Martech

OCTOBER 28, 2024

Even if you can code your way through most style rendering issues, you’re still faced with the fact that many businesses automatically suppress the download of images in email. Give recipients a reason to download images — such as sharing valuable information in a graphic. Why bother adding images at all, my B2B email friends?

B2B 132

B2B Marketing Automation Services Ideal Customer Profiles Display 132

SendX

OCTOBER 25, 2024

You will have to download it separately. Helvetica: A lot of email marketers and designers rank Helvetica as one of the more beautiful sans-serif fonts. It was created by a Swiss designer and then used by companies like BMW. You can find it in Macbooks, but not in Google Docs or Microsoft Word. Currently used by Twitter, Amazon and Yahoo.

Best Practices 312

Best Practices FAQ Terms and Conditions Opt-out 312

Marketing Insider Group

SEPTEMBER 17, 2024

Think about it – how many apps have you downloaded and test-driven only to find within the first 15 minutes of download that they are b t and then subsequently deleted almost as quickly as they were downloaded and installed. Let me share another example in Caesars Entertainment.

Marketing AI 195

Marketing AI Customer Satisfaction Paid Search Agency Transparency 195

Marketing Insider Group

FEBRUARY 11, 2025

A CTA like Download Our Weekly Meal Planner ties the content to a helpful resource, creating a natural bridge between reading and action. For example, if youre writing about meal prepping tips, linking to a downloadable meal plan can provide added value. Focus on using anchor text that is clear and relevant to the linked page.

Optimization 179

Optimization Conversion Content Click Rate 179

The Point

APRIL 21, 2025

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Translated, that means when someone fills out a form to download a white paper from your website say, its almost two whole days on average before that content is actually opened and read.

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

Marketing Insider Group

MARCH 3, 2025

A reader exploring general industry trends might not be ready for a consultation, but they may want a downloadable guide or webinar invite. Case studies, testimonials, and detailed how-to guides remove doubts and make action easier. Calls to action should fit the content. The right prompt depends on the readers level of interest.

Top of Funnel 256

Top of Funnel Marketing Funnels Content Marketing Ad Building 256

Trade Press Services Newsletter

MAY 1, 2025

Consider offering incentives, like exclusive content downloads or special offers, to drive digital engagement. Create buzz by teasing updates through email campaigns , social media posts, and blog content. On launch day, have a full campaign ready to announce the new site and invite users to explore whats new.

Marketing Websites 207

Marketing Websites B2B Work Management Deliverability 207

Martech

AUGUST 21, 2024

Segment your audience based on engagement The dashboard categorizes participants into three levels based on their activity: H igh: Highly engaged attendees who actively participated in polls, Q&A, chats and downloads. Launch and download with ease: Launch any room or download content and recordings directly from the interface.

Webinar Metrics 110

Webinar Metrics Marketo User-Generated Content Interactive Marketing 110

Martech

MARCH 24, 2025

Click here to download! Get the full picture: Download the latest MarTech Intelligence Report on email marketing platforms AI is no longer a futuristic concept its shaping the next era of email marketing. Download the full report now and discover how AI can transform your email marketing strategy in 2025.

Marketing AI 112

Marketing AI Email Marketing Deliverability Click Rate 112

Marketing Insider Group

SEPTEMBER 3, 2024

photos or illustrations) Infographics Videos and GIFs Podcasts Interactive impact report presentations Virtual tours of your facilities, projects, or fieldwork Polls, quizzes, and surveys Downloadable templates, checklists, and other resource This content can be more time- and resource-intensive to create, so be sure to budget accordingly.

Webinar Metrics 182

Webinar Metrics Marketing Strategy Marketing & Strategy Paid Search Agency 182

Martech

OCTOBER 22, 2024

Website interactions Page visits, time spent on pages, content downloads, blog reading frequency and form fills are all key indicators of interest. Assign higher scores to actions that drive engagement, such as visiting sales pages or downloading lead magnets. Consider tracking the following engagement data points.

Lead Scoring 121

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 121

Zoominfo

SEPTEMBER 24, 2024

Content Engagement: Monitoring downloads of whitepapers, engagement with case studies, or attendance at webinars. Decision Stage: If a prospect visits a pricing page multiple times or downloads a detailed product guide, this could trigger an accelerated sales outreach motion or a targeted ad campaign.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Marketing Insider Group

MARCH 4, 2025

Using system fonts reduces load times by eliminating the need for additional downloads. Text sizes should adjust based on screen dimensions, maintaining legibility without zooming. Dark mode compatibility enhances comfort during nighttime browsing. Line height and paragraph spacing should allow effortless scanning.

Conversion Rate 182

Conversion Rate Design Conversion Banners 182

Marketing Insider Group

APRIL 15, 2025

Webinar or Downloadable Content Promotions: Provide valuable insights in exchange for contact information. Paid Media Tactics: Search Ads: Capture intent-based searches by bidding on relevant keywords. Remarketing Ads: Re-engage users who visited your site but didnt take action.

Paid Content 162

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 162

Optinmonster

FEBRUARY 5, 2025

Exclusive Bonus: Download our Content Upgrade Checklist for a step-by-step guide on how to boost your conversions with content upgrades. You can download it in optimized sizes for your website or social platforms. You can purchase a monthly subscription or pay just for the image you want to download.

Screencast 105

Screencast Tools Content High Quality Lead 105

Martech

SEPTEMBER 25, 2024

Dig deeper: Download the 2024 MarTech Replacement Survey. Download the 2024 MarTech Replacement Survey report (no registration required). Reasons for replacing homegrown martech applications. Source: 2024 MarTech Replacement Survey. Reasons for replacing commercial martech applications. Source: 2024 MarTech Replacement Survey.

Cost 113

Cost Work Management Marketing Automation Services Marketing Management 113

Martech

JANUARY 27, 2025

Today, the app is on top of the free downloads chart on iPhones in the U.S. and is among the most downloaded productivity apps in the Play Store. DeepSeek is also different from ChatGPT and company in that it shows its reasoning while working on something. Reviews on both sites praised the app’s transparency.

Marketing AI 115

Marketing AI Paid Search Agency Marketing Automation Services Copywriting 115

Martech

MAY 6, 2025

Click here to download! Download the full report now to get expert insights, vendor comparisons, and actionable steps to future-proof your data. In the age of AI, there’s nothing more mission-critical than data. Want to find out how to stop your CRM from lying to you? The post Is your CRM lying to you?

CRM 100

CRM Cost Intent Signal Work Management 100

Marketing Insider Group

MARCH 17, 2025

Whether the goal is purchases, sign-ups, or downloads, SEO must lead to action. Tools to Use: Google Search Console for rankings and impressions Ahrefs or SEMrush for keyword performance Rank tracking tools for monitoring daily shifts Measure Conversion Rates Traffic means nothing without results.

Analytics 191

Analytics SEO Marketing & Strategy Lead Scoring 191

Martech

NOVEMBER 20, 2024

That’s the easy part, and downloadable calendars are a dime a dozen. Save yourself time by downloading the Airtable template we used in this walkthrough. What keywords do we need to add to the video script for Sue? What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines.

Marketing AI 114

Marketing AI Organization Automation Planning 114

Digilant

NOVEMBER 19, 2024

Think about how behavioral data, such as app downloads or searches for self-improvement tools, can guide more targeted and relevant messaging. Below are two approaches to consider, and for a comprehensive guide to reaching resolution-focused audiences, download our full guide for additional insights and strategies.

Trends 104

Trends Budget Programs Marketing & Strategy Advertising Agencies 104

Sprout Social

JANUARY 15, 2025

Download existing TikTok content and resources Download your existing TikTok content, data and other resources and as soon as possible, as it is unclear what access to the app will look like if there is a nationwide shut down. Here are four steps you can take right now to prepare for the ban.

Branding 126

Branding Brand Identity Allocation Work Management 126

Martech

AUGUST 5, 2024

Lead downloads: Track how many people download your resources. Martech tools: HubSpot: For content management and analytics. Canva: For designing graphics and infographics. KPIs: Website traffic: Measure the number of visitors to your content. How to achieve: Promote your content on social media and through email newsletters.

Lead Gen 121

Lead Gen Tactics Sales Qualified Leads Lead Ranking 121

Act-On

AUGUST 2, 2024

More human error Manual data management — like copy-pasting columns between spreadsheets or downloading a CSV from one platform and uploading it to another — inevitably leads to human error. Data can easily be duplicated, misentered, or missed entirely. Debating whose data is accurate In a world without an SSOT, data disputes are common.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Marketing Insider Group

DECEMBER 4, 2024

Image source Build Ebooks and Guides from Related Posts Combining multiple related blog posts into a downloadable ebook or guide creates a new content asset. Repurposing blog content in email newsletters engages subscribers and provides a steady stream of valuable information that strengthens your audience’s connection to your brand.

Content 189

Content Lead Scoring Lead Ranking Statistics 189

Martech

OCTOBER 15, 2024

Download the full report now for more actionable takeaways to help you make smarter, faster and easier Data Empowered decisions. Part two: Open web goes toe-to-toe with walled gardens. Part three: What’s on the tech stack shopping list? Part four: Data collaboration platforms are marketing’s Swiss army knife.

Advertising Agencies 121

Advertising Agencies Marketing Automation Services Barriers Marketing Management 121

Marketing Insider Group

FEBRUARY 27, 2024

It’s not enough to offer a free download or discount but to anchor the offer in a bigger idea tied to seasonality, tradeshows, industry trends, or national holidays. Whether making a purchase, signing up for a newsletter, or downloading content, the conversion process should be intuitive and user-friendly. Not sure where to start?

Planning 326

Planning Campaigns Advertising Agencies Paid Search Agency 326

Webbiquity

JULY 30, 2024

Visit his website to download free social media visual templates for Instagram, Facebook, Pinterest, and more networks. If you, too, want to get the most out of this network like them, follow the above tips and launch your Instagram marketing strategy for your B2B company. Mitt Ray is the founder of Social Marketing Writing.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Martech

DECEMBER 19, 2024

For example, instead of Download our guide, use Dont miss the trends shaping 2024. Download your guide specifies the outcome, making the action feel worthwhile. Consideration stage: Offer prompts such as Download the guide or Compare options to help users evaluate their choices. Explore features invites curiosity and engagement.

Urgency Marketing 122

Urgency Marketing Act-On Trigger Marketing Click Rate 122

Martech

SEPTEMBER 24, 2024

Currently, the solution requires a user to download an app to scan ads, however publishers have the option of integrating IRCODE’s technology in their streaming apps. Instead of reading a QR code placed on the content, it recognizes the entire image or video and takes the user to the next stage in the journey. Processing.

Paid Search Agency 111

Paid Search Agency Ads Video Marketing Tools 111