Buzz Marketing for Technology

SEPTEMBER 15, 2010

This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Post on Google Buzz. Let me explain …. Share this on Fwisp.

PR 100

PR Conversion Ning Digg 100

Martech

APRIL 24, 2025

When Minifie talks about brand safety, he’s not spinning PR. ChatGPT is your PR intern. Are you tracking dwell time, repeat exposure or organic buzz? For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms.

Paid Content 103

Paid Content Branding Brand Identity Sample 103

Marketing Insider Group

JUNE 30, 2015

I don’t want PR, someone might steal my idea.” The truth is your start-up does need PR even if you aren’t telling the public what you’re up to, in fact, that could be your biggest asset. They are getting quite a buzz, but are remaining as mysterious as the wizards that they claim to be. The post Does My Stealth Start-Up Need PR?

PR 100

PR Buzz Press Paid Search Agency 100

SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. Let’s explore the role of PR in boosting brand recognition, its benefits, and how you can use PR strategies to increase your visibility and customer loyalty.

PR 98

PR Branding Brand Identity Word of Mouth 98

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Post on Google Buzz. Share this on Bebo. Share this on Mixx.

PR 100

PR Social Media Media Blogger 100

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Webbiquity

FEBRUARY 13, 2017

Showcase reviews: PR Daily (Automate). Pricing: $129, $299 pr $479 per month; enterprise pricing by quote. Cision is a global provider of PR software and services including media monitoring, media list building, press release distribution, and media analysis.” ” — PR Daily (Digital). PR Daily (Digital).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Sprout Social

APRIL 8, 2025

Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR. These early activations demonstrated the power of creators to draw crowds and create buzz around a brand experience.

Activities 107

Activities Branding Brand Identity Social Media 107

Webbiquity

FEBRUARY 7, 2020

The Start-up Buzz. MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. As an MBA degree holder, you’ll be well-positioned to take on a range of roles in companies in various fields. The technology sector has seen the most growth.

Enterprise Management 258

Enterprise Management Startups Work Management Advertising Agencies 258

SmartBug Media

JUNE 4, 2020

You have an interactive website full of infographics, you’re actively blogging, your social media accounts are buzzing with activity. Why Intelligent Inbound and PR Work So Well Together. When implemented correctly, Intelligent Inbound and PR can form a happy marriage. Think of PR pros as Hollywood talent agents.

PR 90

PR Inbound Marketing Planning Public Relations 90

Martech

APRIL 9, 2025

What started as a halo effect turned into a PR firestorm. Endorsements aren’t just about buzz anymore they’re supposed to drive results. At its peak, the Yeezy brand was one of the most successful celebrity collaboration stories in modern retail. The lesson? Don’t just look at the upside. Model the downside.

Contingency Planning 95

Contingency Planning Peer-to-peer Advertising Agencies Youtube 95

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 105

PR Public Relations Branding Brand Identity 105

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR! Both heavily leverage content, but they serve very different objectives for most companies.

PR 102

PR Differentiation Content Marketing Content 102

Navigate the Channel

MARCH 20, 2025

Heres your guide to launching a new B2B product quickly and strategically while leveraging the evolving PR landscape. Collect testimonials and share their positive experiences to drive early buzz. These tactics can expand your reach while creating a buzz around your launch. Always get permission before using their feedback!)

Word of Mouth 65

Word of Mouth Product B2B Thought Leadership Marketing & Strategy 65

Webbiquity

FEBRUARY 21, 2017

It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. Sample review: “Add and curate content from any public webpage. Pricing: free. 5) Pinterest. RazorSocial.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. This involves a big reveal followed by a series of engaging content that drives buzz and reminds fans that a new product is coming, or event is happening, etc. Image via BigStockPhoto.com. Life is good, right? But, not Taylor Swift.

Contingency Planning 165

Contingency Planning Campaigns Buzz Opt-out 165

Emplifi

OCTOBER 24, 2019

With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Now more than ever, customers are using social media to understand and interact with their favorite brands, to generate the buzz that impacts the reach and influence of the brand.

Social Media 80

Social Media PR Media Public Relations 80

Emplifi

OCTOBER 24, 2019

With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Now more than ever, customers are using social media to understand and interact with their favorite brands, to generate the buzz that impacts the reach and influence of the brand.

PR 80

PR Social Media Media Public Relations 80

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). The post Influencer outreach is more PR than marketing or advertising appeared first on Biznology.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertising 80

Sprout Social

SEPTEMBER 16, 2024

Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily. The buzz surrounding NYU on social is helping lift overall sentiment. Vanderbilt’s back-to-school strategies are already widely celebrated.

Class 101

Class Social Media Internet Marketing High Quality Lead 101

Biznology

DECEMBER 5, 2017

Once you initiate a Backlink Audit project for your domain, the SEMRush spiders and bots buzz around the internet, checking out each and every incoming link that connects to your site. I am using my own site, Chris Abraham, chrisabraham.com , for this article. It’s an old site that I have been running in different iterations since 1999.

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR.

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 200

Sprout Social

OCTOBER 23, 2024

The play: The #FourTheSeason campaign is a masterclass in leveraging the holidays to shift consumer behavior around what constitutes gifting while simultaneously driving PR for their expansions. The brand taps into our seasonal emotions, including nostalgia, burnout and the need for escapism.

Branding 94

Branding Brand Identity Viral Marketing Trends 94

Champion Communications

FEBRUARY 11, 2022

I have less than two months until my PR apprenticeship journey is over, and I am a fully qualified PR professional. The work is exciting; there is a buzz of adrenaline every time you secure a new media opportunity and deliver ground-breaking results for your clients. What a year it has been! .

PR 62

PR Consulting Buzz High Quality Lead 62

Webbiquity

FEBRUARY 26, 2019

Spending on posting and tools for social media monitoring and management becomes a smaller part of the budget as firms grow, since larger firms are able to generate more social buzz through their employees, customers, and industry influencers. What Types of Content Companies Will Invest the Most in Over the Next Two Years.

Allocation 238

Allocation Marketing Budget SEM Planning 238

markempa

DECEMBER 15, 2010

PR PR Squared SteveRubel.com A Shel of My Former Self BrianSolis.com Logic + Emotion WebinkNow Gillin.com PR Communications Buzz Marketing For Technology JaffeJuice.com Junta42 Blog Influential Marketing Blog.

Eloqua 120

Eloqua Blogger PR Forrester 120

Webbiquity

DECEMBER 19, 2017

This was one of THE hot trends for 2017, so with increased adoption there’s bit less buzz about the practice for 2018. ”— 20 Insightful PR and Marketing Predictions for 2018 , Sword and the Script. Two others mentioned Instagram (for B2B—really?) and one called out WhatsApp. Influencer Marketing Trends.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Buzz Marketing for Technology

JANUARY 28, 2010

Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Buzz Marketing for Technology

JANUARY 12, 2010

Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media.

Digg 100

Digg Advertising Agencies Buzz PR 100

Convince & Convert

OCTOBER 10, 2013

A very special offer also aids to the surge in buzz surrounding this hotel. Although this is incredibly creative and compelling, one has to wonder – is this all a brilliant PR play, or is the hotel genuinely popular with travelers?

Social Media 147

Social Media Buzz PR Communities 147

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. 5) PR blitz in conversations not publications – The US is becoming a newspaper-less society. Your PR needs to move from publications to conversations. The answer is always a bit different depending on the product or service. So there you have it.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Convince & Convert

OCTOBER 24, 2014

19% say product marketing owns it, and down at 13% there is a tie between PR and the social media team. Generating social buzz with a real life action is always interesting. Social Media Number of the Week: 27. 27% of B2C marketers say the C-level of the organization owns the content marketing. The Big Two: Dave Murray.

Social Media 146

Social Media Advertising Channels Marketing Management Media 146