Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. Click here for survey Get MarTech!

Guidelines 112

Guidelines Deliverability Transparency Click Rate 112

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. What’s more, signal loss means advertising budgets are already tilting toward the big walled gardens. Where the focus is.

Privacy 126

Privacy Paid Search Agency Ads Privacy Protection 126

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. Most respondents claim that they use marketing automation tools for social media management (29%), paid advertising (29%), and email marketing (28%).

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Martech

MARCH 6, 2024

A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Advertisers were also asked about personalization. Other findings. Personalization.

Marketing AI 124

Marketing AI Media Paid Search Agency Privacy 124

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Media 121

Media Advertising Agencies Paid Search Agency Forrester 121

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Including audio creative in an omnichannel delivery platform makes it easier for advertisers and agencies to capitalize on the channel with a more efficient workflow that can handle dynamic ads. In your inbox.

Creativity 117

Creativity Paid Search Agency Campaigns Advertising Agencies 117

NuSpark Consulting

FEBRUARY 3, 2023

The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad. It’s no secret that outdoor and out-of-home advertising are still one of the most powerful marketing methods.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. I recommend that you use contextual advertising focused on keywords that connote frustration, indecision, or selection exhaustion.

Research 145

Research Loyalty Case Studies Communities 145

Marketing Insider Group

NOVEMBER 30, 2021

Consumers are inundated with advertisements and other brand messages every hour of every day. Organic search traffic is web traffic not driven by paid advertising efforts. Here’s how Wayfair did it (really well): Brand awareness surveys. These surveys look to a target group that expands beyond a brand’s current customer base.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. New capabilities. Get MarTech!

Opt-out 120

Opt-out Advertising Agencies Advertisements Advertising 120

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. Please take this short survey so we can have your input on the state of martech salaries and careers.

Gartner 141

Gartner Advertising Agencies Paid Search Agency Ad Exchange 141

Martech

FEBRUARY 13, 2024

Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year. Image: Sprinklr.

Digital Asset Management 135

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 135

Martech

FEBRUARY 16, 2024

No advertising to minors. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech!

Service 134

Service Business Act-On Opt-out 134

Martech

JANUARY 8, 2024

For marketers heavily dependent on targeted advertising through third-party cookies, delaying Chrome’s phase-out until the end of the year could come as a huge relief. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Eligibility. Why we care.

Google 117

Google Domain Customer Surveys Advertisements 117

Webbiquity

JULY 30, 2020

Prepare to Advertise Your Event’s Mission, Speakers and Partnerships. Once you’ve nailed down the basics for your event, you’ll also want to advertise the venue. Take Advantage of All Advertising Channels. You should also take advantage of newer advertising methods. Radio and television ads may also help you out.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 122

Planning Marketing Plans Spending Network Marketing 122

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The survey also found that the hate ads caused a large change in net favorability, with sentiment toward advertisers shifting from favorable to neutral. He is charging they caused advertisers to leave.)

Social Media 114

Social Media Studies Media Brand Identity 114

Marketing Insider Group

JANUARY 31, 2023

Partnering with a Digital Full Service agency offers tightly coordinated campaigns that touch on all marketing aspects: Creative Design & development Advertising Search Social Although this can be ideal in many situations, this model often lacks the ability to curate your marketing efforts to the specific needs of your business.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 113

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 113

Martech

MARCH 27, 2024

Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Gaming advertisers are overwhelmingly confident in brand safety.

Advertising Agencies 112

Advertising Agencies Planning Mobile Advertising Budget Programs 112

Martech

FEBRUARY 6, 2024

Advertisers unfollowing X The numbers appear to back up the sense of a vacuum left by X advertisers. Announced Super Bowl LVIII advertisers spent 55% less on X/Twitter in 2023 than they did in 2022, according to ad intelligence company MediaRadar. In total, the group of 2023 Super Bowl advertisers spent $48.4

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Martech

JANUARY 4, 2024

That leaves marketers and advertisers with the stark choice of abandoning any serious attempts at targeting, relying on varieties of contextual advertising, or finding alternative ways to identify audiences. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! In your inbox.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Demographics Customer Surveys 112

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

Martech

SEPTEMBER 5, 2023

While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. Judging by this survey it looks like B2B marketers are being told to hold steady, but add AI. This was the highest increase among all marketing strategies surveyed. Get MarTech!

Allocation 134

Allocation Marketing Report B2B Marketing B2B 134

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. Comment: This is an advertising association, so the question is naturally focused on advertising.

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey The key issues. How has it been for you?

Privacy 117

Privacy Google Advertising Agencies Paid Search Agency 117

Martech

JANUARY 16, 2024

Consumers — especially younger ones — are increasingly distrustful of advertising. Last month Google said it would restrict election queries to its AI chatbot, while Facebook parent Meta barred campaigns from using AI advertising tools last year. Why we care. The impact of this is unlikely to be limited to political marketing.

Marketing AI 114

Marketing AI Paid Search Agency Companies Amazon 114

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. The company is internally testing this and will soon expand to test with a handful of advertisers before bringing it to open beta in the coming months.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Gartner 117

Martech

APRIL 6, 2023

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. To gain further insight, DISQO CX surveyed 28,244 nationally representative consumers.

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Advertising Mediums 109

Martech

NOVEMBER 3, 2023

Advertisers are backing the AI boom with AI-related spending. So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. Advertisers have spent $40.2 Big spenders.

Spending 121

Spending Paid Search Agency Ads Allocation 121

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

JANUARY 17, 2024

.” Alternatives to panic Although there seem to be countless proposed alternatives to cookies out there, they generally fall into one of the following categories: reliance on first-party (and zero-party) data, contextual advertising, identity resolution (including data clean rooms) or purported like-to-like replacements like Google Topics.

Advertising Agencies 138

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 138

Martech

NOVEMBER 28, 2023

One of the most impactful social media channels lost a significant number of advertisers when Elon Musk took over the platform. This year’s survey will take just a few minutes to complete. We’ll release the survey results, along with analysis from Scott Brinker of chiefmartec.com , in the first quarter of 2024.

Customer Surveys 109

Customer Surveys Budget Programs Click Rate Rules 109

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97