroll through the blog to the relevant slide you need help with. If you want to read about the background to Funnel velocity, why it's important and how to use it in your business start reading from the top.

Top of Funnel 72

Top of Funnel Relevance Digital Transformation Business 72

Outgrow

OCTOBER 16, 2019

6 Niche Marketing Blogs You Need to Read in 2019. This blog details 6 niche marketing blogs that can help marketers keep abreast of the latest trends, news, and insights of the marketing world. Two words- marketing blogs! We have jotted down 6 niche marketing blogs that you need to read. What is IN then?

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

ViewPoint

MARCH 19, 2018

D igital analytics , as stated in the glossary of AT Internet , “…encompasses the collection, measurement, analysis, visualisation and interpretation of digital data illustrating user behaviour on websites, mobile sites and mobile applications.”. What does it all mean and what actions should I take?” is a familiar refrain.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Convert

FEBRUARY 15, 2018

A key principle of GDPR: Present your data policies to users free of “legalese.” SO WHY DID THEY GIVE US 200 PAGES OF BRAIN MELTING JARGON TO READ? Going through the new General Data Protection Regulation is super important. But it’s as fun as watching a golf tournament played back in slow motion. So here’s.

Business 65

Business 65

Brightedge

JUNE 24, 2018

In this first segment of our SEO glossary, we’ll go over the […]. The post A Guide to Basic SEO Practices: Part 1 appeared first on BrightEdge SEO Blog. While there are many SEO terms, we’re focusing on those that are the most basic and most discussed.

SEO 82

SEO Practices Segmentation Effectiveness 82

ClearVoice

MAY 22, 2023

An AI program can provide research, create bulk content like glossaries, or help with brainstorming— but it’s not likely the end of SEO. Spend time writing author bios for your blogs. Be transparent and show your sources. Prove that you know your stuff. Write for the user, not the algorithm.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Moz

FEBRUARY 10, 2020

We worked closely with our writing team to update how we lay out content on our blog. The first blog post that we tried this out on was our “ What is an HRIS ” article. Blog/HR glossary - We found that it was easier for us to gain featured snippets from our blog or our glossary pages. that didn’t work.

Case Study 67

Case Study Case Studies Features Studies 67

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. Connect with Sean Gordon on LinkedIn.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

Directive Agency

JULY 31, 2023

Sumo Logic – Content Marketing Glossary Campaign A great way to get a lot of backlinks, increase traffic and brand awareness, and educate your buyers, is to create a comprehensive glossary resource. Use that information to speak to the right people in your campaigns or blog posts.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Salesforce Marketing Cloud

OCTOBER 12, 2023

In this blog post, we’ll review the different strategies to work with LLMs, and take a deeper look at the easiest and most commonly used option: using existing LLMs through APIs. Check out our AI glossary As Salesforce’s SVP of technical audience relations, I often work with my team to test things out around the company.

API 138

API Generation Ad Building Paid Search Agency 138

Salesforce Marketing Cloud

JUNE 15, 2023

BE A TRAILBLAZER Trending Articles AI From A to Z: The Generative AI Glossary for Business Leaders 16 min read 3 Things Marketers Can Do Faster With Generative AI 3 min read Explore practical how-to guidance, authentic peer perspectives, and inspiring Trailblazer stories.

Marketing AI 52

Marketing AI Generation Peer-to-peer User-Generated Content 52

KoMarketing Associates

AUGUST 21, 2018

For example, you may have written a blog post that happens to mention your keyword a number of times throughout, but may not offer any value to those searching for information on the term. In this step, you should look through each of the landing pages assigned to keywords and ensure they fit within the landscape of first page results.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

Marketing Insider Group

FEBRUARY 16, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. When you make timeless blog posts a priority, you’ll get better returns from your content marketing investment. Easy to scan: Like bullet points, numbered sections make it a simple task to scan even long blog posts.

Lead Scoring 293

Lead Scoring Lead Ranking Marketing Agencies 2 Content 293

Martech

FEBRUARY 8, 2024

But it was all TOFU content, turning our website into a sales glossary and job description templates. As a result of these efforts, we reached a 7% conversion rate from blog posts, which is only growing. We didn’t start as well as we would have liked, primarily because we inherited a legacy site with a ton of content (over 600 pages).

Top of Funnel 120

Top of Funnel SEO B2B Paid Search Agency 120

BOP Design

JULY 15, 2022

For example, you may find that the more blogs you write and post to your B2B website, the more organic search leads you are getting on your website. Is a particular blog topic drawing in quality traffic? Or, you can try to be less sales-focused and more educational – offering blogs and guides instead of demos or calls.

Lead Generation 105

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 105

ClearVoice

JULY 17, 2023

Chime’s blog content puts the customer at the forefront. According to SEMrush , Penta used blog posts and glossaries to drive traffic to the site. Chime offers debit cards without monthly service fees, minimum balance requirements, and overdraft fees.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Planning 52

Top Rank Marketing

NOVEMBER 1, 2023

Some of the nuances of a successful CTA — part marketing science and part advertising art-form — are laid out within LinkedIn’s helpful marketing glossary , and with the platform’s more prominent visibility for CTAs among its premium subscribers, B2B marketers have much to gain by taking advantage of this feature.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ClearVoice

JUNE 21, 2022

You need to have the right blog architecture, but above all, you need to have a really good SEO strategy. Pro tip: if you need help coming up with blog niche ideas for your next post you should use a blog topics generator. The post The Do’s and Don’ts of Writing Content for SEO appeared first on ClearVoice Blog.

SEO 111

SEO FAQ Content Work Management 111

Hubspot

JANUARY 31, 2017

This isn’t meant to be the ultimate resource of artificial intelligence by any means, nor should any 1,500-word blog post. For example, if a machine learning program were to analyze the performance of a bunch of Facebook posts, it could create an algorithm to determine which blog titles get the most clicks for future posts.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

KoMarketing Associates

APRIL 17, 2018

Enter, glossary pages. What are Glossary Pages in Marketing? Glossary pages in marketing serve as resources for website visitors that are looking to learn more about a specific term or phrase that’s common in your business or industry. The Benefits of Glossary Pages. How to Create and Format Glossary Pages.

Marketing Websites 189

Marketing Websites Top of Funnel B2B Thought Leadership B2B 189

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Content marketing can take many forms including blog posts, articles, videos, white-papers, e-books, and free reports. Like blogging, a microblog is a self-publishing platform.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Zoominfo

JUNE 26, 2018

To learn more about the specific applications of B2B data, check out the following articles: What is B2B Data: The Data Maintenance Glossary. The post 15 Expert Opinions About Business Data appeared first on ZoomInfo Blog. As each of these opinions illustrates, accurate data is no longer a nice-to-have. It’s a necessity.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147