Do Prospects Still Appreciate Downloadable Content?

Marketing Insider Group

However, even though engagement rates are generally down, content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like.

A Scorecard for B2B Marketing Operations [Download Evaluation]


Each of the items below is assigned its own weighted score value, so download the scorecard and rack up your points accordingly: Web analytics platform. Download the scorecard to see how you or your company is doing in the critical area of marketing operations.

Marketing Automation Trends - Download the Report

Everything Technology Marketing

We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here.

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What Works - What Doesn't


Report: The First Engagement Benchmarks for Downloadable Documents


In this report, you’ll discover how over 100,000 decision-makers have engaged with downloadable marketing assets. Key findings include: Though the average length of a downloadable document is 13.4 pages, readers only spend 2:03 engaging with downloadable content. 35 percent of readers spend less than 30 seconds engaging with downloadable content. Nearly 95 percent of readers don’t print the PDFs they download.

Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

Download the new B2B Content Marketing Report to find out. For more details and charts, please download the full report above Content marketing is going mainstream in 2013.

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Marketing Essentials: Download Your Free RFP Guide Now

EMagine B2B Blog

Download your free RFP guide now to access: Three Key Elements To A Successful RFP. The post Marketing Essentials: Download Your Free RFP Guide Now appeared first on emagine.

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B2B eCommerce Masterplan Download


Download the first three chapters of B2B eCommerce Masterplan below: First 3 chapters B2B eCommerce MasterPlan by Chloë Thomas. First 3 chapters B2B eCommerce MasterPlan by Chloë Thomas. If you are considering a B2B eCommerce website for your business, and would like a paperback copy, please email us here to receive it: Add: “Book Please” in your subject box.

Sales enablement confidence, revenue gap grows (report download + webinar)

Heinz Marketing

The full report may be downloaded here. The post Sales enablement confidence, revenue gap grows (report download + webinar) appeared first on Heinz Marketing. The importance of sales enablement activities on sales growth has never been more evident, and the gap in results between those with and without formal sales enablement programs is widening, according to our third annual State of Sales Enablement benchmark report conducted jointly with Highspot.

I Downloaded My Facebook Data and It Got Weird Fast


When I found out I could download my entire Facebook data file, the first thing I felt was fear. I wanted to know what, exactly, those potentially in possession of my data might know about me -- so despite the trepidation, I downloaded it anyway.

Do Prospects Still Appreciate Downloadable Content?


However, even though engagement rates are generally down , content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like. But, for people looking for facts, trends, figures, or industry insights, downloadable content is a goldmine of information. Downloadable Content is Relevant.

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

Author: Mike Telem Do you know what your top content assets were for the last quarter? In terms of lead generation that is. Any idea which specific assets contributed directly or indirectly to your pipeline?

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15 of the Best Calligraphy Fonts You Can Download for Free


Best of all, they’re free, so you can download and try them all before picking your favorite. Download at: 1001 Free Fonts. Download at Urban Fonts. Download at: Free Design Resources. Download at: Font Fabric. Download at: Dafont. Download at Font Space.

Free iTunes Downloads

Smashmouth Marketing

What a greet RSS feed to add to your collection, Free iTunes Downloads is exactly that, posts free media links for iTunes. I'm always game for a free song or two. Nice way to find new artists.

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10 Essential Marketing Templates for Content Strategy [Free Download]


The post 10 Essential Marketing Templates for Content Strategy [Free Download] appeared first on Kapost Content Marketing Blog. Does your content marketing strategy need to grow up?

Valentine’s Day Cards for Marketers [Free Download]

Modern B2B Marketing

Author: Elaine Ip Whether you love or hate Valentine’s Day, there’s no denying that this weekend, people around the world will be celebrating with their loved ones. And marketers—we can’t help it—we’ve fallen for you.

Unriddled: Instagram Data Downloads, Amazon's Big Reveal, and More Tech News You Need


Instagram Will Now Let You Download Your Data. When people began downloading their Facebook data files -- present company included -- for many of us, things got weird. To download your data on Instagram's site, you must be signed in, and can then begin the download process here.

Uncovering the Soul of Your Brand: Positioning Worksheet [Download]

Golden Spiral

Tech company leadership is typically a sprint. Quickly evolving market demands, fast product development cycles, and growth management all contribute to a frenetic pace that can make it hard to maintain an objective eye on how you relate to the market. Strategy

Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

If your white paper is good and you've followed the l anding page best practices , you'll get some web visitors to download it. Your copy could be something like this: Jim, Thanks for downloading the white paper on XXXXX (link to the white paper).

The Smart Marketers Guide to Growth Hacking [Free Download]


Back when Sean Ellis first coined the term "growth hacking" in 2010, many marketers were skeptical about whether or not it was just a passing fad. A few years down the line, growth hacking tools, tactics, and strategies have proven hugely successful for both big name brands and unknown startups.

Email marketers are from Mars, email consumers are not


You want them to click through to your website, click your calls-to-action, download your white papers, schedule a demo; you want them to buy. Let’s make it an even half-dozen articles in a row devoted to various aspects of email marketing, shall we?

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Ecommerce Holiday Marketing Calendar [Free Download]


Download our Ecommerce Holiday Marketing Calendar to keep you organized this holiday season. Between the changing leaves, pumpkin spice everything, and football season, fall is here. This also means that the holidays will be here before you know it!

13 Beautiful New Ebook Templates [Free Download]


That''s why it''s so important to create valuable content people want to download, and then package it in a way that''s visually appealing to your readers. Save your ebooks as professional and attractive PDF files that are ready for download.

The Introductory Guide to Search Engine Optimization in 2017 [Free Download]


Click here to download What Is SEO? Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company.

NEW DOWNLOAD —The Trends Driving the Future of Brand Experience

Experience Marketing Insights

Insights from the FreemanXP TrendLab to help make 2016 your best year yet

35 of the Best Free Fonts You Should Download


35 Beautiful Fonts to Download for Free. You don't always need graphics, photos, or images to make your design pop -- sometimes the right font does the trick. But going to every corner of the internet isn't feasible for most designers and marketers.

New Download: Event Analytics Through Second Screen Technology

Experience Marketing Insights

Unlock unlimited event data and insights with this hot technology

New Download — Burning Man: An Insider’s Look with FreemanXP

Experience Marketing Insights

What happens at the playa stays at the playa — but it doesn't have to for event marketers looking for new ideas

Lessons from one year of Instagram stories


And unlike a white paper download, for example, that is available 24-7 for months on end, an Instagram story has a built-in element of immediacy that can result in a “relationship growth spurt” with your followers.

10 Incredibly Weird Mobile Apps You Can Actually Download


Whether they seem hilariously niche, totally useless, or you''re just shocked there''s a market for them, the apps in this post might make you curious enough to download. 10 Weird Mobile Apps You Won''t Believe You Can Download. Download here for iOS. Download here for iOS.

The 28 Best Web Design Tools


It should logically guide visitors down paths that meet their needs, and compel them to contact the company, subscribe, download, or simply learn more. Browse more than 4,000 free vector icons, generate icon fonnts, import SVGs to make fonts, or download vector icon packs.

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11 Apps Every Marketer Should Download


And the functionality of these apps is ever-expanding, which is good news for marketers, because it means you can now download an app that does more than just fling angry birds at little green pigs. Apps are everywhere these days, and not just on your iPhone.

The Inbound Marketing Kit You've Been Waiting For [Free Download]


As an ancient Greek philosopher once said, "So many inbound marketing resources on the web; so little time to read them.". A wise and prophetic (and entirely fabricated) insight, indeed.

8 Budget Templates to Manage Your Marketing Spend [Free Download]


The new year is right around the corner -- and, unfortunately, it doesn’t look like an autonomous marketing budget robot has been invented yet in time to take care of your annual budget planning. But fear not!

3 reasons to avoid Accelerated Mobile Pages (AMPs)


In the past, we could only know about users if they opted into our services by filling out a form to download an offer. I often get asked about IBM ‘s position on Accelerated Mobile Pages (AMPs). AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Those who follow the SEO field have the impression that you can’t really do SEO in the age of mobile without them.

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Integrating and automating email marketing and your website


In more advanced systems, that same content download might have your email address added to a CRM system that tracks what content you’ve consumed and evaluates your potential as a lead. Put another way, why send out a generic email that offers everyone on your list that same white paper, when some portion of your list has already downloaded that paper? If third time’s the charm, why not a fourth piece related to email marketing?! You can check out the last few here.).

The Free Stock Photos You've Been Searching For [New Download]


Finding the perfect free stock photo. what a feeling! It''s like finding a black pearl in an oyster, or like finding a golden Chachapoyan fertility idol in a booby-trapped Peruvian temple (hat tip, Indiana Jones).

6 assumptions push marketing gets wrong


They typically force users to fill out a form to download the content they push on them. I recently gave a keynote address to the Content Strategy Applied conference in London.

8 Mobile Apps You'll Wish You Downloaded Yesterday


If you''re not a HubSpot user, you can still download the app for the free Marketing Grader tool. You know that panicked feeling you get when your mobile device isn''t immediately nearby? Yeah, this post isn''t going to help that at all.

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15 Customizable Infographic Templates for PowerPoint That Will Save You Time & Resources [Free Download]


Download the full set of templates today to start creating quality infographics for your next blog post, campaign, or meeting. As the old adage goes, a picture is worth a thousand words.