Contently

APRIL 19, 2017

eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. By 2021, eMarketer predicts that mobile will rise from 24 percent of total media ad spending to 37 percent. users will access the app only through mobile.

Social Media 167

Social Media Trends Emarketing Media 167

Zoominfo

MARCH 12, 2018

Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. Instead, take the time to craft custom designs that not only resonate with your intended audience but align with other campaign components— from the ad copy to your lead generation landing pages.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

DAGMAR Marketing

APRIL 5, 2022

digital ad spend (eMarketer). Social Ads. What are social ads? Facebook ads provide the highest return on investment (ROI) among all paid advertising channels (HubSpot) Social media advertising is the second biggest market in digital ads and it is expected to grow to over $252 billion in 2026 (Hootsuite) Google (38.6 References. WordStream.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Zoominfo

OCTOBER 22, 2019

Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. Instead, take the time to craft custom designs that not only resonate with your intended audience but align with other campaign components— from the ad copy to your lead generation landing pages.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet? This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

KoMarketing Associates

DECEMBER 9, 2014

60% of marketers create at least one piece of content each week ( eMarketer ). In the post, I outlined the ways KoMarketing is stepping outside of our content “comfort zone” and taking on some of what have traditionally been considered PR tactics (i.e., interviews with industry experts, tradeshows, guest blogging, etc.)

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

AUGUST 19, 2013

Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Wendy Marx (Marx Communications) – Wendy runs an award-winning B2B PR and marketing communications agency that helps companies and businesses become well know brands.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. . “MD at B2B integrated marketing firm with personal roots in PR. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Smashmouth Marketing

JUNE 11, 2010

The New Rules of Marketing and PR, 2nd Edition - David Meerman Scott's book on completely changing the way marketing and PR is handled effectively today. If you're like me and you've read these books, take heed and read them again; they're just that good. Note that all of the links are to Amazon, should you choose to purchase them.

B2B Sales 100

B2B Sales B2B Marketing Emarketing B2B 100

Webbiquity

DECEMBER 10, 2013

eMarketer ). eMarketer ). Corporate social media efforts are led by marketing, PR or advertising functions in 68% of enterprises; another 28% center efforts in a dedicated social media or digital group. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Everything Technology Marketing

JANUARY 27, 2011

Moore) The 22 Immutable Laws of Marketing (Al Ries, Jack Trout) The New Rules of Marketing and PR (David Meerman Scott) Influence: The Psychology of Persuasion (Robert B. Chan Kim, Renée Mauborgne) Inside the Tornado (Geoffrey A.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Digital B2B Marketing

APRIL 11, 2011

According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers. Impact is media channel agnostic (for that matter, it can come from PR, customer service or social), it can be perfectly substituted across channels.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

NuSpark Consulting

JULY 24, 2011

Other websites or emarketing channels. Traditional advertising, direct mail, PR, business cards, friends, referrals, or other avenues that persuade a prospect to enter your site into an Internet browser. When prospects have identified a need and look to search engines to begin the research process. Offline marketing efforts.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

Marketing Insider Group

JANUARY 24, 2013

Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vision Edge Marketing

APRIL 11, 2012

eMarketer estimates that social network ad spending will be $1.3 One possible approach is to measure your social media similar to how you measure public relations (PR) using outputs, outcomes and business results as the basis of your framework. Why choose a framework similar to one used for PR? billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Sword and the Script | B2B

JULY 18, 2023

” Read more on eMarketer 5. . “Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.” One in five open your marketing email; 3 in 10 click through.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Vision Edge Marketing

FEBRUARY 29, 2012

eMarketer estimates that social network ad spending will be $1.3 One possible approach is to measure your social media similar to how you measure public relations (PR) using outputs, outcomes and business results as the basis of your framework. Why choose a framework similar to one used for PR? billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Convince & Convert

MARCH 15, 2013

While Jake is the sole social media manager for Garmin, he has been able to enlist the help of other PR companies and friends to answer questions and offer advice in the industries that Jake is not as familiar with. Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S.

Communities 138

Communities Mobile Advertising Emarketing Stats 138

Webbiquity

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? PR agencies have long been selling the value of this pie as earned media or ‘ad equivalency value,’ so CEOs are used to seeing it.

Social Media 100

Social Media ROI Media Emarketing 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Marketing, author of PR 2.0: Deb is a journalist-turned-PR pro. Ardath Albee.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

NuSpark Consulting

JULY 24, 2011

Other websites or emarketing channels. Traditional advertising, direct mail, PR, business cards, friends, referrals, or other avenues that persuade a prospect to enter your site into an Internet browser. When prospects have identified a need and look to search engines to begin the research process. Offline marketing efforts.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Ambal's Amusings

DECEMBER 17, 2009

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients. Ardath Albee's Tip. Fortunately, there are parties at every level working to address the issue.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

KoMarketing Associates

DECEMBER 30, 2013

5 PR Strategies You Can Use To Build Links Right Now. Image courtesy of eMarketer. What B2B SEOs Need To Know About Buyer Personas. 5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World. What B2B SEO Professionals Need To Know About Marketing Automation. 9 Link Building Lessons We Learned As Kids.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

ViewPoint

MARCH 6, 2012

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. David Meerman Scott, author of The New Rules of Marketing & PR. Brian Halligan, CEO and Founder of HubSpot.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis, Minnesota, focused on B2B technology clients.

Work Management 100

Work Management Marketing Management B2B Business 100

Webbiquity

APRIL 26, 2010

Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man. It also includes links to additional resources to dig deeper into each area.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

APRIL 18, 2005

Be sure to let them know about your favorite Marketing, Advertising, and PR blogs. Be sure to let them know about your favorite Marketing, Advertising, and PR blogs. Anyone can nominate. Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog."

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

markempa

JULY 3, 2006

Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner. Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner. We both wished we had a camera to capture this event. I mean how often do two friends have their books come out on the same day and then get to autograph them together!

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

JUNE 29, 2007

They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more. They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

SEPTEMBER 4, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

MLT Creative

JUNE 27, 2011

According to David Meerman Scott , author of The New Rules of Marketing & PR , "Successful online marketing an d PR efforts work because they start by identifying one or more buyer personas to target." Ardath Albee , author of eMarketing Strategies for the Complex Sale , suggests ".B2B

Buyer Personas 40

Buyer Personas Personalization B2B Advertising Agencies 40