Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Think email newsletters, LinkedIn posts, or data reports. Maybe your ICP does read blogs and emails. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Marketing Insider Group

AUGUST 30, 2021

Today’s crazy-busy customers are wary of sales pitches, cold emails, and hype-filled messages. Examples of empathetic B2B companies. Empathetic understanding is not the product of survey data. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. But to get that exclusive invitation, just like with anything in life, you need to leave a solid first impression. That’s what welcome emails are for. Image via ConvertKit.

Examples 145

Examples Newsletter Template Landing Pages 145

Scoop.it

MAY 4, 2023

According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. Source: Brightech 2. Source: LawRank 3.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. Plus, after working hard to grow your email list, it can be disappointing and frustrating when your subscribers aren’t interacting with the emails you are sending. Share Blog Posts. How-To Guides.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Marketing Insider Group

MAY 5, 2021

Let’s say, for example, that one business is hosting an entirely educational event with a long list of presentations scheduled one after the other. Also consider running A/B tests to improve open, conversion, and click-through rates, emails, ads, and other aspects of your marketing campaign to increase engagement. Collaborate.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Vision6

APRIL 25, 2023

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Litmus

SEPTEMBER 24, 2022

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary.

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? An email call-to-action can make or break your email campaign’s effectiveness. What’s a CTA in Email Marketing? Why Is an Email CTA Important?

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Zoominfo

JUNE 12, 2018

In today’s blog post we dive into some of the most interesting applications of AI in the world of recruiting. Yet, only four to six of that number will actually receive an invitation to interview ( source ). You’re not alone: 42% of recruiters say candidates don’t respond to calls and emails ( source ). Keep reading!

Marketing AI 176

Marketing AI High Quality Lead Zoominfo FAQ 176

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Outgrow

FEBRUARY 8, 2024

Well, we’ll find it in this blog. Once a lead provides essential details like email, name, and phone number, they won’t reencounter the same queries. Instead of bombarding you with many questions right away, they start with just the basics, like your name and email, when you first visit. What Is Progressive Profiling?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Top of Funnel Outgrow 52

Stevens & Tate

APRIL 18, 2024

Below are key areas where automation is proving indispensable in marketing for senior living: Email Marketing Campaigns : Automated email campaigns are a cornerstone of effective marketing for senior living. Content Refresh : Regular updates to blog posts, FAQs, and other resources to keep content relevant and engaging.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Adobe Experience Cloud Blog

MAY 6, 2019

In this blog, we’re going to focus on one very effective method: Creating a cohesive survey strategy that will first help you understand your leads better, and, as a result, guide them towards a purchase in a natural, unobtrusive manner. The pros of running surveys. Another huge advantage of running pre-sales surveys?

Top of Funnel 134

Top of Funnel Customer Surveys Work Management Marketing Management 134

Adobe Experience Cloud Blog

JUNE 4, 2018

Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential customers. Personal or Meeting Emails. Feedback and Surveys. Not quite!

Landing Pages 134

Landing Pages Banners B2B Thought Leadership Marketing Automation Services 134

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Marketing Funnels 96

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 96

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. In the age of content marketing , where content is king, headlines reign supreme.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Liveintent

JANUARY 28, 2022

Marketers can use it to customize everything from product recommendations to email frequency, building loyalty and strengthening the customer-brand relationship in the process. ” and invites them to rate products with a thumbs-up or thumbs-down. One example comes from athletic brand Brooks.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Liveintent

DECEMBER 7, 2021

In this blog post, you’ll get a refresher on the most common types of audience data secured and used by businesses, how zero-party fits into the mix, and how gathering and using audience data is evolving. But, don’t fret! While zero-party data might be a novel term, it’s not a brand new concept. Second-party data.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? With the right strategy in place, you can use email campaigns to generate new leads, share exciting product updates, and build lasting relationships with your target audience. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. How will Mail Privacy Protection affect testing within email?

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

Optinmonster

AUGUST 31, 2022

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. For example, let’s say your eCommerce store sells a variety of cups for hot beverages. For example, it wouldn’t make sense to heavily market umbrellas to customers living in a desert region.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Big Commerce is an example of a SaaS platform serving B2B sellers with secure, customizable solutions that fit their buyers’ behavior.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

SpotMe Blog

SEPTEMBER 8, 2023

For example, early on, meetings may focus on clinical trial design, risk management plans, and target patients. But after conducting a survey with 100 KOLs who attend pharma ad boards, they found that they would all prefer to attend using digital technology. Let them know how their input is being used.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

nDash

JANUARY 13, 2022

For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash. Email Marketing: Epsilon, Salesforce, and Constant Contact. Interactive Content: Survey Monkey, Adobe, and Typeform.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Webbiquity

AUGUST 1, 2019

It can automate different sales processes like task assignments, email sequencing, and follow-up appointments. The tool can help with automating email campaigns and setting important reminders. At mid-funnel, invite prospects to register for a webinar or a free trial. HubSpot helps in this realm with HubSpot sales.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

Liveintent

AUGUST 19, 2021

To help brands make the most of CRM retargeting, this blog post will explore: First-party data CRM data What role CRM retargeting plays in a world without third-party cookies How to leverage CRM data for CRM retargeting Why email is crucial for CRM retargeting. Examples of CRM retargeting strategies: Upselling and cross-selling.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Hubspot

MARCH 1, 2021

To find out, RainToday surveyed more than 200 buyers of B2B services -- in companies of all sizes -- to rate the importance of various elements of a service provider's website. Web Elements Working Together - An Example. We all know our website is a key part of our marketing and lead generation strategy. Pull People to You.

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

SmartBug Media

SEPTEMBER 16, 2020

For example: Integrations available (does it connect with your CRM?). Polls/surveys. Do you want to invite your existing customer base? Shoot them an email invitation. Extend the invitation in relevant LinkedIn groups. Bonus points if you create a smart follow-up email. Registration interface.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

ClickDimensions

MARCH 3, 2020

Before you know it, a formerly engaged subscriber barely blinks before deleting your emails and doesn’t even pause as they scroll past your posts on social media. Email marketing. If you have a message in mind, chances are good that email can help you communicate it. But over time, that interest can fade.

Marketing Automation Services 71

Marketing Automation Services Marketing Prospects Marketing Automation Automation 71

Webbiquity

JUNE 26, 2018

Combine pre-show social media and email promotion with an attractive booth and compelling messaging. For example, a business may send an intern, thinking all that really needs to happen at the trade show is to pass out information to potential clients or customers.

Trade Show 209

Trade Show Social Media Display Vendors 209

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples. In the world digital marketing, every touchpoint with your audience matters.

Examples 70

Examples Webinar Metrics Marketing & Strategy Landing Pages 70