Five Top PR Trends to Watch in 2021


The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. 4) Importance of advanced PR platforms.

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What is Newsjacking and how to generate content through the buzz


David Meerman Scott launched the book “ The New Rules of Marketing & PR ” in 2007 to address changes in the way we work in these areas as the internet grows. The post What is Newsjacking and how to generate content through the buzz appeared first on Blog.

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Artificial Intelligence and PR: What You Need to Know

B2B PR Sense

Artificial intelligence and PR have had a a bit of a wobbly relationship from the beginning.But it has been one of the hottest button topics to hit the PR industry recently. Let's look at artificial intelligence and its impact on PR -- including how it may possibly affect your brand! Admittedly, most of the buzz surrounding AI and its future implications has been negative. What is Artificial Intelligence Exactly, and How Does It Relate to PR?

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid


A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Let’s discuss 10 of these myths so that you can confidently make decisions about your PR and execute it effectively. 10 Myths That Can Stand in the Way of a Profitable PR Campaign.

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What PR Pros Can Learn from The Huffington Post


My colleague and friend, Jesse Noyes , said it best: “PR people shouldn’t try to be the news; they should try to participate in news.”. While other companies were out there following Newsweek-era PR practices – that is, adhering to the old-school method of trying to be the news (translation: “Look at how awesome we are!”) – we instead seized an opportunity to climb aboard what was already happening: the major development in the EU.

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Influencer outreach is more PR than marketing or advertising


Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.

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B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Social media has become so valuable to PR that the two are now inextricably linked. This means that if you want to succeed in PR, you have to leverage social media within your strategy. Stop thinking about your social media strategy as separate from your PR strategy CLICK TO TWEET. 8 Ways to Use B2B Social Media within Your PR Strategy.

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing


By merging PR and content marketing in your B2B marketing campaigns, of course. Why use PR with content marketing. This is where PR comes through. You know content isn’t mere marketing collateral, and PR isn’t just media coverage. Scale your brand with these six PR + Content Marketing strategies. So, use PR to build your brand reputation and content marketing to sustain it. Upgrade content calendar with PR. Make PR a lead generation asset.

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Does My Stealth Start-Up Need PR?

Marketing Insider Group

I don’t want PR, someone might steal my idea.” The truth is your start-up does need PR even if you aren’t telling the public what you’re up to, in fact, that could be your biggest asset. They are getting quite a buzz, but are remaining as mysterious as the wizards that they claim to be. Starting a PR campaign early sets you up to get to know some of the players in your industry and sets you up to be “disruptive” within the industry.

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3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

What is the goal of your B2B PR? Many would say that the primary objective is to create buzz and awareness around your company. How can your PR efforts help you to consistently deliver high quality B2B leads? Let’s look at 3 tools that you can pull out of your PR toolkit to get the job done right. The Perfect B2B PR Toolkit to Getting B2B Leads. To ignore press releases is to lose out on the power that they provide to PR efforts. B2B PR Leads

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PR needs to Focus on Conversations

Buzz Marketing for Technology

This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Post on Google Buzz. Buzz up!

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PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? Sometimes all it takes is knowing the right PR strategies for startups to get your business the exposure to catapult you to success. Why PR Is Important for Startup Success. PR has made a big difference for many budding businesses. Consider just a few ways that you can use PR to help your startup inch ahead of the pack. PR helps to spark conversations around your brand and create the best kind of awareness.

13 PR Blogs You Should Be Reading This Year


One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. From Media Royalty, Career Advice for PR Pros in the Margins. PR Daily.

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How can PR Boost Your Inbound Marketing Efforts

SmartBug Media

You have an interactive website full of infographics, you’re actively blogging, your social media accounts are buzzing with activity. Why Intelligent Inbound and PR Work So Well Together. When implemented correctly, Intelligent Inbound and PR can form a happy marriage.

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Review bots, fake news, and the misinformation age


This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated Star Wars movies ever according to Rotten Tomatoes critics score. As the audiences started talking about it, it became clear that the RT audience score would not be that generous, creating the site’s widest audience-critic gulf in the history of “ Star Wars ” films.

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Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. And don’t miss out on the BuzzGain’s 15 day free trial offer - you can be accelerating your companies PR in matter of minutes! Tags: PR Buzz Marketing

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23 Outstanding Social PR Guides

Webbiquity SMM

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today? Is blogger outreach still an effective PR strategy? What are the best practices for social PR? Social PR Strategies and Tactics.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses


It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events. Rules for a regional PR to live by: 'You are only ever one screw-up away from blowing your relationship with local media.

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5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce


Buzz at your stations is great, but it can also be distracting. 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site.

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15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

Your PR strategy doesn't have to be one of them. Thanks to a number of online tools and resources, small business PR does not have to break the bank. Just because you don’t have the deep pockets of bigger B2B companies does not mean you can't develop a PR strategy that puts your startup in the media spotlight and generates new leads. We have assembled a simple, but effective, list of budget friendly PR strategies (some of them even free!)

How to Use Social Media for PR: A Step-by-step Guide


With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Now more than ever, customers are using social media to understand and interact with their favorite brands, to generate the buzz that impacts the reach and influence of the brand. Social media has evolved into a prime storytelling tool.

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First Tweet: B2B Case Study re the Barriers and Learning While In Search of Buzz

B2B Marketing Savvy

Just this small Twitter/web page execution required touching 10+ groups… PR, AR, content experts, marketing communications, social media advocates, copy writers, graphic designers, web developers, metric specialists, rich-media producers, eLearning staff, legal and the senior executive leadership team, IT , and of course layers of management on several fronts. Twitter blurs the line between marketing, PR, web, advertising, training, etc.

How to Use Social Media for PR: A Step-by-step Guide


With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Now more than ever, customers are using social media to understand and interact with their favorite brands, to generate the buzz that impacts the reach and influence of the brand. Social media has evolved into a prime storytelling tool.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. PR and SEO.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

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How PR and Social Media Can Work Together

Webbiquity SMM

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. Post on Google Buzz.

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The 10 most fascinating people in B2B marketing in 2017


After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing. BtoBOnline Link: Word-of-mouth marketing gets people buzzing. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

The Reviews Are In!: A Social Media ProBook Roundup


by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. Here some select quotes and links from contibutors and readers alike: “From guides to how PR people should think about social, to writing for Facebook and organizing your company from the inside out, the ProBook offers sage advice from some of the best in the business…In short, it’s a positively golden resource for any company.” – The Next Web. “I

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

B2B Lead Generation

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.

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Generating Word of Mouth Buzz through Interactive PR


There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media. So what is interactive PR exactly? But in short, interactive PR is about rethinking your PR strategy.

When Plans Change: Using the Flexibility of PR to Stay Relevant During Launch Delays

Eric Mower + Associates

” This sentiment, source unknown, captures the power of good PR planning to navigate hotel launch plans that zig instead of zag. For hotels centered on wellness, spa sampler parties for press and VIPs can help build pre-opening buzz, even when held off-site while occupancy permits are in process. Ultimately, a well-designed, nimble PR plan can drive business forward, long before doors open.

Marketing Counterpoint: Why PR Does Help Sales


This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’). For the purpose of this blog post, when I say PR, I am talking about corporate public relations - both B2B and B2C.

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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter

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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

” Agile Marketing Behavioral Targeting Branding Business Intelligence Buzz Marketing Content Marketing Conversion Inbound Marketing Interactive Marketing Lead Generation PR Real Time Marketing ROI Thought Leadership Keywords media Microsite SEO Videos Web presence Webcasts

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B2B Lead Generation Blog: B2B Marketing and PR Internship

B2B Lead Generation

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.