B2B Marketing Directions

JUNE 9, 2024

(This month's Research Round-Up discusses some of the major findings found in the Spring 2024 edition of "The CMO Survey" and a set of interesting perspectives from the "2024 Annual Marketing Report" by Nielsen.) Source: Christine Moorman Spring 2024 edition of "The CMO Survey" A survey of 292 marketing leaders at U.S. for-profit companies 94% of the respondents were VP-level or above 62% of the respondents were with B2B companies Survey was in the field February 6 - March 5, 2024 "The CMO Surve

CMO 54

CMO Customer Surveys Marketing Report Research 54

Lake B2B

JUNE 9, 2024

The evolution of new technologies has caused a dramatic transformation in the recruitment sector. The ATS, which is being used by 75% of companies today, is serving as a useful tool. This new technology is highly appreciated by job seekers who no longer have to make efforts to be employed.

Features 40

Features Tools Companies 40

Choozle

JUNE 9, 2024

Facebook Instagram X-twitter Linkedin Youtube In today’s fiercely competitive advertising landscape, where every marketing dollar counts, advertisers seek more than directional metrics like impressions and click-through rates. Enter Outcomes-Based Advertising (OBA). Its central tenet is ceding more control to advertisers by offering clarity and context.

Advertising Agencies 52

Advertising Agencies Marketing AI Allocation Advertisements 52

Sana Commerce

JUNE 9, 2024

There are many marketing superpowers we’d like to have; the ability to stretch time, resources and budgets to name a few. But perhaps the most desired would be a portal to read our audience’s minds, knowing exactly what messages will resonate and how to solve their problems before they know they have them. While we can’t rely on a genie to grant us these wishes or gain clairvoyant abilities overnight, we do have access to a powerful tool: data-driven analytics.

Analytics 52

Analytics B2B Marketing Campaigns Work Management 52

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Thought Leadership

Choozle

JUNE 9, 2024

Facebook Instagram X-twitter Linkedin Youtube In today’s fiercely competitive advertising landscape, where every marketing dollar counts, advertisers seek more than directional metrics like impressions and click-through rates. Enter Outcomes-Based Advertising (OBA). Its central tenet is ceding more control to advertisers by offering clarity and context.

Advertising Agencies 52

Advertising Agencies Marketing AI Allocation Advertisements 52