Retargeting and addressability in the new privacy-first programmatic landscape

Liveintent

” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023. What do apples and cookies have in common?

Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, A New Privacy Enforcement Agency. CPRA 2023. CPRA 2023.

Email Marketers and California’s New Data Privacy Law

Goolara

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy.

Increase Subscriber Loyalty With These Email Marketing Automation Best Practices

Vision6

billion annually by 2023. Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Data Protection Assessments. 1 July 2023. 1 January 2023.

The Litmus Team’s Favorite Emails of September 2021

Litmus

We’ve been talking a lot about the importance of preference centers , especially with Apple’s Mail Privacy Protection and the death of the third-party cookie in 2023.

Email 73