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Why public relations is thriving in today’s global marketing mix

Martech

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

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How AI Results are Impacting Organic Search Traffic and What You Can Do About It

Webbiquity

Stay on Top of Public Relations “Instead of chasing inbound links as we used to in SEO, now we’re just chasing placements, period. Believe it or not, this is where public relations (PR) firms and teams could make a huge difference for their companies.

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Build marketing and PR programs rather than executing campaigns

Sword and the Script | B2B

click image for higher resolution) Build marketing and PR programs What’s a better approach? We also did external comms (PR), internal comms, social media and analyst relations. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. Academia often structures undergraduate training around them.

PR 131
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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 363
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Five Top PR Trends to Watch in 2021

Webbiquity

The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. Here are five important PR trends to watch in 2021. Contributed post.

PR 290
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

PR 238
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KPIs Your PR Department Should Be Tracking

Webbiquity

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Web Traffic.

PR 259