Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here. Email blast.

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Are Podcasts a Waste of Time or Marketing Gold?

Fathom

Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. How Do I Know if Podcasts are Worth My Time?

9 #FlipMyFunnel Podcast Episodes Featuring Terminus’ #OneTeam

Terminus

What Can You Expect from the #FlipMyFunnel Podcast? The #FlipMyFunnel podcast , hosted by Terminus’ chief evangelist, Sangram Vajre, is a daily look at the B2B world and the people who are shaping it. Tune in to the #FlipMyFunnel Podcast.

9 #FlipMyFunnel Podcast Episodes Featuring Terminus’ #OneTeam

Terminus

What Can You Expect from the #FlipMyFunnel Podcast? The #FlipMyFunnel podcast , hosted by Terminus’ chief evangelist, Sangram Vajre, is a daily look at the B2B world and the people who are shaping it. Tune in to the #FlipMyFunnel Podcast.

Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To

Hubspot

I first heard of the Serial Podcast from my wife. Those were the grandparents of podcasts and their popularity will likely never be replicated in the modern world. What podcasts lack in popularity, they make up for in variety. The podcast covers both new and classic marketing.

How to Create Content Unicorns and Ignore the Donkeys

Act-On

In this episode of the Rethink Podcast, we talk with Kim, founder of WordStream and CEO of Mobile Monkey, about his new company and about what he calls “Content Marketing Moneyball.”. To get the full measure, listen to the podcast.

Delivering Episode 2: The Evolution of the Email Industry

Litmus

Subscribe to Delivering on iTunes and Spotify , or in the podcast app of your choice. Welcome to Delivering , a podcast about email marketing and it’s place in the world. The 1990s shepherded in the era of “batch and blast”, which saw companies scooping up email addresses and sending the same message to everyone on that list. That will largely be the focus of this very podcast. Be sure to follow along on iTunes or in your podcast app of choice.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

An eBook should spawn 3-5 other items that can be used to reach out to potential clients like a couple of blog posts, an email blast, a podcast perhaps and several factoid tweets that can point to your landing page.

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15 Personal Branding Experts You Need to Check Out

B2B PR Sense

They are authors, public speakers, podcasters and bloggers with their own special content that will help you develop your strategy. His podcast, The Tim Ferriss Show , is yet further proof of his media expertise and he has reached a number of milestones since its creation.

Why Every Company Needs to Become a Digital Media Company

Modern Marketing

And as they create more and more content – blogs, videos, podcasts, e-books – they increasingly resemble digital media companies. If you’re hosting a new podcast , work hard to find guests that people enjoy.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As Neil Schaffer discussed in the Onalytica Podcast , influencer marketing is most effective when a genuine relationship has developed between the brand and influencer. Offer this as reward for influencer contributions to an article, video, or podcast.

Is Content Marketing the New PR?

LeadSloth

This is blasted out to a mass audience. PR Agencies blast it out to journalists, try to get some journalists on the phone, and hope they write an article about it.

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This Week in Scale Your Charisma: Free Socks and the #1 Indicator of Sales Success

Fathom

In this week’s episode of podcast Scale Your Charisma —formerly Publish or Perish—your hosts Jeff Leo Herrmann and Jon Pogact discuss what inspired them to change the name of the podcast, what the results were from their audience research at the Marketo Summit, and what Jon thinks the #1 indicator of sales success is. Listen to the podcast now to analyze the state of marketing transformation and audience building or find an overview of the topics below.

This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31):

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Mobile Marketing: 20 Actionable Tips You Need to Know

Optinmonster

A few years ago, millennials got blasted for constantly texting. Start a Podcast. Creating a podcast may not fall exclusively under the category of mobile marketing, but it’s definitely connected. On January 9, 2007, the entire world changed.

Content Strategy Ain’t Just For Large Companies

Marketing Insider Group

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies.

This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!” 28:14): Ad Age Ad Lib Podcast: Neil Vogel’s adventures as an accidental publisher.

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. Download this week’s PNR: This Old Marketing podcast.

“I wanted to be happy now. Not two years from now.”

ConvertKit

2 heaping tablespoons of podcasts. Podcasts. “I She listened to podcasts anytime she was in the car: driving to work, running errands, taking her daughter to school. ” The podcasts that helped Tanya build her business.

This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

Content Marketing Institute

I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air. Download this week’s PNR: This Old Marketing podcast.

13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer

Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. Hailley : First up, fellow-podcaster Pat Flynn says to treat social media marketing like you’re going to a party , which I think is a great way of thinking about it.

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “Bubblicious has the ultimate flavor.” PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

How to use influencer marketing to promote your book

Biznology

David Gelles took podcast interviews as readily as NPR interviews. I discovered bloggers using keywords on Google and blog search engines and tracked engagements on those blasted spreadsheets.

20 Creative Jobs that Didn’t Exist 20 Years Ago

Ceros

Podcasting. Audioblogging has existed in various forms since the 1980s, even if podcasting didn’t catch on until the early 2000s. An evident example is branded email newsletters that get blasted out with an incessant amount of promotions and hyperbolized ‘once-in-a-lifetime’ sales.

This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “You can’t say ‘beer’ better than Busch.” PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

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This Week in Content Marketing: Is There a Crisis in Content Marketing?

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “Buster Brown Shoes” (00:30): Robert muses on this week’s theme: How big are the shoes you have to fill? (05:25):

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “Monty Python’s Argument Clinic” (00:48): Robert muses on this week’s theme: Does agreeing hold us back? (04:30):

Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone

The Forward Observer

Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. You could interrupt a radio or television broadcast, make cold calls, send direct mail and even blast unwanted emails to prospective customers.

Marketing Your Press Coverage: How to Maximize Media Exposure

ClickDimensions

Whether it was seen by hundreds of readers of a local trade publication or thousands (or even hundreds of thousands) of listeners of a popular podcast, your exposure can still be amplified. Extra! Extra! Read all about it! Your company just secured some great press coverage – congrats!

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Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.

Modern Marketing

Preferably not if you drive - listen to a podcast instead.). Cut and count how many people it will really interest; content marketing isn’t about the batch-and-blast of mass emails. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one.

How to Use Conversational Marketing to Get More Leads

B2B Lead Blog

Everybody has a podcast. Like, I need another B2B podcast. Click To Tweet They probably listen to your podcasts, they watch your videos, they read your blog, they got on your email list, a friend told them. Like this podcast?

How to Leverage Surveys to Improve Your B2B Marketing

BOP Design

It’s no use blasting out all your blogs on Facebook if your target market only uses LinkedIn. Would they listen to a podcast by your firm’s engineers? Surveys, when executed properly, can offer excellent insight for B2B marketers.

B2B Lead Generation Blog: Direct mail for the complex sale that really works

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

Instead of using a batch and blast strategy, segment your list by application or industry and send them relevant articles. Convert articles into Podcasts to offer an audio version to people who don’t like reading a lot of text online. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products.

7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

For maximum reach, coordinate your email blast with your social media posts and any outside promotion you’ve lined up. Then we’ll: Turn it into a Growth Everywhere podcast. We use a lot of tools to track this, but three that I think are worth mentioning are: Libsyn for our podcasts.

14 Demand Gen Stats to Guide Your 2019 Strategy

SnapApp

Takeaway : You can build a killer marketing strategy built on demand gen darlings, like newsletters and email blasts, but if your database isn’t clean, your efforts will be wasted.

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