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Why brands must bridge the knowledge gap in AI adoption

Martech

Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. It also creates category leaders from organizations that can extract maximum value from AI.

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How wisdom makes AI more effective in marketing

Martech

Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.”

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The Top 10 Most-Read B2B Marketing Blog Posts of 2024

Webbiquity

But mostly, the interest was in AI, and specifically how it will impact marketing and SEO. While this blog doesn’t provide counseling, hopefully these posts will ease your worries about AI and the future of marketing. AI is a game-changer in social media marketing. Lots of marketers are asking.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.

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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions.

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AI agents: 2025 predictions

Martech

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

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67% of marketers say lack of training is primary barrier to AI adoption

Martech

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute.

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