Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. AI adoption.

Marketing AI 130

Marketing AI Planning Marketing Management Budget Programs 130

Martech

OCTOBER 7, 2024

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. Here is what it looks like: New links and citations in AI Overviews.

Marketing AI 126

Marketing AI Organization Google Paid Search Agency 126

Martech

JULY 17, 2024

Eighty-three percent of Chinese business decision-makers say their organizations are using AI. To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. “There are a lot of governmental mandates for the use of generative AI. This contrasts with the U.S. (65%)

Marketing AI 144

Marketing AI Lead Ranking Marketing Management Generation 144

Navigate the Channel

OCTOBER 17, 2024

The world of search marketing is constantly evolving, and 2025 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year. In 2025, content marketing will continue to be a cornerstone of successful search marketing.

Search Marketing 123

Search Marketing Marketing AI Long Tail Marketing Privacy 123

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Enterprise Management 214

Enterprise Management Work Management Zoominfo Marketing Management 214

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Linkedin 161

Linkedin Marketing AI Examples B2B Thought Leadership 161

Convince & Convert

JULY 31, 2024

When Open AI released ChatGPT 3.5 I was sure we’d see a significant impact on the job market as corporations saw the platform’s capabilities and pursued the efficiencies at scale that these large language models (LLMs) can certainly achieve. million jobs in 2023 ! I’m seeing some amazing uses of AI across all departments.

Paid Search Agency 149

Paid Search Agency Business Lead Ranking Advertising Agencies 149

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% will have tried it by the end of 2023. But what does this mean for us, the marketers and content creators?

Marketing AI 322

Marketing AI Distribution Content Marketing Content 322

Martech

MAY 13, 2025

Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. Generative AI adoption has surged across industries. In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide.

Budget Programs 120

Budget Programs Tools Planning Paid Search Agency 120

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Trust Marketing 139

Trust Marketing Search Marketing Marketing AI Privacy 139

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. The reality is otherwise.

Content Marketing 124

Content Marketing Planning Work Management Paid Search Agency 124

Trade Press Services

OCTOBER 28, 2024

As more writers use generative artificial intelligence (GenAI) to create, some editors are taking steps to make sure they don’t. This often comes in the form of AI detectors. Unfortunately, AI checkers, designed to identify AI-written content , are far from perfect. The question is: Are AI checkers even necessary?

Marketing AI 105

Marketing AI User-Generated Content Lead Ranking Training 105

Martech

NOVEMBER 7, 2024

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. Now, here are this week’s AI-powered martech news and releases. Processing.

Marketing Attribution 116

Marketing Attribution Lead Scoring Lead Ranking Advertising Agencies 116

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.

Marketing AI 120

Marketing AI Advertising Agencies Paid Search Agency Planning 120

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Segmented marketing. Training programs.

Social Media 293

Social Media Marketing AI Trends Peer-to-peer 293

Martech

JULY 15, 2024

We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease). Investment in martech companies was spread across 35 categories and significantly increased from $699 million in Q4 2023 to $1.8

Product 114

Product Eye-Tracking Acquisitions Activities 114

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta.

Paid Search Agency 114

Paid Search Agency Ads Tools Cost per Acquisition 114

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Then along came generative AI. Customer supports costs (2023 and 2024). It hasn’t always been that way.

Paid Search Agency 120

Paid Search Agency Marketing & Strategy Marketing Strategy Planning 120

Scoop.it

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Curation 105

Curation Marketing AI Design Tools 105

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

Marketing AI 112

Marketing AI Social Media Examples Media 112

Marketing Insider Group

JUNE 5, 2023

Did you know that AI is taking over the internet? In this article, we’re exploring the ins and outs of social media SEO, why it’s so important in 2023, and how to optimize your social media channels to perform. But how can marketers effectively find and communicate with their audience members via content? But that’s not all.

Social Media 358

Social Media SEO Media Keywords 358

Martech

AUGUST 1, 2024

billion — representing a 22% jump compared to the prior year,” said Lukman Otunuga, Senior Market Analyst at forex trading broker, FXTM. Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. Processing.

Paid Search Agency 117

Paid Search Agency Ads Ad brokers Forecasting 117

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.

Paid Search Agency 332

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 332

Ivan Guzenko - Forbes

JUNE 13, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Marketing AI 103

Marketing AI Work Management Enterprise Management Digital Asset Management 103

Bionic

SEPTEMBER 16, 2024

There are many ways Artificial Intelligence (“AI”) will automate media planning and media buying workflow. Here are 7 use cases with clear benefits that are possible with today’s AI. This includes Open AI’s GPTs, Llama, Gemini, Claude, Cohere, Mistral, and other foundation models.

Marketing AI 75

Marketing AI Media Plans Buy Planning 75

Ivan Guzenko - Forbes

JUNE 16, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Digital Transformation 104

Digital Transformation Forecasting Enterprise Management Digital Asset Management 104

Martech

MAY 20, 2025

Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according to a new study from the AI Marketing Institute. More than half the companies implementing AI haven’t instituted the policies, procedures and oversight to operate the technology safely.

Marketing AI 85

Marketing AI Enterprise Management Ethics Work Management 85

SEMrush

JUNE 9, 2025

Create free account Semrush Blog News & Research Original Research & Studies We Studied the Impact of AI Search on SEO Traffic. Based on over 500 high-value digital marketing and SEO-related topics and subtopics, translated into specific search terms and prompts. Here’s What We Learned.

AIO 122

AIO Traffic Studies SEO 122

Sprout Social

SEPTEMBER 23, 2024

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. trillion annually.

Ethics 85

Ethics Planning Advertising Agencies Case Studies 85

Martech

DECEMBER 9, 2024

One clear trend among the holding companies has been the blurring of lines between the agency practice and marketing technology. In particular, they have become heavy investors in artificial intelligence. WPP has said it will find $317 million to invest each year in the data and technology underpinning its AI strategy.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Ad Agencies Companies 108

Ivan Guzenko - Forbes

JUNE 9, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program 2025 Best-In-State (..)

Digital Asset Management 124

Digital Asset Management Enterprise Management Work Management Marketing Management 124

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Paid Content 167

Paid Content Advertising Agencies Advertisements Advertising 167

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. However, I soon realized that the true power of AI for entrepreneurs wasn't in accessing information but in how its capabilities could be applied across multiple use cases. AI has been my go-to in those moments. Its not one-size-fits-all.

Marketing AI 78

Marketing AI Work Management Marketing Management Budget Programs 78

Salesforce Marketing Cloud

JANUARY 30, 2025

AI is making waves across industries, and customer service is no exception. While theres plenty of buzz about how it’s already transforming existing customer service roles, theres another side to the story thats just as exciting: the brand-new jobs AI is bringing to the table. Thats where AI data analysts come in.

Work Management 106

Work Management Ideal Customer Profiles Service Ethics 106

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. And it seems to be getting more complicated as time goes on. Processing.

Marketing AI 102

Marketing AI Business Correlation Analytics 102

Ivan Guzenko - Forbes

JUNE 16, 2025

Newsletters Games Share a News Tip Featured Featured Breaking News White House Watch Daily Cover Stories The Capital of Quantum | Paid Program The New Industrial Identity: The Power Of Digitalization And Automation In America | Paid Program Presented by Invesco QQQ: The Three Ps Of Success Purpose, Persistence And Passion | Paid Program AI’s Nuanced (..)

Marketing AI 109

Marketing AI Digital Asset Management Enterprise Management Work Management 109

Salesforce Marketing Cloud

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. Many B2B marketers are finding success using the same social media strategies as B2C brands. What you’ll learn What is B2B social media marketing? A lot of that comes down to finances.

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109