markempa

JUNE 7, 2005

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Well examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today."

Lead Generation 120

Lead Generation RSS Generation Leads 120

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Monitoring turns a series of unrelated social media behaviors into more of a science laboratory where you can experiment.

Social Media 210

Social Media Social Marketing Planning Paid Search Agency 210

Heinz Marketing

FEBRUARY 11, 2020

We get far more people listening via the podcast subscription and RSS feed than listening live , but it’s still fun to call it Sales Pipeline Radio. It would be really easy to just book a bunch of interesting people who come inbound from their PR firms, for example. And I bet we could make the content compelling. That’s not what we do.

PR 92

PR Paid Search Agency Broadcasting Ad Frequency 92

B2B Marketing Savvy

JULY 14, 2009

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Read time: 1-2 minutes) As an ingredient brand in the tech industry, it’s difficult to find instances where you can tout an end-product solution let alone have a chance for gaining any real big-brand PR traction.

PR 40

PR B2B Twitter B2B Marketing 40

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 Traffic generator.

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Twitter 40

The Point

SEPTEMBER 23, 2015

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. No problem.

Business Blogging 100

Business Blogging Lead Ranking Lead Scoring Generation 100

Single Grain

MAY 24, 2021

Optimize Your RSS Feed. 8) Optimize Your RSS Feed. A podcast RSS feed helps push your audio content out to your listeners. To get an RSS feed for your podcast, you need to host your podcast on services such as SoundCloud (this process is explained in the below section). > <rss version=”2.0″

Paid Content 98

Paid Content SEO Lead Scoring Lead Ranking 98

Webbiquity

APRIL 10, 2017

RSS Readers. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” ” — PR Daily.

RSS 192

RSS Marketing Automation Services Work Management Marketing Management 192

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Media Leads Lead 100

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

Press 100

Press Distribution PR Contact Marketing 100

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role. startups.com).

Social Media 100

Social Media ROI Media Marketing Analytics Tools 100

Biznology

SEPTEMBER 10, 2013

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters.

Social Media 80

Social Media Social Marketing Paid Search Agency Advertising Agencies 80

Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership B2B Marketing 100

The Point

FEBRUARY 8, 2011

2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. For pete’s sake, make sure it’s easy for someone to subscribe to the blog.

B2B 100

B2B B2B Thought Leadership Aggregage Trends 100

Hubspot

MAY 25, 2011

But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? One of the best ways to maximize your business' potential to generate inbound PR coverage is through a carefully crafted social media newsroom.

Social Media 28

Social Media PR Media Paid Search Agency 28

Scoop.it

JULY 13, 2023

RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up. The metrics can be based on organic traffic, social media engagement, backlinks, email subscribers, actual leads/sales, PR mentions, and more.

Thought Leadership 72

Thought Leadership Curation Content Ad Building 72

Brandpoint

MARCH 31, 2020

Your content can be shown on various websites, as well as through other channels like email newsletters, RSS feeds, social media accounts and mobile apps. Coronavirus & PR: 6 Things Communications Professionals Should Do During COVID-19. One of the major benefits of using a CPL campaign is omnichannel marketing.

Cost per Lead 142

Cost per Lead Sales Qualified Leads Lead Generation Lead Ranking 142

Buzz Marketing for Technology

JUNE 27, 2008

A podcast series focused on online PR and communication, anchored by the twice-weekly "Hobson & Holtz Report." Welcome Guest. contact | about | create account | sign in. Find: Programs Episodes Friends News. For Immediate Release. Shel Holtz. Shows Description. " Visit. Podcasts Home Page. Archived Post. Leave a Comment.

Digg 100

Digg Social Media RSS PR 100

Convince & Convert

JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly. Im Jay Baer.

Social Media 92

Social Media Paid Search Agency Advertising Agencies Social Marketing 92

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors.

Public Relations 48

Public Relations B2B B2B Marketing Tips 48

KoMarketing Associates

JANUARY 22, 2015

RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. In Casie Gillette’s Search Engine Land column on PR Strategies, she identifies a range of PR-based research tools for uncovering third party opportunities, including HARO , EdCals , and Muck Rack.

B2B Marketing 120

B2B Marketing Content Marketing B2B Enterprise Management 120

Buzz Marketing for Technology

JULY 30, 2009

The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room. Think about it.

Facebook 100

Facebook Social Media Social Marketing Interactive Marketing 100

Scoop.it

APRIL 4, 2019

You can add important sources through RSS feeds and social media monitoring. PR teams are responsible for the world’s image of your company, so it’s essential for them to have instant access to all public commentary and news about your organization. This way, your PR team can rely on all employees to be their eyes and ears!

Enterprise Management 47

Enterprise Management Top of Funnel Google Communities 47

Content Standard

JANUARY 25, 2018

We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels. ” Social touches customer service, sales, creative, and PR, which is why social needs to be top of mind throughout an organization.

Social Media 74

Social Media Social Marketing Planning Work Management 74

B2B Marketing Savvy

AUGUST 11, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email Scoop. If you like the read, please subscribe to my RSS feed. Once a news release is “dropped on the wire”, the bots and RSS, Google and the search engine look-alikes all combine to scale the message widely.

B2B Sales 40

B2B Sales Marketing & Strategy B2B Marketing Advertising Agencies 40

Convince & Convert

FEBRUARY 15, 2013

The RSS feed is: [link]. Someone I would encourage you guys to take a look at is Aliza Licht , who runs the DKNY Twitter account , and they actually have a DKNY PR Girl Tumblr Page , which is actually pretty hysterical. Huge thanks to our amazing sponsors Janrain , ExactTarget , Cision , and Expion for helping us make this happen.

Activities 105

Activities Social Media Social Marketing Work Management 105

B2B Marketing Savvy

AUGUST 4, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Read time = 2 minutes) Core contributor and longtime PR professional, Chuck Byers, weighs-in with his pointed take on the 2.0 Where is the relationship building?

Public Relations 40

Public Relations Paid Search Agency Advertising Agencies Ad Agencies 40

Sprout Social

OCTOBER 19, 2023

For example, a sudden flood of negative reviews could be a sign of a total social media PR crisis. The platform allows you to set up real-time alerts for specific topics and aggregate mentions over time to deliver via email or RSS feed. Done right, you can see trends that point to bigger-picture issues and opportunities.

Work Management 90

Work Management Marketing Management Marketing AI Business 90

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss.

Social Media 100

Social Media Media Social Marketing Search Marketing 100

Convince & Convert

OCTOBER 17, 2011

Previously, I spent a great deal of time trying to meet everyone in the world’s of social media and PR. I don’t mean read your RSS feed or scour your Twitter stream. I have recently become fascinated by the way that people who don’t work in social media use social. I’ve discovered that world and the real world don’t always intersect.

Social Media 130

Social Media Media Work Management Facebook 130

B2B Marketing Savvy

JULY 20, 2009

Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Posted in Marcom for B2B, PR in a 2.0 World Advertising Agencies apollo B2B Marketing Cronkite earthrise Marketing Communications moon PR Public Relations spoof.

Advertising Agencies 40

Advertising Agencies B2B Marketing PR Paid Search Agency 40

Webbiquity

MAY 4, 2010

It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. Add your blog and feed links to blog directories and RSS syndication sites. And if someone else bookmarks your content—vote it up!

SEO 100

SEO Traffic RSS Tagging 100

The Point

NOVEMBER 28, 2011

Use Google Alerts, social media, and your PR agency to help spot potential topics. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. Then assign those categories to specific contributors, aligned by subject matter expertise. Host the newsletter as a blog.

Newsletter 100

Newsletter Paid Search Agency Tips Lead Nurturing 100

The Forward Observer

AUGUST 13, 2012

David Meerman Scott , author of “ The New Rules of Marketing & PR ” describes outbound marketing as where one must “buy, beg or bug their way in” to a prospect (via paid advertising, issuing press releases or paying commissioned sales people).

Inbound Marketing 100

Inbound Marketing Paid Content Paid Search Agency Marketing & Strategy 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. You can follow any responses to this entry through the RSS 2.0 But why the focus on content? Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

B2B Marketing Savvy

AUGUST 3, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency PR 40

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Be sure to give your audience a way to subscribe to get updates either via RSS or email.

Lead Nurturing 120

Lead Nurturing Planning Content Marketing Sales Qualified Leads 120