Marketing Insider Group

AUGUST 15, 2023

And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. Update Old Content Your content can become outdated or irrelevant over time, and search engines like Google reward content that is current and provides value to users. Create a community.

SEO 246

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 246

Webbiquity

MARCH 11, 2025

The pictures are nice, but: all the users are very young; none look like business professionals; and none of them are using a desktop or even a laptop, they are all on their phones. Now: No new tweets since December 2023; only seven tweets since March 2023. Now: Inactive on X since May 2023.

B2B Thought Leadership 164

B2B Thought Leadership Lock-In Twitter Thought Leadership 164

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. Video and interactive ads will dominate, engaging users through platforms like YouTube and TikTok with dynamic, immersive content. One area where AI shines is ad targeting.

Paid Content 167

Paid Content Advertising Agencies Advertisements Advertising 167

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. Sharing high quality content like blog posts , product updates, promotional videos, and user-generated content. But, you’ve come to the right place. Make them SMART.

Social Media 246

Social Media Social Marketing Planning Media 246

Martech

OCTOBER 7, 2024

Ads are finally available for mobile users in the U.S. AI Overviews have continued to evolve since it was announced as Search Generative Experience in May 2023. Here is what they may look like: More AI news. Google also announced other news about AI and Search. Here are the highlights: AI Overview Ads. Processing.

Marketing AI 126

Marketing AI Organization Google Paid Search Agency 126

Contently

SEPTEMBER 30, 2024

This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content. Since 2023, Ohio , Louisiana , Utah , and New York have enacted legislation aimed at protecting minors’ privacy and safety online.

Social Media 171

Social Media Advertising Agencies Classified Ads Media 171

Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. However, sales generated through Sponsored Product ads performed better, increasing by 11% year-over-year for the quarter, resulting in improved return on investment for advertisers.

Paid Search Agency 120

Paid Search Agency Cost Per Click Spending Cost Per Thousand 120

Martech

OCTOBER 25, 2024

Then along came generative AI. But its capabilities are expanding and users are experimenting with more use cases. For this article, I used the Google Gemini generative AI application to help me analyze customer data, identify customers that met certain criteria and receive recommendations and messaging to use with those customers.

Paid Search Agency 120

Paid Search Agency Marketing & Strategy Marketing Strategy Planning 120

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts.

Social Media 123

Social Media Media Social Networks Urgency Marketing 123

Webbiquity

NOVEMBER 20, 2023

Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox. AI Voice Generator Murf AI Go from text to speech in almost no time with a versatile AI voice generator. Murf AI is AI-enabled but uses real people’s voices, not choppy computer-generated narration.

Enterprise Management 216

Enterprise Management Marketing Management Budget Programs Software 216

Martech

JULY 19, 2024

Free users are upgrading to starter products. HubSpot’s average subscription revenue per customer was $11,447 during the first quarter of 2024, up 1% compared to the first quarter of 2023. What they said In Q4 of 2023, HubSpot saw deals with customers closing more quickly than in previous quarters. That stabilized in Q1.

Marketing Automation Services 116

Marketing Automation Services Vendors Paid Search Agency Advertising Agencies 116

Martech

NOVEMBER 6, 2024

billion users , TikTok has the rare potential to drive both sales and increase brand audience connections. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content. You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach. With over 1.9

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Contently

OCTOBER 24, 2024

According to Forbes , the number of businesses incorporating interactive content into their marketing strategies doubled from 2023 to 2024. Taco Bell leveraged the power of the poll in its app in 2023, asking users which discontinued menu item should make a comeback. Shutterfly has you covered with its wedding hashtag generator.

Interactive Marketing 146

Interactive Marketing Content Marketing Branding Brand Identity 146

Marketing Insider Group

OCTOBER 15, 2024

In addition, in 2023, donors acquired online were 48% more valuable than offline-acquired donors in terms of total revenue generated. You could also segment supporters based on generation and develop personas for younger , middle-aged, and older donors. billion social media users worldwide (63.7%

Tips 157

Tips Outreach Paid Search Agency Storytelling 157

Marketing Insider Group

MAY 1, 2023

91% of businesses use video as a marketing tool in 2023 Image Source: Wyzowl This comes as no surprise, since there are 244.4 84% of video marketers think video has helped with lead generation Source: Wyzowl Posting brand videos on social media is a great way to reach new audience members, and ultimately land new customers.

Statistics 341

Statistics Video Marketing High Quality Lead Stats 341

Martech

AUGUST 8, 2024

The insights below will help you evaluate the current martech stack and identify the 20% of tools that generate 80% of your results, setting the stage for optimizing your martech operations. Pull user logs for each tool. Calculate each tool’s ROI: (Revenue Generated – Total Cost) / Total Cost. Then, rank them.

Rules 122

Rules Efficiency ROI Work Management 122

Martech

SEPTEMBER 5, 2024

Free trials: Users try the software for a limited number of days. Resistance from prospects to lead generation and sales-led strategies is not uncommon today. The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. We’re starting to see the transition,” he said.

Paid Search Agency 126

Paid Search Agency Ads Effectiveness CTR 126

Oktopost

AUGUST 1, 2024

However, there is a bright side: new technologies and tools enable businesses to take their lead generation game to the next level, improving customer acquisition and retention. By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. What is B2B Lead Generation, Exactly?

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

Martech

SEPTEMBER 11, 2024

We now can generate more content than ever before, but should we? Events Content related to user events received considerable attention. We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Industry events where companies sponsored or provided speakers also performed very well.

Sales Qualified Leads 135

Sales Qualified Leads Case Studies Content Case Study 135

Martech

OCTOBER 11, 2024

Here are some of the high-level findings: The average number of touchpoints required to generate an MQL increased by 31% from 2023 to 2024 — it now takes 71 touchpoints for a B2B SaaS company to generate an MQL. That’s a 10% increase in impressions and a 20% increase in touchpoints from 2023. That’s not a bad thing.

Marketing Report 120

Marketing Report Linkedin B2B Marketing Marketing Qualified Leads 120

Martech

AUGUST 5, 2024

Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Guidelines High Quality Lead 119

Martech

OCTOBER 28, 2024

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends.

Marketing AI 129

Marketing AI Trends Marketing Management Paid Search Agency 129

Martech

AUGUST 1, 2024

Meta previously reported daily and monthly active user numbers for its Facebook and Messenger apps. The company generated cash flow from operating activities of $31 million, an increase of 51% year-over-year. Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. Meta reported 3.27

Paid Search Agency 117

Paid Search Agency Ads Ad brokers Forecasting 117

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

Social Media 124

Social Media Marketing AI Media Webinar Metrics 124

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Social Media 98

Social Media Media Branding Brand Identity 98

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection.

Demand 132

Demand Account Based Marketing Ideal Customer Profiles B2B 132

SEMrush

JUNE 9, 2025

Reducing users’ reliance on traditional search results. For example, ChatGPT weekly active users grew 8x from October 2023 to April 2025 and are now at over 800M. Google also recently expanded its use of AI Overviews (AI-generated summaries that appear above traditional search results).

AIO 122

AIO Traffic Studies SEO 122

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. The tool generated 1.2 Up to 72% of U.S.

Marketing Automation Services 112

Marketing Automation Services Optimization Work Management Marketing AI 112

Webbiquity

DECEMBER 10, 2024

With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. Fun fact: Companies that use ABM for a year generate an increase of 10% in their revenue. Adapting to market trends is crucial for B2B businesses to effectively distribute and generate leads.

Distribution 154

Distribution Paid Content Top of Funnel Webinar Metrics 154

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. Many of their capabilities were still rules based and relied on users to know how to configure them. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT.

Marketing AI 120

Marketing AI Advertising Agencies Paid Search Agency Planning 120

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Webbiquity

OCTOBER 17, 2023

Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Social Media 327

Social Media Stats Marketing Report Paid Search Agency 327

SendX

JUNE 24, 2020

44% of users check their email for a deal from brands. [4]. billion email users in the world in 2019 and this number is forecast to grow to 4.3 billion by 2023. [6]. 46% of marketers consider email marketing an important lead generation tactic, while 47% consider it important for lead nurturing. [18]. 52]. [62].

Email Marketing 360

Email Marketing Statistics Open Rate Marketing Automation Services 360

Marketing Insider Group

OCTOBER 21, 2020

SEO is the process of optimizing your website and content for search engines or end users to find your company easily. billion email users by the end of 2023, email marketing is an excellent way for you to reach your target audience. The average user spends 3 hours a day on social media. Source: Google. Email Marketing.

Marketing Budget 363

Marketing Budget Small Business Marketing Paid Content Marketing & Strategy 363

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started.

Tactics 307

Tactics Effectiveness B2B Marketing Management 307

Marketing Insider Group

NOVEMBER 20, 2023

Just as a gourmet dish relies on the finest ingredients, the outcomes of a generative AI model hinge on the quality of its inputs. Enhanced AI performance across many tasks, whether it’s drafting compelling marketing emails, generating intricate code, or even creating captivating digital art. Enter the world of prompt engineering.

Marketing AI 319

Marketing AI Lead Ranking User-Generated Content SEO 319

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Marketing Management 115

Marketing Management Paid Search Agency Mobile Advertising Marketing & Strategy 115