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Privacy Policy Compliance & Optimization Check-up for Website Owners and Advertisers

ClearVoice

Have you noticed lately that, when you’re browsing the web, there are a lot of websites that use a pop-up to ask you to accept their cookie policy? Or maybe when you’re filling out forms, you’re suddenly seeing a checkbox at the bottom of many of them, asking you to acknowledge their policies? Rocket Lawyer.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Insiders

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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? Include forms on your website.

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LeadsRx Announces Privacy Studio Software for IT Teams to Build a Data Clean Room

LeadsRX

October 05, 2021 – Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. . Once in the DCR, data can be accessed by tools IT authorizes for various analytic tasks. Portland, Ore.,

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New LeadsRx Privacy Studio™ Expands Support to Additional Cloud Service Platforms to Create Data Clean Rooms

LeadsRX

October 26, 2021 – LeadsRx – a leading provider of multi-touch marketing attribution and customer journey analytics software and services – today announced support for additional cloud service platforms within its LeadsRx Privacy Studio architecture. For more details on LeadsRx security and privacy, please click here.

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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products.

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GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.