A 2020 Snapshot of the Attitudes and Behaviors of Millennial B2B Buyers
B2B Marketing Directions
FEBRUARY 7, 2021
The B2B Institute and GWI recently published a research report that provides a wealth of important insights regarding the attitudes, behaviors, and working lifestyles of millennial B2B decision makers. Work in BETA provides a fresh look at the attitudes and behaviors of millennial B2B buyers, and I recommend that you read the full report.
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