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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.”

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. Is there any free data to sample? Strategic sales prospecting is also faster with intelligence than a traditional names-and-numbers list.

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Marketing Research Methods: What is Content Testing And How to Do It Right?

BenchmarkONE

The Cloze test aims to see how comprehensible a piece of content is, like a fulfillment by Amazon (FBA) info sheet, for instance. Online services like Instagram, Amazon, or Netflix can use this method because they have a large sample size of users online , and they can easily make alterations to their content and measure the differences.

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12 Fantastically Diverse Newsletters in the A/B Testing Space: Micro Hits of The Best in the Industry, Delivered to Your Inbox

Convert

So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. If you’re a regular on the CRO streets of LinkedIn, you’ve probably run into or dropped a thumbs up on a Jonny Longden post. Sign up via the link below — just after you’ve checked out a sample.

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13 Email Examples That Totally Nailed Personalization

Hubspot

4) Amazon. But before opting to DIY our own orange masks, my colleague, Lindsay Kolowich , set out on an Amazon search to find us the real deal. Within just a couple of days, she received this personalized email from Amazon featuring "products similar to 'full face plastic pumpkin masks'." 5) LinkedIn. Did you catch that?

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THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. A casual conversation about AI and Amazon Alexa quickly turned into a “We can build our own skill” brainstorming session with lots of excitement and broad hand gestures. How is this possible, you ask?

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The next version of my landscape won’t cover all of them, just a large representative sample.