Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here. Email blast.

Are Podcasts a Waste of Time or Marketing Gold?

Fathom

Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. How Do I Know if Podcasts are Worth My Time?

9 #FlipMyFunnel Podcast Episodes Featuring Terminus’ #OneTeam

Terminus

What Can You Expect from the #FlipMyFunnel Podcast? The #FlipMyFunnel podcast , hosted by Terminus’ chief evangelist, Sangram Vajre, is a daily look at the B2B world and the people who are shaping it. Tune in to the #FlipMyFunnel Podcast.

9 #FlipMyFunnel Podcast Episodes Featuring Terminus’ #OneTeam

Terminus

What Can You Expect from the #FlipMyFunnel Podcast? The #FlipMyFunnel podcast , hosted by Terminus’ chief evangelist, Sangram Vajre, is a daily look at the B2B world and the people who are shaping it. Tune in to the #FlipMyFunnel Podcast.

How B2B Marketing is Changing in 2018

strategy 11 Email marketing / blasts 5 Thought leadership / thought leadership. One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To

Hubspot

I first heard of the Serial Podcast from my wife. Those were the grandparents of podcasts and their popularity will likely never be replicated in the modern world. What podcasts lack in popularity, they make up for in variety. The podcast covers both new and classic marketing.

Delivering Episode 2: The Evolution of the Email Industry

Litmus

Subscribe to Delivering on iTunes and Spotify , or in the podcast app of your choice. Welcome to Delivering , a podcast about email marketing and it’s place in the world. The 1990s shepherded in the era of “batch and blast”, which saw companies scooping up email addresses and sending the same message to everyone on that list. That will largely be the focus of this very podcast. Be sure to follow along on iTunes or in your podcast app of choice.

How to Create Content Unicorns and Ignore the Donkeys

Act-On

In this episode of the Rethink Podcast, we talk with Kim, founder of WordStream and CEO of Mobile Monkey, about his new company and about what he calls “Content Marketing Moneyball.”. To get the full measure, listen to the podcast.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

An eBook should spawn 3-5 other items that can be used to reach out to potential clients like a couple of blog posts, an email blast, a podcast perhaps and several factoid tweets that can point to your landing page.

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As Neil Schaffer discussed in the Onalytica Podcast , influencer marketing is most effective when a genuine relationship has developed between the brand and influencer. Offer this as reward for influencer contributions to an article, video, or podcast.

Is Content Marketing the New PR?

LeadSloth

This is blasted out to a mass audience. PR Agencies blast it out to journalists, try to get some journalists on the phone, and hope they write an article about it.

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This Week in Scale Your Charisma: Free Socks and the #1 Indicator of Sales Success

Fathom

In this week’s episode of podcast Scale Your Charisma —formerly Publish or Perish—your hosts Jeff Leo Herrmann and Jon Pogact discuss what inspired them to change the name of the podcast, what the results were from their audience research at the Marketo Summit, and what Jon thinks the #1 indicator of sales success is. Listen to the podcast now to analyze the state of marketing transformation and audience building or find an overview of the topics below.

Content Strategy Ain’t Just For Large Companies

Marketing Insider Group

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies.

13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer

Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. Hailley : First up, fellow-podcaster Pat Flynn says to treat social media marketing like you’re going to a party , which I think is a great way of thinking about it.

This Week in Content Marketing: Why Won’t CMOs Consider Buying Media Companies?

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31):

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7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

For maximum reach, coordinate your email blast with your social media posts and any outside promotion you’ve lined up. Then we’ll: Turn it into a Growth Everywhere podcast. We use a lot of tools to track this, but three that I think are worth mentioning are: Libsyn for our podcasts.

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. Download this week’s PNR: This Old Marketing podcast.

This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!” 28:14): Ad Age Ad Lib Podcast: Neil Vogel’s adventures as an accidental publisher.

This Week in Content Marketing: Blogging Research – Longer and Less Frequent for the Win

Content Marketing Institute

I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air. Download this week’s PNR: This Old Marketing podcast.

How to use influencer marketing to promote your book

Biznology

David Gelles took podcast interviews as readily as NPR interviews. I discovered bloggers using keywords on Google and blog search engines and tracked engagements on those blasted spreadsheets.

Marketing Your Press Coverage: How to Maximize Media Exposure

ClickDimensions

Whether it was seen by hundreds of readers of a local trade publication or thousands (or even hundreds of thousands) of listeners of a popular podcast, your exposure can still be amplified. Extra! Extra! Read all about it! Your company just secured some great press coverage – congrats!

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Dont Fight with Traction for Your New Product Launch. Give It a Lead Generation Touch!

Unbound B2B

Before online marketing, marketers would generate interest for their products through mass marketing methods such as cold calling, email blasts or digital media such as TV. Get influencers to talk about your product on podcasts. Introduction.

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “Bubblicious has the ultimate flavor.” PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone

The Forward Observer

Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. You could interrupt a radio or television broadcast, make cold calls, send direct mail and even blast unwanted emails to prospective customers.

This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “You can’t say ‘beer’ better than Busch.” PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

How to Use Conversational Marketing to Get More Leads

B2B Lead Blog

Everybody has a podcast. Like, I need another B2B podcast. Click To Tweet They probably listen to your podcasts, they watch your videos, they read your blog, they got on your email list, a friend told them. Like this podcast?

This Week in Content Marketing: Is There a Crisis in Content Marketing?

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “Buster Brown Shoes” (00:30): Robert muses on this week’s theme: How big are the shoes you have to fill? (05:25):

How to Leverage Surveys to Improve Your B2B Marketing

BOP Design

It’s no use blasting out all your blogs on Facebook if your target market only uses LinkedIn. Would they listen to a podcast by your firm’s engineers? Surveys, when executed properly, can offer excellent insight for B2B marketers.

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

Content Marketing Institute

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “Monty Python’s Argument Clinic” (00:48): Robert muses on this week’s theme: Does agreeing hold us back? (04:30):

Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.

Modern Marketing

Preferably not if you drive - listen to a podcast instead.). Cut and count how many people it will really interest; content marketing isn’t about the batch-and-blast of mass emails. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

Let them know that your Facebook Group exists: Mention it in email blasts, as in the case study I showed you earlier from Bannersnatch. Offer yourself up as an interviewee : Ask people to interview you (or some other figurehead for your business) on their blog or podcast.

B2B Lead Generation Blog: Direct mail for the complex sale that really works

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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14 Demand Gen Stats to Guide Your 2019 Strategy

SnapApp

Takeaway : You can build a killer marketing strategy built on demand gen darlings, like newsletters and email blasts, but if your database isn’t clean, your efforts will be wasted.

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17 Twitter Accounts That Will Make You a Better Writer

Hootsuite

Learn a load of tips through his Twitter feed, blog posts & podcasts. " #podcast [link]. Visit them often when you need a blast of inspiration. “A better writer?”. Yes, better at…. Knowing what you want to say. Know how to say it. Saying it in a few, not a lot of words. Avoiding jargon, which forces people to drain brain calories. Editing your own work to achieve all of the above. Write better to inform, engage, and persuade better.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. As per EmailMonks , “Personalized, triggered e-mails based on behavior are 3x better than batch-and-blast e-mails.”. Rip the audio alone and use it as a podcast episode.

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61 B2B Lead Generation Strategies and Tactics for 2019

Leadfeeder

Launch a Podcast B2B podcasts are another great tool that can be used to generate leads. You can also promote your podcasts by submitting them to iTunes, Libsyn, SoundCloud, etc. Sharing your podcasts through social media is another great way to spread the word.

How to Nurture The Great Unknown Leads

Marketing Insider Group

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts.

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