Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. How to Measure the Success of Thought Leadership Content . About the Author: . Gerri Knilans is president of Trade Press Services.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Martech

FEBRUARY 1, 2023

Other times, it is due to invalid values entered into the marketing link’s source or medium UTM parameters. To view the values assigned to that traffic within GA4 simply add the second dimension “source / medium” to your channel report. utm_medium : The marketing medium (i.e., google, newsletter4, billboard).

Tagging 120

Tagging CPC Cost Per Click Campaigns 120

Trade Press Services Newsletter

OCTOBER 4, 2023

For example, group A might see a call-to-action button that reads, “Download Now” and group B sees a button that says, “Download This Free Guide.” In addition to discovering which elements work best on which channels, you will also discover which marketing mediums your audiences prefer to use to engage with you.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Martech

APRIL 6, 2023

Visit Digital Marketing Depot to download How Brands Can Get in the Game. You’ll learn how to use the gaming medium to level-up your marketing, gain a better understanding of in-game audiences, and which ad formats are most popular with consumers.

Advertising Agencies 95

Advertising Agencies Advertisements Advertising Advertising Mediums 95

Adobe Experience Cloud Blog

JULY 29, 2015

Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019. Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. R-E-S-P-E-C-T, Find out What It Means to Your Customers.

Blast Campaigns 48

Blast Campaigns Advertising Mediums Mobile Marketing Mobile Advertising 48

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. The goal is to make Peacock more accessible for local and small- and medium-sized businesses.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Marketing Automation Services 100

Hubspot

NOVEMBER 8, 2015

The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Some episode highlights include: Why quality stories and comments are key to Medium's success. Image credit: Medium.

Advertising Mediums 28

Advertising Mediums Conversion Content Distribution 28

Optinmonster

JULY 28, 2022

The MonsterInsights revenue addon works with WooCommerce, Easy Digital Downloads, and other popular plugins right out of the box. Medium (utm_medium) identifies the advertising or marketing format, like email or ad. Once you’ve purchased your plan, log into your MonsterInsights account and go to the Downloads section.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

NetLine

APRIL 14, 2022

of all downloads. more likely to be downloaded in 2021 compared to White Papers—Marketers were smitten by White Papers once again, promoting 20% more White Papers. But knowing that Marketers strive to make data-based decisions whenever they can, why would content creators focus on a medium that doesn’t yield as many registrations?

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Webbiquity

AUGUST 12, 2020

A podcast host is a simply a medium between your audience and you. When someone wants to listen to the podcasts, he/she will either download or stream it live from the storage facility. What is a Podcast Host? In a nutshell, it’s what your audience will use to listen to your podcast sessions.

Best Practices 262

Best Practices RSS Bandwidth Tagging 262

Marketing Insider Group

SEPTEMBER 22, 2020

Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. Content downloads. Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Sale discounts.

Lead Generation 283

Lead Generation Campaigns Generation Planning 283

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Download it today! What else delivers an ROI of $36 for every $1 spent, after all?

Marketing Report 107

Marketing Report Email Marketing Enterprise Management Work Management 107

illumin

APRIL 24, 2024

Social is the medium Gary Vaynerchuk wasn’t there to hawk his book. In fact, he outright told us not to buy it: “Download it on the torrent sites, I don’t care” if I were to paraphrase. Instead of simply measuring, we can now invest cycles in applying. The takeaway: use AI to run your strategy, don’t build a strategy for AI.

CMO 59

CMO Emarketing Work Management Buzz 59

SmartBrief - Marketing

MAY 3, 2024

AI is helping to spur OOH’s momentum “Out of home drives higher recall, higher engagement, and is more trustworthy than any other medium,” said OAAA President Anna Bager well into her keynote , and proceeded to outline some of the poll and survey results that proved that OOH is having its “moment.” The talk was tailored for the OOH audience.

Marketing AI 84

Marketing AI Advertisements Advertising Guidelines 84

Salesforce Marketing Cloud

DECEMBER 15, 2021

With 2022 just around the corner, we looked to the fifth edition of our “ Small and Medium Business Trends Report ” for clues as to what the new year will hold for growing businesses. Growing SMBs (small and medium businesses) responded by offering as much flexibility as possible. See trends. See trends.

SMB 98

SMB Work Management Business Paid Search Agency 98

Launch Marketing

APRIL 12, 2023

Building on each stage with impactful, relevant and consistent messaging helps maintain continuity across the steps in the journey and across the various mediums in which buyers interact with your content or brand. Download our free B2B messaging eBook for tips, tricks and everything in between!

B2B Marketing 112

B2B Marketing B2B Purchase Intent Marketing & Strategy 112

ClearVoice

MARCH 17, 2023

You can share those articles on your blog, LinkedIn publishing, and on a platform like Medium. You could also turn them into downloadable eBooks or pdfs. If your audience loves downloading written content, consider turning your most popular posts into a downloadable pdf or eBook. For example, you write four articles.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Digilant

JANUARY 17, 2024

Television advertising has long served as the ultimate awareness medium due to its extensive scale. Identifying important KPIs like foot traffic, website visits, and downloads for example will help shape a strategy and determine whether you are over-reaching, under-reaching, or completely missing your target audience.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

Biznology

APRIL 10, 2017

download a trial). And video is a good medium for quick, clear, engaging explanations. Download our white paper. Feel free to download our free guide to new forms of video for customer engagement. But follow-up video content—thought leadership videos, webinars, tech talks, testimonials, promotional teasers, etc.,

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Contently

OCTOBER 5, 2016

Others, meanwhile, worry that asking for too much data could ruin the beauty of a simple medium. But Apple gives podcasters one simple number: total downloads. ” Downloads can be a crude metric that doesn’t necessarily provide accurate data on total listens—the metric that matters most to advertisers.

Ad Exchange 148

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 148

Digilant

FEBRUARY 6, 2024

Download our eBook, “Beyond Linear TV: A Political Advertiser’s Guide to Reaching Voters in 2024,” for a comprehensive overview of the 2024 voter landscape and key channels advertisers can use to better reach voters. Continue reading as we explore how four of these channels serve as vital tools for connecting with the electorate.

Advertising Channels 52

Advertising Channels Media Social Media Advertisements 52

Digilant

JANUARY 25, 2024

Download our eBook, “Beyond Linear TV: A Political Advertiser’s Guide to Reaching Voters in 2024,” for a comprehensive overview of the 2024 voter landscape and key channels advertisers can use to better reach voters. Discover more insights and strategies for the 2024 elections by downloading our comprehensive guide today.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

The Lead Agency

JANUARY 12, 2021

You had to download an app for the technology to work, and as expected in a less technologically savvy world, most people did not know how to do this. One of the technology’s primary benefits is that it connects non-digital mediums directly to digital marketing channels. This would be most useful at a tradeshow or expo. .

B2B 87

B2B Marketing Analytics Tools Advertising Agencies Paid Search Agency 87

Engagio

OCTOBER 2, 2020

Keep it in your toolkit: Download the Unify Sales & Marketing for ABM Success worksheet.). Agree on short, medium, and long-term metrics that everyone will track together. Download the worksheet Unify Sales & Marketing for ABM Success and refer back to it whenever you need a little realignment! Measure success.

Account Based Marketing 98

Account Based Marketing ABM Multi-Channel Demand Generation 98

Launch Marketing

APRIL 26, 2023

Download it for free to get your team prepared for product launch liftoff. When forming the marketing strategy for the product launch, know how to address your audience’s most common pain points, and think about which medium would most effectively address these challenges.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy B2B Marketing Product 110

Liveintent

DECEMBER 15, 2020

This is the medium by which you’ll communicate your value proposition, what action you’d like your audience to take, and what they can expect if they click on your ad. Download your copy today, and you’ll be a regular Don Draper in no time. Want to learn more about how to design effective display ads?

Display 131

Display Design Ads Effectiveness 131

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. Download the 2021 Video Marketing Benchmarks Infographic. 94% of marketers believe it converts the same or better than other content types. Not ready to dive into the full report? More People are Becoming Creators.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Trade Press Services

DECEMBER 4, 2023

With this tool, marketers can gather information about who is downloading their content or accessing their offers on LinkedIn. This means defining your content in multiple mediums is more valuable than ever since prospects can specify their search preferences. Lead Gen Forms are now directly integrated with LinkedIn ads and posts.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Heinz Marketing

MAY 15, 2022

The most popular social media apps follow this method while all providing their experience through different mediums; photos, videos, and posts – but what about audio? For more information, check out their website and download the app on IOS or Android for free. That’s where Clubhouse comes into play. What is Clubhouse?

Network Marketing 106

Network Marketing Profiling Advertising Mediums Social Networks 106

Lead Forensics

MARCH 21, 2024

For example, offering downloadable content can be a great marketing tool. If a prospect visits a website a number of times, reads various pieces of content, and goes on to download a guide, such as one based on ‘how to work with our product’, then teams need to know just how strong a signal that is that they are nearing making a purchase.

Top of Funnel 52

Top of Funnel Work Management Marketing Management Sales Qualified Leads 52

illumin

SEPTEMBER 29, 2023

These two mediums, while both audio, are distinct from one another and marketing strategy should reflect that. While it’s important to measure success from a marketer’s perspective( looking at audience size and download numbers) it’s equally important to measure the success of an ad based on how entertaining it is.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Sprout Social

AUGUST 16, 2022

BeReal has risen to prominence quickly, with over 7 million global downloads as of May 2022. "yeah download bereal its fun to see what people are up to!" It could easily be mistaken for a medium fidelity wireframe. That’s what’s driving people to download. There’s clearly something to their methods.

Social Media 75

Social Media Media First-Mover Advantage Curation 75

Digilant

FEBRUARY 20, 2024

Download Digilant’s snapshot for advertisers here. Advanced TV, audio platforms (including podcasts and streaming music), in-game advertising, and digital out-of-home mediums offer fresh avenues to capture the attention of those shopping for Mother’s and Father’s Day gifts.

Multi-Channel 52

Multi-Channel Planning Paid Search Agency Marketing & Strategy 52

Rain: The Growth Agency

MAY 7, 2020

To download Media Impact Report #9, Click Here. Meanwhile, podcast consumption is on the rise, making that medium a great area to communicate relevant or current messaging. To view and download the previous report, Media Impact Report #8 , Click Here. Updated data shows that linear TV viewership is starting to decline.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Media 52

Martech

NOVEMBER 4, 2021

“Content return on effort not only looks at how what your impressions are as they’re coming back across campaign types across different channels across different mediums or just different campaigns. Click here to download! It’s also starting to look at that performance in the context of the effort that you put in.”

ROI 143

ROI Content Marketing Planning Gartner 143

Hubspot

APRIL 7, 2019

Download our free marketing reporting template here to help you keep track of all your marketing metrics. The "medium" is social media, while the "source" is Facebook. UTM codes can track a medium and a source within that medium. This type of tracking tag informs you of the medium that your tracked link is featured in.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101