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The secrets of successful martech event marketing

Martech

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. So, there’s hope.

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BMW’s Storm Cooper: A Mini-Coup Rather than a PR Blunder?

Marketing Craftmanship

PR industry pundits and critics have been quick to jump on BMW for its decision to associate its brand with what has turned out to be one of Europe’s most deadly winter storms on record. But the Cooper storm turned out to be far more than weather forecasters and BMW expected.

PR 100
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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. I realized early in my career that PR firms would become obsolete.

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4 PR Considerations For Virtual Conferences & Events

Bluetext

While some may see virtual events as a Plan B to in-person events, virtual events have brought new opportunities to a wider, global audience. Whether you are looking for the right PR agency partner to navigate the virtual and in-person event landscape or leverage our platform to host your own virtual event, Bluetext can help.

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Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script | B2B

In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”. More than a proactive partner: an extension of your marketing and PR team. The pendulum is swinging back, but the smart marketers will seize the swing when it’s in balance.

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Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ). Do all of the above.