Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics? .”

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Enterprise Management 101

KoMarketing Associates

MAY 10, 2023

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. This is compared to just 13% of all other marketers who said the same. Just 7% of all other marketers said that this would be the case.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Privacy 99

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. You can start by taking a page out of our very own ZoomInfo GTM playbook. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 100

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Universal Analytics will be replaced by Google Analytics 4.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Attribution Analytics Google 123

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024. This has made for a challenging 2023. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. We discussed our vision for transforming go-to-market via a Converged Growth lens.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Martech

MARCH 24, 2022

Google has said it will sunset the current Google Analytics version by July 2023, which sounds like we have until then to make the switch. But Google has also said it will not port over historical data from our existing GA instances to Google Analytics 4. The news certainly landed with a thud.

Marketing Analytics Tools 106

Marketing Analytics Tools Analytics Google Newsletter 106

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. What is Google Analytics 4? How is Google Analytics 4 different from Universal Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Martech

JANUARY 27, 2023

We made it to 2023! Many marketers told me they were busier than ever. I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career. And now it’s 2023. But does that make it right?

Email Marketing 141

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 141

Optinmonster

NOVEMBER 7, 2023

In Google Analytics, for instance, it’s labeled as “ecommerce conversion rate,” which has become the standard term for this measurement. Here’s a breakdown of how these rates can differ across devices, industries, regions or countries, and marketing channels.

Conversion Rate 76

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 76

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. I tapped into a group of trusted B2B marketers to gain perspective on all things intent. Get a broad view from three savvy data and intent executives who have seen a few things in building Michelin-rated worthy GTM strategies. .

Intent Data 120

Intent Data Intent Marketing Analytics Tools Intent Signal 120

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

B2B Marketing Exchange

JANUARY 18, 2023

Revenue leaders know that having an effective go-to-market (GTM) strategy is critical for the success of their business. In this episode, we look back at another 2022 B2B Sales & Marketing Exchange session hosted by Lisa Sharapata , former CMO of BoostUp.ai GTM Strategy appeared first on B2B Marketing Exchange.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing & Strategy CMO 52

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Consider pursuing a free certification such as Google Ads or Google Analytics.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Digital analytics provides performance-based metrics based on a campaign in the market.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Learn more here.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Martech

MARCH 30, 2022

Despite grumbling about Google Analytics 4, the vast majority of marketers tell us they plan to make the switch anyway, even if they aren’t very excited to. About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally. Kicking and screaming it is. What we found.

Marketing Analytics Tools 103

Marketing Analytics Tools Analytics Google Digital Marketing Funnels 103

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Join us as we revisit these conversations that share key insights into ABX strategies, GTM frameworks, AI, and Martech trends. She provides examples of listening to customers and personalizing experiences.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Martech

MARCH 16, 2022

Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Why Google is making the switch. Processing.Please wait.

Analytics 110

Analytics Google Marketing Analytics Tools Privacy 110

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. In GTM, data helps businesses find the right people and companies to sell to and make sure they’re reaching them in the right way. Don’t take the provider’s word for it.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

SmartBug Media

AUGUST 16, 2023

What 100M+ Phone Calls Reveal About Data-Driven Marketing What’s it about? Chief marketing officers, VP or director-level marketing leaders, customer success leaders, and sales leaders can benefit from data-driven marketing tactics and approaches to marketing-sales alignment. Who will benefit? Why is it important?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Optinmonster

AUGUST 23, 2023

Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Whether you’re a seasoned marketer or a business owner looking to dive into the world of content, understanding the latest trends and numbers is crucial.

Statistics 79

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 79

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? to help you boost your content marketing efforts.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. Marketing budgets are getting cut , MQLs are harder to come by. Be warned; this isn’t for the impatient.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

Velocity Partners

SEPTEMBER 2, 2022

Google Analytics 4 replaces Universal Analytics by July 1, 2023. Learn how it solves historical problems, why it changes on-page and offline activity measurement, and prepares marketers for a cookie-free diet.

Marketing Analytics Tools 59

Marketing Analytics Tools Analytics Google Activities 59

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

DivvyHQ

MARCH 13, 2023

The ever-shifting content landscape calls for revisiting your content marketing plan regularly. Is your 2023 plan considering all the latest trends and tech? Let's review some of the emerging trends to make sure your strategy is solid for 2023.

Planning 101

Planning Marketing Plans Content Marketing Content 101

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? The post What B2B Leaders Need to Know to Adapt, Act, and Grow in 2023 appeared first on Heinz Marketing. Watch it here.

Marketing Analytics Tools 78

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 78