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What You Need to Know About Google Analytics 4 (GA4)

Marketing Insider Group

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?

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GA4 and Google Tag Manager: Where to Start for B2B Marketers

Walker Sands

Over the past decade, Universal Analytics (UA) has served as an indispensable tool for website monitoring and digital marketing analytics. It has helped business owners, marketers and agencies track website conversions, monitor traffic gains and losses, analyze sudden drops in traffic, and more.

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How to Crush Audience Engagement in 2023

Marketing Insider Group

That’s why in this post, we’re covering the art of audience engagement, and sharing 11 of our favorite ways to crush audience engagement in 2023 and beyond! Image Source: 99 Firms If you’re new to B2B marketing , focusing on value and trust may not seem like that big of a deal. Website analytics. Social media analytics.

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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Not surprisingly, ABM is the top B2B marketing tactic.

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The Rise of AI & Other B2B Predictions for 2023

The Point

Each year, it seems there’s one topic that dominates marketing conversation, and 2023 is no exception. When I asked my agency colleagues for their B2B predictions for 2023, no prizes for guessing which topic cropped up most often. 2023 will be all about brand building. 2023 will be all about brand building.

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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

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Why I’m Excited For The Avinash Kaushik CMWorld 2023 Keynote

Marketing Insider Group

One of the best marketing events every year is Content Marketing World. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I’ve ever heard, Avinash Kaushik. But What does Avinash know about content marketing. I heard him speak at another marketing event a few years ago.