Marketing Insider Group

DECEMBER 20, 2021

Cost-per-action (CPA): A tracking and pricing model referring to a user completing a specified action, such as a form submission, download, sale, or click. Downloads: How often users are downloading a piece of content. Click-through rate: The ratio of users who click on a specific ad to the total number of viewers. Social Media.

Cost per Acquisition 361

Cost per Acquisition Campaigns Lead Ranking Planning 361

Webbiquity

JULY 28, 2020

There’s no app or software download required, and you can select your own personalized URL. In addition to requiring no PINs or downloads, UberConference’s built-in AI technology provides a complete, searchable transcription of your meeting. Features include custom branding, recording, and floating emojis for quick feedback.

Enterprise Management 333

Enterprise Management Work Management Marketing Management Video Marketing 333

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Marketing Insider Group

SEPTEMBER 2, 2024

CTA Placement and Wording A well-placed and compelling call to action (CTA) is crucial in content marketing, as it drives conversions by prompting your audience to take a specific action, such as subscribing to a newsletter, downloading a resource, or making a purchase. The placement of your CTA can significantly affect its effectiveness.

Content Marketing 311

Content Marketing Marketing Analytics Tools Click Rate Content 311

Marketing Insider Group

NOVEMBER 9, 2020

You can make additional details about the research available for download. Some content can also be recorded and made available on-demand for attendees to view or download at their own convenience. Downloadable Content. Some content can be offered as downloads for attendees. Expert Interviews.

Practices 327

Practices Best Practices Thought Leadership Marketing Agencies 2 327

Marketing Insider Group

FEBRUARY 27, 2024

It’s not enough to offer a free download or discount but to anchor the offer in a bigger idea tied to seasonality, tradeshows, industry trends, or national holidays. Whether making a purchase, signing up for a newsletter, or downloading content, the conversion process should be intuitive and user-friendly. Not sure where to start?

Planning 324

Planning Campaigns Advertising Agencies Paid Search Agency 324

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Content that gets instantly downloaded or sent to the reader’s inbox works much better than content they need to wait or work too hard for. Have you ever downloaded its content development templates?

Paid Content 297

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 297

The Point

APRIL 4, 2024

Instead, NetLine’s data suggests that buyers prefer the convenience of a format that is easy to download and consume at their leisure. The “2024 State of B2B Content Consumption & Demand Report” can be downloaded from the NetLine Website (registration required).

Trends 293

Trends B2B Thought Leadership B2B Content 293

Webbiquity

OCTOBER 31, 2023

It’s well worth downloading the full report. Download the report to get all the details. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing. Here are seven key findings from the research.

SMS 313

SMS Advertising Benchmark Email Marketing eCommerce 313

Marketing Insider Group

NOVEMBER 20, 2020

Nothing is a better conduit for directing users to exactly what they want than apps are, and yet people are less willing to download apps than ever. Two-thirds of smartphone users don’t download any new apps during the average month — how are brands supposed to reach them as effectively as they could before?

Mobile Marketing 307

Mobile Marketing Design Paid Search Agency Marketing Websites 307

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Good lead magnet teaser : Download our proven 10-step checklist for creating high-converting B2B webinars! When you’re using lead magnets, be specific about what they offer. Accessible.

Sales Qualified Leads 363

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Qualified Leads 363

Marketing Insider Group

AUGUST 17, 2020

Downloadable Resources: Place downloadable handouts from your sponsors and exhibitors on your platform. Such content can be made available to view or download. Request a short video showcase of their offerings and solutions and place them on the event platform.

Lead Scoring 361

Lead Scoring Lead Ranking Co-Registration Banners 361

Marketing Insider Group

SEPTEMBER 21, 2020

It’s free to download yet full of functionality. Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. I always recommend WordPress. Reading another blog article.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Marketing Insider Group

APRIL 21, 2021

Format: Determine what format best supports the content and its objectives—whether that be an SEO-friendly blog or gated whitepaper, eBook, or Guide that can help drive downloads and leads. To get started, download the Checklist: Perfecting Your B2B Brand Identity.

B2B 363

B2B Paid Search Agency Guidelines Content 363

Webbiquity

AUGUST 26, 2021

You want people to fill out the form with their contact information and click “submit” (or something more descriptive, like “download,” “register,” or “learn more”). Imagine you go to a website with the intent of downloading a free ebook to learn more about a topic. Context is important.

Landing Pages 275

Landing Pages Paid Content Tips Paid Search Agency 275

Zoominfo

DECEMBER 28, 2020

They visit websites where they read blog posts, watch product videos, or download a guide. They visit your product page multiple times, and they download the whitepaper. For example, a prospect downloads your free trial. How to spot buying signals. When B2B buyers need to solve a problem, they start researching online.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Marketing Insider Group

DECEMBER 17, 2020

You could spend weeks developing the most gorgeous and well-written eBook, but if you gate it behind a form while similar information is available to your audience by another brand for “free,” you may risk losing leads or downloads. Download The 2021 B2B Marketing Mix Report here to learn more.

Marketing Budget Creation 356

Marketing Budget Creation Marketing Budget B2B Thought Leadership Content 356

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. For example: Junior employee downloaded an introductory guide to your general area of expertise? When’s a good time for you to come by this week?”

Lead Ranking 245

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 245

Marketing Insider Group

JANUARY 12, 2021

For example, if you have a persona group that meets a lead score because of specific actions—downloading content, opening emails, attending a webinar, or other steps—you can personalize how you present content to them, so that it’s relevant. It can take a while to perfect this, but you should see nice returns when it starts working.

Marketing & Strategy 352

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 352

SendX

MARCH 16, 2021

Step 2: Edit the premade infographic to make it yours Just edit some text according to your topic then click on the download button. Finally, don't forget to download your newly created infographic. In the download option, you will find jpg, png, pdf options available. So, don't worry about it.

Email Marketing 369

Email Marketing Planning Practices Best Practices 369

Marketing Insider Group

OCTOBER 27, 2020

It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content. Another way to keep up with your event attendees is to request feedback based on their experience at your event.

Lead Ranking 357

Lead Ranking Lead Scoring Tips Marketing Qualified Leads 357

The Point

OCTOBER 1, 2021

A primary driver for this trend is the recognition that the buying process is evolving, and that buyers download more content, and are further along in the sales process, before they’re willing to engage with a vendor. In our work with B2B clients , fewer companies are demanding that forms reject personal emails.

Lead Gen 291

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 291

Marketing Insider Group

FEBRUARY 17, 2021

On the free version, we included a CTA that allowed visitors to download the PDF version of the content by filling out a short form. You decide to create a “preview experience” to boost engagement and downloads. Bounce rates dropped and conversions increased on the free whitepaper, which was no coincidence.

Marketing Agencies 2 363

Marketing Agencies 2 Content Paid Search Agency Interactive Marketing 363

Marketing Insider Group

JULY 17, 2023

Subscribe or Download Image Source: GetSiteControl “Subscribe” or “download” CTAs are mostly used to get site visitors to subscribe to a service or download a resource, like: Ebooks Whitepapers Infographics Templates Webinars These types of CTAs are a great way to build an email list and provide users with valuable content.

Conversion 246

Conversion Lead Scoring Lead Ranking Barriers 246

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. If influencers are part of your B2B marketing plans, download the full report to get the whole story. Wrapping Up. The report was authored by Alicia Russell of Onalytica , Michael Brito (a.k.a.

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

The Point

FEBRUARY 14, 2024

Use that “hook” to generate downloads of the complete report. For all content options, always offer the opportunity to download the complete survey report by linking to a dedicated landing page, a page that highlights the value of the data and describes in concrete detail what the reader will learn in that report.

Customer Surveys 272

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 272

Marketing Insider Group

MARCH 7, 2021

The site allows you to sort by date, views, number of downloads and favorites as well as which images are trending. If you are looking to do a content audit of a larger website, you can download this is small desktop application to “spider” your websites’ links, images and more from an SEO perspective.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Webbiquity

NOVEMBER 19, 2024

The entire report is well worth downloading, but here are just a few of the highlights on key trends in B2B influencer marketing for the coming year. Again, you can download the 2025 B2B Influencer Marketing Research Report here. What’s the Key Factor in Influencer Marketing Success? Cost/pricing was in the middle of the list.

B2B Marketing 180

B2B Marketing Trends Planning B2B 180

Webbiquity

OCTOBER 17, 2023

There’s lots more here, so download and check out the full report to get the complete story on content marketing trends. Download the full 80-page report to get all of the details. ” Just 7% of social media managers have been laid off in the past year, and in the nonprofit sector, the figure was just 4%.

Social Media 322

Social Media Stats Marketing Report Paid Search Agency 322

Act-On

APRIL 26, 2024

A one-time download of that kind of content doesn’t mean anything from a sales-readiness perspective. Email domains Instead of requiring a business email domain to download content, simply use negative scoring to de-prioritize leads who use personal or.edu emails. Mock up some scenarios in your shared spreadsheet. Which industries?

Lead Ranking 246

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 246