Martech 2030 Trend #1: “No Code” Citizen Creators

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Martech 2030 Conclusion: The Age of the Augmented Marketer

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You can download the full paper of the Martech 2030 report here. The post Martech 2030 Conclusion: The Age of the Augmented Marketer appeared first on Chief Marketing Technologist.

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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

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Martech 2030 Trend #5: Harmonizing Human + Machine

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The post Martech 2030 Trend #5: Harmonizing Human + Machine appeared first on Chief Marketing Technologist.

Martech 2030: Introduction to the Decade of the Augmented Marketer

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The post Martech 2030: Introduction to the Decade of the Augmented Marketer appeared first on Chief Marketing Technologist.

The B2B Marketing Agency of 2030

ATAK Interactive

It’s 2030, and god-willing that the coronavirus has gone, or at least somewhat under control, but it’s 2030 and we’re looking at what does a B2B marketing agency look like. ” The post The B2B Marketing Agency of 2030 appeared first on ATAK Interactive.

Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer

chiefmartech

The resulting 53-page paper is now available for you to download , free and ungated: The post Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer appeared first on Chief Marketing Technologist.

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Martech 2030 Trend #4: From Big Data to Big Ops

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The post Martech 2030 Trend #4: From Big Data to Big Ops appeared first on Chief Marketing Technologist.

15% of today’s jobs will be gone by 2030

Biznology

By 2030, 75 million to 375 million workers will change occupation categories. Global consumption could grow by $23 trillion between 2015 and 2030. By 2030, there will be at least 300 million more people aged 65 years and older than there were in 2014. Healthcare and health-related jobs from aging could grow by 50 million to 85 million by 2030. The post 15% of today’s jobs will be gone by 2030 appeared first on Biznology.

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Marketing 2030: 7 Laws for Content Marketing Success

Content Marketing Institute

Continue reading → The post Marketing 2030: 7 Laws for Content Marketing Success appeared first on Content Marketing Institute. These recommendations are not for the weak of heart. To move forward you must be strong-willed. Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute. Company News

What Will Marketing Look Like in 2030?

Digital B2B Marketing

Your Turn What do you believe marketing will look like when Caleb turns 18, in the year 2030? We just welcomed our third son, Caleb, into our family. Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up.

What the AI-Delivered Buyer’s Journey Will Look Like in 2030

Marketo

So instead of looking to the past, let’s fast-forward a decade into the future and consider how AI could transform the buyer’s journey by 2030. By 2030, AI’s power to collect and analyze large quantities of data will drive ever-improving customer experiences. While the early days of AI brought advancements like machine-powered image recognition and responsive retail, by 2030, we’ll have moved into the era of predictive commerce. 2030 is Right Around the Corner.

The Power of Goal-Setting: Freelancers on Where They Hope to Be in 2030 (Part 5 of 5)

ClearVoice

If the past decade can predict the next, it’s safe to say the years between 2020 and 2030 will see growth in the gig economy. If the thought of 2030 seems lightyears away, that’s probably because in the land of freelancing, it sort of is: so much can transform in a handful of years. Undoubtedly accomplished already, Carson has big goals for 2030, like becoming an award-winning wordsmith, and publishing not one but three books.

B2B Reads: Attention vs. Impressions, Relational Connection and the New Reality

Heinz Marketing

Marketing 2030: Five Ways to Survive and Thrive Over the Next 10 Years. B2B Reads Sales 2030 anxieties attention b2b tech spending blogs Coronavirus COVID-19 digital team impressions new reality Reinvest sellingIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

You Only Need One Hero to Change the World—But What If You Had 60?

Hootsuite

Led by the World Woman Foundation , the socially enabled movement aims to mentor one million women by 2030 and will feature inspiring stories from 60 women, told in 60 seconds—presented together in a powerful 60 minutes of film. The goal is to harness digital platforms to engage and empower one million women and girls by 2030 with wisdom, advice, confidence boosters and lessons to follow their dreams and ambitions. The world is full of inspiring, fearless women.

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. I just read that in the year 2100, Nigeria will be the 2nd most populous country.

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The Martech Show Episode #5: Avoiding Bias and BS in AI and Machine Learning

chiefmartech

Jason and I have been collaborating on a “Martech 2030” project, part of which was shared in my opening keynote at the MarTech Conference this past week. Okay, the original title for this episode was, “Marketing Has a Data Farm: AI, AI, Oh!”

Any CMO who wants to understand how to really harness martech should read this book

chiefmartech

See Platform Dynamics Driving Martech App Expansion and Consolidation Explained in One (Relatively) Simple Model , How Platform Dynamics Explain The Second Golden Age of Martech , and Martech 2030 Trend #3: The Great App Explosion.

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Five ways business buying is changing: Ignore these at your peril

Biznology

Christine Crandell brought this to my attention recently, with examples like Marriott embracing the UN 17 Sustainable Development Goals 2030 as a source of competitive differentiation, and how event planners are routinely making venue carbon footprints and greenhouse gas emissions an evaluating criterion in property selection. If you’re a B2B marketer, especially a services provider, your environment is about to be upended. Customers are changing, and so are the ways they buy.

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Big Ops: Converging Digital Ops Domains and Toolsets

chiefmartech

Big Ops is one of the trends Jason Baldwin, global head of product management at WPP, and I tackled in our mini-book, Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer. Ops is sexy these days.

Can Working Remotely Be The Answer To The Perfect Work/Life Integration?

Biznology

Here are the facts: 65% of employees think they would be more productive working from home than working in a traditional office environment due to fewer distractions – Flexjobs, 2018 81% of employees agree that working remotely would make them better able to manage work-life conflict – Owl Labs, 2019 66% of employees believe the traditional office setting will be obsolete for most roles by 2030 – Zapier, 2019.

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What leading consultants say about the usage of automation in marketing

ClickZ

trillion to the global economy by 2030. trillion to the global economy by 2030. 30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5.

5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term.

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4 Astounding Ways AI Can Help You Gather (and Use) Business Intelligence

Televerde

By 2030, AI could contribute up to $15.7 Everyone seems to be talking about artificial intelligence. Whether it’s autonomous vehicles, digital technology, or smart robots, artificial intelligence (AI) is becoming an advantageous strategy for many businesses.

5 Examples of Creative Healthcare Content Marketing

Contently

It is now estimated that the nursing workforce will grow steadily through 2030. When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources. This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies.

2021 Job Market: Watch for Funding, Flexibility, and Diversity

Zoominfo

For example, the New York Jobs CEO Council — a group of chief executives with firms that have a large presence in the Big Apple — wants to hire 100,000 people from low-income minority communities by 2030.

The State of Sales Enablement in the Healthcare Industry

Seismic

Within the medical device industry alone, KPMG predicts annual global sales to reach about $800 billion by 2030. Why sales enablement matters for healthcare professionals. The healthcare industry is experiencing rapid growth and noticeable changes. According to Deloitte, the global healthcare spend will hit $8.7 trillion by 2020. Curious what sales and marketing trends are most prominent in the healthcare industry?

Excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future

Biznology

Gasoline consumption by cars will drop to near zero by 2030, and total crude oil use will have dropped by 30% over current numbers. We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books. In honor of Earth Day, we are very pleased to feature this excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future from our new contributor, Justine Burt. Disruption is Coming.

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99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

By 2030, 5 billion people – nearly two thirds of global population – could be middle class. The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Click to Tweet.

9 Digital Marketing Trends You Can’t Ignore This Decade

Outgrow

You can learn more about the role of platforms, networks, and marketplaces in forming digital marketing strategies in the image below: Source: Martech 2030. By 2030, the marketing scene is set to take a long trip to automation-ville and we can’t wait!

AI in martech – Five problems it solves for marketers

ClickZ

According to McKinsey & Company, there will be a big performance gap by 2030 between those who are fully adopting AI technologies and those who are still behind. 30-second summary: Personalization combined with AI can help you make the most of all the data you are collecting. It allows you to be more strategic with your tactics that will bring you closer to your objectives. Social media posts, mentions, reviews can all contribute to the overall sentiment analysis.

Top 3 LinkedIn profile mistakes that professionals make

Biznology

If it still exists as far into the future as 2030, then it’ll look much different than it does now (and maybe to accept a new connection request we’ll blink or swallow instead of click or tap). When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. To more than a few pundits and prognosticators, a “social network for professionals” sounded as viable as a sack of magic beans (and we all know how that story turned out).

Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Because millennials stand to gain $68 trillion in wealth by 2030, becoming the richest generation ever. Over the next decade, financial services marketing challenges will increase significantly. But millennials don’t have the greatest relationship with financial institutions. Consider these stats: 92 percent of millennials don’t trust financial institutions. They’re 2.5 times more likely to switch financial institutions than baby boomers.

7 Predictions for Freelance Work in the Next Decade (Part 2 of 5)

ClearVoice

Or in other words: instead of merely thinking about 2020, think about 2030 so you’re prepared for anything. Or in other words: instead of merely thinking about 2020, think about 2030 so you're prepared for anything. As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part two, we’re making predictions for freelance work in the years to come.

Content Hit List

Content4Demand

If you missed his “MKTG 2030” presentation at Content Marketing World , CMSWire’s recap covers the basics. By Holly Celeste Fisk, Marketing. Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Killer Content. 2020 Killer Content Awards – Submit a Nomination.

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COVID-19: 7 Ways You Can Cope and 6 Ways You Can Help

TrueInfluence

India FoodBanking Network has a vision to eliminate hunger in India and provide a minimum of one food bank in every district of India by 2030. Brian Giese, CEO. True Influence. The surge in connections and communications across communities is heartening and reminds us we are all in this together. As we face daily challenges and changing news, it’s important to continue sharing ideas and encouragement.

Human vs. Machine: In Advertising, We’re Both Winning

Martech Advisor

It’s all but certain that by the 2030’s, we’ll be delivering and consuming advertising in entirely new ways. If the 2010s were all about building the foundation of advertising effectiveness, the 2020s will be about the combined power of humans and machines. In the next era of marketing, people matter as much as artificial intelligence. It’s a simple equation, says, Lance Brothers, Chief Revenue Officer, NCSolutions.