Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Dig deeper: Holiday ecommerce start surpasses record-breaking forecast Mobile climbing. mobile order share at 60%, down from 61% in 2023. billion in U.S. online sales, up 8.2% year-over-year. billion in U.S.

eCommerce 119

eCommerce Forecasting Mobile Marketing Analytics 119

Search Engine Journal

APRIL 26, 2023

Discover new ways to update your content marketing and SEO strategy with 2023's marketing trends and changes in mind. The post 2023 Forecast: SEO & Content Marketing Trends You Need To Know appeared first on Search Engine Journal.

Forecasting 124

Forecasting Trends SEO Content Marketing 124

Contently

OCTOBER 24, 2024

According to Forbes , the number of businesses incorporating interactive content into their marketing strategies doubled from 2023 to 2024. It can help your brand forecast trends and offer clues on what kinds of content, services, and products resonate with your audience. So, what makes interactive content so compelling?

Interactive Marketing 146

Interactive Marketing Content Marketing Branding Brand Identity 146

Martech

NOVEMBER 7, 2024

News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023.

Marketing Attribution 116

Marketing Attribution Lead Scoring Lead Ranking Advertising Agencies 116

Martech

AUGUST 1, 2024

Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1 Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. Processing.

Paid Search Agency 117

Paid Search Agency Ads Ad brokers Forecasting 117

Salesforce Marketing Cloud

OCTOBER 1, 2024

Retail Holiday Planning The 2024 Retail Holiday Planning Guide The Connected Shoppers Report How to Transform the Retail Customer Experience Stay in the Know with Quarterly Shopping Data Move away from Ouija-board forecasting Retail Halloween stock changes every year, especially when it comes to costumes. Back to top.

POS 105

POS Merchandising Forecasting Display 105

Martech

OCTOBER 28, 2024

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context.

Marketing AI 129

Marketing AI Trends Marketing Management Paid Search Agency 129

WordAgents

APRIL 3, 2025

Data-Backed Benefits of a Content Planning Strategy A study in 2023 found that companies with a documented strategy saw a 30% increase in employee engagement. Use trend forecasting to help stay ahead of industry trends instead of reacting to them. A multi-platform approach maximizes content reach and boosts engagement.

Planning 195

Planning Content Paid Search Agency Custom Publishing 195

Martech

OCTOBER 1, 2024

billion in November and December this year, according to a forecast by Adobe. This is a 7% increase over 2023. online holiday shoppers are expected to spend $240.8 This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. Cyber Week. billion in U.S.

Spending 120

Spending Mobile Marketing Amazon eCommerce 120

Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

Forecasting 114

Forecasting SEO Microsite Domain 114

illumin

NOVEMBER 19, 2024

In its first holiday forecast of 2024, Deloitte predicts that holiday retail sales will increase between 2.3% from 2023’s numbers. In a 2024 PWC survey, consumers report they are expecting to spend more than in 2023 when planning this year’s holiday budget.

Ethics 105

Ethics Budget Programs Loyalty Demographics 105

Martech

JANUARY 18, 2023

Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. Spending on devices is forecast to drop by 5.1%. growth rate in 2023. in 2023, respectively. The post Enterprise IT remains bright amid gloomy tech spending forecast appeared first on MarTech. Why we care.

Enterprise Management 115

Enterprise Management Forecasting Spending Gartner 115

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023. You can now forecast more accurately and make better business decisions using the new forecast accuracy tracking.

Top of Funnel 130

Top of Funnel Forecasting SMS Work Management 130

illumin

AUGUST 27, 2024

Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise. This is an increase from 68% of respondents in 2023. In 2023, the top resale categories were clothing and shoes, with popular clothing resale brands like ThredUP increasing its revenue by 8%.

Trends 98

Trends Advertising Agencies Privacy Forecasting 98

KoMarketing Associates

JUNE 7, 2023

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

Hinge Marketing

MARCH 8, 2023

Uncertainty about the economy, a war in Europe, and the combative political environment have all been a consistent backdrop to AEC industry forecasts. And this year’s forecast proves to be no different. The post Top Insights from 2023 AEC High Growth Study appeared first on Hinge Marketing. legislation.

Studies 143

Studies Peer-to-peer Enterprise Management B2B Thought Leadership 143

Only B2B

MAY 28, 2025

In fact, 87% of B2B marketers report that ABM delivers better ROI than any other marketing strategy (ITSMA & ABM Leadership Alliance, 2023). It results in bloated CRMs, poor forecasting, and disengaged sales teams. ABM improves forecasting accuracy and pipeline efficiency. But this handoff is often unclear. Leads go cold.

Top of Funnel 71

Top of Funnel Account Based Marketing Ideal Customer Profiles ABM 71

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame. Accurate data analytics assist advertisers with planning and decision-making.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Forecasting 59

HG Data

DECEMBER 7, 2022

HG’s 2023 IT Spend & Budget Forecast Report predicts that budgets will continue to hold up even if significant economic contraction occurs SANTA BARBARA, Calif.–(BUSINESS Global Enterprise IT Spend appeared first on HG Insights. .–(BUSINESS Global Enterprise IT Spend appeared first on HG Insights.

Forecasting 98

Forecasting Spending Business 98

Martech

MARCH 3, 2025

Finance teams have lost confidence in marketing-driven revenue forecasts. The legal and financial risks of clinging to MQLs The stakes have increased since the Delaware 2023 ruling, which expanded the Duty of Oversight liability to corporate officers, including CMOs, CROs and CDAOs.

Lead Ranking 123

Lead Ranking Marketing Qualified Leads MQL Marketing Attribution 123

Martech

AUGUST 29, 2024

Also, 43% of shoppers are carrying more debt this year than they did in 2023. “Forty percent are buying less but spending the same,” Rob Garf said of consumers at a press briefing to unveil the forecasts. . The Salesforce forecast is based on aggregated activity data from more than 1.5

Forecasting 70

Forecasting Press Aggregators Price 70

Martech

NOVEMBER 14, 2023

But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Forecasting this holiday season is like playing Powerball. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Planning 134

Planning Marketing AI Enterprise Management Work Management 134

illumin

DECEMBER 5, 2024

Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually. In 2023 Google started its cookieless initiative on Chrome, eliminating third-party cookies for one percent of its users, an estimated 30 million people. Will Google get back on board with cookieless?

API 96

API Privacy Protection Paid Search Agency Advertising Agencies 96

KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. In 2022, about 82% said they adopted new technology or tools to track their return-on-investment (ROI) and other metrics.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

Marketing Insider Group

SEPTEMBER 12, 2023

will have tried it by the end of 2023. Our Nutanix Case Study One of our clients, Nutanix, created a news site in 2019, called The Forecast, that dives into the latest insights on cloud computing, technology, and the impact they have on businesses. But, they are playing a significant role in the future of content marketing.

Marketing AI 322

Marketing AI Distribution Content Marketing Content 322

Hubspot

DECEMBER 10, 2024

Thats how I started using AI for financial forecasting. Join me as I explore the basics of AI financial forecasting and how you can test and adopt it yourself. Table of Contents Why Use AI for Financial Forecasting? According to Gartner , 58% of finance functions are using AI in 2024, up 21% since 2023.

Forecasting 36

Forecasting Marketing AI Enterprise Management Budget Programs 36

Marketing Insider Group

DECEMBER 8, 2020

by 2023 , accounting for 17% of sales. This valuable data can help you forecast and market better. People shop for services and products differently, even in the B2B realm. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 trillion in the U.S. Why the Change? Empowering Your Team.

Digital Transformation 345

Digital Transformation Marketing AI Work Management Marketing Management 345

KoMarketing Associates

APRIL 19, 2023

This comes as they look toward maintaining their present success, rather than forecasting future outcomes. The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Martech

JANUARY 29, 2024

The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 billion in 2023. billion in 2023. billion, up from $2.3 billion, up from $2.3

Forecasting 115

Forecasting Trends Resources Features 115

Marketing Insider Group

SEPTEMBER 20, 2023

From then to now, in 2023, AI in marketing has evolved at an increasingly accelerated pace. AI-powered analytics tools can analyze vast data sets to forecast trends, anticipate market shifts, recognize changing consumer behavior or sentiment, or identify emerging threats and opportunities.

Paid Search Agency 332

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 332

Bannersnack

APRIL 4, 2023

8 minutes read Introduction According to JPMorgan Chase, 65% of middle-sized businesses and 61% of small businesses expect a recession in 2023. The unhinged inflation, the energy crisis in Europe, and the political turmoil aren’t helping forecasters look at the full part of the glass – au contraire, they’re fuel for a smoldering fire.

Advertisements 96

Advertisements Advertising Forecasting Customer Surveys 96

Martech

DECEMBER 15, 2023

Mobile updates for forecasts and contact assignment notifications (beta) Make informed decisions away from your computer now that the HubSpot mobile app allows you to submit and check sales forecasts for all pipelines. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech. Get MarTech!

Top of Funnel 115

Top of Funnel Terms and Conditions Paid Search Agency Forecasting 115

ClickDimensions

DECEMBER 19, 2022

2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? Looking forward to 2023, as economic uncertainty rises and geopolitical challenges emerge, next year is forecast to be a challenging but exciting one. 2023 Marketing Trends: Which B2B trends are here to stay next year? .

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Search Advertising In 2023, there will be a partial shift away from display ads and renewed emphasis on search advertising. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Martech

DECEMBER 30, 2022

The advice I shared in 2022 can guide you through 2023. If you’re thinking about what to do in 2023 but not sure where to start, visit my article directory on MarTech and search for ideas. That’s the advice I shared a year ago in my forecast for 2022. This rush to RFPs will continue in 2023. That’s fine.

Planning 24

Planning Work Management Paid Search Agency Marketing Management 24

Bionic

JANUARY 20, 2023

The 2023 advertising forecast is, well uhh… it’s complicated. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” The post 5 Must-Have Media Buying Tools for 2023 first appeared on Bionic Advertising Systems.

Buy 97

Buy Budget Programs Marketing AI Tools 97

Sprout Social

JUNE 11, 2025

The company reported that Triple Dipper sales grew 70% from 2023 to 2024, and made up 14% of all sales in Q4 2024. The results speak volumes: 2M impressions : Expanding the brand’s reach far beyond their forecasted expectations. Then, they’d come into the restaurant to try it, and start posting about it.

ROI 109

ROI Brand Identity Branding Viral Marketing 109