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The State of Digital Transformation in B2B In 2024

Top Rank Marketing

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. But these tools aren’t just a fad.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. The push to become more digital has value, and they know it.

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Top 50 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2023

Top Rank Marketing

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Many thanks go to all the people who are actively sharing knowledge about content marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web.

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The results of the 2023 MarTech Replacement Survey are here

Martech

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. Did COVID-19 accelerate digital transformation? Download the results!

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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Ad spend projected to grow 5.9% in 2023

Martech

Media ad spend in 2023 will grow 5.9% All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. All other digital channels are expected to see some increase in spend, while traditional channels will decline in 2023. YoY in 2023. Why we care.

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Klaviyo Product Update Roundup - April 2023

SmartBug Media

April 2023 Plan Your Marketing Strategy With The Campaign Calendar Learn More > Klaviyo Update Details Easily view which channels you’re sending on and when without manually maintaining a marketing calendar. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today.

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