Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

Work Management 100

Work Management Marketing Automation Services Marketing Management Marketing AI 100

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. So it’s no wonder that, according to our own research, 66 percent of content marketing teams have increased the amount of content they’ve created over the past year. Klaviyo’s comprehensive guides.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Conductor

MARCH 16, 2022

The difference between good and great organic marketing? A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy.

Education 98

Education Resources SEO Lead Scoring 98

Martech

JULY 11, 2022

You can now more easily view and manage payments in the CRM, HubSpot’s first step toward eliminating front-office/back office silos. You get attribution based on website activity so you know where your customers are engaging, and can use automation based on website visitor behavior. Can’t wait for the next manager’s guide?

CMS Development 100

CMS Development Privacy Protection Open Rate Microsite 100

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. HubSpot Academy: Remote Sales Training Lesson.

Training 141

Training Top of Funnel Resources Work Management 141

Martech

MAY 10, 2023

The Forrester Wave Loyalty Technology Solutions, Q1 2023 is a thorough, 28-criterion evaluation of the most significant loyalty technology solution providers on the market. It’s a guide for B2C marketing decision-makers looking for loyalty program software tailored to their brand’s needs. as Comarch Loyalty Management does.

Work Management 90

Work Management Marketing Management Forrester Loyalty 90

SmarkLabs

OCTOBER 28, 2019

The online marketing world is continually going through transitions. It’s handy to have a go-to way to ensure you’re up to date with the world of inbound marketing — and other digital marketing areas — each year. . Let me introduce you to HubSpot Academy. In 2018, HubSpot Academy awarded 140,000 certifications.

Hubspot 56

Hubspot Burn Rate Inbound Marketing Course 56

Scoop.it

JANUARY 5, 2021

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.

Education 92

Education Brand Identity Branding Marketing Management 92

Hubspot

APRIL 23, 2020

These insights are based on aggregated data from over 70,000 HubSpot customers globally. The data from HubSpot's customer base reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. *The Marketing email open rates increased as volume declined slightly.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

ClearVoice

MARCH 17, 2020

And so are 90 percent of marketers who are already using content in their marketing efforts. In this content marketing hierarchy overview , we took a deep dive into the importance of structuring and organizing your content for a positive brand experience. As content marketers, we have to keep up with so much jargon as it is.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Hubspot

FEBRUARY 6, 2020

So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. Why Use Marketing Automation for Ecommerce? abandoned cart emails).

Marketing Automation Services 93

Marketing Automation Services eCommerce Marketing Automation Automation 93

Content Marketing Institute

NOVEMBER 2, 2017

Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? Its library of how-to content, which contains over 500 in-depth articles and videos , is proving that how-to content (aka utility content) can create and retain loyal customers. Click To Tweet.

Top of Funnel 109

Top of Funnel Advertising Funnels Content Marketing Funnels 109

Martech

MAY 2, 2022

On March 15, HubSpot relaunched its Service Hub tools with new features, including service level agreements (SLAs), Customer Portal and inbound calling. Get the daily newsletter digital marketers rely on. Customer Portal improvements. Under the Service menu, Customer Portal. The price has also increased beginning May 2.

CMS Development 52

CMS Development Enterprise Management Multi-Touch Attribution Work Management 52

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

Social Media 109

Social Media Paid Search Agency Social Marketing Effectiveness 109

Hubspot

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Ultimately, many marketers use video to attract visitors to a company's social pages. Brands use videos to educate customers. HubSpot Academy, for instance, often uses YouTube as a platform to educate its viewers.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few.

Training 74

Training Top of Funnel Resources Work Management 74

Salesforce Marketing Cloud

JANUARY 19, 2022

The roles span different career paths , from business analysts to sales and service managers to marketers. A Salesforce Admin solves business problems by customizing the Salesforce Platform. Start your #AwesomeAdmin journey by learning the basics of customizing Salesforce. Configure and Customize Salesforce (5-day class).

Work Management 52

Work Management Marketing Management Class Peer-to-peer 52

ATAK Interactive

APRIL 10, 2019

Below we delve into both, share pros and cons, and provide you with a complete guide to help you choose the best solution for your e-commerce needs. . You get a custom web address when you join Shopify. . “Kit” will help increase your sales and create your marketing strategies. . Shopify’s Best Features.

Marketing Automation Services 113

Marketing Automation Services Paid Search Agency Merchandising Domain 113

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few.

Training 65

Training Top of Funnel Resources Work Management 65

Hubspot

APRIL 8, 2020

It can be hard to get a clear picture of how the market is changing in real time. We looked at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic. Like you, we’re looking for some concrete benchmarks. About the Data.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

ATAK Interactive

APRIL 10, 2019

Below we delve into both, share pros and cons, and provide you with a complete guide to help you choose the best solution for your e-commerce needs. . You get a custom web address when you join Shopify. . “Kit” will help increase your sales and create your marketing strategies. . Shopify’s Best Features.

Marketing Automation Services 78

Marketing Automation Services Paid Search Agency Merchandising Domain 78

Ontraport

DECEMBER 16, 2019

Here are some of the creative ways six Ontraport users are optimizing their membership sites : Membership Sites: Gigi Guides. Gigi Guides is a site that provides members with curated local expertise to make traveling in Italy a unique cultural experience. Membership Site: Owners Academy. Bianca Gignac. Matthew Kostanecki.

Opt-out 52

Opt-out Landing Pages Opt-in Ad Exchange 52

Choozle

OCTOBER 22, 2021

Ikea doesn’t even bother to rename the furniture from their Swedish nomenclature into the language of the host country the Ikea is located in, but customers, new and old, will still come in droves to purchase furniture they can’t pronounce properly—imagine being that good at self-serve. It is custom-built for your goals and budget.

Work Management 70

Work Management Marketing Management Advertising Agencies Advertisements 70

SmartBug Media

JULY 10, 2020

We all know that marketing efforts are what attract your future customers, but at the end of the day, it falls on your sales team to turn those leads into customers. How can you, as a leader, ensure that they are successfully converting those leads into customers? This is where sales enablement comes into play.

Sales Management 103

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 103

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Martech

JUNE 10, 2022

Enterprise-level HubSpot customers have enjoyed using Playbooks, call transcription and call coaching features, and now Professional-level HubSpot users can benefit from these powerful tools. At the same time, Enterprise users can create a set of custom answer options or save answers to a property. Processing.Please wait.

Enterprise Management 87

Enterprise Management Hubspot Features Ideal Customer Profiles 87

Vision6

NOVEMBER 12, 2020

The Email Marketing Summit Australia ended on a high last Friday (6th November). This year we decided to host our first-ever virtual EMSA and boy did we get a turnout, with a whopping 1000+ registrants. The program featured six marketing legends across Australia. One-on-ones with customers Focus groups.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. What is marketing automation? Marketing automation has many benefits.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

ATAK Interactive

JULY 29, 2019

note: Today, ATAK’s very own Content Marketing Coordinator, Meredith Burns, is sharing a few thoughts on her goal to learn more about the importance of inbound marketing. Up until a few months ago, I had about as much marketing experience as your local neighborhood kid selling lemonade at the end of the street.

Paid Search Agency 78

Paid Search Agency Work Management Digital Marketing Funnels Top of Funnel 78

Hubspot

OCTOBER 1, 2020

The life of a marketer or business owner is busy. Believe me — as both a marketer and business owner, I know how this feels. One technology improvement has made marketers’ lives abundantly easier, however — marketing automation. We’ll talk more about email marketing automation below. Wait — another email.

Marketing Automation Services 69

Marketing Automation Services Marketing Automation Automation Work Management 69

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Today, businesses have another option: content marketing. The point of both is to get the word out about your product or service.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Hubspot

OCTOBER 31, 2017

If you're a HubSpot customer, this is an easy email to replicate for your contacts through a fixed date or property-based workflows. Phrases like "top listener" and "be the first to get access" lend themselves to a sense of exclusivity -- making the user feel important. 9) HubSpot Academy. 6) The Bowery Presents. 7) Twitter.

Personalization 101

Personalization Examples Hubspot Amazon 101

SmartBug Media

FEBRUARY 13, 2019

The SaaS market is going crazy. percent year-over-year market growth —to $85 billion in 2019—kind of crazy. Helping your SaaS firm grab a piece of that pie might seem daunting at first. But if you resist the urge to create an "all the things, all the time" SaaS product marketing plan, you can succeed.

Planning 89

Planning Marketing Plans Product Work Management 89

Salesforce Marketing Cloud

JUNE 28, 2023

My journey began around a decade ago as the first person in my family to graduate from college. After earning my degree, I started working at a call center, assisting customers through email, chat, and over the phone. That first job introduced me to Service Cloud and the Salesforce Platform.

Marketing AI 52

Marketing AI Ad Building Peer-to-peer Communities 52

Sprout Social

JULY 11, 2022

Yet while 51% of consumers expect YouTube to be one of the platforms they use the most in the next year, only 35% of marketers say the same. Besides providing a go-to hub for ever-popular video content, YouTube videos have the potential to show up first in Google search results to grow your brand’s reach, presence and authority.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Hubspot

AUGUST 30, 2019

It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. For that reason, brand management extends far beyond marketing.

Digital Asset Management 76

Digital Asset Management Work Management Marketing Management Brand Identity 76