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Three B2B Marketing Trends to Watch in 2023

Webbiquity

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Here are three key B2B marketing trends for 2023 worth watching. By future-proofing through mobilization, B2B marketers will be able to develop more efficient and effective ways of working.

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Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Marketing Insider Group

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world). Yes, old ideas in a new context.

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2023 Predictions: Digital media and advertising

Martech

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. In 2022, CTV overtook mobile for global ad impressions. Users stream different kinds of content on mobile devices than when they’re streaming longform programming. But how will marketers ride this wave?

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

MarTech’s predictions for 2023 continue below. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Economic pressure and increased competition provide the motivation for more automation in customer experience and customer service in 2023.

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Top 5 XR and AI marketing trends in 2023

Martech

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. XREAL and Sightful’s AR Laptop was on display at AWE 2023 and retails for $2K.

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

chiefmartech

2023 is going to be a rough year for many martech firms. Think about it: there haven’t been any real earth-shattering changes to SaaS, social media, or mobile over the past five years. That’s not to say there isn’t still a huge amount of value in SaaS, social media, and mobile. Those skeptics are not wrong.

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Email Marketing Design Trends We’re Expecting in 2023

Litmus

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. For example: are your email recipients more likely to resonate with an email template designed in 2010 or in 2023? Responsive design so the email scales well on mobile. Minimalism. Shape trends. Rounded corners.