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The B2B Marketing Agency of 2030

ATAK Interactive

It’s 2030 (hoping that the coronavirus is gone or at least somewhat under control), and we are looking at what a B2B marketing agency will look like. What’s funny is the B2B marketing agency of 2030 will solely be a sales enablement agency. I’m your host, Austin Laroche, CEO at ATAK Interactive.

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The B2B Marketing Agency of 2030

ATAK Interactive

It’s 2030, and god-willing that the coronavirus has gone, or at least somewhat under control, but it’s 2030 and we’re looking at what does a B2B marketing agency look like. And what’s funny is: the B2B marketing agency in 2030, they are solely committed to being a sales enablement agency.

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15% of today’s jobs will be gone by 2030

Biznology

By 2030, 75 million to 375 million workers will change occupation categories. Global consumption could grow by $23 trillion between 2015 and 2030. By 2030, there will be at least 300 million more people aged 65 years and older than there were in 2014. 400 to 800 million workers might be displaced by automation. Like this post?

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Martech 2030 Trend #3: The Great App Explosion

chiefmartech

By 2030, there will be billions and billions of apps in the world. By 2030, there will be an estimated 45 million developers in the world. The post Martech 2030 Trend #3: The Great App Explosion appeared first on Chief Marketing Technologist. This is The Great App Explosion. You can also download the full paper at any time.

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The Future of Marketing Automation: Trends to Look Out for in 2023 & Beyond

million in 2030? Did you know that the global marketing automation market size is expected to reach $14,180.6 From the findings, it is clear that the marketing automation space is quickly evolving with no sign of slowing down. But how do you ensure that you’re staying ahead in the marketing automation space?

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Martech 2030 Conclusion: The Age of the Augmented Marketer

chiefmartech

You can download the full paper of the Martech 2030 report here. The post Martech 2030 Conclusion: The Age of the Augmented Marketer appeared first on Chief Marketing Technologist. It’s going to be an amazing decade in marketing: The Age of the Augmented Marketer.

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Marketing 2030: 7 Laws for Content Marketing Success

Content Marketing Institute

Continue reading → The post Marketing 2030: 7 Laws for Content Marketing Success appeared first on Content Marketing Institute. To move forward you must be strong-willed. Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute.

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Martech 2030 Trend #1: “No Code” Citizen Creators

chiefmartech

The post Martech 2030 Trend #1: “No Code” Citizen Creators appeared first on Chief Marketing Technologist. This leads to the next trend of platforms, networks, and marketplaces — and the opportunity for conceptually “platforming” marketing. You can also download the full paper at any time.

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What the AI-Delivered Buyer’s Journey Will Look Like in 2030

Adobe Experience Cloud Blog

So instead of looking to the past, let’s fast-forward a decade into the future and consider how AI could transform the buyer’s journey by 2030. By 2030, AI’s power to collect and analyze large quantities of data will drive ever-improving customer experiences. 2030 is Right Around the Corner. Search and Discovery.

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Martech 2030: Introduction to the Decade of the Augmented Marketer

chiefmartech

The post Martech 2030: Introduction to the Decade of the Augmented Marketer appeared first on Chief Marketing Technologist. It’s going to be an amazing decade in marketing: the Age of the Augmented Marketer. Stay tuned for Trend #1: “No Code” Citizen Creators to be published shortly.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

The post Martech 2030 Trend #2: Platforms, Networks & Marketplaces appeared first on Chief Marketing Technologist. Marketing in the 2020s will be driven by the Ecosystem Economy. Stay tuned for Trend #3: The Great App Explosion to be published shortly. You can also download the full paper at any time.

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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

The post Martech 2030 Trend #5: Harmonizing Human + Machine appeared first on Chief Marketing Technologist. The way machines will take your job in marketing is if you fail to keep up in learning how to use them. Stay tuned for Conclusion: The Age of the Augmented Marketer to be published shortly.

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Martech 2030 Trend #4: From Big Data to Big Ops

chiefmartech

The post Martech 2030 Trend #4: From Big Data to Big Ops appeared first on Chief Marketing Technologist. While technology will help with this mission, leveraging AI to detect operational patterns and anomalies that may indicate data bias or misuse, the weight of good judgment will rest on human shoulders.

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The Power of Goal-Setting: Freelancers on Where They Hope to Be in 2030 (Part 5 of 5)

ClearVoice

If the past decade can predict the next, it’s safe to say the years between 2020 and 2030 will see growth in the gig economy. If the thought of 2030 seems lightyears away, that’s probably because in the land of freelancing, it sort of is: so much can transform in a handful of years. freelancing #goals Click To Tweet.

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What Will Marketing Look Like in 2030?

Digital B2B Marketing

Your Turn What do you believe marketing will look like when Caleb turns 18, in the year 2030? As individuals, we will have increased access to data about us, but the privacy debate will have shifted to what we can do with the information others have about us, not what information others have the right to collect.

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How Automation in Healthcare is Revolutionizing the Industry?

Lake B2B

billion by 2030. According to Precedence Research, the healthcare automation market is set to grow at a CAGR of 10.33% and reach a valuation of US$ 91.6 As of 2021, the market was valued at US$ 37.8 With the growing volume of patients and mounting operating costs, automation in healthcare is the need of […].

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How Personalization Transformed B2B Sales

Lake B2B

Consider the following statistics pertaining to B2B personalization: By 2030, more than 45% of global revenue will be generated from hyper-personalization and AI programs. Personalization has proven to be a highly profitable marketing strategy. PwC research) 74% of business buyers research online before making an offline purchase.

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5 Best Content Marketing Videos of All Time

Marketing Insider Group

Content Marketing Strategy 2030. In his keynote talk at Content Marketing World 2019, industry guru Joe Pulizzi helps you set your strategy for 2030. Putting all your eggs in one basket (i.e. tactic, technology, etc.) is a bad idea in a world where things are changing so quickly. Joe Pulizzi. Think back to 2010. What were you doing?

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You Only Need One Hero to Change the World—But What If You Had 60?

Hootsuite

Led by the World Woman Foundation , the socially enabled movement aims to mentor one million women by 2030 and will feature inspiring stories from 60 women, told in 60 seconds—presented together in a powerful 60 minutes of film. – Rupa Dash, Co-founder and CEO, World Woman Foundation. Taking aim at the persistent gender gap.

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The Martech Show Episode #5: Avoiding Bias and BS in AI and Machine Learning

chiefmartech

Jason and I have been collaborating on a “Martech 2030” project, part of which was shared in my opening keynote at the MarTech Conference this past week. We’ll dig into what these trends mean for the future of marketing agencies.

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Carbon Removal Can Help Your Company Reach Net Zero – Here’s How It Works

Salesforce Marketing Cloud

This means reducing emissions first by half by 2030 and to near zero and removing any residual emissions by the middle of the century. We need to develop and invest in other long-term technologies we’ll need past 2030.”. That why Salesforce co-founded 1T.org , a global movement to conserve, restore, and grow one trillion trees by 2030.

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Can Working Remotely Be The Answer To The Perfect Work/Life Integration?

Biznology

Work-life integration is about employers and employees blending together, whether side-by-side, or hundreds of miles apart with a level of trust that will lead to increased productivity, engagement, and quality of life of both your company and your people.

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce Marketing Cloud

The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. In 2020, CEO Marc Benioff led a consortium of companies in an initiative to plant one trillion trees by 2030. Build a sustainable business model.

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Can’t-Miss Sessions at OpsStars 2022

LeanData

The Third Wave: Marketing Technology Innovation Towards 2030. Mendoza will take participants through lessons learned from the 90s dot-com boom (the first wave), the late 2000s and the SaaS boom (second wave), and how both will influence the 2020’s and 2030’s of MarTech innovation. Wednesday, September 21, 4:00 pm.

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Five ways business buying is changing: Ignore these at your peril

Biznology

Christine Crandell brought this to my attention recently, with examples like Marriott embracing the UN 17 Sustainable Development Goals 2030 as a source of competitive differentiation, and how event planners are routinely making venue carbon footprints and greenhouse gas emissions an evaluating criterion in property selection.

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How to Increase Your Social Impact in 2022

Televerde

The UN outlines 17 goals for improving the world’s social impact by 2030, called the Sustainable Development Goals. In 2015, the United Nations established 17 interlinked global goals for society by 2030. Key Takeaways: Your social impact is the positive influence on your workers, community, world, and environment.

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In the Reign of Generative AI, All Hail… the Fact-Checker

Contently

The report estimates that by 2030, AI-powered content generation could save businesses over $16 billion per year. Here’s what it produced: According to a report by McKinsey, the use of AI for content generation is expected to grow significantly in the coming years.

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TheCustomer QT – June 29, 2021

The Customer

When asked whether AI systems being used by organizations will employ ethical principles focused primarily on the public good by 2030, 68% said they will not.

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B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality

Heinz Marketing

Marketing 2030: Five Ways to Survive and Thrive Over the Next 10 Years. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

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Why are brands still failing to deliver true 1:1 personalization?

Litmus

He explains that market trends have advanced ten years in less than one year, and as a result, fast-forwarding customer behavior and expectations to the year 2030. As modern marketers, it is our responsibility to meet customers where they are today (in 2030).

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The Founder Interview Series #39: Stephen Moore, Culture Booster

Webbiquity

annually through 2030. While much has been written lately about the Great Resignation and churn in the job market, labor force growth metrics show that worker shortages aren’t a short-term phenomenon but rather the new normal for employers. According to data from the U.S. Department of Labor , the overall U.S.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Use these statistics as your springboard into innovation. Millennials Will Not Compose 75% of the Future Workforce. As Anita Lettink shows, that old saw is a bit of a myth.

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Why Carbon Credits Are a Great Addition to Your Climate Action Plan

Salesforce Marketing Cloud

We need to cut emissions in half by 2030 and to near zero by 2050. The global voluntary carbon market is estimated to grow to $50 billion by 2030 , yet many organizations may not know how to build a carbon credit portfolio — or even where to start. On a global scale, our first step must be to greatly reduce greenhouse gas emissions.

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The New Media Playbook: Incorporating Emerging Digital Channels Into Your Strategy

Digilant

billion by 2030. million by 2030. . DOOH advertising can be found on digital screens outside the home, like a retail kiosk in the mall, a billboard in Times Square, a screen in an office building elevator, or the back of a taxi. . In 2021, the DOOH advertising market size was valued at $18.98 Advanced audio.

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The New Media Playbook: Incorporating Emerging Digital Channels Into Your Strategy

Digilant

billion by 2030. million by 2030. . DOOH advertising can be found on digital screens outside the home, like a retail kiosk in the mall, a billboard in Times Square, a screen in an office building elevator, or the back of a taxi. . In 2021, the DOOH advertising market size was valued at $18.98 Advanced audio.

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2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

For example, the New York Jobs CEO Council — a group of chief executives with firms that have a large presence in the Big Apple — wants to hire 100,000 people from low-income minority communities by 2030. Want to do freelance or independent contract work?

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5 Roles Sales Decision Makers are Looking to Fill in 2023 [New Data]

Hubspot

Job growth as a travel agent is expected to increase by 20% from 2020-2030, much faster than most other industries. About 7,500 openings for travel agents are projected each year, on average, over the decade. Many of those openings will stem from the need to replace workers who transfer to different occupations or retire.

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4 Ways to Make Disability Part of the Equality Conversation

Salesforce Marketing Cloud

A recent Korn Ferry report estimates that by 2030, more than 85 million jobs could go unfilled. The global talent shortage isn’t easing up anytime soon. As business leaders focus on how to attract and retain the best talent, they’d do well to consider the often untapped community of people with disabilities.

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9 Ways to Grow and Improve Your Talent Pool This Year

EveryoneSocial

A large, skilled talent pool to hire from is key to modern companies’ success — especially considering that by 2030, there will be a shortage of human talent that could result in a loss of $8.5 Could your talent pool use some improvement?

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Big Ops: Converging Digital Ops Domains and Toolsets

chiefmartech

Big Ops is one of the trends Jason Baldwin, global head of product management at WPP, and I tackled in our mini-book, Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer. I like this metaphor: if Big Data was about a data lake, Big Ops is more about an interactive data water park.

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