illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertising Advertisements 101

Martech

MAY 13, 2025

In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide. As AI tools become more embedded in marketing operations, ethical and governance concerns are becoming impossible to ignore. But success won’t come from dabbling.

Budget Programs 121

Budget Programs Tools Planning Paid Search Agency 121

Martech

JULY 17, 2024

Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023. Technological integration.

Marketing AI 144

Marketing AI Lead Ranking Marketing Management Generation 144

Martech

MAY 20, 2025

51% don’t have an AI ethics policy or responsible AI principles. Similarly, the number of companies with an AI ethics policy nearly doubled, from 23% in 2023 to 41% this year. The 60% total is an 18-point increase from 2023, when just 42% said the same. Also, 29% of companies have an AI council, up from 25% in 2024.

Marketing AI 86

Marketing AI Enterprise Management Ethics Work Management 86

Salesforce Marketing Cloud

FEBRUARY 20, 2025

Instead, it’s about creating the right infrastructure and piping the foundational business processes, security protocols, ethical guidelines and data flows that connect enterprise systems to interface with the agentic layer provided by Agentforce.

Enterprise Management 104

Enterprise Management Work Management Ethics Guidelines 104

Sprout Social

OCTOBER 22, 2024

Like Boomers before them, Gen Z represents a new kind of consumer: digital natives who are increasingly cynical, driven by ethical causes and are chronically online (or are they?) The Q1 2024 Sprout Pulse Survey found that 57% of Gen Z took a detox in 2023 and 63% planned to in 2024—the highest of any generation.

Social Media 96

Social Media Media Brand Identity Branding 96

Sprout Social

JANUARY 29, 2025

A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. Ethical use of AI in content creation Plagiarism and intellectual property concerns can arise when AI uses existing content to generate new material.

Content Marketing 127

Content Marketing Planning Work Management Paid Search Agency 127

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame.

Advertising Agencies 59

Advertising Agencies Advertising Advertisements Forecasting 59

Contently

SEPTEMBER 11, 2024

Example: Pepsi Goes Big and Bold When Pepsi made the decision to update its logo in 2023, the company eschewed minimalist trends in favor of a big, bold design that’s impossible to ignore. The main challenges include ensuring AI-generated imagery aligns with your brand identity and navigating ethical concerns around authenticity.

Marketing AI 78

Marketing AI Design Trends Marketing Strategy 78

Salesforce Marketing Cloud

JANUARY 30, 2025

Ethical AI consultant As AI becomes a bigger part of everyday life, the ethical side of things is getting more attention. Our research finds that only 42% of customers trust businesses to use AI ethically, down from 58% in 2023. Thats where ethical AI consultants come in.

Work Management 106

Work Management Ideal Customer Profiles Service Ethics 106

Sprout Social

OCTOBER 11, 2024

million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy. Renee Samms, Principal Strategic Services Consultant at Sprout, cautions brands to act ethically when signing deals with young athletes. Like Olivia “Livvy” Dunne, the Louisiana State University gymnast who collected $3.6

Social Media 92

Social Media Social Marketing Media Planning 92

Hubspot

OCTOBER 17, 2024

Cold calling is legal in most places, it remains a legitimate practice within the realms of ethical sales and marketing strategies. that all telemarketers should know about before picking up the phone: As of 2023, the U.S. B2C Cold Calling Best Practices Stay Compliant, Stay Successful Is cold calling illegal?

Cold Calling 72

Cold Calling Telemarketing Practices Best Practices 72

Sprout Social

JUNE 26, 2025

Australian Association of National Advertisers (AANA) The AANA is responsible for developing a strict Code of Ethics that Australian advertisers, including influencers, must follow. Three of the most integral regulatory bodies and their roles are outlined below.

Work Management 107

Work Management Advertising Agencies Examples Planning 107

B2B Marketing Directions

JUNE 22, 2025

percentage points from 2023, and the market share of sustainable products has increased 9.2 76% of the respondents described themselves as "conscious consumers," but only 38% of the respondents' actual purchases were made with consideration for social, ethical, or environmental factors. market share of the total US CPG market, up 2.6

Effectiveness 69

Effectiveness Paid Search Agency Customer Surveys Ethics 69

SmartBrief - Marketing

MARCH 10, 2025

The issue is so pervasive that the brand even held a Dupe Swap at its Century City Mall store in Los Angeles in mid-2023, where customers could trade in dupe leggings for a pair of the authentic product. FOMO meets FOMU Investing in AI dupes unwittingly introduces security, financial, compliance and ethical risks to organizations.

Ethics 87

Ethics Viral Marketing Emarketing Validation 87

B2B Marketing Directions

JULY 6, 2025

The NYU-Edelman Study The second study is a 2023 research initiative conducted by the NYU Stern Center for Sustainable Business and Edelman (the "NYU-Edelman Study"). This survey was conducted July 11-24, 2024 with a nationally representative sample of 1,510 US adults and 1,508 Canadian adults.

Effectiveness 69

Effectiveness Paid Search Agency Advertising Agencies Sample 69

Modern B2B

MARCH 26, 2025

However, as always with AI, ethical considerations are paramount, driving a focus on transparency and responsible implementation which marketers need to carry forward when rolling out AI in their businesses. Furthermore, podcasts appear to nurture a sense of community, fostering direct communication with target demographics.

Paid Content 52

Paid Content B2B Marketing Trends Planning 52

Sprout Social

MARCH 27, 2025

billion (AU $251 billion) in 2023. Also, the Audited Media Association of Australia (AMAA) has established an influencer marketing council (AiMCO) to develop a code of practice and ethics for influencers. Twenty-seven percent of brands interviewed said influencers help most with reach. This is up from $1.63 Sociallawco.com.au

Statistics 91

Statistics Advertising Agencies Stats Marketing & Strategy 91

illumin

JUNE 12, 2025

billion set in 2023. Inclusive advertising and ethical marketing have been more prevalent in this year’s ads. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9

Advertising 74

Advertising Advertisements Trends Opt-out 74

Ivan Guzenko - Forbes

JUNE 16, 2025

" Success requires the strategic alignment of business objectives, user experiences, data architectures, ethics, team capabilities and governance models. Embed ethical frameworks. Let us move beyond AI theory and possible solutions toward how to actually make it happen while delighting customers and engaging employees.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Ivan Guzenko - Forbes

JUNE 13, 2025

Emotional intelligence, adaptability and ethical reasoning are now premium skills—not soft ones. Trust, Transparency And Ethical Integration In light of the Marvel references, it’s important to remember that with great power comes responsibility. This is where leadership plays a crucial role.

Marketing AI 103

Marketing AI Work Management Enterprise Management Digital Asset Management 103

Single Grain

JUNE 30, 2025

million in 2023 to $1.79 billion saved in 2023 through improved invalid traffic detection. billion saved in 2023. Ethical and brand safety considerations: If training datasets underrepresent minority groups, synthetic outputs may perpetuate bias in ad targeting. billion by 2030 , representing a staggering 35.3%

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Campaigns 52

Acrolinx

DECEMBER 16, 2024

Proposed in April 2021, this legislation is all about making sure that AI systems are safe, ethical, and trustworthy for everyone who uses them. How to use it safely and ethically. Youre a critical part of the ethical AI movement Finally, lets zoom out a bit. Its about building a future where AI is ethical, fair, and safe.

Marketing AI 52

Marketing AI Ethics Transparency Act-On 52

Hubspot

SEPTEMBER 17, 2024

Data from HubSpot’s 2023 Smarter Selling with AI Report revealed that some of sales professionals’ top challenges are as follows: Closing deals Connecting with prospects Deepening customer relationships Even more so, the same report confirmed that at least 87% of sales reps’ time is spent attempting to generate authentic leads. That’s all.

Marketing AI 41

Marketing AI Ethics Work Management Privacy 41

Exo B2B

OCTOBER 21, 2024

It’s a question of ethics… Well, let’s just say usage policies and… guidelines. In 2023-24, trade shows and in-person conferences had seen a revival after the lean years of the Pandemic. Only 19% of B2B marketers say AI is integrated into their daily processes/workflows. Another trend here, or rather a correction.

B2B Marketing 52

B2B Marketing Paid Search Agency Content Marketing Advertising Agencies 52

SocialPilot

FEBRUARY 6, 2025

million fake reviews in 2023 alone. In 2023, 17.4 Better Business Bureau (BBB) The Seal of Trust for Any Business The Better Business Bureau (BBB) is a nonprofit organization dedicated to promoting ethical business practices and trust between businesses and consumers. However, it proactively removed 3.3 Key Statistics: Over 8.7

Ideal Customer Profiles 66

Ideal Customer Profiles Paid Content Enterprise Management Work Management 66

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. in May 2023 to 81.2% in May 2024.

Paid Content 78

Paid Content Social Media Statistics Media 78

Hubspot

FEBRUARY 17, 2025

High Expense According to the 2023 Training Industry Report , companies spent an average of $954 per learner in 2023 compared to $1,207 in 2022. Incorporate a social aspect to the trainings, such as networking sessions, happy hours, or an offsite that encourages participation.

Training 36

Training Work Management Marketing Management Business 36

Oktopost

FEBRUARY 23, 2025

In 2023, approximately 73% of employees reported using social media during work hours for personal and professional purposes. hours per day in 2023 to 1.9 Legal and ethical concerns: Be cautious of intellectual property or privacy issues when using AI tools. hours per day in 2024.

Social Media 62

Social Media Media Peer-to-peer Ideal Customer Profiles 62

Huptech Web

DECEMBER 27, 2024

million in 2023 and is projected to reach USD 14,051.5 Brands that use natural or ethically sourced ingredients, and who are transparent about this, are more likely to earn customer trust. million in 2023 and is expected to reach USD 2,988.4 The Global AI in Beauty and Cosmetics Market size was valued at USD 3,537.0

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Martech

JULY 18, 2025

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Likes on branded content grew by 63% in the second half of 2023. Creator monetization: An ad revenue sharing program was introduced in 2023, paying out over $20 million to more than 80,000 creators.

B2B Marketing 60

B2B Marketing Advertising Agencies Planning B2B 60

Contently

OCTOBER 15, 2024

To answer that question, we need to look at the numbers: In 2023, the value of global digital marketing reached $366 billion , and that number is expected to grow at a rate of 13.6% of total revenue spent in 2023. of total revenue spent in 2023. Ethical concerns Let’s be honest — data collection is creepy.

Advertising 120

Advertising Advertisements Cost per Acquisition Marketing AI 120

Sprout Social

JANUARY 30, 2025

The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content.

Social Media 97

Social Media Social Marketing Media Planning 97

Hubspot

FEBRUARY 12, 2025

In April 2023, I had my first real experience launching an AI business opportunity. That was back in early 2023. Step 6: Keep ethical considerations in mind. From what Ive observed, the rise of AI has always been intertwined with discussions about ethics. At the time, I was part of a software services company. Google NLP.

Marketing AI 36

Marketing AI Viral Marketing Ideal Customer Profiles User-Generated Content 36

Salesforce Marketing Cloud

JANUARY 15, 2025

But with this growing reliance comes a rising risk: global data breaches surged 156% between 2021 and 2023, with the average breach costing $4.45 million in 2023. On a broader scale, data governance makes sure that data is managed ethically and in compliance with regulations, protecting privacy while fostering innovation.

Privacy 93

Privacy Lead Ranking Enterprise Management Privacy Protection 93

Hubspot

JANUARY 14, 2025

Before I get into the specifics of the real estate entrepreneur landscape and whats needed to get yourself in the door, I think its important to lay the foundation with some need-to-know statistics highlighting real estate professionals current state in their industry (from the National Association of Realtors ).

Work Management 64

Work Management Tips Marketing Management Ethics 64

Ivan Guzenko - Forbes

JUNE 16, 2025

Financial institution leadership can steer this transformation successfully by proactively aligning technology with core business objectives, fostering innovation and upholding ethical standards. Prioritize data governance and ethical standards. But how do they start? This may be the place to start. But that alone isn't enough.

Marketing AI 109

Marketing AI Digital Asset Management Enterprise Management Work Management 109