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The Importance of Public Relations in Marketing

SmartBug Media

In large organizations, public relations (PR) and marketing often operate as separate functions. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness. Although they are in fact two distinct fields, they often overlap.

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Over an after-hours cocktail, most corporate clients will admit to their PR firm flack that one unspoken reason for their engagement is to serve in a risk management capacity.

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Why Most B2B Firm PR Strategies Fail to Deliver Tangible Results

Marketing Craftmanship

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. If your firm would like to learn how to improve the return on its PR investment, let us know how we can help.

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PR 2.0: The Impact of ChatGPT on Public Relations

Champion Communications

But is it worth the hype, and could it steal my job in PR? But, as a PR agency, Champion Communications is interested in whether ChatGPT has a role in PR content creation. I went straight to the source and asked the AI chatbot, ‘How can ChatGPT be used in PR?’ That’s the theory, but the reality is a different story.

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Five Top PR Trends to Watch in 2021

Webbiquity

The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. Here are five important PR trends to watch in 2021. Contributed post.

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KPIs Your PR Department Should Be Tracking

Webbiquity

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Web Traffic.

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How to Approach Public Relations and Marketing During a Recession

SmartBug Media

When it comes to marketing and public relations during a recession, the same holds true. PR and Marketing During a Recession When facing a recessionary environment, the following approaches to your PR and marketing strategies will help you effectively navigate the challenges ahead.