The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

RSS Readers. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” ” — PR Daily. Showcase reviews: PR Daily. Feedspot is a modern RSS Reader. PR Daily.

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B2B Lead Generation Blog: Blogging & RSS Events

B2B Lead Generation

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC? B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

But two great sources are blog directories and RSS syndication sites. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. 100+ Blog Directories and RSS Submission Sites. Blogbunch blog+rss. Blog-collector blog+rss. PR=10.

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B2B Lead Generation Blog: 2 New RSS Feeds for the B2B Lead Generation Blog

B2B Lead Generation

« Blueprint for Personal Lead Generation Success | Main | Tips for better webinars, webcasts and improved ROI » 2 New RSS Feeds for the B2B Lead Generation Blog I just added 2 new RSS feeds. See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. Handy for tracking discussions, especially after a post no longer appears in any of the three primary RSS feeds. Dont know what a RSS feed is yet?

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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

B2B Lead Generation

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. By using RSS, Woods has eliminated the time consuming task of lead notification, distribution and keeping his management team up-to-date. Bloggers over-hype RSS.

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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution. Link: Online Marketing Blog: RSS Your Search Engine PR - Daily Search Marketing News.

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Social media strategy leaders: Tory Starr

Biznology

I spend about an hour each morning before work going through RSS feeds and newsletters, reading up on trends and trying to understand the latest platform features and algorithm shifts. Introduction to the Interview. Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. These folks are paving the way for marketing on these evolving channels. They’re also defining a new role at organizations at the same time.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. PR and SEO.

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My social media marketing posts from 2011

Biznology

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch.

Your corporate website needs to become a trap

Biznology

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? 4) RSS Subscription — At the very least, your site should have a news section. I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown.

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven. We observe that the “listening” comes as a result of interest from marketing brand managers looking to gain a business advantage, or the PR/AR, corporate marketing/marcom teams as an extension of their traditional outreach roles.

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A B2B PR Gem: Compliments of Twitter and My Morning Cup O’ Joe

B2B Marketing Savvy

For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Read time: 1-2 minutes) As an ingredient brand in the tech industry, it’s difficult to find instances where you can tout an end-product solution let alone have a chance for gaining any real big-brand PR traction. If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. We track the marketing mix (including PR) over time against trends in sales. Again, tough to isolate PR’s role. The PR cost is usually less and the value is usually larger, but by how much?

How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. Add your blog and feed links to blog directories and RSS syndication sites. Helpful, though slightly out-of-date lists of blog directories and RSS sites can be found on the TopRank blog and Robin Good’s site.

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8 Steps to a Killer Social Media Newsroom for Inbound PR

Hubspot

But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? You can publish great content that might be worthy of some coverage, but if a reporter or journalist doesn't know who to contact or can't easily find the information they're looking for, that journalist might pursue a different source for their story, meaning you'd miss out on some great PR coverage.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale on wsRadio.com

B2B Lead Generation

« Book Cover and Advanced Praise for Lead Generation for the Complex Sale | Main | New Book: Lead Generation for the Complex Sale is officially released » Lead Generation for the Complex Sale on wsRadio.com I just did a 40-minute live interview on the Online Marketing show with RSS Ray broadcast by WS Radio.com, the world wide leader in internet talk radio. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

The 24 Best Email Marketing Tools

Webbiquity

A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. Features include design templates, custom forms, list segmentation, delivery scheduling (future point or by time zone) and auto-responders, RSS-to-email, A/B split testing, social sharing, reporting and more.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

” — PR Daily. Showcase reviews: PR Daily. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds.” PR Daily. Content Marketing Cool Web Tools Social PR Anders Orsander Cent Muruganandam content amplification tools content distribution tools Dlvr.it Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production?

First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. Just this small Twitter/web page execution required touching 10+ groups… PR, AR, content experts, marketing communications, social media advocates, copy writers, graphic designers, web developers, metric specialists, rich-media producers, eLearning staff, legal and the senior executive leadership team, IT , and of course layers of management on several fronts. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Put “Relationships” Back into Public Relations: B2B Clients/Agency Reap the Benefits

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. Read time = 2 minutes) Core contributor and longtime PR professional, Chuck Byers, weighs-in with his pointed take on the 2.0 If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to our RSS feed. Posted in Agency Side, Client Side, PR in a 2.0

Tricking MS Outlook To Get Embedded Signature Links

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop. Enjoy the read, please subscribe to my RSS feed , or. If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 World B2B Marketing Embedded Links Outlook Partner Marketing PR Public Relations Signature Block social media

Citizen Journalism: Apollo Moon Photo Trick.

B2B Marketing Savvy

Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Marcom for B2B, PR in a 2.0 World Advertising Agencies apollo B2B Marketing Cronkite earthrise Marketing Communications moon PR Public Relations spoof

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Just Say No To "Social Media Press Releases"

What Works - What Doesn't

        Catherine Marenghi , senior PR manager at Cognizant Technology Solutions (a client of mine) read my recent post asking if it’s “Time to Kill the Press Release? The key innovations, if you can call them that, are   a link and RSS feed to a purpose-built del.icio.us   Tags: Content Marketing IT Marketing PR/Marketing Trends To succeed, the “social media press release” must focus more on content than Web bling.

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The 21 Best Content Curation Tools

Webbiquity SMM

Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Sample review: “CurationSoft enables you to curate information and discover things based on keywords from Google, Google blogs, YouTube, Twitter, Flickr and any RSS feed.” — Maximize Social Business (Drive). PR Daily.

“News” as Sales Collateral: Is Your Outbound Strategy Keeping Up with New Media Opportunities?

B2B Marketing Savvy

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email Scoop. If you like the read, please subscribe to my RSS feed. PR traditionalists will be aghast, but consider that in today’s world of diminishing media revenues, editorial staff cuts and the increased reliance on automated tools – a client company’s messaging now has a better than ever opportunity to sail thru to publication virtually untouched/un-edited.

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If Passion Fires Your Marketing/Marcom Mission, Be Warned – Consequences Loom

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. Retire after my multi-decades as a branding, PR and marketing communications professional. Oh, and then this voice from my PR past called with an offer to blog, test the social media waters and stay intellectually current. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Subscribe: iTunes | Android | Email | RSS. Every once in a while magic happens.

ScoopD’s Digest: 10 Overlooked Reads Worth the Look: Buffett, Facebook, CMOs/Twitter Commentary, Earth Aliens, the BBC, et al

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Article Digests, PR in a 2.0 Tags: Article Digests PR in a 2.0 Other Popular Posts: Article Digest #1 Branding & Soccer Moms Digital Etiquette Email The Scoopdog Team.

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Can Your Brand Survive a Soccer Mom’s Purse?

B2B Marketing Savvy

If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, B2B Marketing, branding, Facebook, iphone, Marketing Communications, PR, Public Relations, social media. Other Popular Posts: Digital DeTox Tools Twitter Branding Analog Bridges Email Scoop.

Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Analog Bridges to Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

10 Ways to Generate More Leads from Your Business Blog

The Point

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. Let the PR team run the corporate blog, and create a separate blog, with a more industry trends/thought leadership editorial bent, that’s optimized for lead generation.

Will Twitter Become This Generation’s Cronkite? ~ScoopD

B2B Marketing Savvy

UK Perspective from Richard Merrin , Managing Director for Spreckley Partners - an EMEA independent PR consultancy serving B2B, IT and Consumer markets: It is amazing how new forms of communication can drive real change and dare I say it revolution – it would be the ultimate irony that mass access technology platforms from the west could topple this regime. Posted in Marcom for B2B, PR in a 2.0 Tags: Marcom for B2B PR in a 2.0

Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Optimize Your RSS Feed. 8) Optimize Your RSS Feed. A podcast RSS feed helps push your audio content out to your listeners. To get an RSS feed for your podcast, you need to host your podcast on services such as SoundCloud (this process is explained in the below section).

Social media marketing is Homo sapiens sapiens social

Biznology

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Where you can actually see where all the hard work you’re doing with your social media marketing, content marketing, and online PR comes to fruition. Homo sapiens sapiens.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. They were expensive to print and ship and awkward to lug around—for both PR people who produced them and the journalists who ended up with them. RSS feeds for press releases and blog posts. by TomPick and guest blogger Maria Verven.

Report: B2B Blogging Trends in 2011

The Point

2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011.