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Data privacy laws are tightening across the US, advertisers need to get ahead

illumin

Data privacy has long been a new wild west in the US, but as technology advances, so does the demand for stronger data privacy laws. That demand is being heard loud and clear and now the American Privacy Rights Act sits in Congress. The APRA strongly signals that data privacy laws are tightening in the US.

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ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Current Data Privacy Laws.

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

86% say that data privacy regulations have impacted their marketing strategy over the past year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. Want to share your thoughts about marketing trends in 2023? TikTok is for idiots.

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The Future of Paid Media Advertising: Trends to Watch in 2025

Marketing Insider Group

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. Privacy and data protection will prompt a shift towards first-party data and contextual advertising to comply with regulations.

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Social Media Laws: What Are They and How Do They Impact Brands?

Contently

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing. How do international regulations like the GDPR influence U.S.

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GenAI must win consumer trust if it is going to transform search marketing

Martech

In 2023, 13 million U.S. adults used generative AI as their primary tool for online searches in 2023, a figure that is expected to reach over 90 million by 2027, according to the report “ Online Search After ChatGPT ” (registration required). ChatGPT attracted over 1 million users in five days and 5 million in the following months.

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Marketing Privacy and Security Predictions for 2022

Biznology

On the marketing privacy and security front in 2022, things are going to get worse – and better. Getting more specific in my predictions for marketing privacy and security issues in 2022, here are a few ideas to keep in mind for 2022. Get Your Privacy Policies In Order. That’s just the way technology seems to march forward.

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