Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A


Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April: To answer the question about why is Apple doing this—this is a big pillar of their brand message: privacy. With a few months behind us, how did it really affect email marketing?

What You Need to Know About Mail Privacy Protection (MPP)

Benchmark Email

Privacy is the buzzword in the digital world today, and the protection of user data has become the core focus of many businesses. Google Chrome, which has a market share of 63.58%, plans to do the same by 2023.


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Retargeting and addressability in the new privacy-first programmatic landscape


” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023. What do apples and cookies have in common?

What Publishers should keep top of mind in 2022


Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Privacy was a central theme in 2021.

Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law


The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023.

Email Marketers and California’s New Data Privacy Law


In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy.

Email: The Perfect Place for Building First-Party Data


The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox.

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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?


In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, A New Privacy Enforcement Agency. CPRA 2023. CPRA 2023.

Increase Subscriber Loyalty With These Email Marketing Automation Best Practices


billion annually by 2023. Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection.

Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant


Despite privacy and data security regulations existing in the United States for decades, those regulations previously only applied to specific businesses, areas, and data types. Check out our assessments of the privacy laws in. Data Protection Assessments. 1 July 2023.

The State of Global Privacy Legislation with Adam Woods, COO


A Tealium survey found that 97 percent of consumers are somewhat or very concerned about protecting their personal data. The changing privacy laws surrounding consumer data puts marketers in the position to assume the risks involved when launching campaigns.

2022: THE Year of Contextual Advertising


In fact, according to Yahoo News, 86% of media owners expect contextual solutions to grow by 2023. . User privacy is top of mind. You may be tired of hearing it, but the countdown to the cookieless future is nearing closer.

6 Ways to Privacy-Proof Your Email Program


Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018.

6 Marketing Trends to Look Out for in 2022


Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection


This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Data Protection Assessments. 1 July 2023. 1 January 2023.

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The Litmus Team’s Favorite Emails of September 2021


We’ve been talking a lot about the importance of preference centers , especially with Apple’s Mail Privacy Protection and the death of the third-party cookie in 2023.

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