WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. social bookmarking, new media relations and blogging.to Nevertheless, worth checking out.

PR 20

PR Web 2.0 Best Practices Blogger 20

Biznology

DECEMBER 4, 2012

So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. released (drupal.org). It might as well be in your own online home: your web site. Related articles. Zemanta now supports Drupal 7! zemanta.com). itmashable.com).

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media.

PR 20

PR Rules Web 2.0 Wiki 20

Hubspot

MARCH 27, 2013

If your business happens to aggregate data that's of use to you in creating or informing content, you don't want to neglect it. If you've got a handle on your internal and customer success data, an annual company report is a great first step to releasing it all in a mix of PR and storytelling. 5) Lead and Customer Data.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Convince & Convert

JULY 21, 2010

Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Considering Facebook acts as more of an aggregator than the actual source (like a blog post), it would seem more prudent for them to go through the provider hosting the content, like a web host. Im Jay Baer.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Golden Spiral

FEBRUARY 21, 2019

I recently interviewed Matthew Stotts, partner at Tenor PR , which provides strategic communications for VC firms, private equity, and other financial entities. These are the key messages, drafts of press releases, social media and email templates and pre-approved statements that can be customized quickly.

PR 95

PR Paid Search Agency Companies B2B 95

Online Marketing Institute

MAY 18, 2010

Optimizing news related content such as press releases and images can attract journalists to use the company in a story. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. We hope to see you there!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

JUNE 7, 2010

News Release We have also submitted a news release announcing a webinar where we will share this story with small and mid-sized business owners. However, instead of emailing the news release to journalists, we used the online distribution service PRWeb. There are two main reasons for this. First, it is cheaper.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

flux.la

FEBRUARY 1, 2020

While, if you type in “2019 Samsung mobile phones”, you’ll get cellphone models released this year. Public Relations (PR) Technically, public relation is like a traditional marketing strategy, but in the context of link building, it refers to the practice of getting backlinks that you might use to get press exposure.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. précis, summaries, reviews and other time-savers.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. précis, summaries, reviews and other time-savers.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

WebMarketCentral

JULY 21, 2009

For example, I recently saw a link from Brian McDermott about how frequently news releases from the Obama administration contain spelling errors. Tell me something interesting. I thought it was interesting, so I retweeted it. Make me laugh. Again, this is something that shouldn't be overdone, but we can all use a chuckle once in a while.

Twitter 20

Twitter Web 2.0 RSS B2B 20

ConvertKit

AUGUST 24, 2021

You can track your podcast’s success in three main places: your hosting platform, distribution platform, and third-party data aggregate tools. Third-party data aggregate tools. Each time you release a new episode, you can share it with your email list to make sure they never miss a beat. Your podcast hosting platform.

Stats 114

Stats Distribution Eye-Tracking Lead Scoring 114

DealSignal

MARCH 7, 2023

Many of them have news releases and a history of their journey so far. Third-party intent data is provided by publishers or intent data providers who aggregate content consumption across properties. Instead, you may find larger aggregate sources are more efficient.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. Editor’s Note: Ian is writing a great new book about influence called The Social Side Door, and is releasing weekly excerpts on the official website for the book ). We’re about to release our third one. What’s going on?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Metrics like aggregate daily comments and likes per page and per post, and things like that. Editor’s Note: Ian is writing a great new book about influence called The Social Side Door, and is releasing weekly excerpts on the official website for the book ). We’re about to release our third one. What’s going on?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

Class 80

Class Long Tail Marketing Blogger Media 80

Content Standard

FEBRUARY 2, 2018

When I started out in email marketing, I remember reading through pages of CAN-SPAM documentation on my second day of the job (and then reliving that exhilarating experience again this past year with the release of CASL ). Social site and aggregator Reddit might have one of the highest concentrated audiences of Terms of Use readers.

Opt-out 41

Opt-out Privacy Opt-in Work Management 41

Biznology

NOVEMBER 29, 2011

This makes it almost impossible to place social media news release content on their site, so we reserve our own because it gets around any of those issues. Bloggers don’t trust PR firms. The majority paste their rich-text traditional press release inline in the email, along with inline images, logos, and graphics.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

AUGUST 16, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 Theses from The Cluetrain Manifesto ).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Content Standard

NOVEMBER 30, 2017

In what anyone might have predicted to be a combative, but hopefully fruitful, conversation with the community, EA planned to address a number of community concerns about the upcoming release, most notably the game’s inclusion of a microtransaction and “loot box” system. Image attribution: James Pond.

Brand Identity 51

Brand Identity Branding Planning Paid Search Agency 51

Content4Demand

JULY 30, 2019

The reasons are pretty clear: Surveys can give brands a lot of amplification power, using key takeaways and unexpected trends to fuel social sharing and even PR/media outreach. Publishing a press release that highlights these takeaways and offers supporting commentary is a great way to capture media attention. .

Customer Surveys 50

Customer Surveys Peer-to-peer Account Based Marketing Multi-Channel 50

Moz

AUGUST 12, 2020

Now that our MozCon Virtual videos are out in the world, we've released all the content from MozCon 2019 for free in our SEO Learning Center. How to Supercharge Link Building with a Digital PR Newsroom. As a bonus, Rob's put together a list of handy resources on his website to support you as you pursue your own data collection dreams!

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Hubspot

SEPTEMBER 3, 2013

When I was a reporter at Newsweek, I received literally thousands of press releases via email -- and I deleted almost every single one of them without even opening them. The only people who wrote to my Newsweek account were PR people who didn''t know my Gmail address and probably got my Newsweek address from some list.

Press 28

Press PR Startups Public Relations 28

Biznology

MAY 20, 2014

BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in color on Scribd ). Then again, I guess everyone hates marketing, PR, and sales, right?

Paid Content 80

Paid Content Planning Work Management Social Media 80

SnapApp

AUGUST 31, 2017

The final report will be released next week at Content Marketing World in Cleveland, Ohio and discussed in greater detail in the upcoming webinar titled “ How Generational Differences Impact B2B Buying Committees “. . Those who answered “No” were excluded from the survey. . FINAL RESULTS (PLUS EXPERT OPINION). David Hoos.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Moz

JULY 15, 2019

It launched today as an invitation-only limited release. Shannon McGuirk — How to Supercharge Link Building with a Digital PR Newsroom. Shannon of Aira Digital took the floor with real-life examples of how her team does link building at scale with what she calls the “digital PR newsroom.”. Want an invite? Request it here !

SERP 47

SERP Link Building PR SEO 47

Hubspot

AUGUST 9, 2018

Imagine the conundrum marketers faced when DVR was released and commercials became futile. Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. PR managers make between $40,000 and $97,000 with the median salary being $65,000. Problem-solving.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. The two types of sites are SEO Aggregators and Integrators. For SEO Aggregators, companies that can scale landing pages with UGC (user-generated content) or products, backlinks are not critical to compete. Both have different needs for backlinks.

Link Building 122

Link Building Budget Programs Ad Building Lead Scoring 122

Webbiquity

FEBRUARY 13, 2017

Showcase reviews: PR Daily (Automate). It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. Pricing: $129, $299 pr $479 per month; enterprise pricing by quote. ” — PR Daily (Digital). Showcase reviews: PR Daily (Digital).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Convince & Convert

AUGUST 17, 2012

Do you think that a PR background is the optimal background for people doing the kind of work you’re doing? I really don’t know if there’s this magic skill set, or saying that having a PR background is something in your favor. I had to get sales involved, I had to get PR involved, I had to Q&A involved.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113

Convince & Convert

MARCH 23, 2016

Rather, the true power comes from the trends you find by aggregating data to extract patterns. By the time I reach the end of the list, I usually have three or four key activities that are driving the mentions—things like: whitepaper, blog, webinar, event, study, survey, PR, partnership, announcement, fundraising, launch, etc.

Twitter 106

Twitter Case Studies Webinar Metrics Word of Mouth 106

Convince & Convert

JULY 27, 2012

Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. I’ve got a pre-release version. They (Altimeter) released a paid, owned, earned study that’s pretty cool. Listen Now.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Panela Seiple , about to graduate from Boston University this month, learned how to make a podcast in her New Media and PR class. aggregators.

Social Media 100

Social Media Class Web 2.0 Media 100

Content Standard

SEPTEMBER 29, 2017

Entitled “ Bitcoin: A Peer-to-Peer Electronic Cash System ,” the paper succinctly, but in specific technical detail, explained a framework for what would months later serve as the first release version of the Bitcoin currency. Provide for every facet of your audience rather than trying to support them in aggregate.

Peer-to-peer 64

Peer-to-peer Paper Paid Search Agency Transparency 64

QuanticMind

MAY 30, 2023

RV: So there's certain publications that we'll mention, but they more or less regurgitating press releases. And I don't think that's very valuable, in my opinion, because you could just go to PR Newswire and get that information. What are some top media sources or publications that you enjoy reading? Is that going to change?

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52