JotForm

JUNE 9, 2024

Go to forms.google.com. Open an existing form or create a new form. Give your form a title and description. Change the first question type to Multiple choice grid or Linear scale. For Multiple choice grid, use the Rows or Columns sections. Customize your form’s design. Share you.

Google 62

Google Design 62

B2B Marketing Directions

JUNE 9, 2024

(This month's Research Round-Up discusses some of the major findings found in the Spring 2024 edition of "The CMO Survey" and a set of interesting perspectives from the "2024 Annual Marketing Report" by Nielsen.) Source: Christine Moorman Spring 2024 edition of "The CMO Survey" A survey of 292 marketing leaders at U.S. for-profit companies 94% of the respondents were VP-level or above 62% of the respondents were with B2B companies Survey was in the field February 6 - March 5, 2024 "The CMO Surve

CMO 54

CMO Customer Surveys Marketing Report Research 54

Choozle

JUNE 9, 2024

Facebook Instagram X-twitter Linkedin Youtube In today’s fiercely competitive advertising landscape, where every marketing dollar counts, advertisers seek more than directional metrics like impressions and click-through rates. Enter Outcomes-Based Advertising (OBA). Its central tenet is ceding more control to advertisers by offering clarity and context.

Advertising Agencies 52

Advertising Agencies Marketing AI Allocation Advertisements 52

Sana Commerce

JUNE 9, 2024

There are many marketing superpowers we’d like to have; the ability to stretch time, resources and budgets to name a few. But perhaps the most desired would be a portal to read our audience’s minds, knowing exactly what messages will resonate and how to solve their problems before they know they have them. While we can’t rely on a genie to grant us these wishes or gain clairvoyant abilities overnight, we do have access to a powerful tool: data-driven analytics.

Analytics 52

Analytics B2B Marketing Campaigns Work Management 52

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Choozle

JUNE 9, 2024

Facebook Instagram X-twitter Linkedin Youtube In today’s fiercely competitive advertising landscape, where every marketing dollar counts, advertisers seek more than directional metrics like impressions and click-through rates. Enter Outcomes-Based Advertising (OBA). Its central tenet is ceding more control to advertisers by offering clarity and context.

Advertising Agencies 40

Advertising Agencies Marketing AI Allocation Advertisements 40

B2BMarketing.net

JUNE 9, 2024

I coined this title phrase some years ago, having often observed strong resistance to innovation and change in the corporate world. This was especially so when it comes to internal change management. So it was with particular interest that I recently read a NYTimes article, “ We Have a Creativity Problem” that provides a likely explanation. It very much comes down to human nature.

Work Management 52

Work Management Creativity Marketing Management Urgency Marketing 52