PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. 10 Myths That Can Stand in the Way of a Profitable PR Campaign. PR Strategy

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Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand!

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing


By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Upgrade content calendar with PR.

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23 Outstanding Social PR Guides


As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR.

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Does My Stealth Start-Up Need PR?

Marketing Insider Group

I don’t want PR, someone might steal my idea.” The truth is your start-up does need PR even if you aren’t telling the public what you’re up to, in fact, that could be your biggest asset. They are getting quite a buzz, but are remaining as mysterious as the wizards that they claim to be.

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20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising , Ryan Holiday. How to Explode Your Startup PR with Growth Hacking. Our Ultimate List of the Best PR Tools for 2017. Your 10 Must-Have Guides to Social Media, PR, and B2B Marketing.

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How PR and Social Media Can Work Together


Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Post on Google Buzz.

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3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

What is the goal of your B2B PR? Many would say that the primary objective is to create buzz and awareness around your company. How can your PR efforts help you to consistently deliver high quality B2B leads? The Perfect B2B PR Toolkit to Getting B2B Leads. B2B PR Leads

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Influencer outreach is more PR than marketing or advertising


Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing).

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PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. Why PR Is Important for Startup Success. PR has made a big difference for many budding businesses.

Best Social PR Guides, Tips and Tools of 2010


Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. PR and SEO.

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Best Social PR Guides and Tips of 2010 (So Far)


And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

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13 PR Blogs You Should Be Reading This Year


One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

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PR needs to Focus on Conversations

Buzz Marketing for Technology

This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Buzz up!

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses


It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. Rules for a regional PR to live by: 'You are only ever one screw-up away from blowing your relationship with local media.

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What PR Pros Can Learn from The Huffington Post

Modern Marketing

My colleague and friend, Jesse Noyes , said it best: “PR people shouldn’t try to be the news; they should try to participate in news.”. While other companies were out there following Newsweek-era PR practices – that is, adhering to the old-school method of trying to be the news (translation: “Look at how awesome we are!”) – we instead seized an opportunity to climb aboard what was already happening: the major development in the EU.

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15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

Your PR strategy doesn't have to be one of them. Thanks to a number of online tools and resources, small business PR does not have to break the bank. We have assembled a simple, but effective, list of budget friendly PR strategies (some of them even free!)

How to Use Social Media for PR: A Step-by-step Guide


With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Social media has evolved into a prime storytelling tool.

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Review bots, fake news, and the misinformation age


This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated Star Wars movies ever according to Rotten Tomatoes critics score. As the audiences started talking about it, it became clear that the RT audience score would not be that generous, creating the site’s widest audience-critic gulf in the history of “ Star Wars ” films.

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Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. And don’t miss out on the BuzzGain’s 15 day free trial offer - you can be accelerating your companies PR in matter of minutes! Tags: PR Buzz Marketing

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First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

Twitter blurs the line between marketing, PR, web, advertising, training, etc. Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0 World Tagged: Advertising, B2B, client, marketing, PR, social media, Twitter.

How to Use Social Media for PR: A Step-by-step Guide


With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Social media has evolved into a prime storytelling tool.

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation

I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Get your copy of The New Rules of Marketing & PR on Amazon.

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Marketing Counterpoint: Why PR Does Help Sales


This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career.

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The 23 Best Content Ideation Tools


” — B2B PR Sense Blog. Showcase reviews: Katie Lance, B2B PR Sense Blog, Express Writers. ” — PR Daily. Showcase reviews: PR Daily. ” — PR Daily. Showcase reviews: PR Daily. Showcase reviews: PR Daily. ” — PR Daily.

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5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce

Modern Marketing

Buzz at your stations is great, but it can also be distracting. 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site.

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The 10 most fascinating people in B2B marketing in 2017


After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017.

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When Plans Change: Using the Flexibility of PR to Stay Relevant During Launch Delays

Eric Mower + Associates

” This sentiment, source unknown, captures the power of good PR planning to navigate hotel launch plans that zig instead of zag. For hotels centered on wellness, spa sampler parties for press and VIPs can help build pre-opening buzz, even when held off-site while occupancy permits are in process. Ultimately, a well-designed, nimble PR plan can drive business forward, long before doors open.

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter

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What Are the Benefits of an MBA Degree in 2020?


The Start-up Buzz. MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. Guest post by Mathew Jade.

Generating Word of Mouth Buzz through Interactive PR


There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. So what is interactive PR exactly? But in short, interactive PR is about rethinking your PR strategy.

Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

” Agile Marketing Behavioral Targeting Branding Business Intelligence Buzz Marketing Content Marketing Conversion Inbound Marketing Interactive Marketing Lead Generation PR Real Time Marketing ROI Thought Leadership Keywords media Microsite SEO Videos Web presence Webcasts

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing


Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to Event-specific signage and an entire on-site team drove buzz and awareness.

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B2B Lead Generation Blog: B2B Marketing and PR Internship

B2B Lead Generation

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

It's Been a Rough Week for Beyoncé: How a Different PR Approach Could Help


There used to be a myth that PR was reserved for big brands with deep pockets. The web has been buzzing with rumors, headlines, and memes as the public speculates what sparked the argument -- as the web will do. But for Beyoncé, it’s a full-blown PR crisis.

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